What Sitters does

Sittercity is a US-based online marketplace that connects families with caregivers across four verticals — babysitters, nannies, pet care providers, and senior companions — and reports coverage in 96% of US neighborhoods with presence in 20+ major metros. The platform is built around a self-serve job-posting and matching flow: parents publish job requirements, caregivers apply with profiles showing experience, certifications, distance, and response times, and the two sides communicate via in-platform messaging; the platform also offers iOS mobile app access and includes profile-level trust signals such as identity verification badges and enhanced background checks. Underlying technology is a standard web marketplace plus mobile client, with an explicit trust and safety layer (identity verification, background checks, fraud prevention, safety screenings) positioned as the core differentiator rather than any AI-driven matching model.

Name

Sitters

Legal name

Sittercity Incorporated

Website

https://sitters.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Sittercity is a US online marketplace connecting families with babysitters, nannies, pet care providers, and senior companions, monetizing through subscription value plans and transaction fees across 96% of US neighborhoods.

Ownership category

akta.pro rank

Product category

Online Caregiver Marketplace

NAICS

Child Care Services (6244), Child Care Services (62441), Child Care Services (624410), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Date Night & Evening Babysitting (HSAAAAAA)

akta.pro secondary industries

Overnight Babysitting (Ad Hoc) (HSAAAAAJ), Overnight & Short-Shift Companion Sitter Services (HSABAAAJ), Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB), Live-In In-Home Pet Sitting (24/7 Presence) (HSANAEAC)

Keywords

• Childcare marketplace
• Caregiver matching
• Babysitter services
• Senior companion care
• Pet care platform

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription/Membership Plans: Value plans offering up to 60% savings on service fees. Parents subscribe to access sitter profiles, post jobs, and connect with caregivers.
2. Marketplace Transaction Fees: Platform takes a commission or fee on bookings made through the marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sittercity operates an online marketplace platform that connects families seeking care with caregivers across four categories: babysitters (occasional, last-minute, date night, vacation), nannies (regular, after-school, weekdays, weekends), pet care providers (feeding, walks, sitting), and senior companion caregivers (in-home help with everyday activities). The platform provides detailed sitter profiles with certifications, reviews, and background check status, in-platform messaging, job posting with sitter applications, and trust and safety infrastructure including identity verification and fraud prevention.

Product overview

Sittercity is a care matching marketplace platform that connects families with childcare, senior care, and pet care providers. The platform operates as a unified marketplace with multiple service categories (Babysitter, Nanny, Pet Care, and Companion/Senior Care services) built on a common infrastructure of background checks, identity verification, messaging, and job posting. The core matching flow allows parents to post jobs, receive applications from verified sitters, message candidates, and leave reviews. Additional trust and safety features include identity verification badges, enhanced background checks, and fraud prevention. The platform also offers a Bright Horizons employee benefits integration and a dedicated iOS mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Babysitter Matching Service

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Bright HorizonscoreChannel Partner/ Reseller/ DistributorBright Horizons includes Sittercity as part of their employee workplace benefits package. Employees with Bright Horizons benefits can activate and access Sittercity services through their employer-provided benefit.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• TrustedHousesitters: TrustedHousesitters is a global membership-based marketplace for house sitting and pet sitting, where sitters trade pet/home care for free accommodation. Comparable to Sittercity's pet and companion care categories under a different monetization model.
• CareLinx: CareLinx is an online marketplace connecting families with in-home caregivers for seniors and people with disabilities, with background-checked professionals. Directly comparable to Sittercity's senior companion care vertical.
• Wag: Wag is an on-demand dog walking and pet care marketplace serving major US metros. Directly comparable to Sittercity's pet care offering, with similar transaction-fee monetization and caregiver vetting.
• Rover: Rover is the largest US marketplace for pet care, including pet sitting, dog walking, and boarding. Directly comparable to Sittercity's pet care vertical in marketplace model, trust verification, and caregiver review infrastructure.
• Care.com: Care.com is the largest US online marketplace connecting families with caregivers across childcare, senior care, pet care, and housekeeping. It is Sittercity's most direct head-to-head competitor in the same product category with near-identical marketplace model.
• UrbanSitter: UrbanSitter is an online and mobile marketplace that connects parents with babysitters and nannies, using sitter reviews from social networks to vet caregivers. Directly comparable to Sittercity's babysitter and nanny matching flow.

Broad incumbents

• TaskRabbit: TaskRabbit is an online and mobile marketplace that connects consumers with freelance labor for household tasks including cleaning, moving, handyman, and personal assistance. Broad incumbent with overlapping service categories and marketplace model.
• Thumbtack: Thumbtack is a leading US services marketplace connecting consumers with local professionals across more than 1,000 categories, including child care and pet care. Operates as a broader marketplace incumbent using a similar lead-fee monetization model.
• Bright Horizons Family Solutions: Bright Horizons is the largest US provider of employer-sponsored child care, including back-up care, day care centers, and elder care. Sittercity's enterprise channel partner and an incumbent operating broadly across the same family-care value chain.

Emerging players

• Papa: Papa is a marketplace that connects older adults and families with 'Papa Pals' for companionship, transportation, and everyday assistance, often covered by Medicare Advantage plans. Directly comparable to Sittercity's senior companion care vertical with a payer-funded twist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sittercity
• Facebookfacebook.com/sittercity
• Instagraminstagram.com/sittercity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitters