What Siebold Messebau Hamburg does

siebold/hamburg messebau GmbH (operating as Siebold Messebau Hamburg) is a Hamburg-based private German GmbH founded around 2004 that designs, fabricates, and builds custom trade show stands, roadshows, events, and temporary installations. The company serves a horizontally-segmented client base ranging from first-time startup exhibitors and "Hidden Champion" mid-market leaders to global enterprises, with documented reference customers spanning beauty retail (Douglas), coffee (Nespresso), food service (Barilla, Deutsche See), industrial equipment (Kalmar, Struers), refrigeration (True International), gaming (EA Sports), insurance (if), IT (Dataport), and non-profits (Viva Con Agua). Project scope spans compact ~9 sqm specialist fair booths to 300 sqm XXL international brand appearances such as the True International HOST Milan stand.

The firm's core technology platform is the Aluvision modular aluminum-frame system, through which it holds "Ambassador" status and gains preferential access to a reusable, reconfigurable building system that supports multi-event reuse, lower transport weight, and reduced material waste. Additional technical capabilities include 3D visualization for pre-build client review, a three-tier sustainability offering (CORE, SHIFT, IMPACT) that bundles CO2 accounting and offsetting, digital lead tools with KPI dashboards marketed as turning exhibitions into a data-driven sales channel, and gamification/digital tools for brand experience design. Sustainability is a central positioning pillar, with a documented case (Douglas stand, Swedboard material) achieving CO2 reductions of up to 90% versus conventional construction.

Revenue is generated through project-based, quote-driven contracts with milestone billing (typically 50% on order placement, 30% two weeks before fair, 20% one week after fair completion). The GTM is direct enterprise sales with no intermediaries, layered on event-driven visibility through participation in major German and European trade fairs (OMR, PLAY Festival, DMEA). The company is co-managed by Managing Directors (Geschäftsführer) Detlev Siebold and Jan Brauer, operates with an 11-50 employee headcount, and in 2025 expanded into thought-leadership content marketing via a webinar series and three whitepapers covering sustainable exhibition design, exhibition ROI measurement, and value-driven brand experiences.

Name

Siebold Messebau Hamburg

Legal name

siebold/hamburg messebau GmbH

Website

https://siebold-hamburg.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

siebold/hamburg messebau GmbH is a Hamburg-based exhibition and event construction firm that designs and builds custom trade show stands, roadshows, and temporary installations for clients ranging from startups to global enterprises using Aluvision modular systems.

Ownership category

akta.pro rank

Product category

Exhibition Construction Services

NAICS

Interior Design Services (541410)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

akta.pro secondary industry

Design-Build / EPC General Contracting (IMAFAAAD)

Keywords

• Exhibition stand construction
• Trade show design
• Modular exhibition systems
• Event and roadshow services
• Sustainable exhibition building

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Exhibition Construction: Project-based custom exhibition stand construction services. Pricing typically includes 50% on order placement, 30% two weeks before fair start, 20% one week after fair completion. Services range from 9 square meter stands to large XXL brand appearances.
2. Events & Roadshows: Event construction and roadshow services including full-service organization from initial idea through transport, set-up and dismantling. Covers both one-off events and multi-month international tours.
3. Strategic Consulting: Strategic consulting services including maturity analysis for exhibition presence, brand experience design, and sustainability strategy development (CORE, SHIFT, IMPACT packages).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

siebold/hamburg messebau GmbH is a Hamburg-based full-service exhibition construction company that designs and builds trade fair stands, events, roadshows and modular exhibition systems. Services span the full lifecycle from initial concept and 3D visualization through on-site construction and dismantling, with offerings including custom stand construction, the Aluvision modular system, sustainability packages (CO2 accounting with CORE/SHIFT/IMPACT tiers), strategic consulting, and interactive brand experiences.

