Kirami Oy
Kirami Oy is a Finnish manufacturer of premium outdoor hot tubs, modular saunas, and outdoor living products, self-identified as the world's largest hot tub producer. Founded in 2001 in Sastamala and owned by Harvia Group since 2021, it sells via dealers across Europe and serves homeowners and hospitality customers seeking energy-efficient Nordic wellness experiences.
- Company typePrivate
- Founded2001
- HeadquartersSantamala, Finland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kirami Oy does
Kirami Oy is a Finnish manufacturer of premium outdoor hot tubs (kylpytynnyrit/paljut) and outdoor saunas, founded in 2001 in Sastamala, Finland, and acquired by Harvia Group on May 28, 2021. The company self-identifies as the world's largest hot tub manufacturer, operating with 30-90 employees on a seasonal basis and generating revenue primarily from hardware sales of hot tubs across multiple product families (Cozy, Family, Comfort, Premium, Original lines) and the Kirami FinVision® outdoor sauna line, which includes the Misty plug-and-play model and the Zero off-grid solar sauna priced at €44,900-€48,900. Technical differentiators include triple-glazed argon-filled thermal insulation enabling low-wattage 2.3-3.6 kW heaters (versus 6-10 kW conventional), a first-to-market off-grid solar sauna system with battery storage for 4-5 hours of autonomous operation, and the FinVision Annex modular ecosystem that allows sauna, changing room, lounge, terrace, and pergola modules to interconnect seamlessly.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (kauppa.kirami.fi) with a multi-country authorized dealer network spanning Finland, Germany, France, the UK, Switzerland, the Netherlands, Sweden, Austria, and Denmark. Customer segmentation is led by B2C homeowners seeking premium backyard wellness experiences, with secondary B2B demand from hospitality, rental, and wellness retreats, plus a niche eco-conscious segment attracted by off-grid solar technology. Pricing is positioned at the premium end (entry-level hot tubs through ~€49K high-end saunas), supported by Finnish craftsmanship branding and the Harvia corporate parent. Ancillary revenue streams include accessories (covers, water care, textiles), the Outstanding sub-brand of grills and outdoor furniture, and the FinVision Experience textile line produced in collaboration with PURYE from production waste.
Distribution relies on dealer-led sales complemented by content marketing (blog, social media, athlete endorsements such as F1 driver Valtteri Bottas and cross-country skier Aino-Kaisa Saarinen) and event participation including the World Sauna Forum 2025. International expansion into Germany, France, and the UK is cited as a key growth driver, while the parent Harvia Oyj (publicly listed on Nasdaq Helsinki) provides corporate backing and heating technology integration (Virta Combi, Delta, Legend product lines).
Kirami Oy firmographics
Firmographics- Name
- Kirami Oy
- Legal name
- Kirami Oy
- Website
- https://kirami.fi
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kirami Oy is a Finnish manufacturer of premium outdoor hot tubs, modular saunas, and outdoor living products, self-identified as the world's largest hot tub producer. Founded in 2001 in Sastamala and owned by Harvia Group since 2021, it sells via dealers across Europe and serves homeowners and hospitality customers seeking energy-efficient Nordic wellness experiences.
- Ownership category
- akta.pro rank
Kirami Oy industry classification
Industry- Product category
- Outdoor Hot Tubs and Saunas
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Sauna & Steam Bath Facilities (HSADAKAC)
Keywords
Where Kirami Oy is headquartered
LocationHeadquarters
- HQ city
- Santamala
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Kirami Oy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hot Tub Sales: Sale of kylpytynnyri (hot tubs/bath tubs) in various series including Comfort, Premium, and Family lines. Products range from entry-level to premium configurations with different materials (composite, EcoPlank) and sizes (2-8 person capacity).
- Outdoor Sauna Sales: Sale of Kirami FinVision® outdoor saunas including Misty, Zero, and Annex modular systems. Includes both grid-connected and off-grid solar-powered versions.
- Outstanding Product Line: Grills, outdoor fire features, and garden furniture accessories complementing the hot tub and sauna experience.
