Quirk Kid

What Quirk Kid does

Quirky Kid is an Australian child psychology clinic founded over 20 years ago by Dr Kimberley O'Brien, operating physical clinics in Woollahra (Sydney) and Austinmer (Wollongong) plus a telehealth platform serving families nationwide. The clinic delivers evidence-based psychological assessments (educational, cognitive, behavioral, autism spectrum), individual therapy, and group workshops for children aged 0-18 and their families. Its core product portfolio consists of three proprietary social-emotional learning programs - The Best of Friends (ages 5-12), Basecamp (anxiety), and Power Up (performance) - built on the CASEL framework and DESSA assessment methodology, plus published children's books and supporting resources. All programs and trademarks are registered, and Power Up won the 2014 Educational Publisher's Awards Australia - Best Resource for Arts/Humanities (Primary).

The business operates a multi-revenue-stream model. Fee-for-service individual therapy is priced at A$267-A$560 per hour depending on practitioner seniority, with approximately A$96.65 in Medicare rebates available under Mental Health Care Plans. Group programs run at ~A$90/hour. A B2B licensing channel sells school licenses at A$80-A$88 per workbook and private clinic licenses at A$186-A$223 per workbook, with facilitator accreditation at A$199/person. Clinical supervision and training services generate additional revenue (single sessions at A$560, 12-session packages at A$5,040, organizational workshops A$2,500-A$5,000, keynotes A$7K-A$20K). The clinic is registered as both a Medicare and NDIS provider, accepts private health insurance rebates (Medibank, Bupa, HBF, NIB, ahm), and runs a self-service online booking portal.

Go-to-market is sales-led and referral-driven: GPs, paediatricians, and psychiatrists issue Mental Health Care Plans that funnel families into the clinic, supplemented by direct parent bookings via the online portal, content marketing, social channels, and B2B outreach to schools and allied health clinics. Quirky Kid is privately held under Quirky Kid Pty Ltd (ACN 606 832 606), bootstrapped with no disclosed funding, and founder-owned; the technology stack relies primarily on Google Meet for remote delivery, with intellectual property concentrated in program curricula and registered trademarks rather than proprietary software. Reported scale signals include 5,800+ families served cumulatively over 20+ years and dozens of school licensing relationships including Yew Chung College and Bunbury Catholic College.

Name

Quirk Kid

Legal name

Quirky Kid Pty Ltd

Website

https://quirkykid.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Quirky Kid is an Australian child psychology clinic delivering assessments, individual therapy, and group workshops for children and families from Sydney and Wollongong clinics and telehealth nationwide. It is a Medicare and NDIS-registered provider that licenses social-emotional learning programs to schools.

Ownership category

akta.pro rank

Product category

Child Psychology Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Support Services (611710)

akta.pro primary industry

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)

akta.pro secondary industries

Play-Based SEL & Executive Function Skill-Building Programs (EDACAOAB), Student Activity Materials & Manipulatives (Hands-on Learning Kits) (EDACAJAG)

Keywords

• Child psychology services
• Social emotional learning
• Psychological assessments
• Telehealth psychology
• School licensing programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: Fee-for-service psychological consultations for children and families. Range of $267-$560 per hour depending on psychologist seniority. Medicare rebates of approximately $96.65 available for eligible patients with Mental Health Care Plans.
2. Group Programs and Workshops: Holiday workshops and group programs for children, priced around $90 per hour. Includes The Best of Friends holiday workshops and parenting workshops.
3. Program Licensing to Schools and Clinics: Licensing of proprietary programs (The Best of Friends, Basecamp, Power Up) to schools and private clinics. Schools pay $80-$88 per workbook license; private clinics pay $186-$223 per workbook license. Includes facilitator accreditation at $199 per person.
4. Training and Supervision Services: Clinical supervision packages delivered by Dr Kimberley O'Brien ranging from single sessions ($560) to 12-session packages ($5,040 with 25% discount). Organisational training presentations from $2,500-$5,000.
5. Psychological Assessments: Comprehensive assessments including educational, cognitive, behavioural and autism spectrum assessments. Billed per psychologist and administration time.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Quirky Kid is a child psychology clinic that provides in-person and telehealth psychological assessments, individual therapy, family consultations, and structured social-emotional learning workshops (The Best of Friends, Basecamp, Power Up) to children and families, while licensing these programs and facilitator accreditation to schools and private clinics.

Product overview

Quirk Kid is a child psychology clinic offering a platform-plus-modules service model. The core offering includes psychological assessments (educational, cognitive, behavioral, ASD), therapy services (online and face-to-face), and structured workshops. The program portfolio includes three main social-emotional learning programs: The Best of Friends® (BoF) for general social-emotional development, Basecamp® for anxiety, and Power Up! for performance. These are delivered to schools and clinics through licensed facilitators and include supporting products like workbooks and tote bags. The BriteChild Platform provides telehealth delivery. Additional products include children's books (Behaviour Series Pack, Hi! Thanks! Bye!, Siblings!) sold through their shop.

