Minamel
Minamel is a Brazilian honey producer founded in 1989, manufacturing and distributing honey, organic honey, peanut butter, molasses, sugar, and natural-remedy products through direct-to-consumer, export, and B2B/private-label channels from Içara, Santa Catarina.
- Company typePrivate
- Founded1989
- HeadquartersIçara, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Minamel does
Minamel is a Brazilian honey producer founded in 1989, headquartered in Içara, Santa Catarina. The company manufactures, processes, and distributes a portfolio of honey-derived products including conventional honey, organic honey, peanut butter (pasta de amendoim), molasses (melaço), sugar, and a "Farma" line positioned as natural remedies. Operations are vertically linked to a network of beekeeper partners that supply raw honey feedstock, with two physical office/operational sites supporting production and distribution.
The company's go-to-market combines direct-to-consumer sales (retail and e-commerce), export distribution (signaled by a trilingual Portuguese/English/Spanish website), and B2B/private-label supply to industrial buyers and resellers. This multi-channel structure indicates a deliberate diversification away from single-channel dependency, with the export arm pointing to international buyer relationships. Production draws on Brazilian apicultural supply, and the inclusion of organic honey and Farma lines suggests an attempt to capture both mainstream and differentiated/premium segments within the natural-foods category.
Minamel operates as a private, independently held company with no disclosed funding history, no public revenue figures, and no announced M&A activity. Headcount is reported in the 11–50 range, consistent with a mid-sized regional food processor rather than a large industrial operation. The 35-year operational tenure is the principal indicator of business durability; however, the absence of disclosed financial, hiring, or capital-raising signals limits visibility into current scale, growth velocity, or competitive positioning.
Minamel firmographics
Firmographics- Name
- Minamel
- Legal name
- Minamel
- Website
- https://minamel.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minamel is a Brazilian honey producer founded in 1989, manufacturing and distributing honey, organic honey, peanut butter, molasses, sugar, and natural-remedy products through direct-to-consumer, export, and B2B/private-label channels from Içara, Santa Catarina.
- Ownership category
- akta.pro rank
Minamel industry classification
Industry- Product category
- Honey Production
- NAICS
- Apiculture (112910), Sugar and Confectionery Product Manufacturing (3113), Cane Sugar Manufacturing (311314)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Honey Production & Extraction (AFAEAHAA)
- akta.pro secondary industries
- Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Honey Packaging, Bottling & Private Labeling (AFAEAHAL)
Keywords
Where Minamel is headquartered
LocationHeadquarters
- HQ city
- Içara
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Minamel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of food products including honey, peanut butter, organic honey, Farma natural health products, molasses, and brown/demerara sugar. Products are sold both domestically in Brazil and for export.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Minamel product offering
Product offeringCore offering
Minamel produces and commercializes honey and related natural sweetener products, including conventional honey, organic honey, peanut butter, natural-remedy blends, molasses, and raw cane sugars (mascavo and demerara). The company controls its own beekeeping in the Atlantic Forest, processes roughly 70 tons per month, and sells through branded retail, private label, industrial, and export channels under a "from field to table" mission.
Product overview
Minamel is a natural products ecosystem that processes honey, peanut, and sugarcane into sustainable food and wellness products. The company operates as a unified product portfolio consisting of six core product lines: Mel (Honey), Pasta de Amendoim (Peanut Butter), Mel Orgânico (Organic Honey), Farma (Natural Remedies), Melado (Molasses), and Açúcar (Sugar). These products are positioned as pure, natural alternatives to conventional food products, with an emphasis on sustainable production methods that preserve the natural qualities of raw materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Mel (Honey)
Companies that use Minamel
Customer profileSegments3 records
Ideal customer profiles2 records
Minamel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Minamel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apicultor Partners (Beekeeper Partners)coreMinamel forms partnerships with beekeepers who cultivate honey, integrating them into their ecosystem of purity. Beekeeper partners transform their cultivated honey into Minamel products, with dedicated WhatsApp support for apiculturist customer service.
Recent moves1 record
Expansion highlights4 records
Minamel competitors and assessment
Company assessmentDirect peers
- Nature's Nate: US-based branded raw and unfiltered honey company with strong D2C and retail presence. Comparable for its premium/pure honey positioning and consumer-direct distribution focus.
- Apis Flora: Brazilian natural products company specializing in propolis, honey, and bee-derived health products. Closest direct comparable given shared Brazilian base, apiculture supply chain, and overlapping honey/wellness product positioning.
- Comvita: New Zealand-based specialty honey company (manuka/MGO) selling premium, certified honey globally. Directly comparable premium/specialty honey positioning, organic-style certification narrative, and export-led business model.
Broad incumbents
- Capilano Honey: Australia's largest honey packager, supplying retail and industrial channels across multiple honey varieties. Comparable as a scaled honey packager with branded and private-label operations, though broader in product mix than Minamel.
- Barkman Honey: US-based honey company with retail, foodservice, and industrial/private-label capabilities. Comparable for its multi-channel honey distribution and private-label/industrial business line.
- Dutch Gold Honey: Large US honey packager serving retail, foodservice, and ingredient customers. Comparable for its private-label and industrial supply operations alongside branded products.
- Sioux Honey Association: US honey cooperative (Sue Bee brand) operating large-scale packing and distribution. Comparable as an established honey producer with co-op/partner-grower supply model that resembles Minamel's beekeeper ecosystem.
Regional players
- Rowse Honey: UK's leading honey brand, sourcing globally and selling through major retailers. Comparable branded honey positioning and multi-SKU retail distribution, though primarily serving the UK market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Minamel social profiles
Digital presenceMinamel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minamel leadership team
Management profileNumber of profiles
Minamel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minamel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minamel
What does Minamel do?
Minamel produces and commercializes honey and related natural sweetener products, including conventional honey, organic honey, peanut butter, natural-remedy blends, molasses, and raw cane sugars (mascavo and demerara). The company controls its own beekeeping in the Atlantic Forest, processes roughly 70 tons per month, and sells through branded retail, private label, industrial, and export channels under a "from field to table" mission.
Is Minamel a public or private company?
Minamel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Minamel founded?
Minamel was founded in 1989. It employs 11 to 50 people.
Where is Minamel based?
Minamel is headquartered in Içara, Brazil, in the Latin America region.
How does Minamel make money?
One revenue line is on record: product Sales.
Who are Minamel's main competitors?
Direct peers on record are Nature's Nate, Apis Flora and Comvita. Broad incumbents are Capilano Honey, Barkman Honey, Dutch Gold Honey and Sioux Honey Association. Rowse Honey is listed as a regional player.
Does Minamel have an API?
No public API is recorded for Minamel.
What industry is Minamel in?
Minamel's product category is Honey Production. Its primary akta.pro industry code is AFAEAHAA, Honey Production & Extraction, with a secondary code of AFAJAAAL, Honey & Apiculture Sweeteners (Honey, Honey Powders). Its NAICS code is 112910 and its SIC code is 2060.