- Accessories and Spare Parts: Covers, drink holders, water treatment products, textiles, maintenance supplies, and replacement parts for all product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kirami FinVision® -sauna Zero S with solar system |
| One time/ perpetual license | Pay-as-you-go | Kirami FinVision® -sauna Zero M with solar system |
| One time/ perpetual license | Pay-as-you-go | Kirami FinVision® -sauna Misty M |
| Unit Pricing | Pay-as-you-go | Cozy L Hot Tub - Comfort Series |
| Unit Pricing | Pay-as-you-go | Family Hot Tub |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Kirami Oy product offering
Product offeringCore offering
Kirami Oy designs, manufactures, and sells outdoor hot tubs (kylpytynnyrit/paljut), the FinVision® outdoor sauna line, the FinVision® Annex modular outdoor living system, and related accessories. The company operates as the world's largest hot tub manufacturer, headquartered in Sastamala, Finland, and is part of Harvia Group since 2021.
Product overview
Kirami Oy is the world's largest hot tub (palju) manufacturer, founded in 2001 in Sastamala, Finland, and now part of Harvia Group since 2021. The company offers a comprehensive outdoor living product portfolio centered on two main product lines: premium outdoor saunas under the Kirami FinVision® brand and hot tubs (kylpytynnyrit/paljut). The Kirami FinVision® modular system includes saunas (M Misty, S Misty, Zero models), changing rooms, lounges, terraces, and pergolas that seamlessly connect via the FinVision® Annex concept. The Outstanding sub-brand covers grills, outdoor fires, and outdoor furniture. Hot tub offerings span multiple models (Cozy L, Family, Comfort BlackIce, Twinny Dual, Hazy, Steady, Pearly, Breezy, Chill) for different needs and price points. Accessories include covers, drink holders, water care products, textiles, and the Kirami FinVision® Experience premium spa textile line created in collaboration with PURYE using recycled materials. All products emphasize Finnish craftsmanship, energy efficiency, and outdoor wellness experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Kirami FinVision®: Premium outdoor sauna product line including Misty and Zero models with modular design and energy-efficient features
- Outstanding by Kirami
- Kirami FinVision® Annex
- FinVision® Experience
Products and services
- Kirami Hot Tubs (Product Line) A complete range of outdoor hot tubs in wood-fired, electric, and hybrid variants, including round and tub-shaped designs with multiple size options, intended for residential homeowners with gardens and outdoor hospitality venues.
- Kirami FinVision® Sauna M Misty An outdoor sauna module in the Misty design family with large front-facing windows, part of the FinVision® modular system for residential outdoor wellness.
- Kirami FinVision® Sauna S Zero A smaller, fully enclosed outdoor sauna module in the FinVision® Zero design line, intended for homeowners seeking a minimalist sauna solution.
- Kirami FinVision® Sauna M Zero A medium-size fully enclosed outdoor sauna module in the FinVision® Zero design line for residential use.
- Kirami FinVision® Annex Modular Outdoor Living System
Quantifiable outcome
- Zero M sauna heater requires only 3.6 kW vs traditional 8-10 kW - approximately 60% less energy
- +2 more outcomes
Companies that use Kirami Oy
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Kirami Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kirami Oy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PURYE ClothingminorCollaboration to create Kirami FinVision® Experience sauna accessories (saunapussit/sauna bags) from Kirami's production waste materials. PURYE transforms surplus fabric from Kirami's protective covers into unique, handcrafted sauna bags made from recycled sail materials and leather offcuts.
- finndream (Switzerland)minorSwiss family business that sells Kirami FinVision® saunas along with other well-known Finnish sauna accessories. Part of Kirami's international dealer network spreading Finnish sauna culture in Switzerland.
- HarviacoreHarvia provides key heating technology for Kirami products including Virta Combi steam heaters, Delta electric heaters, and Legend heaters. As parent company, Harvia supplies compatible heating solutions designed for Kirami's sauna products.
- World Sauna ForumminorKirami FinVision® sauna Zero is featured at World Sauna Forum 2025, showcasing their off-grid solar sauna technology to industry professionals and enthusiasts.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Kirami Oy competitors and assessment
Company assessmentDirect peers
- Saunalux GmbH: German manufacturer of sauna cabins, infrared cabins, and steam rooms serving residential and commercial customers. Saunalux is a direct peer competing for the same German and DACH premium sauna customer that has been a strong market for Kirami.
