Pixway
Pixway is a Berlin-based, certified disguise/d3 media server specialist delivering show control, projection mapping, XR production, and equipment rental for automotive launches, concert tours, esports, and corporate events globally.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pixway does
Pixway GmbH is a Berlin-based creative visual event solutions provider founded in 2013, specializing in disguise/d3 media server operations for live events, broadcast, projection mapping, XR stages, and concert touring. The company maintains two offices (Berlin headquarters at Hertzstraße 71 and a US regional office in Las Vegas) and serves enterprise clients across automotive (BMW, Mercedes-Benz, Audi, Renault, Hyundai, Nissan, Infiniti, Fiat Chrysler, Bugatti), concert touring (Helene Fischer, Hans Zimmer, Andrea Berg, Roland Kaiser, Kaisermania), esports (ESL Intel Extreme Masters, StarCraft II World Championship Series, Apex Legends Global Series), and intergovernmental/corporate events (World Economic Forum Davos 2015, COP28 Dubai 2023, Invictus Games Düsseldorf 2023).
The underlying technology stack is centered on the disguise media server ecosystem — VX 4+, GX 3+, 4x4 PRO, and 2x4 PRO units — combined with Video Format Conversion cards, broadcast-grade sync generators, 10Gb NAS, and Matrix switchers in turn-key integrated rack deployments. Pixway is a certified disguise/d3 trainer and operates an in-house previsualization studio in Berlin used for technical training, pre-programming, and client rehearsals. The studio reduces on-site setup time and serves as a competitive asset for training and content pre-production. Additional proprietary capabilities include XR and virtual event workflows, large-scale projection mapping (e.g., a 40-projector 200-meter Malta harbor facade), and content pipeline design for media server playback.
The business model combines three revenue streams: (1) project-based professional services for show operating, show control, pre-production, content pipeline design, and XR production; (2) usage-based equipment rental of media server hardware with 24/7 global support, offered both standalone and as turn-key rack solutions; and (3) certified disguise training delivered in German and regional languages at the Berlin facility or on-site. GTM is enterprise field sales combined with a channel partner motion (rental customers include production companies such as PRG, 4Wall, Seibo, Hibino, satis&fy, dlp motive, and Bombee). Pricing is not publicly disclosed and is quote-based per project or engagement. The company is privately held by managing directors Manuel Breithaupt and Paul Meffert, with no disclosed external funding, parent company, or institutional investors.
Pixway firmographics
Firmographics- Name
- Pixway
- Legal name
- Pixway GmbH
- Website
- https://pixway.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixway is a Berlin-based, certified disguise/d3 media server specialist delivering show control, projection mapping, XR production, and equipment rental for automotive launches, concert tours, esports, and corporate events globally.
- Ownership category
- akta.pro rank
Pixway industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- VFX Supervision & On-Set VFX Services (MPAHABAA)
- akta.pro secondary industries
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Lighting Design & Rental (MPAGAKAB)
Keywords
Where Pixway is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Pixway business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Equipment Rental: Rental of high-performance disguise/d3 media servers including VX 4+, GX 3+, 4x4 PRO, and 2x4 PRO models. Includes turn-key server rack solutions with integrated components (Matrix switchers, audio interfaces, sync generators, 10Gb NAS) and 24/7 global support. Revenue generated through rental fees based on project duration and equipment complexity.
- Show Control Services: On-site technical operations including show programming, media server operating, and show control for live events. Services include projection mappings, press conferences, corporate events, broadcast/TV productions, concert touring, and fixed installations. Revenue is project-based, typically contracted per event.
- Technical Pre-Production Services: Technical and creative screen/system design for LED, projection, and display technologies; show pre-visualization; technical coordination; creative directing. Integrated into project contracts or provided as standalone consulting engagements.
- Content Production Integration: Content pipeline design, planning, and implementation for media server applications. Includes content template design, spatial resolution calculation, naming conventions, video codec specifications. Works with content teams for corporate events, press conferences, broadcast shows, and live concerts.
- Training Services: Certified disguise/d3 training sessions in German and regional languages. Training sessions provided at their Berlin location or through project-related special trainings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standalone Server Rental - disguise GX 3+ |
| Usage-based | Pay-as-you-go | Standalone Server Rental - disguise VX 4+ |
| Usage-based | Pay-as-you-go | Turn-Key Rack Solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Pixway product offering
Product offeringCore offering
Pixway GmbH provides creative visual event solutions built around disguise/d3 media server technology for live events. The company offers media server equipment rental (GX 3+, VX 4+, 4x4 PRO, 2x4 PRO) along with end-to-end professional services including show control and on-site operation, pre-production and pre-visualization, projection mapping, XR stage and virtual event production, video system design, content pipeline production, and certified disguise training.
Product overview
Pixway is a creative visual event solutions company offering a comprehensive suite of services and equipment rentals. The core offering centers on disguise media server technology (VX 4+, GX 3+, 4x4 PRO, 2x4 PRO) available for rent with full technical support. Services include Show Control for live events and touring, Pre Production (technical design and pre-visualization), XR Stage & Virtual Events production, Projection Mapping, Video System Design, Content Production, and certified Training for disguise/d3 media servers. The company operates from Berlin and Las Vegas, serving global clients in automotive, concert touring, esports, and corporate events sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rental - Disguise Media Servers Rental of high-performance disguise/d3 media servers and turn-key integrated server rack solutions for production companies, rental houses, and event producers needing top-tier processing equipment with 24/7 global support.
- Show Control Services On-site technical operations including show programming, media server operating, and show control for live events, concert tours, broadcast/TV productions, press conferences, and fixed installations.
