Golf shoppen

What Golf shoppen does

Golfshoppen (legal entity Golfshoppen.com ApS) is a Danish online golf equipment retailer headquartered in Haslev, Denmark, that has operated continuously since 2003. The company runs a direct-to-consumer e-commerce storefront at golfshoppen.com, selling new and used golf clubs, complete sets, bags, push and electric carts, golf shoes, apparel, balls, and accessories (gloves, rangefinders, GPS watches, training aids). The catalog spans major brands including Titleist, Taylormade, Callaway, PING, Cobra, Wilson, Srixon, Ecco, FootJoy, Adidas, Garmin, and Bushnell, with prices ranging from budget items (tees at 15 DKK) to premium hardware (Garmin Approach R50 simulator at 38,749 DKK). A dedicated '1 stk tilbud' (single-item deals) section offers discounts of 15–70% off, and orders over 700 DKK qualify for free shipping with 1–3 day delivery.

The business is structurally a pure-play niche e-tailer with no physical retail footprint; customers either receive home delivery or pick up orders at the Haslev location. Beyond online sales, Golfshoppen offers a free club-fitting service delivered through partner golf clubs across at least eight Danish cities (Haslev, Køge, Trelleborg, Slagelse, Rønnede, Odense, Svendborg, Århus), providing an in-person touchpoint without owning fitting infrastructure. The company also sells email-delivered gift cards.

Golfshoppen.com ApS is a privately held Danish ApS (private limited company) with no disclosed external investors, no funding history, no M&A activity, and no disclosed headcount or revenue figures. The marketing footprint is modest: organic search, the website itself, and email newsletter, with no mobile app, no public social media presence flagged, and no AI/ML capabilities described. The business model is transactional retail at standard unit pricing, with no subscription, membership, or rental layer, serving individual Danish golfers (men, women, and juniors) across all skill levels.

Name

Golf shoppen

Legal name

Golfshoppen.com ApS

Website

https://golfshoppen.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Golfshoppen (Golfshoppen.com ApS) is a privately held Danish online golf equipment retailer operating since 2003 from Haslev, Denmark. It sells new and used clubs, apparel, shoes, and accessories from major brands to individual Danish golfers, with free delivery over 700 DKK and free fitting at partner clubs nationwide.

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (4582)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear Retail (CRAMAGAE), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Balls Retail (CRAMAGAB), Golf Clearance, Used & Trade-In Retail (CRAMAGAL)

Keywords

• Golf equipment retail
• Online golf shop
• Golf apparel and accessories
• Used golf equipment
• Golf fitting services

Headquarters

HQ city

Haslev

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Golf Equipment Retail: Golfshoppen generates revenue through direct online sales of golf equipment, accessories, apparel, and footwear to consumers. The business operates on a transaction-based retail model where customers purchase products at listed prices with options for single-item deals and discounted bundles. Revenue is supplemented by free shipping threshold incentives (orders over 700 DKK) and standard delivery fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Golfshoppen is a Danish online retailer that sells new and used golf equipment, apparel, footwear, bags, carts, balls, and accessories directly to consumers through its e-commerce storefront at golfshoppen.com. The business offers home delivery (1-3 days) and pickup at its Haslev location, and also provides free club fitting at partner golf clubs across Denmark.