- Tylö (now part of Roca): Swedish-origin manufacturer of sauna cabins, steam rooms, and wellness products. Tylö competes directly with Kirami's FinVision® sauna line across Northern Europe, with overlapping premium positioning and similar product categories including steam-equipped saunas.
- Klafs GmbH: German premium sauna manufacturer with a similar focus on high-end residential and commercial sauna cabins, including modular sauna and spa systems. Klafs is one of Kirami's principal competitors in the DACH premium sauna market and targets a comparable affluent European customer base.
- Almost Heaven Saunas: Manufacturer of premium barrel saunas and traditional Finnish-style sauna cabins for residential and commercial use. Almost Heaven competes in the European-style outdoor sauna category where Kirami's FinVision® Misty and Zero lines are positioned.
- Dimension One Spas: US-based premium hot tub manufacturer with international dealer distribution. Dimension One competes with Kirami's high-end hot tub offerings, particularly in the wellness/recovery segment where both brands target affluent consumers.
- Wellis Magyarország Zrt. One of Europe's largest hot tub and swim spa manufacturers, headquartered in Hungary. Wellis is a direct competitor in the premium European hot tub market and competes for the same affluent homeowners and hospitality customers that Kirami targets.
- Coast Spas Manufacturing: Canadian premium hot tub manufacturer with global dealer distribution. Coast Spas overlaps with Kirami in the premium residential and hospitality hot tub market and shares the focus on energy-efficient, wellness-oriented product design.
- Helo (now part of TyloHelo): Finnish sauna manufacturer with deep Nordic heritage comparable to Kirami. Helo produces sauna heaters, cabins, and infrared products and competes directly with Kirami's FinVision® line, particularly in Finland and other Nordic markets.
Broad incumbents
- Harvia Oyj: Kirami's publicly-traded parent company and a leading global manufacturer of sauna heaters, sauna rooms, and infrared cabins. Harvia supplies heating technology (Virta Combi, Delta, Legend) to Kirami and operates in overlapping sauna equipment categories, making it both a corporate parent and a broad market incumbent.
- Jacuzzi Brands LLC: Global premium hot tub and spa manufacturer with broad consumer brand recognition. While Jacuzzi operates at a much larger scale and broader geographic footprint than Kirami, both compete for premium residential hot tub customers across Europe and globally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kirami Oy social profiles
Digital presenceKirami Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kirami Oy leadership team
Management profileNumber of profiles
Profiles3 records
Kirami Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kirami Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kirami Oy
What does Kirami Oy do?
Kirami Oy designs, manufactures, and sells outdoor hot tubs (kylpytynnyrit/paljut), the FinVision® outdoor sauna line, the FinVision® Annex modular outdoor living system, and related accessories. The company operates as the world's largest hot tub manufacturer, headquartered in Sastamala, Finland, and is part of Harvia Group since 2021.
Is Kirami Oy a public or private company?
Kirami Oy is a private company. It is classified as corporate owned and is currently operating.
When was Kirami Oy founded?
Kirami Oy was founded in 2001. It employs 11 to 50 people.
Where is Kirami Oy based?
Kirami Oy is headquartered in Santamala, Finland, in the Europe region.
How does Kirami Oy make money?
Four revenue lines are on record. Hot Tub Sales are the primary driver. The others are outdoor Sauna Sales, outstanding Product Line and accessories and Spare Parts.
Who are Kirami Oy's main competitors?
Direct peers on record are Saunalux GmbH, Tylö (now part of Roca), Klafs GmbH, Almost Heaven Saunas, Dimension One Spas, Wellis Magyarország Zrt., Coast Spas Manufacturing and Helo (now part of TyloHelo). Broad incumbents are Harvia Oyj and Jacuzzi Brands LLC.
Does Kirami Oy have an API?
No public API is recorded for Kirami Oy.
What industry is Kirami Oy in?
Kirami Oy's product category is Outdoor Hot Tubs and Saunas. Its primary akta.pro industry code is HSADAKAC, Sauna & Steam Bath Facilities. Its NAICS code is 333414 and its SIC code is 3585.