What FACE does

FACE (European Federation for Hunting and Conservation) is a Brussels-headquartered non-profit federation founded in 1985 that represents 37 full national hunting associations and 6 associate members across Europe, collectively encompassing approximately 7 million hunters. Its core activity is EU-level policy advocacy on behalf of this constituency, delivered through secretariat operations for the European Parliament's Intergroup on Biodiversity, Hunting, and Countryside (held since 1985, with over 120 actively supporting MEPs), participation in international agreements (AEWA, Bern Convention, CITES, CMS), and coordination of conservation, wildlife management, and firearms regulatory positions across member states.

FACE's offerings are organizational rather than commercial. The flagship is the FACE Patron Programme, a tiered (Gold, Silver, Bronze) industry partnership that anchors revenue from firearms, ammunition, optics, thermal imaging, and outdoor brands including Blaser, JAGD & HUND, Aimpoint, Yukon Group/Pulsar, and SimWay. Secondary outputs include the FACE Biodiversity Manifesto — an evidence-based platform cataloguing over 470 hunting-related conservation projects — and the monthly FACE Report newsletter. FACE does not develop or sell technology products.

Revenue is generated through membership dues from national hunting associations and recurring Patron Programme sponsorship. Pricing is not publicly disclosed. Distribution is direct: FACE engages EU institutions in formal consultation and intergroup processes, disseminates policy positions through its website and monthly newsletter, and coordinates member associations through General Assemblies and country-level meetings such as the August 2025 DJV-hosted Coordination Meeting in Germany.

Name

FACE

Legal name

European Federation for Hunting and Conservation (FACE)

Website

https://face.eu

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

FACE is a Brussels-based non-profit federation representing 37 European national hunting associations and 7 million hunters, delivering EU-level policy advocacy, conservation coordination, and secretariat services for the European Parliament's Biodiversity, Hunting, and Countryside Intergroup since 1985.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: FACE is funded through membership fees from its 37 national full member hunting associations and 6 associate members across Europe, representing 7 million hunters.
2. Patron Programme: The FACE Patron Programme provides industry organizations (firearms, ammunition, optics, outdoor brands) with tiered sponsorship tiers (Gold, Silver, Bronze) in exchange for support of FACE's advocacy and conservation work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FACE is a non-profit federation that represents 37 national hunting associations and 6 associate members across Europe, collectively covering approximately 7 million hunters. It provides policy advocacy at the EU level, coordinates conservation activities, manages the FACE Patron Programme (Gold/Silver/Bronze tiers) for hunting-industry sponsors, maintains the FACE Biodiversity Manifesto (an evidence-based platform of 470+ conservation projects), and holds the secretariat of the European Parliament Intergroup on Biodiversity, Hunting, and Countryside.

Product overview

FACE (European Federation for Hunting and Conservation) is a membership federation that represents 7 million hunters across 37 European countries. Rather than offering a software product, FACE provides organizational services including the FACE Patron Programme (industry partnership tiers: Gold, Silver, Bronze), the FACE Biodiversity Manifesto (an evidence-based conservation tracking platform with over 470 projects), and regular publications including the monthly FACE Report. FACE's work spans six main themes: Nature Conservation, Wildlife Conservation, International Agreements, Animal Health & Welfare, Firearms and Ammunition, and Hunting Methods & Culture.

Differentiator

Problem solved

Functional benefit

Products and services

• FACE Patron Programme Industry partnership programme offering organizations in the hunting firearms, ammunition, optics, and outdoor equipment sectors a tiered sponsorship framework (Gold, Silver, Bronze) to support FACE's advocacy work and conservation mission, in exchange for brand visibility, regulatory engagement, and conservation partnership.
• FACE Biodiversity Manifesto Evidence-based conservation database and platform documenting more than 470 hunting-related conservation projects across Europe, demonstrating hunters' implementation of the EU Biodiversity Strategy for 2030 and serving as the federation's primary conservation evidence base.
• FACE Report (Monthly Newsletter) Monthly publication providing updates on Europe's political and hunting agenda, distributed to members, policymakers, and subscribers, covering FACE activities, policy developments, and EU regulatory updates.
• EU Policy Advocacy and Representation Services Standing advocacy and representation services provided to member national hunting associations and the wider European hunting community, covering EU policy on nature conservation, wildlife conservation, international agreements (AEWA, Bern Convention, CITES, CMS), animal health and welfare (avian influenza, African swine fever), firearms and ammunition regulation, and hunting methods and culture.
• European Parliament Intergroup Secretariat (Biodiversity, Hunting, Countryside) Secretariat services for the European Parliament's Intergroup on Biodiversity, Hunting, and Countryside, supporting more than 120 actively supporting MEPs, since 1985. Includes coordination of intergroup meetings, policy briefings, and stakeholder engagement.

