Goodwill NCPA

Name

Goodwill NCPA

Legal name

Goodwill Industries of North Central Pennsylvania

Website

https://goodwillinc.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Thrift Retail and Nonprofit Social Services

akta.pro primary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

akta.pro secondary industries

Donation, Recycling & Junk Sorting for Garages/Basements/Attics (HSAFADAI), Asset Recovery, Surplus & Decommissioning Services (EUAIANAD)

Keywords

• Thrift retail stores
• Donated goods resale
• Vocational rehabilitation services
• Job training programs
• Community employment services

Headquarters

HQ city

Falls Creek

HQ country

United States

HQ region

North America

Offices44 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Sales of Donated Goods: Revenue generated from selling donated clothing, household items, electronics, furniture (select locations), books, and other secondhand goods at discount prices. Items are priced competitively and undergo tiered markdowns based on time in inventory.
2. Donation Services: Collection and processing of donated goods from individuals and businesses. Donations are sorted, processed and either sold in stores or recycled through Dell Reconnect partnership for electronics.
3. Employment and Training Services: Vocational rehabilitation and job training services provided in partnership with Office of Vocational Rehabilitation. Services include job readiness training, supported employment, and skills development programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Goodwill NCPA (Goodwill Industries of North Central Pennsylvania) is a 501(c)(3) nonprofit that sells donated secondhand goods through a network of 40+ retail stores and the ShopGoodwill online marketplace, while channeling proceeds into Mission Services — job training, vocational rehabilitation, supported employment, driver education, agricultural training, and janitorial services for individuals with barriers to employment across 16 counties in Pennsylvania and New York.

Product overview

Goodwill NCPA operates a network of retail stores and donation centers as its primary revenue-generating products, complemented by mission services programs. The retail operations include physical Goodwill stores selling donated goods and the ShopGoodwill online e-commerce platform. Donation collection is handled through attended donation centers and the Blue Donation Bins program. Mission Services represents the social impact arm, offering job training programs (Pre-Employment Services, Supported Employment, Job Readiness Training), Driver Education, the Greenhouse Program, School Program, and Janitorial Services. These programs work together to fulfill the organization's mission of providing employment, training, and opportunities to community members with barriers to employment.

Differentiator

Problem solved

Functional benefit

Brands

• ShopGoodwill: Online shopping platform offering Goodwill NCPA merchandise through multiple online locations including DuBois (Tipp Street), DuBois (Corbet Road), Wellsboro, Falls Creek, Falls Creek Books, and Brookville.

Products and services

• Goodwill Retail Stores Physical retail locations selling donated secondhand clothing, furniture, household items, electronics, books, and other merchandise at a fraction of normal retail cost, with a 4-week markdown cycle, serving budget-conscious consumers across North Central Pennsylvania and Western New York.
• ShopGoodwill Online Marketplace E-commerce platform with six dedicated online locations (DuBois Tipp Street, DuBois Corbet Road, Wellsboro, Falls Creek, Falls Creek Books, and Brookville) selling donated goods through online auctions and fixed-price listings.
• Attended Donation Centers Physical donation drop-off sites open daily 10am-6pm where donors bring items in 15 Pennsylvania counties and 1 New York county (Brockway, Brookville, Clarion, DuBois Brady Street, DuBois B-Line, Jersey Shore, Mill Hall, Olean NY, Punxsutawney, Ridgway, Saint Marys, State College, Wellsboro, Williamsport, and additional sites).
• Blue Donation Bins Over 70 unattended blue donation bins located at partner businesses, schools, and churches across North Central Pennsylvania and Western New York for convenient clothing and shoe drop-offs.
• Mission Services Job Training Programs Comprehensive job training and employment support programs including Pre-Employment Services, Job Shadowing, Personal Work Adjustment Training, Supported Employment, Job Readiness Training, Community Participation Supports, and Small Group Employment for individuals with barriers to employment, delivered in partnership with the Pennsylvania Office of Vocational Rehabilitation.
• Goodwill Driver Education Program Behind-the-wheel driver training instruction to help students obtain their driver's license, addressing transportation barriers to employment across 13 Pennsylvania counties (Cameron, Centre, Clarion, Clearfield, Clinton, Elk, Forest, Jefferson, McKean, Potter, Tioga, Venango, Warren).
• Goodwill Greenhouse Agricultural Training Program Small business agricultural training program teaching individuals how to run an agricultural operation from seed to sale, including biodegradable cup planting, transplanting, and sale of plants and decorative planters at the Goodwill Greenhouse in Falls Creek.
• Goodwill School Program (Goodwill Works Educational Partnership) Partnership with local schools providing job readiness training to students in Life Skills Classes through in-classroom instruction and on-the-job training in Goodwill stores and processing centers.
• Goodwill Janitorial Services

