Infobip

What Infobip does

Infobip is a global cloud communications platform provider (Communications Platform-as-a-Service, or CPaaS) founded in 2006 in Vodnjan, Croatia, by Silvio Kutić and Izabel Jelenić with a €25,000 loan. Headquartered in London, the company bootstrapped to unicorn status in 2020 before raising its first external funding, and now operates from 75+ offices across six continents with 3,500 employees, including 800+ engineers. Infobip is privately held, with total disclosed funding of approximately $1.32B across rounds in 2020 ($300M, One Equity Partners), 2021 ($500M, Ares Management and BlackRock), and 2025 ($520M, BlackRock and Blue Owl). The company serves enterprise customers, B2B platforms, digital natives, and telecom wholesale operators in 190+ countries, reaching 7 billion+ end-user touchpoints with direct connectivity to 10,000+ mobile network operators and 700+ messaging platforms.

The company's core technology is an AI-first cloud communications platform built on owned-and-operated infrastructure spanning 1,300+ physical servers, 40+ data centers, and 17,000+ virtual machines, processing up to 12.2 billion interactions on peak days in 2025 with 0 downtime. Its April 2026 flagship product, AgentOS, is an AI-native orchestration platform that combines a Conversational Customer Data Platform, real-time journey orchestration, autonomous AI agents, an AI chatbot builder, and a cloud contact center across 15 natively integrated communication channels (SMS, RCS, WhatsApp, email, voice, video, and others). Supporting products include CPaaS X (modular API stack), Infobip Signals (AI fraud protection), Anam Protect Firewall (securing 120+ mobile operators), and the Infobip AI Hub (generative AI for conversational experiences). The platform is positioned as a Gartner Magic Quadrant Leader for CPaaS for four consecutive years (furthest in Completeness of Vision in 2026) and the #1 Established Leader in Juniper Research's RCS for Business 2026 leaderboard.

Infobip's revenue model is primarily usage-based for CPaaS API services (SMS, WhatsApp, RCS, voice, email charged per message, minute, or interaction) combined with subscription and usage-based revenue from SaaS products such as AgentOS, AI agents, and the cloud contact center. Enterprise customers operate on postpaid invoicing with monthly terms, while SMB and developer customers use prepaid credits with 12-month validity. The Startup Tribe Programme provides up to $60,000 in credits to early-stage companies from 120+ countries, building a long tail of future enterprise accounts. Distribution combines direct enterprise field sales, an API-first self-serve developer portal, telecom operator channel partnerships, and B2B platform/wholesale distribution. Notable customers include Uber, Walmart, Carrefour, Deutsche Telekom, Orange, Raiffeisen Bank, Maybank, Riyadh Air, and UNICEF, with documented outcomes ranging from 16x ROI (Vero Brazil) to 80% lower cost of ad conversion (TGR Haas F1 Team).

Name

Infobip

Legal name

Infobip Limited

Website

https://infobip.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Infobip is a global cloud communications platform (CPaaS) that delivers AI-powered omnichannel messaging, customer engagement, and fraud protection across 15+ channels to enterprise, digital-native, and telecom wholesale customers in 190+ countries.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAIAHAF

Contact Center (CCaaS) & Customer Engagement Voice

Hardware, Technology & Telecom/Telecommunications & Network Services/Unified Communications & Voice Services (VoIP, UCaaS)

SECONDARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAEAHAG

iBPMS (Intelligent BPM Suites) & Process Automation Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

SECONDARYHDAAAGAJ

B2B SaaS & Enterprise Personalization (CRM, Sales, Support)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

SECONDARYHDAIAHAB

Cloud PBX & Hosted Telephony

Hardware, Technology & Telecom/Telecommunications & Network Services/Unified Communications & Voice Services (VoIP, UCaaS)

SECONDARYHDADAAAK

Identity Lifecycle & Provisioning Automation (SCIM, JML, Provisioning)

Hardware, Technology & Telecom/Cybersecurity/Identity & Access Management (IAM)