Quantifiable outcome

• Over 470 hunting-related conservation projects documented through the Biodiversity Manifesto
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, supporting, major and core.

• JAGD & HUNDflagshipGTM or Marketing Partner · 1 January 2026JAGD & HUND is Europe's largest hunting fair and a long-standing FACE Gold Patron. The partnership includes joint initiatives such as the European Hunting Photo of the Year competition and industry advocacy events in Brussels. JAGD & HUND renewed its Gold Patron partnership in January 2026, demonstrating consistent long-term support.
• SimWaysupportingGTM or Marketing Partner · 1 January 2026SimWay is a Bronze Patron in the FACE Patron Programme. The company produces state-of-the-art hunting simulators that bridge traditional hunting knowledge with modern training methods, supporting FACE's advocacy work while demonstrating how technology can complement hunting traditions and strengthen safety within Europe's hunting community.
• Yukon Group (Pulsar)majorGTM or Marketing Partner · 1 October 2025Yukon Group, a leading European high-tech company specializing in thermal imaging and digital night vision technologies under its flagship brand Pulsar, became a Silver Patron of FACE. Yukon Group's partnership underscores its commitment to supporting responsible hunting, biodiversity protection, and sustainable outdoor practices across Europe. The group operates manufacturing facilities in Lithuania, Latvia, Poland, and the UK with around 800 employees.
• AimpointmajorGTM or Marketing Partner · 1 January 2024Aimpoint is a FACE Gold Patron and a leading company in red dot and optical sight technology for hunting. Aimpoint's Director of Commercial Sales, Alexander Nordin, has appeared on the 'We, The Hunters' podcast series organized by FACE, discussing shooting skills development and hunting traditions in Sweden.
• Blaser (with Mauser, Sauer, Liemke, Minox)flagshipGTM or Marketing Partner · 1 January 2020Blaser, supported by Mauser, Sauer, Liemke and Minox, is a FACE Gold Patron. As a leading innovator in premium hunting firearms, accessories, and outdoor apparel, Blaser supports FACE's advocacy work and conservation mission through the Patron Programme. The partnership was formalized with Blaser becoming a Gold Patron in 2020 and continuing through subsequent years.
• MausersupportingGTM or Marketing PartnerMauser is part of the Blaser group and a FACE Gold Patron. With a tradition spanning more than 140 years, Mauser represents traditional German firearm craftsmanship combined with modern technology. All hunting rifles are based on traditional values combined with state-of-the-art bolt-action technology.
• J.P. Sauer & SohnsupportingGTM or Marketing PartnerJ.P. Sauer & Sohn, with a tradition of more than 260 years as the oldest maker of hunting guns in Germany, is a FACE Gold Patron alongside Blaser. The company develops all hunting firearms at its location in Isny, combining traditional craftsmanship with 21st-century technology.
• LiemkesupportingGTM or Marketing PartnerLiemke has been active in the thermal imaging technology market since 2008 and is a Gold Patron within the Blaser-supported FACE Patron Programme. Since 2014, Liemke has been developing its own optics to meet the highest standards of technological innovation.
• MINOXsupportingGTM or Marketing PartnerMINOX, known for leading-edge optical technology and precision engineering made in Wetzlar, Germany, is a Gold Patron within the Blaser-supported FACE Patron Programme. MINOX is synonymous with extraordinary innovative power in long-range optics.
• European Parliament Intergroup on Biodiversity, Hunting, CountrysideflagshipStrategic or Co-development PartnerThe European Parliament's Intergroup on Biodiversity, Hunting, and Countryside was created in 1985 and is one of the oldest and most active parliamentary platforms. With more than 120 actively supporting MEPs, the Intergroup promotes the role of hunting and sustainable use of natural resources. FACE has provided the secretariat for this intergroup since 1985.
• AEWA (Agreement on the Conservation of African-Eurasian Migratory Waterbirds)majorStrategic or Co-development PartnerFACE is an active participant in AEWA processes, including the European Goose Management Platform, Adaptive Harvest Management frameworks for migratory birds, and international waterbird census programs. FACE contributes expertise on sustainable migratory bird hunting practices.
• Danish Hunters' Association (Danmarks Jægerforbund)coreStrategic or Co-development PartnerThe Danish Hunters' Association is an active FACE member contributing to population monitoring, eider conservation, and wetland management projects. The association cooperates with universities, public authorities, and hunters on scientific data collection.
• Pulsar (brand of Yukon Group)majorGTM or Marketing PartnerPulsar is the flagship brand of Yukon Group and a global benchmark in thermal imaging and night vision, distributed in more than 70 countries. Pulsar joined FACE as part of Yukon Group's Silver Patron partnership, supporting responsible hunting and conservation across Europe.
• NaturaConnect ProjectsupportingStrategic or Co-development PartnerFACE was represented at the 'From science to action' workshop on strategic planning for the Trans-European Nature Network (TEN-N), held under the EU-funded NaturaConnect project in Brussels in January 2026, contributing to discussions on ecological connectivity and conservation implementation.
• Waterfowlers' NetworkmajorStrategic or Co-development PartnerThe Waterfowlers' Network is a key partner in FACE's conservation efforts, co-funding wetland restoration projects across Europe including the SOTKA project in Finland. The network includes FACE members such as BASC, Danish Hunters' Association, Royal Dutch Hunters' Association, and Italian hunting federation.
• German Hunting Association (DJV)coreStrategic or Co-development PartnerThe German Hunting Association (DJV) hosted a FACE Coordination Meeting in August 2025 in Esens, Lower Saxony, bringing together representatives of the five largest European hunting associations (France, Italy, Spain, UK, and Germany) to discuss policy priorities and conservation cooperation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IUCN (International Union for Conservation of Nature): IUCN is the world's largest conservation network and a broader incumbent operating across environment and wildlife policy. It is comparable to FACE in that both engage scientific input into international wildlife frameworks (CITES, CMS, AEWA), but IUCN does not advocate specifically for hunting-based conservation.
• BirdLife International: BirdLife is a global conservation partnership that engages EU institutions on biodiversity policy — overlapping FACE's international-agreements work (AEWA, Bern Convention) but generally from a non-consumptive-use perspective. It is a counterpart rather than a direct competitor.
• Wetlands International: Wetlands International is a global NGO focused on wetland conservation, directly comparable to FACE's documented wetland work (e.g., Gironde's 642 hectares) and its Waterfowlers' Network partnerships. It is a broader incumbent covering the same conservation domain without a hunting-advocacy remit.

