Cross Connections

What Cross Connections does

Cross Connections, LLC is a privately held telecommunications consulting firm headquartered in Oconomowoc, Wisconsin, operating regionally across Wisconsin and Arizona since its founding in 2016. The company functions as an independent agent representing multiple telecom, Internet, and Cloud providers — including carrier relationships inherited from the founders' prior careers at Bell Labs (Lucent Technologies), EarthLink, and Windstream — and offers an objective, carrier-agnostic advisory alternative to clients who would otherwise engage carriers directly.

The firm's core service is a 5-Point Telecom Infrastructure Review, which encompasses Carrier Services Consulting, Telecom Audit & Cost Management, Cloud – Hosted & Managed IT Services, Telephone Systems Consulting, and Data Networking Consulting. Adjacent product lines include Voice over IP (ViOP), Hosted Phone Systems, Premise-Based Phone Systems, Dedicated Internet Access (DIA), Broadband, and Cable Internet — solutions the firm places with carriers on behalf of clients rather than developing proprietary infrastructure. Stated client outcomes include 20% to 50% annual telecom cost savings, identification of erroneous charges, recovery of past overcharges, and improved contract terms.

Revenue is generated through carrier referral commissions on placed business and professional services fees for consulting, contract negotiation, and bill auditing. The go-to-market is sales-led and relationship-driven: a free Telecom Infrastructure Review serves as the top-of-funnel entry point, followed by direct phone and in-person consultations. Target clients span small businesses (primary), large corporations, metropolitan school districts, large medical facilities, and non-profit organizations. The firm is bootstrapped, with no external funding, and operates with 1–10 employees.

Name

Cross Connections

Legal name

Cross Connections, LLC

Website

https://crossoncall.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cross Connections is an independent telecom consulting brokerage in Wisconsin and Arizona that audits bills, negotiates contracts, and places voice, internet, and cloud solutions on behalf of small businesses, enterprises, school districts, healthcare facilities, and non-profits.

Ownership category

akta.pro rank

Product category

Telecommunications Consulting

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications (517)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Carrier Interconnection & Peering Exchanges (IXPs, private interconnect, cross-connect) (HDAIAEAG)

Keywords

• Telecom consulting
• Phone systems
• Business internet
• Telecom cost management
• Carrier services brokerage

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Telecom Consulting and Brokerage: Acts as an independent agent for telecom/Internet/Cloud providers, earning commissions or fees for placing clients with carriers. The company helps clients select and implement solutions from multiple carriers and providers, with revenue generated through carrier relationships and consulting fees.
2. Contract Negotiation Services: Assists clients in negotiating current and new contracts with telecom providers, potentially earning fees based on savings achieved or negotiated arrangements with carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cross Connections is an independent telecommunications consulting and brokerage firm that advises businesses on voice, internet, cloud, and data networking solutions while brokering services from multiple carriers. It sells consulting engagements—including a free 5-Point Telecom Infrastructure Review, telecom bill auditing, and contract negotiation—plus brokered phone systems (ViOP, hosted, premise-based) and internet access (DIA, broadband, cable).