Keywords

• Cloud communications platform
• Omnichannel messaging API
• CPaaS solutions
• Conversational AI platform
• SMS messaging services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. CPaaS API Services (SMS, Messaging, Voice): Usage-based charging for programmable communication channels including SMS, WhatsApp, RCS, Email, Voice, MMS, and other messaging channels. Customers pay per message, per minute, or per interaction sent through the platform, with pricing varying by destination and channel type.
2. SaaS Products (AgentOS, AI Agents, Cloud Contact Center): Subscription and usage-based revenue from AI-native SaaS products including AgentOS platform, AI chatbot builder, customer data platform, journey orchestration, and cloud contact center solutions.
3. Prepaid and Postpaid Plans: Prepaid credit-based model with 12-month validity for credits; postpaid invoicing with 15-day payment terms for approved enterprise customers, with monthly and total credit limits managed by Infobip.
4. CX Consulting and Professional Services: Professional services for CX deployment, implementation, and optimization including CX maturity assessments and customer experience consulting to maximize ROI on CX investments.
5. Telecom Network API Services: Revenue from network APIs enabling SIM swap detection, number verification, and other telecom operator capabilities for fraud prevention and user authentication, with growing adoption through CAMARA/Open Gateway ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

Infobip operates an AI-first cloud communications platform delivering Communications Platform-as-a-Service (CPaaS) and SaaS solutions across 15 natively integrated channels including SMS, WhatsApp, RCS, Email, Voice, MMS, Video, and In-app messaging, accessed via programmable RESTful APIs and SDKs. Its AgentOS platform orchestrates autonomous, goal-driven customer journeys by combining conversational AI agents, a Conversational Customer Data Platform, journey orchestration, and a no-code AI chatbot builder for enterprise customer engagement. The company also provides network APIs (SIM swap, number verification), fraud protection (Anam Protect Firewall, Infobip Signals), telecom wholesale services, and CX consulting for businesses in 190+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• AgentOS: AI-native orchestration platform for autonomous customer journeys, combining AI agents, people, data, and channels for enterprise-scale customer communications.
• Shift
• Startup Tribe Programme
• Shiftmag

Products and services

• Infobip AgentOS AI-native orchestration platform that autonomously manages goal-driven customer interactions across 15 natively integrated communication channels, unifying AI agents, customer data, journey orchestration, and human-in-the-loop oversight for enterprise customer engagement.
• SMS API Programmable SMS messaging API for sending transactional notifications, OTPs, alerts, and marketing messages globally with high deliverability, used by enterprises and developers for authentication and customer communications.
• WhatsApp Business API WhatsApp Business Platform integration enabling enterprises to deliver conversational customer support, marketing campaigns, notifications, and AI-powered experiences across WhatsApp's global user base.
• RCS Business Messaging Rich Communication Services (RCS) messaging platform enabling branded, interactive messaging with rich media, verified sender identity, and enhanced features beyond SMS for enterprise customer engagement.
• Email API Programmable email API for transactional and marketing email delivery, strengthened by SocketLabs acquisition to provide high-volume, multi-provider enterprise email infrastructure.
• Voice API Programmable voice API supporting voice calls, IVR, real-time customer support, text-to-speech, and AI-powered voice agents with global reach through Peerless Network infrastructure.
• MMS API Programmable MMS messaging API for sending multimedia content including images, video, and audio to mobile devices for marketing and customer engagement.
• Video API Programmable video API enabling enterprises to embed video communication within their customer engagement workflows as part of omnichannel customer support.
• Live Chat Programmable live chat API for adding real-time text-based customer support to web and mobile properties as part of the omnichannel engagement suite.
• Mobile Push Programmable mobile push notification API for sending push messages to iOS and Android applications, integrated with the broader omnichannel engagement platform.
• Viber for Business Programmable Viber Business messaging API for engaging customers via the Viber messaging app, used by customers such as DPD for delivery notifications.
• Messenger API Programmable Facebook Messenger API enabling enterprises to engage customers through the Messenger platform for marketing, support, and conversational experiences.
• Instagram Business Programmable Instagram Business messaging API for enterprises to engage customers via Instagram direct messages for marketing and customer support.
• In-app Messaging Programmable in-app messaging API enabling enterprises to send contextual messages inside their own mobile and web applications to drive engagement and retention.
• AI Chatbot Builder No-code/low-code chatbot building platform enabling enterprises to create AI-powered conversational experiences across messaging channels using intent classification and natural language processing.
• Cloud Contact Center Cloud-based contact center platform enabling enterprises to manage customer support agents and AI-powered interactions across voice, chat, email, and messaging channels from a unified interface.
• Conversational Customer Data Platform Conversational Customer Data Platform (CDP) that unifies customer interactions and profile data across channels in real time to power hyper-personalized AI-driven engagement and next-best-action recommendations.
• Journey Orchestration Real-time customer journey orchestration platform that automates dynamic, two-way interactions across SMS, WhatsApp, email, voice, and other channels for marketing and customer support workflows.
• Conversational AI Platform

