Securitas Direct
Securitas Direct, now rebranded to Verisure in Spain, provides subscription-based 24/7 professionally monitored alarm systems for residential and small-business customers using its proprietary PreSense™ AI detection platform, ATN anti-jamming network, and European-scale Central Receptora de Alarmas.
- Company typePrivate
- Founded1989
- HeadquartersPozuelo De Alarcón, Spain
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Securitas Direct does
Securitas Direct España, S.A.U., now operating under the Verisure brand, is a Spanish private subsidiary of ESML SD IBERIA HOLDING S.A.U. and part of the Verisure Group. Founded in 1989 and headquartered in Pozuelo de Alarcón (Madrid), the company provides 24/7 professionally monitored alarm systems for residential and small-business customers, with operations commercially executed in Spain and a group footprint spanning 17-18 countries serving 4.7 million+ customers globally with a 30,000-strong workforce.
The platform centres on the proprietary PreSense™ technology stack, combining vibration/shock/opening access sensors, AI-enabled photodetectors and cameras, and the exclusive ATN anti-jamming network. The Central Receptora de Alarmas (CRA), described as the largest and most advanced in Europe, verifies intrusions via imagery, contacts emergency services, and dispatches guards, with reported response time under 20 seconds for highest-priority signals. The modular hardware portfolio includes the Central Unit (with redundant 4G, SMS, Wi-Fi, Ethernet, ATN paths), Control Panel with SOS, Sentinel anti-inhibition detector, ZeroVision smoke-expulsion device, Intelligent Lock, motion, opening, perimeter, and smoke detectors, and Arlo-integrated cameras, all orchestrated through the My Verisure mobile app and complemented by Guardian Verisure GPS personal-safety services.
The business model is recurring monthly subscription-based monitoring with hardware installation included, priced on customized per-property quotes (no pre-defined kits). Revenue is generated from two streams: monthly alarm-monitoring subscriptions and bundled hardware/installation revenue. Go-to-market is direct, combining an online calculator for lead capture with phone and WhatsApp inside-sales follow-up, field representatives conducting in-home security assessments, and commercial offices in Madrid, Barcelona, Zaragoza, and Tenerife. The company holds multiple ISO certifications (9001, 14001, 27001, 37001, 45001, 50001) plus UNE 19601/19602 and EU Regulation 2023/2854 compliance, with a comprehensive 2025 product refresh that added ZeroVision, the Intelligent Lock, and triple anti-occupation protection, alongside the Spain rebrand to Verisure.
Securitas Direct firmographics
Firmographics- Name
- Securitas Direct
- Legal name
- Securitas Direct España, S.A.U.
- Website
- https://securitasdirect.es
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Securitas Direct, now rebranded to Verisure in Spain, provides subscription-based 24/7 professionally monitored alarm systems for residential and small-business customers using its proprietary PreSense™ AI detection platform, ATN anti-jamming network, and European-scale Central Receptora de Alarmas.
- Ownership category
- akta.pro rank
Securitas Direct industry classification
Industry- Product category
- Home Security Alarm Monitoring
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Security Guards and Patrol Services (561612)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)
- akta.pro secondary industries
- Professional Monitoring (Burglar/Intrusion) (HSAHAAAA), Commercial & Industrial Alarm Monitoring (BPAKAFAB), Residential Fire Alarm Panels & Whole-Home Detection Systems (HSAHAFAD)
Keywords
Where Securitas Direct is headquartered
LocationHeadquarters
- HQ city
- Pozuelo De Alarcón
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Securitas Direct business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Security Alarm Monitoring Services: Monthly subscription fees for 24/7 alarm monitoring through Central Receptora de Alarmas (Alarm Receiving Center). Includes response to emergencies, police notification, and expert monitoring.
- Security Equipment and Hardware: Sale and installation of security equipment including alarm panels, sensors, cameras, smart locks, and detectors. Installation now included with alarm systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom alarm systems with personalized configuration |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Securitas Direct product offering
Product offeringCore offering
Securitas Direct (rebranded to Verisure in Spain) designs, installs, and 24/7 monitors professionally monitored home and business alarm systems built on its proprietary PreSense™ technology, integrated smart locks, Arlo Security cameras, motion/access/photodetectors, the ZeroVision smoke-based expulsion device, and the Sentinel anti-jamming detector. Subscriptions include continuous monitoring from Europe's largest Central Receptora de Alarmas (CRA) with an average response time under 20 seconds, direct police alerting, and optional physical guard dispatch for residential and commercial properties.