Product overview

Cross Connections is a telecommunications consulting firm offering a portfolio of voice and internet solutions combined with professional consulting services. Their product portfolio includes ViOP (Voice over IP), Hosted Phone Systems, and Premise-Based Phone Systems for voice communications, as well as DIA (Dedicated Internet Access), Broadband, and Cable internet services. These products are complemented by consulting services including Carrier Services Consulting, Telecom Audit & Cost Management Services, Cloud - Hosted & Managed IT Services, Telephone Systems Consulting, Data Networking Consulting, and a Telecom Infrastructure Review service. The company acts as an independent agent representing multiple carriers and providers, enabling them to offer unbiased recommendations to find optimal solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Telecom Infrastructure Review (5-Point Review) Risk-free, in-depth analysis of all communications bills (phone lines, internet, data circuits, MPLS) to identify savings and eliminate erroneous charges. Encompasses Carrier Services Consulting, Telecom Audit & Cost Management, Cloud - Hosted & Managed IT Services, Telephone Systems Consulting, and Data Networking Consulting. Offered as an entry-point consulting engagement for prospective clients.
• Telecom Audit & Cost Management Services Comprehensive review of telecom and communications bills to identify errors, eliminate unnecessary services, correct erroneous charges, negotiate better rates, and pursue refunds of past overcharges. Claimed to deliver 20% to 50% per year in telecom cost savings.
• Carrier Services Consulting Advisory service to help businesses select and optimize carrier services and provider relationships across multiple telecom, internet, and cloud providers.
• Telephone Systems Consulting Services Expert guidance on phone system selection, implementation, and optimization (ViOP, hosted, and premise-based options) tailored to business needs.
• Data Networking Consulting Services Advisory services for data network design, implementation, and optimization including MPLS and WAN solutions.
• Cloud - Hosted & Managed IT Services Consulting Advisory on cloud-based IT infrastructure and managed services for business operations, brokered across multiple cloud providers.
• ViOP (Voice over IP) Voice over IP phone system enabling internet-based voice communication for business telecommunications, brokered through carrier partners.
• Hosted Phone System Cloud-based phone system hosted and managed by a third-party provider, eliminating the need for on-premise equipment, brokered through carrier partners.
• Premise-Based Phone System On-premise phone system installed and maintained at the customer's location, brokered through carrier partners.
• DIA (Dedicated Internet Access) Dedicated internet access providing dedicated bandwidth and static IP addresses for business connectivity, brokered through carrier partners.
• Broadband Internet High-speed broadband internet connectivity services for business operations, brokered through carrier partners.
• Cable Internet Internet access delivered via cable infrastructure for business connectivity, brokered through carrier partners.

Quantifiable outcome

• Savings of 20% to 50% per year on telecom costs
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Lucent Technologies (Bell Labs background)minorOthers · 1 January 2016Founding team background includes 18+ years of direct experience working for providers including Bell Labs/Lucent Technologies, EarthLink, and Windstream. This industry experience informs their consulting approach.
• EarthLinkminorOthers · 1 January 2016Founding team background includes experience at EarthLink as Channel Manager. This provider-side experience informs their consulting approach.
• WindstreamminorOthers · 1 January 2016Founding team background includes experience at Windstream as Channel Manager. This provider-side experience informs their consulting approach.
• Multiple Telecom/Internet/Cloud ProviderscoreChannel Partner/ Reseller/ DistributorCross Connections operates as an independent agent representing all major telecom, Internet, and cloud providers. They have access to hosted phone systems, nationwide IP network solutions, managed services, and flexible voice solutions from multiple carriers and providers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Intelisys: Intelisys is a ScanSource-owned master agency that connects partners with telecom, cloud, and technology providers. It directly parallels Cross Connections' independent agent model of brokering carrier relationships for business clients.
• Telarus: Telarus is the largest US master agent for telecom, cloud, and connectivity services. It is a direct peer to Cross Connections because both act as independent agents brokering carrier services to business customers, with Telarus operating at much greater scale nationally.
• CDG (Communications Design Group): CDG is a telecom and IT consulting agency that brokers voice, data, and cloud services to business clients. Both companies earn revenue primarily by acting as independent agents for multiple carriers.
• Jenne Inc. Jenne is a value-added distributor of UC, networking, and telecom products serving resellers and agents. It is a comparable peer in the telecom distribution and channel ecosystem that Cross Connections participates in.
• Advantage Communications Group: Advantage Communications Group is a telecom expense management and brokerage firm that audits bills and brokers services for SMB and enterprise clients. It mirrors Cross Connections' telecom consulting and audit positioning closely.
• Sandler Partners: Sandler Partners is a leading master agency selling voice, data, cloud, and managed services through partner agents. Like Cross Connections, it operates on the carrier-agent model where independent agents earn residual commissions on placed services.
• Avant Communications: Avant is a national master agent specializing in telecom, managed services, and cloud solutions sold through a partner channel. Both companies function as carrier-neutral advisors that earn commissions by matching business customers with optimal providers.
• Telegration: Telegration is a master agency that connects independent telecom agents and sub-agents with carrier services. It is a comparable peer because both operate as intermediaries in the telecom agent distribution channel.

Emerging players

• Select Telecom Partners: Select Telecom Partners is a smaller telecom brokerage and consulting firm serving SMBs. It is an emerging peer in the same telecom consulting and agent space as Cross Connections, operating at similar scale.
• TCG (Telecom Consulting Group): TCG is a boutique telecom consulting firm that audits and brokers carrier services for businesses. It parallels Cross Connections' consulting-led approach to telecom cost optimization and provider selection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Connections