dlp motive

What dlp motive does

dlp motive GmbH is a German full-service event technology provider founded in 2007 and headquartered in Walzbachtal near Karlsruhe. The company delivers complete event production packages covering lighting, audio, video, rigging and kinetics, supported by in-house conception, custom special constructions, and a dry-hire equipment rental offering. Its inventory includes professional lighting fixtures, D&B audio systems, LED walls, MoveCat-controlled kinetic elements (turntables, lifting platforms, winches, rail systems), and Layher-based stage constructions, enabling execution across scales from corporate meetings to stadium-sized festivals.

The company operates an event-driven go-to-market model, targeting enterprise clients in five primary verticals: automotive trade shows (ABT Sportsline, Daimler, Bugatti, Mercedes-Benz), eSports (ESL at Gamescom, PlanetLan, Take TV/Dreamhack), festivals and concerts (BigCityBeats World Club Dome, Helene Fischer concerts), corporate events (Deutsche Börse, Madsack), and public/religious events (German Protestant Church Convention). It executes approximately 400 projects per year, leveraging long-term agency and construction partnerships (LIGANOVA, Tailormade, CreationPark) for go-to-market reach. Revenue is generated primarily through project-based professional services contracts, supplemented by equipment rental (Dry Hire) and the COVprotect hardware product launched in 2020. The company has expanded geographically into France and Switzerland while remaining rooted in the DACH market, and is led by Managing Directors Torsten Hagedorn and Mark Liese.

Name

dlp motive

Legal name

dlp motive GmbH

Website

https://dlp-motive.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

dlp motive is a German full-service event technology provider offering lighting, audio, video, rigging, and custom stage production for corporate events, automotive trade shows, eSports tournaments, festivals, and public events, executing ~400 projects annually from Walzbachtal.

Ownership category

akta.pro rank

Headquarters

HQ city

Weingarten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Full-service event technology including design, logistics, and production for events of all sizes. Complete packages for lighting, sound, video, and rigging.
2. Dry Hire / Equipment Rental: Rental of event technology equipment (lighting, audio, video, rigging) to customers without full-service production.
3. COVprotect Product Sales: Sale of modular separation systems (COVprotect) for hygiene compliance, produced in-house.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

dlp motive is a full-service event technology provider offering comprehensive design, logistics, and production services for events of all sizes. Core capabilities span six service pillars: Lichttechnik (lighting technology), Tontechnik (audio engineering), Videotechnik (video technology), Kinetik (rigging and kinetics), Individuallösungen (custom solutions), and Konzeption (event conception). The company also provides Dry Hire equipment rental and developed the COVprotect modular separation system for COVID-19 protection.

Product overview

dlp motive is a premium full-service event technology provider offering a comprehensive portfolio of event production services. The core offering consists of six integrated service pillars: Lichttechnik (lighting technology), Tontechnik (audio engineering), Videotechnik (video technology), Kinetik (rigging and kinetics), Individuallösungen (custom solutions), and Konzeption (event conception and planning). These are complemented by Dry Hire equipment rental. The company also developed an ancillary product called COVprotect, a modular separation system. Founded in 2007 and based near Karlsruhe, Germany, dlp motive executes approximately 400 projects annually across corporate events, eSports, public events, concerts, festivals, and trade shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Lichttechnik (Lighting Technology) Professional lighting design and equipment services for events, including stage illumination, atmospheric lighting, and fixture-based solutions for clients across corporate, automotive, eSports, festival, and public-event segments.
• Tontechnik (Audio Engineering) Sound reinforcement, acoustics optimisation, and audio system solutions (including d&b systems) for events of all sizes, from concerts and festivals to conferences and corporate presentations.
• Videotechnik (Video Technology) Video projection, LED walls, camera systems, media servers, and visual display solutions (including multiscreen and mapping shows) for diverse event requirements.
• Kinetik (Rigging and Kinetics) Kinetic stage elements including turntables, lifting platforms, chain hoists, MoveCat controllers, winches, rail systems, and trusses for dynamic event staging and movement.
• Individuallösungen (Individual Solutions) Custom-built special constructions, structural engineering, and bespoke event infrastructure tailored to specific client requirements, including complex rigging and installations in historically sensitive or technically demanding venues.
• Konzeption (Conception) Event planning, engineering, security planning, budgeting, visualisations, and project management services covering the upstream design and coordination work for client events.
• Dry Hire Equipment Rental Rental of professional event technology equipment (lighting, audio, video, rigging) to customers who handle their own operation without engaging dlp motive for full-service production.
• COVprotect Modular separation system for operating areas, consisting of transparent PVC tarpaulin stretched between variable steel pipes mounted on floor plates, designed for distance compliance, visitor flow management, and droplet protection.

Quantifiable outcome

• ~400 projects completed annually since founding in 2007

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major, flagship and minor.