Quantifiable outcome

• TGR Haas F1 Team achieved 80% lower cost of ad conversion, 76% engaged user rate, and 74% quiz completion rate using RaceMate AI fan companion
• +8 more outcomes

Named customers22 records

Segments12 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability14 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• SocketLabsflagshipStrategic or Co-development Partner · 9 July 2026Infobip acquired SocketLabs, a US-based provider of email infrastructure technology, to expand its enterprise email delivery and communications platform. SocketLabs processes more than 1.2 billion emails per month for over 2,000 businesses across technology, healthcare, and e-commerce sectors, generating more than $10 million in annual revenue. Acquisition expands Infobip's footprint in North America and Latin America while complementing its AI-first platform strategy.
• Digitas Middle East (Publicis Groupe)coreStrategic or Co-development Partner · 23 June 2026Expanded strategic partnership to build a joint service practice around Infobip's AgentOS platform, combining communications infrastructure, data, AI, and customer experience capabilities. Initial implementation covers the Middle East, North Africa, and Asia-Pacific regions under a global master agreement. Digitas Middle East plans to establish a dedicated certified expert team for Infobip's solutions while both companies develop joint market solutions leveraging Publicis Groupe's data and creative expertise with Infobip's communications and AI infrastructure.
• TGR Haas F1 TeamflagshipGTM or Marketing Partner · 30 April 2026Partnership expansion to launch 'TGR Haas F1 Team RaceMate powered by Infobip', an AI-powered conversational fan companion available on WhatsApp Business Platform and Apple Messages for Business. Provides race intelligence, driver tracking, qualifying results, and gamified experiences including quizzes and merchandise browsing. Launched during Miami Grand Prix (May 1-3, 2026) and available throughout the 2026 season.
• TelescopeflagshipGTM or Marketing Partner · 7 April 2026Partnership to deploy SMS and WhatsApp messaging services for fan engagement campaigns, including processing viewer voting for American Idol, the Brit Awards, and BAFTA Awards. Telescope leverages Infobip's messaging infrastructure to enable millions of viewers worldwide to participate in real-time voting and interactive experiences during live televised events.
• MTN UgandaflagshipChannel Partner/ Reseller/ Distributor · 26 March 2026Strategic partnership providing Ugandan businesses with advanced omnichannel communication tools enabling enterprise customers to engage through SMS, WhatsApp, voice, email, and chat applications. Combines MTN's nationwide connectivity infrastructure with Infobip's AI-powered AgentOS platform for automating tasks and orchestrating customer journeys. Supports Uganda's Digital Transformation Agenda under National Development Plan IV and Vision 2040.
• Startup Tribe Programme (multiple startups)coreGTM or Marketing Partner · 26 March 2026Infobip's Startup Tribe Programme supports thousands of startups and scaleups from over 120 countries with up to $60,000 in credits for Infobip's services along with access to a global network of advisors, investors, and accelerators. Enables startups to focus on product development and business scaling by eliminating the need to build global communications infrastructure from scratch. Notable members include HotelSync and Cleanster.
• T-MobileflagshipTechnology or Integration · 25 March 2026Partnership to integrate T-Mobile's network APIs with Infobip's omnichannel platform, enabling enterprises to enhance user verification and reduce fraudulent activity. Leverages CAMARA Open Gateway APIs to establish common standards across mobile network operators, removing integration barriers for app development and scale. Also addresses declining consumer trust in mobile communications amid rising cybercrime.
• Neurohiring AIminorGTM or Marketing Partner · 18 March 2026Neurohiring AI joined the Infobip Startup Tribe partnership, gaining access to Infobip's global omnichannel infrastructure spanning 190+ countries to power its Autonomous AI Recruiter platform. Partnership enables candidate engagement through WhatsApp, Viber, and SMS channels, scaling from Armenia to serve enterprises across the US, Europe, and the Middle East.
• Vero (Brazil)flagshipTechnology or Integration · 13 March 2026Vero, one of Brazil's largest telecommunications companies, partnered with Infobip to strengthen customer engagement for its Internet Service Provider using Infobip's omnichannel communications platform. Achieved 16x return on investment, BRL 500,000 annual savings, 194% increase in debt collection returns, and 65% drop in invoice resending within three months. Supports Vero's national fiber optic expansion.
• NetokracijacoreStrategic or Co-development Partner · 12 July 2022Infobip acquired Netokracija, a prominent European business and tech magazine operating in Croatia and Serbia, to enhance its developer content and global presence. Leverages Netokracija's focus on developers and startups and expands reach through Infobip's conference and media synergies. Part of Infobip's broader strategy to strengthen developer relations and expand its Shift conference into new markets. Deal preserves Netokracija's independent editorial stance.
• Peerless NetworkflagshipStrategic or Co-development Partner · 3 November 2021Infobip acquired Peerless Network, a US-based VoIP provider, marking its fourth acquisition in under a year. Deal expands Infobip's voice presence in the US, providing CPaaS products to Peerless customers covering 93% of the US population with more than 4,500 interconnections. Transaction financed through shares and cash, expected to complete in 2022 after regulatory approval.
• AnamflagshipStrategic or Co-development Partner · 6 May 2021Infobip acquired Anam, a Dublin-based tech company specializing in SMS firewall and fraud protection technology. Anam's technology now powers Infobip's Anam Protect SMS firewall protecting 120+ mobile operators globally from SMS and Voice fraud, significantly enhancing Infobip's network security offering.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Microsoft (Azure Communication Services): Microsoft offers Azure Communication Services for SMS, voice, video, and email APIs alongside Teams/Dynamics contact center and Copilot-driven AI agents; competes broadly with Infobip's enterprise and AI-first stack as part of a much wider enterprise platform portfolio.
• Amazon Web Services (Amazon Connect): AWS provides a broad cloud communications and contact center (Amazon Connect) stack as part of its hyperscaler ecosystem; competes with Infobip's cloud contact center and enterprise CX capabilities through deep platform and channel bundling.