Product overview

Golfshoppen is a Danish online golf equipment retailer operating since 2003. The company offers a comprehensive e-commerce platform with a full portfolio of golf equipment and apparel products. The core offering includes golf clubs (iron sets, drivers, fairway woods, hybrids, wedges, putters), golf bags, manual and electric golf carts, golf shoes, golf apparel (polos, outerwear, rain gear), golf balls, and accessories (gloves, GPS devices, training aids). They also sell used equipment and provide free fitting services at partner golf clubs across Denmark. The product range covers all major brands including Titleist, Taylormade, Callaway, PING, Cobra, Ecco, FootJoy, Wilson, and Srixon, serving men, women, and junior golfers of all skill levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Golfudstyr (Golf Equipment) Full range of golf clubs including iron sets, drivers, fairway woods, hybrids, utility clubs, chippers, wedges, and putters for men, women, and juniors.
• Golfsæt (Golf Sets) Complete golf sets and beginner sets for all skill levels and age groups.
• Golfbags Carry bags, cart bags, tour bags, and travel covers for transporting golf equipment.
• Golfvogne (Golf Carts) Manual push carts and electric golf trolleys for convenient course transport.
• Golfsko (Golf Shoes) Golf footwear for men, women, and juniors from brands including FootJoy, Ecco, Adidas, New Balance, Puma, Skechers, and Under Armour.
• Golftøj (Golf Apparel) Golf clothing including base layers, mid layers, polo shirts, sweaters, fleece, outerwear, rain gear, windproof jackets, trousers, shorts, caps, and sunglasses.
• Golfbolde (Golf Balls) New golf balls, lake balls (used), and practice balls from major brands.
• Golf tilbehør (Golf Accessories) Accessories including gloves, training aids, GPS/rangefinders, towels, tees, umbrellas, headcovers, pitchforks, scorekeepers, watches with GPS, and golf books.
• Brugt udstyr (Used Equipment) Pre-owned golf equipment including drivers, fairway woods, hybrids, iron sets, wedges, putters, and carts at discounted prices.
• Gratis Fitting (Free Fitting) Free club fitting service available at partner golf clubs across Denmark including Haslev, Køge, Trelleborg, Slagelse, Rønnede, Odense, Svendborg, and Århus.
• Gavekort (Gift Cards) Email gift cards available in customizable denominations starting from 1 DKK.

Quantifiable outcome

• Served several thousand satisfied customers since 2003

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Golf: One of the largest golf retailers in the UK, operating online plus a chain of physical stores selling equipment, apparel, and accessories from major brands. Comparable in breadth of multi-brand assortment and full-category coverage, though with a much larger physical footprint than Golfshoppen.
• Direct Golf: UK-based online multi-brand golf equipment retailer offering clubs, apparel, shoes and accessories directly to consumers with discount-led pricing. Directly comparable to Golfshoppen in pure-play DTC model, multi-brand assortment, and deal-driven merchandising.
• PGA Tour Superstore: US golf specialty retailer (owned by BBX Capital / Revelyst) operating large-format stores plus online sales of equipment, apparel, and accessories with in-store fitting services. Comparable in offering an integrated fitting + equipment + apparel proposition, though with a much larger physical retail presence.
• Worldwide Golf Shops: US-based multi-brand golf retailer with online and brick-and-mortar stores offering equipment, apparel, shoes, and accessories from leading brands. Closely comparable in catalog breadth and multi-brand DTC positioning, and one of the clearest US analogues for Golfshoppen's model.
• Trust Golf: UK online golf retailer focused on discounted equipment and clearance merchandise across major brands. Directly comparable to Golfshoppen's discount-oriented positioning and '1 Stk Tilbud' / used-equipment model.

Others

• Titleist (Acushnet Holdings): Premium golf equipment and ball brand whose products are prominently stocked by Golfshoppen. Comparable as the upstream brand whose DTC, pricing, and distribution decisions directly shape Golfshoppen's margin and assortment economics.
• FootJoy: Leading golf footwear and glove brand stocked by Golfshoppen. Comparable as an upstream supplier/brand owner whose product roadmap, DTC push, and wholesale terms influence Golfshoppen's footwear category economics.
• Callaway Golf (Topgolf Callaway Brands): Major golf equipment brand carried by Golfshoppen, now also expanding direct-to-consumer channels in Europe. Comparable as a key supplier whose DTC moves directly affect Golfshoppen's pricing and traffic.

Broad incumbents

• Decathlon: European sporting-goods mega-retailer with an own-brand golf range sold online and in-store across multiple countries including Denmark. Comparable as a cross-border golf equipment seller that can compete on price, but broader and less golf-specialized than Golfshoppen.
• Golf Galaxy (Dick's Sporting Goods): US golf-focused banner of Dick's Sporting Goods operating stores plus online sales of equipment, apparel, and accessories. Comparable in full-category golf assortment but sits inside a broader sporting-goods incumbent, so it is a larger, less specialized competitor than Golfshoppen.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Golfshoppen
• LinkedInlinkedin.com/company/golfshoppen-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf shoppen