Product overview
Securitas Direct (now unified under the Verisure global brand) offers a professionally monitored, AI-powered home and business security alarm system. The core offering is the PreSense™ technology alarm platform — a modular system where devices are customized to each property rather than sold as pre-defined kits. The ecosystem includes the Central Unit (with anti-inhibition ATN network, 4G, Wi-Fi, and Ethernet connectivity), the Control Panel with SOS capability, the Sentinel anti-jamming detector, intelligent lock, photodetectors and motion detectors (including perimetric outdoor detectors), access/shock sensors (Shocksensor), smoke detectors, high-power sirens, ZeroVision smoke-expulsion device, Arlo Security cameras (exterior and interior), and the My Verisure mobile app. Services include 24/7 CRA monitoring with <20 second response, direct police alerting, security guard dispatch, Guardian Verisure personal safety GPS service, and triple anti-occupation protection. The system is complemented by electronic keys, remote controls, key readers, and deterrent signage.
Differentiator
Problem solved
Functional benefit
Brands
- My Verisure: Mobile application for controlling alarm systems, accessing cameras, and receiving real-time notifications.
- Guardián Verisure
- ZeroVision
- PreSense
Products and services
- Alarm System with PreSense™ Technology (Alarma con PreSense™) Customized, professionally monitored home and business alarm system using proprietary PreSense™ technology, AI-powered image analysis on photodetectors, anti-jamming ATN communication, and 24/7 verification at the CRA; tailored per property rather than sold as a pre-defined kit and bundled with installation.
- Intelligent Lock (Cerradura Inteligente) Smart lock mounted indoors to reinforce door security with a maximum-security cylinder (anti-bumping, anti-drill, anti-pick, anti-extraction), controllable via the My Verisure mobile app and operable manually with physical keys.
- ZeroVision (alarma ZeroVision) Certified Grade II smoke-generating security device integrated into the alarm platform; on confirmed intrusion the CRA activates it to fill the protected space with dense, vision-blocking smoke and expel intruders within seconds.
- Central Receptora de Alarmas (CRA) 24/7 monitoring service 24/7/365 professionally staffed alarm receiving center described as the largest and most advanced in Europe, monitoring all alarm signals, verifying intrusions via images, and coordinating emergency response (police, fire, medical) with an average response time under 20 seconds for highest-priority signals.
- Police Alert Service (Servicio Aviso Policía) Service in which the CRA directly contacts and dispatches police upon confirmed intrusion, providing real-time images and alarm signals as evidence to justify immediate police response.
- Security Guard Service (Servicio Vigilante) Service in which a physical security guard can be dispatched to the protected property during or after a security event if required.
- Guardian Verisure personal safety service (localizador GPS) Personal protection service outside the home, triggered via mobile app, providing GPS-located emergency response, accompaniment on risky journeys, and emergency assistance from anywhere.
- Anti-Occupation Protection (Alarma Anti-Ocupación) Triple anti-squatting protection combining the intelligent lock, perimeter sensors, and cameras sending real-time images to police to enable immediate eviction and prevent squatting of second homes and vacant properties.
- Anti-Theft / Silent Alarm Button (Botón Anti-Atraco) Silent alarm button that discreetly alerts the CRA and triggers police notification in cases of robbery, assault, or duress, without alerting the aggressor.
- Sentinel Anti-Inhibition / Anti-Jamming Detector Anti-inhibition and anti-sabotage device that continuously monitors for signal jamming attempts via the proprietary ATN network and triggers an immediate alert to the CRA.
- My Verisure App Mobile app (iOS/Android) allowing remote arm/disarm, camera viewing, real-time notifications, electronic key management, door opening for visitors or emergency responders, and emergency-assistance requests.