Direct peers

• Plivo: Cloud communications platform providing SMS, voice, and WhatsApp APIs targeting developers and enterprises; competes with Infobip's API-first motion and digital-native customer segment.
• Sinch: Sweden-headquartered CPaaS leader providing messaging, voice, email, and conversational AI through both organic platform and acquired scale (e.g., MessageBird), competing head-to-head with Infobip for global enterprise and telecom-operator CPaaS deals.
• Twilio: The largest global CPaaS provider offering programmable SMS, voice, email, video, and WhatsApp APIs plus an AI-powered engagement platform; directly comparable to Infobip across channels, developer APIs, enterprise customers, and AgentOS-style AI orchestration offerings.
• MessageBird (Bird): Amsterdam-based omnichannel CPaaS platform providing SMS, WhatsApp, voice, email, and marketing automation APIs; directly overlaps with Infobip's enterprise channel mix and developer-first GTM.
• Telnyx: Cloud-native communications and network operator offering programmable voice, messaging, and private global connectivity; competes with Infobip's CPaaS X stack and voice offerings, particularly in real-time communications.
• Bandwidth: US-based CPaaS and communications platform offering messaging, voice, 911, and enterprise APIs; competes most directly with Infobip's Peerless Network and OpenMarket assets in US enterprise voice and messaging.
• Telesign: Communications Platform as a Service and digital identity vendor focused on messaging, OTP, and fraud prevention; overlaps with Infobip's mobile identity, Signals, and authentication offerings.
• Vonage (Ericsson): Now part of Ericsson, Vonage offers CPaaS APIs, unified communications, and contact center solutions directly comparable to Infobip's omnichannel and AgentOS stack, with strong enterprise and telecom-channel reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/infobip
• GitHubgithub.com/infobip-community
• YouTubeyoutube.com/@InfobipGlobal
• Facebookfacebook.com/infobip
• LinkedInlinkedin.com/company/infobip
• Instagraminstagram.com/infobip

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries14 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infobip