Pekema

Name

Pekema

Legal name

Pekema A/S

Website

https://pekema.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stenløse

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Printed Materials and Labels: Sale of printed products including administrative materials, marketing materials, labels for product marking, laboratory labels, and barcode solutions. Products are produced through network of certified production partners.
2. Hardware Sales: Sale of barcode printers (Zebra, Intermec, Citizen, TSC), scanners, label printers, and accessories including label dispensers and rewinders.
3. Consulting and Project Management: Professional graphic consulting and project management services, advisory on material selection and solutions, and full-service logistics including storage, packing and distribution.
4. Software Licenses: Sales of proprietary software including BarSafe, BarLab, and branded solutions like SPERMBANK Label Solution. Software available as single-user license or network license for 3-50+ users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pekema A/S is a Danish graphic communications company that acts as a professional intermediary between customers and a network of certified graphic production partners. It supplies printed materials (administrative, marketing, tickets, direct mail), product labels (self-adhesive, GHS/CLP, laboratory, cryogenic), barcode printers and scanners from brands such as Zebra, Intermec, Citizen, and TSC, and proprietary label software including BarSafe, BarLab, and PakkeFinder. The company also provides consulting, project management, warehousing, and distribution services.

Product overview

Pekema is a Danish graphic and printing solutions company that positions itself as a total supplier of printed materials and product labeling. Its portfolio is organized around five core product categories: Administrative Tryksager (business print materials), Produktmærkning Etiketter (product labeling and tags), Markedsføring (marketing print), Logistik (print logistics and fulfillment), and Stregkoder (barcode hardware and software). The product range includes a mix of physical goods (labels, tickets, printed materials) and technology products — notably barcode printers and scanners from brands like Zebra, Intermec, Citizen, and TSC, alongside Pekema-branded label software solutions including BarSafe (CLP/GHS hazard labeling), BarLab (laboratory labeling software), and PakkeFinder (parcel shop label system, available in Stationary, Wireless, and Mobile versions). Pekema also resells color label printers from Epson (ColorWorks C3500 and C7500) and offers branded accessories such as BarSeal microplate sealing tape. A significant portion of the portfolio consists of label variants across hazard/dangerous goods, GHS, laboratory, logistics, and general-purpose categories, supplemented by logistics services including warehousing, fulfillment, and distribution.

Differentiator

Problem solved

Functional benefit

Brands

• BarSafe: Label system for CLP hazard labeling, combining professional label software with Access database for GHS/CLP compliance.
• BarSeal
• PakkeFinder

Products and services

• Administrative Tryksager (Administrative Print Materials)
• Produktmærkning Etiketter (Product Labels)
• Markedsføring (Marketing Print Materials)
• Logistik (Print Logistics Services)
• Laboratorie Etiketter (Laboratory Labels)
• Thermobilletter (Thermal Tickets and Passes)
• Stregkode Printere, Scannere og Software (Barcode Hardware and Software)
• PakkeFinder Labelsystem
• BarSafe Hazard Labeling Software
• BarSeal Sealingtape
• BarLab Software
• Epson ColorWorks C3500 Color Label Printer
• Epson ColorWorks C7500 Color Label Printer

Quantifiable outcome

• AAA credit rating - among top 2% most creditworthy Danish companies

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PRinfo DenmarkcoreChannel Partner/ Reseller/ DistributorPRinfo Denmark is a nationwide chain of 14 graphic communication companies with over 300 employees. The partnership provides Pekema access to Denmark's strongest network of professional resources and competencies, creating added value for both Pekema and its customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avery Dennison: Global label materials and RFID manufacturer with a much broader product portfolio. Comparable to Pekema in the labels and identification solutions category but at vastly larger scale and with upstream materials exposure.
• CCL Industries: World's largest label manufacturer, serving healthcare, consumer, and industrial end markets. Overlaps with Pekema's compliance-label and product-labeling offerings but operates at global scale with owned manufacturing.
• Multi-Color Corporation: Global label solutions provider (now part of Platinum Equity), serving premium consumer brands. Overlaps with Pekema's product-labeling business but operates at significantly larger scale and with owned production.
• Domino Printing Sciences: Global provider of coding, marking, and digital printing technologies including label solutions. Overlaps with Pekema's product-marking and barcode offerings but at much larger scale as a hardware manufacturer.

Regional players

• LaserTryk: Danish online commercial printer focused on marketing materials, business cards, and signage. Direct regional competitor in the Danish print market, although LaserTryk's e-commerce model differs from Pekema's consultative B2B approach.

Direct peers

• Seagull Scientific (BarTender): Developer of BarTender label design and printing software, sold alongside barcode printers from Citizen, Intermec, and TSC - the same brands Pekema resells. Overlaps with Pekema's Stregkode Software product category.
• NiceLabel: Slovenia-based label design and printing software vendor (now part of Loftware). Both Pekema and NiceLabel serve barcode/label software buyers across regulated industries; NiceLabel is also a Pekema partner, making it a direct functional peer in the software layer.
• Teklynx (CODESOFT): Developer of CODESOFT label design software supporting all major printer brands. Teklynx is a Pekema partner and competes directly in the label software category Pekema serves.
• Logopak: German-based specialist in industrial labeling systems and label applicators for logistics and manufacturing. Comparable to Pekema's logistics and product-marking label solutions, particularly in parcel and warehouse applications.

Emerging players

• Hybrid Software: Developer of label and packaging software (STEPZ, CLOUDFLOW) used by label converters. Comparable to Pekema's software layer in the label production workflow, though targeting converters rather than end-user enterprises.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pekema-danmark-as

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pekema