- Pre-Production Services Technical and creative pre-production covering screen/system design for LED, projection and display technologies, show pre-visualization, technical coordination, and creative direction.
- Content Production Services Content pipeline design, planning and implementation for media server applications, including content templates, spatial resolution calculation, naming conventions, and video codec specifications for corporate events, press conferences, broadcast shows, and live concerts.
- XR Stage & Virtual Events Production End-to-end XR and virtual events production from technical planning through realization, combining cutting-edge technology with innovative creative processes for immersive experiences.
- Projection Mapping Precision projection mapping services that transform any object (cars, buildings, abstract structures) into a dynamic video canvas, with expert consulting and full project support.
- Video System Design Design and implementation of robust video systems using disguise media servers, ensuring seamless playback, real-time rendering, and reliable performance for complex productions, with end-to-end workflow integration.
- Show Pre-Visualization Detailed pre-visualization that demonstrates in real time how events will look before going on-site, reducing on-site rehearsal time and easing the pressure of tight production deadlines.
- Certified Disguise/d3 Training Certified training for disguise/d3 media servers, qualified to teach the disguise production toolkit in German and regional languages, held in Berlin or through project-related special trainings.
Quantifiable outcome
- Successfully delivered 48,000-attendee Kaisermania show in Dresden
- +4 more outcomes
Companies that use Pixway
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Pixway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Pixway partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- disguise (d3 Technologies)corePixway is a certified disguise trainer and equipment rental provider for the disguise/d3 media server ecosystem. They provide rental solutions across the pro/vx, rx, and gx ranges with technical experts. As certified trainers, they are qualified to teach the disguise production toolkit in German and regional languages.
- disguise GX 3+, VX 4+, 4x4 PRO, 2x4 PROcorePixway specializes in disguise media server solutions, utilizing the full range of disguise hardware including GX 3+, VX 4+, 4x4 PRO, and 2x4 PRO models for show control, projection mapping, and live event production.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pixway competitors and assessment
Company assessmentDirect peers
- Solotech: Major North American live-event AV and production services company offering media server rental, show control, and projection mapping for concert touring, corporate events, and esports — directly comparable to Pixway's full-service event production stack.
- White Light: UK-based technical production company providing lighting, video, audio, and media server solutions for live events, theatre, and broadcast — directly comparable as a specialist live-event technical services provider serving similar enterprise clients.
- Videotechnik Bär GmbH: German event technical services provider specializing in video, projection, and media server work for concert touring (Helene Fischer tours) — comparable as a DACH-region specialist offering overlapping media-server and show-control services to touring clients.
- Bild Studios: UK-based XR and virtual production studio providing disguise-driven LED volume and XR stage services for live broadcasts, esports, and corporate events — directly comparable in XR/virtual event production services and disguise ecosystem specialization.
- satis&fy: German event technology and production services company offering lighting, video, rigging, and media server solutions for corporate events, concerts, and trade shows — directly comparable DACH-region peer with overlapping enterprise client base.
- Neuland Concerts: German event production company working across concert touring and corporate events (e.g., Invictus Games Düsseldorf 2023 with Pixway) — comparable DACH peer providing live-event technical production including video and media server services.
- dlp motive GmbH: German event production and AV technology company providing media server, LED, and show-control services for esports tournaments and corporate events — comparable DACH peer with overlapping esports and enterprise event portfolio.
Others
- 7thSense Design: Provider of high-performance media server and show-control technology (Delta Media Server, Juggler) competing in the same media-server space as disguise — relevant as an alternative technology vendor and adjacent peer for live event visual production workflows.
- disguise Technologies: Manufacturer of the disguise media server platform that Pixway rents, trains on, and operates; not a direct competitor but the central technology partner whose hardware ecosystem Pixway's entire service offering depends on.
Broad incumbents
- Production Resource Group (PRG): Global leader in entertainment and event technology solutions with extensive media server, projection, and show-control offerings across touring, broadcast, and corporate events — overlaps with Pixway's disguise-based show-control and projection-mapping services at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pixway social profiles
Digital presencePixway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixway leadership team
Management profileNumber of profiles
Profiles8 records
Pixway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixway
What does Pixway do?
Pixway GmbH provides creative visual event solutions built around disguise/d3 media server technology for live events. The company offers media server equipment rental (GX 3+, VX 4+, 4x4 PRO, 2x4 PRO) along with end-to-end professional services including show control and on-site operation, pre-production and pre-visualization, projection mapping, XR stage and virtual event production, video system design, content pipeline production, and certified disguise training.
Is Pixway a public or private company?
Pixway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixway founded?
Pixway was founded in 2013. It employs 1 to 10 people.
Where is Pixway based?
Pixway is headquartered in Berlin, Germany, in the Europe region.
How does Pixway make money?
Five revenue lines are on record. Equipment Rental is the primary driver. The others are show Control Services, technical Pre-Production Services, content Production Integration and training Services.
Who are Pixway's main competitors?
Direct peers on record are Solotech, White Light, Videotechnik Bär GmbH, Bild Studios, satis&fy, Neuland Concerts and dlp motive GmbH. Others are 7thSense Design and disguise Technologies. Production Resource Group (PRG) is listed as a broad incumbent.
Does Pixway have an API?
No public API is recorded for Pixway.
What industry is Pixway in?
Pixway's product category is Live Event Production Services. Its primary akta.pro industry code is MPAHABAA, VFX Supervision & On-Set VFX Services, with a secondary code of MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation). Its NAICS code is 711320 and its SIC code is 7819.