Product overview

siebold/hamburg is a creative boutique offering full-service exhibition construction (Messebau) as its primary product, complemented by modular and sustainable exhibition solutions, events and roadshows, and a suite of strategic and brand-experience add-on modules. The core Messebau service covers booth construction from design and 3D visualization through on-site assembly for stands of all sizes. This is supported by the Aluvision System (a modular aluminium-frame system), Sustainability services (with CO2 accounting across CORE/SHIFT/IMPACT tiers), Strategic Consulting (maturity analysis), Brand Experiences (gamification and digital tools), and educational offerings including webinars and whitepapers on topics such as value-driven brand experiences and measuring trade show ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• Messebau (Exhibition Stand Construction) Full-service trade fair stand construction for corporate exhibitors, covering concept design, 3D visualization, and on-site assembly. Projects range from compact 9 sqm regional stands to large 300 sqm international brand appearances.
• Events & Roadshows Event construction and roadshow services for company anniversaries, product launches, pop-up installations, outdoor stages, and multi-month international tours, including concept development, transport, set-up, and dismantling.
• Aluvision Modular System Modular aluminium-frame exhibition system offered through partnership with Aluvision, enabling flexible adaptation to different floor plans and stand formats while supporting reusability and sustainable logistics for recurring clients.
• Nachhaltigkeit (Sustainability Services) Sustainability services for exhibition construction including CO2 accounting, carbon offsetting, resource-efficient production, and reusable materials, offered through three service tiers: CORE, SHIFT, and IMPACT.
• Strategische Beratung (Strategic Consulting) Strategic consulting service featuring a maturity analysis to evaluate trade show performance and develop a strategically coherent exhibition presence for clients.
• Markenerlebnisse (Brand Experiences) Brand experience design service incorporating gamification elements and other creative digital tools to elevate exhibition stands with interactive engagement features.

Quantifiable outcome

• CO₂ emissions reduced by up to 90% compared to conventional construction methods (Douglas project using Swedboard material)
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• BildBotschaft HamburgminorStrategic or Co-development Partner · 1 November 2025As one of the main sponsors of BildBotschaft Hamburg, siebold/hamburg supports a non-profit project using photography as a medium for dialogue, exchange, and social cohesion. The project creates a physical space for exhibitions, participatory journalism, and educational work in Hamburg's urban showcase for creative industries.
• AluvisioncoreTechnology or IntegrationAluvision provides high-quality aluminum frames and modular components for exhibition construction. siebold/hamburg is an official Aluvision Ambassador, indicating a strategic partnership with preferential access to their modular building system. The Aluvision system enables flexible exhibition stands that can adapt to different spaces and formats, support reusability for sustainability, and offer efficient logistics and budget benefits while maintaining unique brand appearances.
• PLAY FestivalminorStrategic or Co-development PartnerRepeat sponsor of PLAY Festival, which understands digital games as cultural practice and opens new perspectives on responsibility, care work, and social dialogue. siebold/hamburg's sponsorship of PLAY25 demonstrates commitment to cultural and social engagement.
• Pro OceanminorStrategic or Co-development PartnerSponsor of Pro Ocean's traveling exhibition 'Archive of Trash', a project that makes the consequences of consumption visible and encourages reflection. Supports ocean conservation awareness through exhibition sponsorship.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• jangled nerves: Stuttgart creative agency with strong exhibition, event, and brand-experience portfolio for enterprise clients. Comparable as a German full-service studio serving similar exhibition design/build use cases.
• Liganova: Stuttgart-based brand experience company offering strategy, design, and implementation of brand environments, retail concepts, and exhibitions for enterprise clients. Directly comparable in the German DACH market for premium exhibition and brand-space work.
• Atelier Brückner: Stuttgart-based design studio specializing in exhibitions, museums, and brand spaces. Comparable as a high-end exhibition/experience designer serving corporate and institutional clients across Germany and Europe.
• KMS Team: Munich-headquartered global brand design and experience agency with deep exhibition and event capabilities. Comparable in scale and service scope for enterprise exhibition builds across multiple industries.
• Milla & Partner: Stuttgart-based brand staging and exhibition design agency. Comparable as a German boutique delivering full-service exhibition design and build for corporate brand experiences.
• Triad Berlin: Berlin-based agency focused on exhibition, event, and brand environment design. Comparable German full-service studio competing for similar enterprise exhibition mandates.
• 2deluxe: Hamburg-based design and brand experience studio, particularly relevant as a local geographic peer in the same city. Comparable services around exhibition design, brand experiences, and creative production.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency within the IPG network, providing exhibitions, events, and experiential marketing for large multinational brands. Represents the broad incumbent tier competing for major enterprise exhibition budgets.
• George P. Johnson (GPJ): Global experience marketing agency (a listed customer reference for siebold/hamburg) operating across exhibitions, events, and activations at worldwide scale. Represents the larger end of the market siebold/hamburg competes against for enterprise clients.

Others

• Aluvision: Belgian manufacturer of the modular aluminum-frame system that siebold/hamburg uses as a competitive advantage. A technology supplier and strategic partner rather than direct competitor, but ecosystem-critical to siebold/hamburg's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/siebold-hamburg
• Xx.com/siebold_hamburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siebold Messebau Hamburg