Hop AI

What Hop AI does

Hop AI, legally HOP Online Ltd., is a privately held digital marketing agency that has repositioned itself as an AI-first marketing agency purpose-built for the cybersecurity vertical, with additional B2B SaaS and EdTech clients. The firm is dual-headquartered in New Orleans, USA (3637 Canal St.) and Sofia, Bulgaria (43 Cherni Vrah Blvd.), and operates a distributed delivery model leveraging Eastern European cost structure to staff enterprise-grade engagements. Its service portfolio spans PPC (Google Premier Partner since 2023), SEO, GEO (Generative Engine Optimization), Paid Social, Content Marketing, AI Consultancy, and Creative services, delivered through AI-assisted workflows that integrate generative and analytical AI across every channel.

The technology layer combines a multi-vendor AI stack (OpenAI, Anthropic Claude, Google Gemini, Microsoft Azure AI) with proprietary assets including GEOforge, a standalone Generative Engine Optimization product hosted at getgeoforge.com, and an AI Data Security & Usage Policy governing anonymization, access controls, and no-training guarantees. Hop AI manages work in client-shared ClickUp workspaces with real-time KPI dashboards, and the firm reports it has served 475+ companies with named enterprise customers including Rapid7, Group-IB, SecurityScorecard, Immersive Labs, FT Professional, and Lambdatest.

Commercially, Hop AI generates revenue through managed digital marketing retainers and project-based engagements priced per individual client agreement; pricing is not publicly disclosed and entry points include free audits (PPC, SEO, Paid Social, GA4, GEO) and complimentary strategy calls. Distribution is exclusively direct via inside sales and consultative strategy sessions, with no marketplace, reseller, or franchise channels. The firm holds Google Premier Partner 2023, Clutch Top Digital Marketing Company Bulgaria 2023, and DesignRush Accredited Agency recognition, and operates with 11-50 employees concentrated in Bulgaria with no disclosed external funding.

Name

Hop AI

Legal name

HOP Online Ltd.

Website

https://hoponline.ai

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hop AI is a privately held, AI-first digital marketing agency specializing in cybersecurity and B2B SaaS clients, delivering PPC, SEO, GEO, Paid Social, Content Marketing, AI Consultancy, and Creative services through a dual-headquartered team in New Orleans and Sofia, Bulgaria, supported by its proprietary GEOforge tool.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Digital marketing agency
• Cybersecurity marketing
• Search engine optimization
• Paid search management
• Generative engine optimization

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Hop AI generates revenue by providing managed digital marketing services to cybersecurity companies, including PPC, SEO, GEO, Paid Social, Content Marketing, AI Consultancy, and Creative services. Revenue is derived from service fees outlined in client agreements, with all fees non-refundable unless otherwise stated in the agreement. The company operates a distributed team across Eastern Europe to deliver enterprise-level services at competitive price points.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels13 records

Core offering

Hop AI is an AI-first digital marketing agency that delivers managed marketing services — PPC, SEO, GEO (Generative Engine Optimization), Paid Social, Content Marketing, AI Consultancy, and Creative — primarily to cybersecurity and B2B SaaS companies. It also offers a proprietary tool, GEOforge (getgeoforge.com), for optimizing brand visibility in generative AI answer engines. Services are sold via direct sales and free audits, with execution delivered by a distributed team based in New Orleans and Sofia, Bulgaria.

Product overview

Hop AI is an AI-first digital marketing agency serving the cybersecurity industry. The company offers a comprehensive suite of marketing services including PPC advertising, SEO, GEO (Generative Engine Optimization), Paid Social, Content Marketing, AI Consultancy, and Creative Services. The agency provides free audit tools for PPC, SEO, GEO, and Google Analytics, and operates GEOforge, a proprietary AI tool for generative engine optimization. All services are delivered through a distributed team across Eastern Europe and the US, with operations in New Orleans and Sofia, Bulgaria. The agency specializes in helping cybersecurity companies generate more pipeline through AI-enhanced marketing.

Differentiator

Problem solved

Functional benefit

Brands

• GEOforge: A product/service related to Generative Engine Optimization offered by Hop AI.