Quantifiable outcome
- Average response time of less than 20 seconds from Alarm Receiving Center for maximum priority signals
- +2 more outcomes
Companies that use Securitas Direct
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Securitas Direct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature9 records
Securitas Direct partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arlo SecuritycoreArlo Security cameras are integrated into Securitas Direct/Verisure alarm systems. These HD cameras feature night vision, intelligent image analysis distinguishing people, animals, and vehicles, with integrated siren and spotlight for enhanced security and deterrence.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Securitas Direct competitors and assessment
Company assessmentRegional players
- Prosegur: Spanish-listed security conglomerate offering alarms (Prosegur Alarmas), manned guarding, and cash-in-transit; a Spain-headquartered incumbent competing in both residential alarm and commercial security markets.
Direct peers
- ADT Inc. One of the largest professionally monitored home and business security providers globally, with subscription-based 24/7 monitoring, alarm hardware, and dispatch services directly comparable to Securitas Direct's offering.
- Sector Alarm Group: Nordic-headquartered monitored alarm provider with strong European footprint; competes head-to-head with Verisure in Iberia, France, and other markets using a comparable professionally installed, subscription-based model.
- SimpliSafe: Leading DIY home security provider offering professionally monitored alarm systems with no-contract installation; competes for the same residential security wallet share with a lower-cost, lower-touch model.
- Verisure Group: Parent company of Securitas Direct España; operates the same Verisure-branded monitored alarm business across 17+ European and Latin American countries under identical PreSense/ZeroVision technology and CRA infrastructure.
- Vivint Smart Home: US-based smart home security provider offering professionally monitored alarm systems, integrated smart locks, cameras, and sensors with a similar subscription-plus-installation business model.
- Frontpoint Security: US-based DIY smart home security company with professionally monitored alarm systems, integrated cameras, and a no-contract subscription model comparable to Securitas Direct's residential offering.
Broad incumbents
- Securitas AB: Swedish security services giant and historical namesake of Securitas Direct; offers a broader portfolio of guarding, mobile, and monitoring services rather than specializing in residential monitored alarms.
- Ring (Amazon): Amazon-owned smart home security brand offering DIY cameras, doorbells, and alarm systems with optional professional monitoring; a broader smart-home incumbent competing for the same household security budget.
Others
- Alarm.com: Cloud platform powering professionally monitored security and smart-home services for thousands of dealer-installers; an enabling technology provider whose white-label capabilities compete with Securitas Direct's proprietary CRA and software stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Securitas Direct social profiles
Digital presenceSecuritas Direct compliance and trust
Trust signalCompliance11 records
Securitas Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Securitas Direct leadership team
Management profileNumber of profiles
Securitas Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Securitas Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Securitas Direct
What does Securitas Direct do?
Securitas Direct (rebranded to Verisure in Spain) designs, installs, and 24/7 monitors professionally monitored home and business alarm systems built on its proprietary PreSense™ technology, integrated smart locks, Arlo Security cameras, motion/access/photodetectors, the ZeroVision smoke-based expulsion device, and the Sentinel anti-jamming detector. Subscriptions include continuous monitoring from Europe's largest Central Receptora de Alarmas (CRA) with an average response time under 20 seconds, direct police alerting, and optional physical guard dispatch for residential and commercial properties.
Is Securitas Direct a public or private company?
Securitas Direct is a private company. It is classified as corporate owned and is currently operating.
When was Securitas Direct founded?
Securitas Direct was founded in 1989. It employs 5,001 to 10,000 people.
Where is Securitas Direct based?
Securitas Direct is headquartered in Pozuelo De Alarcón, Spain, in the Europe region.
How does Securitas Direct make money?
Two revenue lines are on record. Security Alarm Monitoring Services are the primary driver. The others are security Equipment and Hardware.
Who are Securitas Direct's main competitors?
Prosegur is listed as a regional player. Direct peers are ADT Inc., Sector Alarm Group, SimpliSafe, Verisure Group, Vivint Smart Home and Frontpoint Security. Broad incumbents are Securitas AB and Ring (Amazon). Alarm.com is listed as an others.
Does Securitas Direct have an API?
No public API is recorded for Securitas Direct.
What industry is Securitas Direct in?
Securitas Direct's product category is Home Security Alarm Monitoring. Its primary akta.pro industry code is HSAHAAAF, Smart Home Security Automation & Integration (Monitored), with a secondary code of HSAHAAAA, Professional Monitoring (Burglar/Intrusion). Its NAICS code is 561621 and its SIC code is 7381.