ADIN

What ADIN does

ADIN is a boutique Brazilian data, CRM, and AI consultancy founded in 2012 and headquartered on Avenida Paulista in São Paulo, with a second office in Florianópolis. The firm serves enterprise clients across eight industry verticals — Retail, Manufacturing, Finance, Services, Pharma & Health, Fashion & Beauty, Tourism & Travel, and Transportation — with anonymized referenceable engagements spanning a major digital bank, a digital pharmacy, a global publisher, a road passenger transport operator, a hair-care brand, a large supermarket/wholesale chain, and a tourism conglomerate. ADIN positions itself as a senior-staffed, independent boutique alternative to global communications holding groups, working alongside client teams rather than displacing them.

The company's service portfolio centers on its proprietary OrganicPath methodology, which orchestrates people, culture, processes, and technology infrastructure to design customer journeys. Core service lines are Data and AI Services (data harmonization, enrichment, and real-time streaming), Marketing Cloud Implementation (across Oracle and Salesforce), Customer Service Solutions (Service Cloud and Zendesk deployments plus digital assistants), Customer Experience Design, and User Experience Design. ADIN is a first native Oracle Marketing Cloud partner in Brazil (2015), first Latam Oracle Cloud Excellence Implementer (2017), Oracle CX Partner of the Year LATAM (2019), Salesforce World Tour sponsor (2022), and Zendesk implementation partner, with supporting relationships with MongoDB, Insider, Dengage, Hi Platform, and Info bip.

ADIN generates revenue through professional services engagements (project implementation) and ongoing strategy-and-operations retainers, delivered by senior consultant teams on a quote-based model. The firm operates within Grupo CAÁ (also referenced as Alphasquad), a diversified Brazilian group, with no disclosed external institutional investors. The company has accumulated ABEMD (2018), ISG (2020), and CIO Review (2023) recognitions but does not publicly disclose revenue or headcount growth metrics.

Name

ADIN

Legal name

Grupo CAÁ

Website

https://adin.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ADIN is a São Paulo-based boutique data, CRM, and AI consultancy serving enterprise clients across eight Brazilian industry verticals, implementing Oracle, Salesforce, and Zendesk customer experience platforms via its proprietary OrganicPath methodology.

Ownership category

akta.pro rank

Product category

Customer Experience and CRM Consulting

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• CRM consulting services
• Marketing automation consulting
• Customer experience design
• Data and AI consulting
• Digital transformation services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting and Implementation Services: Professional services for technology implementation including CRM, Marketing Cloud, Service Cloud, data architecture, and customer experience solutions. Services include strategy and continued operations for marketing and advertising.
2. Ongoing Strategy and Operations: Continued strategy and operations services for marketing solutions, suggesting retainer or ongoing engagement revenue.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ADIN is a data, CRM, and AI consultancy that implements, evolves, and supports customer experience technology platforms for enterprise clients. It delivers projects using its proprietary OrganicPath methodology, combining consulting, strategy, technical implementation, and continued operations across Marketing Cloud, Service Cloud, CRM, and data/AI platforms from vendors such as Oracle, Salesforce, Zendesk, and MongoDB.

Product overview

ADIN is a data, CRM, and AI consultancy with over 10 years of experience. Rather than a single unified product, ADIN offers a portfolio of service offerings built around its proprietary OrganicPath Methodology for Customer Experience projects. The core services include Data and AI Services (data capture, harmonization, enrichment, and real-time streaming), Marketing and Advertising Services (with Marketing Cloud implementation as a key component), Customer Service Solutions (encompassing Service Cloud, Zendesk, and digital assistants), and Customer Experience and User Experience Design. These services work together to deliver complete digital transformation projects that connect technology platforms (Salesforce, Oracle, Zendesk) with data and AI capabilities to orchestrate customer journeys and generate measurable business results.

Differentiator

Problem solved

Functional benefit

Brands

• OrganicPath: Methodology for Customer Experience technology projects that considers the ecosystem of people, cultures, processes, and technology park to orchestrate resources for value generation.

Products and services

• OrganicPath Methodology Proprietary project methodology for conceiving Customer Experience technology projects, orchestrating people, cultures, processes, and existing technology assets to deliver value and combining advanced technology capabilities.
• Data and AI Services Connecting, qualifying, and extracting value from data with AI for generating results. Includes operational data mapping, harmonization, enrichment, and real-time streaming capture for decision-making across e-commerce and customer engagement.
• Marketing Cloud Implementation Implementation of major global Marketing Cloud technologies connected with data platforms, managing marketing cloud operations for large audiences and multiple brands across B2C and D2C digital channels.
• Customer Service Solutions Service Cloud and Zendesk deployment, multichannel support, and digital assistant integration for exceptional and efficient customer service experiences, including centralized support, intelligent automation, and workflow automation.
• Customer Experience Design Complete journey design across all touchpoints integrated with the technology layer, creating sustainable, scalable, and performant customer experience projects.
• User Experience Design Award-winning interface design that delivers return on investment and fluid relations between people through technology, including complete website redesigns to improve e-commerce conversion rates.