Differentiator

Problem solved

Functional benefit

Brands

• The Best of Friends®: Social and emotional learning workshop for children aged 5 to 12
• Basecamp®
• Power Up
• BriteChild
• Power Up! Online

Products and services

• The Best of Friends® (BoF) Program A social and emotional learning workshop that empowers children aged 5 to 12 with knowledge, skills and confidence to understand and manage emotions and social situations, delivered in person and licensed to schools and private clinics.
• Basecamp® Program An anxiety program for children delivered through evidence-based cognitive behavioral therapy approaches, part of the licensed school programs suite.
• Power Up! Program A performance optimization program for children that focuses on social-emotional development and resilience building, awarded Best Resource for Arts/Humanities (Primary) at the 2014 Educational Publisher's Awards Australia.
• BriteChild Telehealth Platform Telehealth platform enabling online psychological consultations and intervention services for children and families who cannot attend in person, particularly rural, remote and interstate clients.
• Psychological Assessment Services Evidence-based psychological assessments including educational, cognitive, behavioural and autism spectrum disorder (ASD) assessments for children and adolescents.
• Therapy and Intervention Services Online and face-to-face therapeutic interventions tailored to children's needs, including family consultations, parent coaching, and individual therapy for behavioural, emotional and developmental concerns.
• Group Programs and Parent Workshops Group programs and workshops for children and parents including The Best of Friends holiday workshops and parenting seminars such as 'Navigating Meltdowns With Confidence' and 'Emotional Clusters in Families', priced around $90 per hour.
• Clinical Supervision Services Clinical supervision packages delivered by Dr Kimberley O'Brien to external psychologists and organisations, available as single sessions or multi-session packages, plus organisational training and keynote presentations.

Quantifiable outcome

• Trusted by over 5,800 Australian families
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• Medicare (Australian Government)coreStrategic or Co-development PartnerMedicare Better Access program enables patients to receive rebates for psychological services with referral from GP, paediatrician or psychiatrist. Quirky Kid is a registered Medicare provider offering up to 10 rebatable sessions per year. Additional programs include Helping Children with Autism (up to 20 sessions) and Better Start for Children with Disability.
• NDIS (National Disability Insurance Scheme)coreStrategic or Co-development PartnerRegistered NDIS provider under Capacity Building - Improved Daily Living Support Class. Provides therapeutic supports to children with disabilities under NDIS plans with price-controlled fees set by NDIA.
• Schools (Licensed Program Partners)coreChannel Partner/ Reseller/ DistributorDozens of schools have implemented Quirky Kid's innovative programs including The Best of Friends, Basecamp, and Power Up. Schools license programs and facilitators receive accreditation. Includes Yew Chung College and Bunbury Catholic College.
• Private Clinics (Licensed Program Partners)secondaryChannel Partner/ Reseller/ DistributorPrivate psychology clinics license The Best of Friends, Basecamp, and Power Up programs for commercial use. Includes facilitator accreditation, DESSA assessment integration, and ongoing support from Quirky Kid.
• GPs, Paediatricians, and PsychiatristscoreChannel Partner/ Reseller/ DistributorMedical practitioners refer patients to Quirky Kid under Medicare Mental Health Care Plans. This referral pathway is the primary channel for Medicare-subsidised client acquisition.
• Private Health InsurerssecondaryChannel Partner/ Reseller/ DistributorPrivate health insurance rebates available for psychological services through funds including Medibank, Bupa, HBF, NIB, ahm, and others. Not available in conjunction with Medicare rebates.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Committee for Children (Second Step): US-based global leader in SEL curriculum (Second Step) for schools. Comparable IP and licensing model to Quirky Kid's Best of Friends program, but at much larger scale and international reach.
• MindChamps: Asia-Pacific child development and education group with SEL and wellbeing programs licensed to schools. Comparable in early childhood and primary school SEL program licensing, though broader in scope and international footprint.
• Lyra Health: Enterprise mental health platform offering therapy and coaching via telehealth. Comparable to Quirky Kid's telehealth and B2B model but with a broader adult-led customer base and supported by significant venture capital.
• BetterHelp: Large, well-capitalised online therapy marketplace. Comparable to Quirky Kid's BriteChild telehealth for therapy delivery, though BetterHelp is a generalist platform rather than child-specialist.

Direct peers

• ReachOut Australia: Online youth mental health platform providing peer support, information resources, and self-help tools. Comparable to Quirky Kid's content marketing and digital resource library approach for parents and young people.
• Kids Helpline: Australia's free 24/7 counselling service for children and young people. Comparable in child mental health mission and telehealth delivery, though funded by the Australian Government rather than fee-for-service.
• Headspace: Australia's primary youth mental health provider. Overlaps with Quirky Kid on child and adolescent mental health service delivery, online resources, and referral channels, though Headspace operates a broader national network of centres rather than a private clinic model.
• Empowering Kids Psychology: Australian child psychology clinic offering assessments and therapy for children and adolescents. Comparable in service offering, customer profile (parents and families), and clinical team structure.
• The Resilience Doughnut: Australian-developed resilience and wellbeing program licensed to schools and organisations. Closely comparable to Quirky Kid's school-licensed SEL program model (Best of Friends, Basecamp, Power Up!) targeting similar educator customers.
• Bounce Back Wellbeing: Australian SEL curriculum provider for primary schools, with structured workbooks and teacher training. Directly competes with Quirky Kid's school licensing offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/quirky_kid
• Facebookfacebook.com/quirkykidclinic
• Instagraminstagram.com/quirkykidau
• Pinterestpinterest.com.au/quirkykid/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quirk Kid