Direct peers

• Ducks Unlimited: Ducks Unlimited is a hunter-funded wetland and waterfowl conservation organization, structurally analogous to the hunter-led wetland work FACE documents in Gironde and through the Waterfowlers' Network. It uses hunter contributions to acquire and manage habitat, mirroring FACE's conservation narrative.
• Safari Club International: SCI is a major hunting-conservation advocacy organization that, like FACE, unites hunters around wildlife policy and habitat conservation. It is a direct functional peer but focused primarily on the United States, making it more of a regional mirror of FACE's federated model.
• International Council for Game and Wildlife Conservation (CIC): CIC is the closest global peer to FACE: an international NGO dedicated to the conservation of wildlife through sustainable hunting, working across policy, science, and culture. It overlaps FACE directly in scope (hunting-and-conservation advocacy) but operates globally rather than EU-focused.
• European Landowners' Organization (ELO): ELO is a Brussels-based federation representing landowners on EU policy, structurally analogous to FACE as a federation engaging EU institutions on land-use and conservation issues. The peer comparison is at the federation/advocacy layer rather than the hunting layer.

Emerging players

• Wildlife Management Institute: WMI is a U.S.-based organization dedicated to professional wildlife management, comparable to FACE in its science-based approach to hunting and conservation policy. It is a partial overlap: peer-level in scope, but smaller and more research-oriented than FACE's federated advocacy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/faceforhunters

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FACE