• ESL (Turtle Entertainment)coreStrategic or Co-development Partner · 22 August 2019Technical service provider for ESL eSports Arena at Gamescom 2019. dlp motive provided complete stage construction (300sqm, multi-level), 500lfm trusses with 100 motors, D&B audio, 500 lighting fixtures, 250sqm LED displays, and 400sqm spectator grandstand.
• German Protestant Church (Kirchentag Dortmund)majorStrategic or Co-development Partner · 19 June 2019Technical partner for 37th German Protestant Church Convention in Dortmund with 121,000 participants. Responsible for round arch stage design, sound reinforcement, and lighting at Friedensplatz.
• BigCityBeatsmajorStrategic or Co-development Partner · 7 June 2019Technical production partner for World Club Dome festival (180,000 visitors) at Frankfurt's Commerzbank Arena. Responsible for main stage production, construction (via Creationpark), lighting, sound, and video technology.
• ABT SportslineflagshipStrategic or Co-development Partner · 7 March 2019"One Hand solution" for stand design at Geneva Motor Show, providing complete trade show presence for world's largest Audi and VW tuner. 7 consecutive years of partnership for Geneva Motor Show stands.
• Madsack MediengruppemajorStrategic or Co-development Partner · 16 June 2018Technical production for 125th anniversary celebration with 50,000 visitors. Video show on Anzeiger skyscraper, facade climbing choreography, lighting and sound for all-day public event.
• Daimler AGflagshipStrategic or Co-development Partner · 14 September 2017Multiple projects including custom "Swing Lounge" construction for IAA, truck grand prix at Nürburgring (6,400sqm stand), and employee concert featuring Helene Fischer for 15,000 attendees.
• PlanetLan (Final Fantasy Fan Fest)coreStrategic or Co-development Partner · 18 February 2017Sound, lighting and video for Final Fantasy Fan Festival in Frankfurt Festhalle (3,500 fans) and subsequent Paris event (4,500 fans). Responsible for 200sqm Layher stage and D&B audio system.
• Take TV (Dreamhack)coreStrategic or Co-development Partner · 23 January 2017Light, sound and video technology for community stage at Dreamhack Leipzig. Content displayed on three screens for eSports, promotion, stand party, cosplay context and interviews.
• BugattimajorStrategic or Co-development Partner · 19 September 2013Exclusive event production for Lang Lang concert at Bugatti headquarters in Molsheim. Responsible for outdoor park lighting, exhibition room lighting, and piano concerto A/V technology.
• CreationParkcoreStrategic or Co-development PartnerLong-term construction partner for special constructions and stage builds. Collaborated on Night of Light initiative to illuminate Turmberg landmark. Joint projects include Layher stage constructions and custom builds.
• Magic SkyminorStrategic or Co-development PartnerJoint partner in Night of Light initiative for illuminating Turmberg landmark in Karlsruhe's Durlach district.
• LIGANOVAmajorImplementation/ SI/ Consulting PartnerAgency partner for multiple automotive events including Mercedes-Benz ME Convention and Daimler IAA stand constructions. dlp motive as technical execution partner.
• TailormademajorImplementation/ SI/ Consulting PartnerAgency partner for Deutsche Börse fan festival at Eintracht Frankfurt stadium. dlp motive responsible for Layher back wall and video wall implementation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Habegger: Habegger is a Swiss-headquartered event technology and construction services provider with strong DACH presence, offering lighting, sound, video, rigging, and temporary structures for trade shows and corporate events. Direct peer with overlapping service portfolio and adjacent geography.
• Nüssli Group: Nüssli is a Swiss-rooted global specialist in temporary event infrastructure, stage construction, grandstands, and rigging for major sporting events, trade shows, and public events. Direct peer particularly on the stage construction and special builds side that overlaps with dlp motive's Individual Solutions and Rigging services.
• Gahrens + Battermann: Gahrens + Battermann is one of Germany's largest event technology and AV service providers, offering media technology, event IT, and live event production for corporate clients and trade shows. Direct peer overlapping with dlp motive on enterprise event production and Dry Hire equipment rental.
• POOLgroup: POOLgroup is a German full-service event production company delivering lighting, audio, video, staging, and live event technology for corporate events, trade shows, and conferences. Direct peer with comparable service offering and shared DACH customer base.
• Neumann&Müller: Neumann&Müller is a leading German full-service event technology provider offering lighting, sound, video, rigging, and stage construction for corporate events, trade shows, and concerts. Direct peer to dlp motive with similar service portfolio and DACH regional focus.
• Satis & Fy: Satis & Fy is a European full-service event technology company providing lighting, audio, video, rigging, and stage construction for live events, festivals, and corporate productions. Direct peer with comparable service breadth and European event-market focus.

Broad incumbents

• MCI Group: MCI Group is a global events and association management company providing event strategy, production, and technology services for corporate clients worldwide. Broader incumbent overlapping with dlp motive on the corporate event production side, though MCI typically operates as an agency rather than a technical equipment provider.
• Production Resource Group (PRG): PRG is the world's largest provider of event technology services, offering lighting, audio, video, and rigging for live events, concerts, and corporate productions globally. It is the dominant broad incumbent comparable to dlp motive's full-service model, though operating at significantly larger scale with worldwide presence.

Regional players

• GES (Global Experience Specialists): GES is an event experiences provider offering exhibition services, event technology, and brand activation across North America and Europe. Adjacent peer serving the same corporate trade show and exhibition customer base as dlp motive, primarily in different geographic markets.
• Media Invest (Media Invest Event): Media Invest is a German event technology and AV services provider focused on southern Germany, offering lighting, sound, video, and stage technology. Regional peer with overlapping service capabilities but a more localized geographic footprint than dlp motive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_mTpUiYpdZrsdntPK__yZw/featured
• Facebookfacebook.com/dlpmotive
• LinkedInlinkedin.com/company/dlp-motive-gmbh
• Instagraminstagram.com/dlp_motive_gmbh/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dlp motive