Products and services

• PPC (Pay-Per-Click) Advertising AI-enhanced managed PPC service across Google Ads and Microsoft Advertising for cybersecurity and B2B SaaS companies, including account audits, campaign restructuring, conversion optimization, and bid-strategy management. Delivered by Hop AI's PPC team and accessed by booking a strategy call.
• SEO (Search Engine Optimization) Managed technical and content SEO service for cybersecurity and B2B SaaS companies, including keyword research, on-page optimization, backlink audits, multilingual SEO for international expansion, and AI-assisted content strategy with 24-hour express audit delivery.
• GEO (Generative Engine Optimization) Managed Generative Engine Optimization service that improves clients' visibility in AI answer engines and generative search results, helping cybersecurity and B2B SaaS brands appear in AI-driven search experiences.
• Paid Social Managed paid social advertising across LinkedIn, Facebook, Instagram, YouTube, and TikTok, with AI-led audience targeting and creative optimization for B2B cybersecurity companies and selected B2C brands.
• Content Marketing Managed AI-enhanced content creation and strategy service, including blog content, pillar-cluster models, thought leadership, multimedia content, and multilingual content optimized for both search engines and cybersecurity buyers.
• AI Consultancy Expert guidance on integrating AI tools and workflows into in-house marketing operations, including AI data security practices, ethical AI usage, and capability building for cybersecurity marketing teams.
• Creative Services Managed creative production service including video ads, ad copy, landing page design, and multi-format creative assets optimized for paid media campaigns across platforms.
• Free Audits (PPC, SEO, Paid Social, GA4, GEO) Complimentary audit services covering PPC, GEO, SEO, and Google Analytics tailored to cybersecurity marketing performance, delivered within 24 hours to one week as a lead-generation entry point into Hop AI's paid engagements.
• GEOforge Proprietary AI-powered tool developed by Hop AI to optimize content visibility in AI answer engines and generative search platforms, available as a standalone product at getgeoforge.com for brands seeking to improve presence in the age of generative search.

Quantifiable outcome

• EU Supplement Retailer achieved 965% Google ROAS and 529% Meta ROAS simultaneously (April 2026) across 7 EU markets
• +18 more outcomes

Named customers28 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationHop AI uses OpenAI's AI tools to enhance the quality, speed, and value of its marketing services. The company uses only AI providers that meet enterprise-grade security standards and hold recognized compliance certifications (GDPR, SOC 2, ISO 27001). OpenAI does not use client data to train public models without explicit consent.
• Anthropic (Claude)coreTechnology or IntegrationHop AI uses Anthropic's Claude AI models as part of its AI tool stack for marketing services. Claude is used alongside other enterprise-grade AI providers with strict data security requirements including no training on client data.
• Google (Gemini)coreTechnology or IntegrationHop AI uses Google's Gemini AI models as part of its AI-enhanced marketing workflow. Google AI tools are used with enterprise-grade security compliance including GDPR, SOC 2, and ISO 27001 certifications.
• Microsoft Azure AIcoreTechnology or IntegrationHop AI uses Microsoft Azure AI as an AI infrastructure and model provider for its marketing services, utilizing Azure's enterprise-grade security infrastructure with compliance certifications including GDPR, SOC 2, and ISO 27001.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ladder: Growth marketing agency offering paid media, SEO, content, and creative services with a data-driven experimentation framework. Comparable to Hop AI in channel mix, continuous testing orientation, and B2B SaaS/tech client focus.
• Tilt Metrics: B2B SaaS-focused marketing agency offering PPC, SEO, and growth strategy with a heavy analytics and AI tooling emphasis. Comparable to Hop AI in B2B SaaS vertical focus and analytics-led delivery, with similar agency scale.
• Siege Media: Content marketing and SEO agency specializing in enterprise and B2B SaaS with a strong emphasis on ROI-driven content. Comparable to Hop AI in SEO/content depth and enterprise SaaS customer focus, though more concentrated on content rather than full paid-media stack.

Direct peers

• Power Digital Marketing: Full-service performance marketing agency combining paid media, SEO, content, and creative for growth-stage and enterprise brands. Comparable to Hop AI in service breadth, performance-driven GTM, and B2B/B2C mix with data-led optimization.
• Directive Consulting: B2B and enterprise-focused digital marketing agency specializing in PPC, SEO, and content for SaaS and tech companies. Closely comparable to Hop AI in target buyer (mid-market and enterprise B2B), service mix (paid search, paid social, SEO), and sales-led GTM motion targeting high-growth tech clients.
• Disruptive Advertising: Digital marketing agency providing PPC, SEO, and lifecycle marketing services with a data-driven, testing-heavy approach. Comparable to Hop AI in paid-media-led service mix, emphasis on continuous A/B testing, and mid-market SaaS/tech client base.
• Single Grain: Digital marketing agency serving SaaS and B2B clients with SEO, paid media, and content marketing, with a notable emphasis on AI-driven marketing tactics. Comparable to Hop AI in customer segment (SaaS/tech), channel mix, and thought-leadership positioning around AI marketing.
• KlientBoost: Performance marketing agency focused on paid acquisition, conversion rate optimization, and creative services for SaaS and B2B clients. Comparable to Hop AI in agency service offering, pay-for-performance orientation, and mid-market/enterprise client focus.

Others

• Optimove: CRM and marketing-automation platform with AI-led customer journey orchestration for B2B and B2C brands. Relevant as an adjacent/ecosystem player rather than direct competitor; represents the kind of platform play that could either partner with Hop AI or substitute portions of its service stack.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering SEO, PPC, social, and web design at scale. Comparable as a broader incumbent offering the same core digital channels Hop AI delivers, with greater scale and a more diversified vertical mix (Hop AI is more narrowly specialized in cybersecurity).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hop-ai
• Facebookfacebook.com/HopOnlineLtd
• LinkedInlinkedin.com/company/325871
• Instagraminstagram.com/hop_online

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hop AI