Quantifiable outcome

• Significant increase in e-commerce conversion rates with complete website redesign
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• OraclecoreTechnology or Integration · 1 January 2015ADIN became the first native Marketing Cloud partner from Oracle in Brazil (2015) and was the first company in Latam to obtain Cloud Excellence Implementer certification from Oracle (2017). ADIN was elected Oracle CX Partner of the Year LATAM (2019). The partnership involves implementation of Oracle Marketing Cloud, Service Cloud, and CRM solutions.
• SalesforcecoreTechnology or IntegrationADIN sponsored the Salesforce World Tour (2022), demonstrating partnership status. ADIN implements Salesforce solutions as part of their CRM and customer experience offerings.
• ZendeskcoreTechnology or IntegrationADIN is a Zendesk partner offering implementation and sustenance solutions for Zendesk. They provide centralized support, intelligent automation, multichannel integration, and workflow automation for Zendesk implementations.
• MongoDBsupportingTechnology or IntegrationMongoDB is referenced as a technology platform used by ADIN for data solutions and consulting services.
• InsidersupportingTechnology or IntegrationInsider is listed as one of the CRM platforms that ADIN specializes in implementing and optimizing.
• DengagesupportingTechnology or IntegrationDengage is listed as one of the CRM platforms that ADIN specializes in implementing and optimizing.
• DY by MA (DYGITAL)supportingTechnology or IntegrationDY by MA is listed as one of the CRM platforms that ADIN specializes in implementing and optimizing.
• Hi PlatformsupportingTechnology or IntegrationHi Platform is shown as a technology partner on the customer service solutions page.
• Info bipsupportingTechnology or IntegrationInfo bip is shown as a technology partner on the customer service solutions page.
• Grupo CAÁ (Alphasquad)coreStrategic or Co-development PartnerADIN is part of Grupo CAÁ (also referred to as Alphasquad in the privacy policy). Grupo CAÁ is the parent organization with CNPJ 03.673.463/0001-02, headquartered at Av. Paulista, 925, 11th floor, São Paulo - SP, Brazil. The group operates multiple digital platforms and services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TOTVS: Largest Brazilian enterprise software company offering its own CRM, ERP, and analytics platforms alongside implementation services. Broader incumbent competitor to ADIN in the LATAM enterprise CX and CRM services market.
• Slalom: US-headquartered consulting firm with strong Salesforce, data, and CX practices and growing LATAM presence. Comparable to ADIN in boutique senior-consulting positioning and platform-centric services, but with global scale and reach.
• Globant: Global digital transformation consultancy with strong Salesforce and data practice and LATAM delivery centers. Comparable to ADIN in CX and AI consulting focus, but at significantly larger scale and broader geographic footprint.
• Persistent Systems: Global digital engineering and Salesforce/Oracle implementation services firm with CX and data analytics offerings. Comparable to ADIN in platform implementation services and enterprise client base, with significantly larger scale and offshore delivery model.
• Samba Safety: Note: omitted — replaced below with a verifiable comparable.

Direct peers

• Valiantys: Atlassian-focused digital consultancy with CRM and service management practices serving enterprise clients globally. Comparable to ADIN as a boutique platform-specialist consultancy, though with narrower vendor focus.
• MJV Technology & Innovation: Brazilian consultancy offering data, CRM, and customer experience services to enterprise clients with multi-vertical coverage. Comparable to ADIN in its boutique senior-talent model and focus on CX transformation projects.
• CI&T: Brazilian-origin digital consulting and engineering firm with deep Salesforce, data, and AI implementation capabilities serving enterprise clients across multiple verticals. Highly comparable to ADIN in terms of platform-centric services model and Brazilian heritage, though significantly larger in scale.

Regional players

• Resultados Digitais (RD Station): Brazilian marketing automation and CRM SaaS platform with an associated partner/agency ecosystem. Comparable to ADIN in its Brazilian market focus on marketing and CRM enablement, though operating as a vendor rather than a pure consultancy.
• Apex Brasil Consultoria: Brazilian CRM and marketing cloud consultancy implementing Salesforce and Oracle Marketing Cloud solutions for enterprise clients. Directly comparable to ADIN in its Brazil-centric, platform-partner GTM and CX-focused service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adin-dados-crm-mkt-ia
• Instagraminstagram.com/grupocaa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADIN