Kreager Insurance Services
Kreager Insurance Services is a privately held, Wisconsin-based independent insurance agency offering auto, home, and bundled auto-and-home coverage to individual consumers and families via two offices and online multi-carrier quote comparison.
- Company typePrivate
- Founded-
- HeadquartersMarathon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kreager Insurance Services does
Kreager Insurance Services, Inc. is a privately held, independent insurance agency headquartered in Marathon, Wisconsin, operating a second office in Schofield, Wisconsin after acquiring Marcell Insurance Agency. The agency serves individual consumers and families in Wisconsin, offering auto insurance, homeowners insurance, and a combined auto and home bundle, with commission revenue generated from policies placed across multiple insurance carriers.
The firm operates a hybrid sales motion: in-person and phone-based consultation at its two offices, combined with a digital layer that includes an SEO-driven company website, text and email inquiry channels, and embedded online quote comparison powered by AgentInsure.com. Policy self-service, including ID card printing, document downloads, and contact updates, is delivered through an EZLynx customer service center. Kreager does not own proprietary insurance technology; its differentiator is independent-agent intermediation that enables apples-to-apples multi-carrier comparison and localized advisory service for consumers who want guidance beyond direct-to-consumer online purchasing.
Commercially, Kreager earns transaction-fee commissions on policies placed with its carrier partners, with rates individualized per customer. Pricing is not publicly disclosed and quotes are generated on request via phone or online. The firm is founder- or privately-owned with no institutional investors, no funding history, and no disclosed headcount beyond a 11-50 employee band; firmographics reference commercial and health insurance categories but the documented product set focuses on personal lines.
Kreager Insurance Services firmographics
Firmographics- Name
- Kreager Insurance Services
- Legal name
- Kreager Insurance Services, Inc.
- Website
- https://kreagerins.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kreager Insurance Services is a privately held, Wisconsin-based independent insurance agency offering auto, home, and bundled auto-and-home coverage to individual consumers and families via two offices and online multi-carrier quote comparison.
- Ownership category
- akta.pro rank
Kreager Insurance Services industry classification
Industry- Product category
- Independent Personal Lines Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Kreager Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Marathon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kreager Insurance Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agency, Kreager Insurance Services earns commissions from insurance carriers for policies placed. The agency represents multiple insurance companies, allowing them to compare coverage and pricing on behalf of customers to find competitive rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing - no tiers publicly listed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Kreager Insurance Services product offering
Product offeringCore offering
Kreager Insurance Services, Inc. is an independent insurance agency that sells personal-lines property and casualty coverage, primarily auto insurance, home insurance, and a combined auto & home insurance bundle. As an independent agency, it places business with multiple insurance carriers on behalf of customers, supported by an online quote-comparison tool and a digital customer service center. Licensed local agents in Marathon and Schofield, Wisconsin provide in-person and phone-based advisory support to individuals and families shopping for personal coverage.
Product overview
Kreager Insurance Services is an independent insurance agency offering auto insurance, home insurance, and combined auto & home insurance products. The company operates as a digital-first independent agency, providing online quote comparison tools that aggregate multiple insurance carriers to help customers find competitive rates. Additional services include a customer service center for policy management. The agency recently expanded by acquiring Marcell Insurance Agency and maintains two physical locations in Wisconsin while primarily serving customers through digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Companies that use Kreager Insurance Services
Customer profileSegments1 record
Ideal customer profiles1 record
Kreager Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Kreager Insurance Services partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Marcell Insurance AgencycoreKreager Insurance Services completed the purchase of Marcell Insurance Agency. Customer records were seamlessly transferred to Kreager Insurance Services. The acquisition expanded the agency's presence to two convenient locations in Wisconsin.
- EZLynxsupportingWebsite development by EZLynx. EZLynx platform provides the customer service center for policy management, ID card printing, document downloads, and contact information updates.
- AgentInsure.comsupportingProvides the secure live insurance quoting page for comparing Auto Insurance and Home Insurance quotes online. Links from Kreager Insurance website to AgentInsure compare functionality.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Kreager Insurance Services competitors and assessment
Company assessmentEmerging players
- Insurify: Online insurance comparison platform for auto and home that surfaces quotes from multiple carriers. Comparable to Kreager in providing the multi-carrier comparison experience for personal lines, though operating purely digitally without the local advisory relationship.
- The Zebra: Online comparison marketplace for auto and home insurance showing quotes from multiple carriers. Comparable to Kreager in the multi-carrier comparison value proposition for personal lines, but with a digital-only model and no local agent advisory layer.
- Lemonade: Direct-to-consumer digital insurance carrier offering renters, homeowners, and auto insurance through a mobile-first experience. Comparable to Kreager as a personal-lines insurance seller increasingly competing for the same Wisconsin household customers, though bypassing independent agents entirely.
Broad incumbents
- Hub International: Large insurance brokerage serving commercial and personal clients across North America. Comparable as a multi-carrier insurance intermediary with a local-office distribution model, though with substantially broader geographic and product line coverage than Kreager.
- Brown & Brown: Large publicly traded insurance brokerage that distributes personal and commercial insurance through multiple channels. Comparable as an insurance intermediary model with multi-carrier placement, though vastly larger in scale and heavier on commercial lines.
- Trusted Choice: National network/marketing brand for independent insurance agents representing multiple carriers. Comparable to Kreager as it aggregates and promotes independent agents offering multi-carrier choice in personal lines, though operating at a brand/network level rather than as a single local agency.
Direct peers
- Goosehead Insurance: Independent personal lines insurance agency franchisor and direct operator that compares quotes across multiple carriers. Highly comparable to Kreager in core product (auto/home) and multi-carrier agency model, though at much larger scale and with a franchise distribution model.
- SmartFinancial: Digital-first independent insurance agency that compares quotes from multiple carriers for auto, home, and other personal lines. Directly comparable to Kreager in independent agency structure, multi-carrier comparison value proposition, and personal-lines focus.
Others
- Vertafore: Insurance technology provider serving independent agencies with agency management systems and carrier connectivity. Comparable to Kreager as the broader category of technology vendors that enable independent agency operations, including quoting, policy management, and carrier integration.
- EZLynx: Technology platform used by independent insurance agents for quoting, customer service portals, and agency management. Comparable to Kreager as a key vendor partner providing the website, customer service center, and quoting infrastructure underlying Kreager's digital offering.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Kreager Insurance Services social profiles
Digital presenceKreager Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kreager Insurance Services leadership team
Management profileNumber of profiles
Kreager Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kreager Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kreager Insurance Services
What does Kreager Insurance Services do?
Kreager Insurance Services, Inc. is an independent insurance agency that sells personal-lines property and casualty coverage, primarily auto insurance, home insurance, and a combined auto & home insurance bundle. As an independent agency, it places business with multiple insurance carriers on behalf of customers, supported by an online quote-comparison tool and a digital customer service center. Licensed local agents in Marathon and Schofield, Wisconsin provide in-person and phone-based advisory support to individuals and families shopping for personal coverage.
Is Kreager Insurance Services a public or private company?
Kreager Insurance Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kreager Insurance Services founded?
Kreager Insurance Services was founded in -1. It employs 11 to 50 people.
Where is Kreager Insurance Services based?
Kreager Insurance Services is headquartered in Marathon, United States, in the North America region.
How does Kreager Insurance Services make money?
One revenue line is on record: insurance Commissions.
Who are Kreager Insurance Services's main competitors?
Emerging players on record are Insurify, The Zebra and Lemonade. Broad incumbents are Hub International, Brown & Brown and Trusted Choice. Direct peers are Goosehead Insurance and SmartFinancial. Others are Vertafore and EZLynx.
Does Kreager Insurance Services have an API?
No public API is recorded for Kreager Insurance Services.
What industry is Kreager Insurance Services in?
Kreager Insurance Services's product category is Independent Personal Lines Insurance Agency. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 52421 and its SIC code is 6411.