Choro
Choro is a Canadian web marketplace founded in 2019 that connects seniors in British Columbia with local Helpers for companionship and non-medical assistance with everyday tasks, serving older adults aging in place and their family caregivers via per-task pricing.
- Company typePrivate
- Founded2019
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Choro does
Choro, legally NEIGHBORLI SERVICES INC., is a privately held Canadian company founded in 2019 and headquartered in Vancouver, BC, that operates a web-based marketplace connecting seniors in British Columbia with local "Helpers" for companionship and non-medical assistance with everyday tasks. The platform at choro.ca allows seniors and their families to search Helpers by location, review profiles, and book services such as light cleaning, errands, meal prep, laundry, neighbourhood walks, transportation, and technology help, supplemented by a 10-minute volunteer uplifting chat component per visit with each task averaging 30 minutes. All Helpers undergo criminal record checks, background checks, reference checks, interviews, and safety training before being approved on the platform. The company operates from offices in Vancouver and Victoria, with 1-10 employees, and is led by founder Karen. No mobile app, public API, or AI/ML capabilities are present in the disclosed technology stack.
The business operates on a transaction-fee revenue model with value-based per-task pricing: $25.99 for a single task, $37.99 for two tasks, $48.99 for three tasks, $59.99 for four tasks, and $74.99 for five tasks, billed pay-as-you-go with payment entered before visits but only charged after service completion. Primary customer segments are seniors and older adults in Canada seeking to age in place, with a secondary segment of family caregivers seeking respite; distribution is direct-to-consumer through the self-serve website, supplemented by content marketing via blog.choro.ca, community partnerships (North Shore Keep Well Society, Capilano Community Services, Capilano University, Employment and Social Development Canada), and word-of-mouth referrals. The company has no disclosed funding rounds, no parent entity, and operates as an independent private entity across two regional markets.
Choro firmographics
Firmographics- Name
- Choro
- Legal name
- NEIGHBORLI SERVICES INC.
- Website
- https://choro.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Choro is a Canadian web marketplace founded in 2019 that connects seniors in British Columbia with local Helpers for companionship and non-medical assistance with everyday tasks, serving older adults aging in place and their family caregivers via per-task pricing.
- Ownership category
- akta.pro rank
Where Choro is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Choro business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Task-Based Service Fees: Choro charges per task rather than per hour, with value-based pricing ranging from $25.99 for one task to $74.99 for five tasks. Payment is entered before visits but charged only after service completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single task visit |
| Unit Pricing | Pay-as-you-go | Two task visit |
| Unit Pricing | Pay-as-you-go | Three task visit |
| Unit Pricing | Pay-as-you-go | Four task visit |
| Unit Pricing | Pay-as-you-go | Five task visit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Choro product offering
Product offeringCore offering
Choro operates a web-based marketplace that connects seniors in Greater Vancouver and Victoria with local, background-checked "Helpers" who provide companionship and assist with everyday non-medical tasks such as technology help, errands, and household support. Bookings are made per task through the platform, with prices ranging from $25.99 to $74.99 per visit, and Choro earns a transaction fee on each completed booking.
Product overview
Choro is a single-platform marketplace connecting seniors in Canada with local Helpers for companionship and everyday tasks. The core offering consists of the Choro Platform for finding and booking Helpers, the Find Helpers search feature, Help with Technology services (iPhone/iPad lessons, virtual communications support), and a Become a Helper portal for community members to register as service providers. All services are delivered through the platform with value-based task pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Choro Marketplace Platform Online marketplace that lets seniors and their families browse, select, and book background-checked local Helpers for individual companionship or non-medical task visits, priced per task from $25.99 to $74.99.
- Help with Technology Service
Quantifiable outcome
- Seniors can remain in their homes rather than moving to assisted living facilities
Companies that use Choro
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Choro technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Choro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Employment and Social Development CanadaminorGovernment partner that may provide funding or support for programs benefiting Canadian seniors and their caregivers.
- North Shore Keep Well SocietyminorCommunity organization focused on senior wellbeing and community support programs in the North Shore area.
- Capilano Community ServicesminorLocal community services organization providing support and resources to community members in the Capilano region.
- Capilano UniversityminorAcademic institution that may contribute to research, training programs, or workforce development for the senior care sector.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Choro competitors and assessment
Company assessmentDirect peers
- Homethrive: Homethrive combines technology with human support to help family caregivers and their loved ones age independently at home. It is a direct peer to Choro in addressing both the senior and the family caregiver pain points.
- CareLinx: CareLinx is an online caregiver marketplace connecting families with professional in-home caregivers. It is a direct peer to Choro in the caregiver matching category, with overlapping value proposition on vetted helpers and task-based support.
- Papa: Papa is a US-based platform that connects older adults with 'Papa Pals' for companionship, transportation, and everyday help. It is the closest direct peer to Choro in the senior companionship and non-medical task marketplace category.
- Honor: Honor is a technology-enabled home care platform combining a workforce of Care Professionals with software to serve older adults at home. It is comparable to Choro as a tech-enabled senior home care service operating through a vetted local helper network.
Broad incumbents
- Visiting Angels: Visiting Angels is a national franchise providing non-medical home care services for seniors including companionship and daily living assistance. It overlaps directly with Choro's core service offerings.
- Home Instead: Home Instead is a global franchise network providing personalized in-home care services for seniors. It is comparable to Choro in senior home care service delivery but operates through an established agency-franchise model rather than a marketplace.
- Comfort Keepers: Comfort Keepers is a senior home care franchise offering companionship and personal care services. It competes with Choro in the in-home senior care service category through a national franchise footprint.
- Care.com: Care.com is the largest online marketplace for care services including a substantial senior care vertical. It overlaps with Choro in senior care but serves many other verticals (childcare, pet care, housekeeping) and operates at much larger scale.
Regional players
- Bayshore HealthCare: Bayshore HealthCare is one of Canada's largest providers of home and community health care services, including senior home support. It is the closest Canadian regional peer to Choro given overlapping geography and service category.
Emerging players
- AlayaCare: AlayaCare is a Canadian-based home care software platform providing scheduling, clinical documentation, and back-office tools to home care agencies. It is an adjacent emerging peer serving the same home care ecosystem in which Choro operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Choro social profiles
Digital presenceChoro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choro leadership team
Management profileNumber of profiles
Profiles1 record
Choro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choro
What does Choro do?
Choro operates a web-based marketplace that connects seniors in Greater Vancouver and Victoria with local, background-checked "Helpers" who provide companionship and assist with everyday non-medical tasks such as technology help, errands, and household support. Bookings are made per task through the platform, with prices ranging from $25.99 to $74.99 per visit, and Choro earns a transaction fee on each completed booking.
Is Choro a public or private company?
Choro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Choro founded?
Choro was founded in 2019. It employs 1 to 10 people.
Where is Choro based?
Choro is headquartered in Vancouver, Canada, in the North America region.
How does Choro make money?
One revenue line is on record: task-Based Service Fees.
Who are Choro's main competitors?
Direct peers on record are Homethrive, CareLinx, Papa and Honor. Broad incumbents are Visiting Angels, Home Instead, Comfort Keepers and Care.com. Bayshore HealthCare is listed as a regional player. AlayaCare is listed as an emerging player.
Does Choro have an API?
No public API is recorded for Choro.