Quantifiable outcome

• Over 700 people employed across the organization
• +5 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Chamber of CommerceminorGTM or Marketing Partner · 6 May 2026Annual co-host of Goodwill Greenhouse Mid-Day Mixer event during Goodwill Week. Chamber collaboration for community engagement and local business networking.
• Dell ReconnectcoreStrategic or Co-development PartnerPartnership program that helps keep millions of pounds of broken electronics from going to waste. Goodwill accepts electronic donations which are processed through Dell Reconnect for responsible recycling, preventing e-waste from entering landfills.
• Office of Vocational Rehabilitation (OVR)coreStrategic or Co-development PartnerState partnership providing vocational rehabilitation services. OVR referrals connect individuals with Goodwill's job training and employment programs. Goodwill provides job readiness training, placement services, and ongoing support for OVR clients.
• Goodwill Keystone AreaminorChannel Partner/ Reseller/ DistributorPartnership with neighboring Goodwill territory for locations serving shared service area communities.
• Goodwill of Western New YorkminorChannel Partner/ Reseller/ DistributorPartnership with neighboring Goodwill territory for Olean, NY location in Cattaraugus County.
• Kane Area RadiominorGTM or Marketing PartnerLocal radio station providing live broadcast coverage at Kane Open House and Ribbon Cutting events.
• Mega Rock (Sharon Stewart)minorGTM or Marketing PartnerLocal radio personality Sharon Stewart from Mega Rock providing live broadcast at Goodwill Greenhouse Mid-Day Mixer events.
• Local Businesses for Donation BinsminorChannel Partner/ Reseller/ DistributorOver 70 local businesses, schools, and churches throughout the service area host blue donation bins on their properties, making clothing and shoe donations convenient for community members. Partners include Mr. Hot Dog and More, Tops Market, CVS, local churches, schools, and municipal buildings.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Others

• SourceAmerica: National nonprofit AbilityOne program that creates employment for people with disabilities via government contracts. Comparable workforce-development mission and IDD employment focus to Goodwill NCPA's Community Participation Supports and Supported Employment programs.
• Fedcap Group: National nonprofit providing vocational rehabilitation, employment services, and workforce development for people with barriers to employment. Comparable mission-services portfolio to Goodwill NCPA's OVR-aligned training programs.

Broad incumbents

• thredUP: Largest online resale platform; competes for donated/resold clothing supply and secondhand shoppers. Represents the digital-native threat to traditional donation-based thrift retail models like Goodwill NCPA's.
• Savers / Value Village: Largest for-profit thrift chain with 300+ stores; competes head-on for secondhand donations and budget-conscious shoppers. Demonstrates the scaled for-profit thrift model Goodwill NCPA must compete against in adjacent markets.

Direct peers

• Salvation Army Adult Rehabilitation Centers: Operates thrift stores whose proceeds fund workforce rehabilitation and addiction recovery programs — directly comparable nonprofit model combining donated-goods retail with mission-driven employment/training services.
• Habitat for Humanity ReStore: Nonprofit home-furnishings resale network (furniture, appliances, building materials) generating revenue to fund housing mission. Closely comparable donation-collecting and resale nonprofit retail model with mission funding overlay.
• Goodwill Industries of Western New York: Adjacent regional Goodwill territory operating the same donation-driven thrift retail and Mission Services model. Already a formal channel partner with Goodwill NCPA for the Olean, NY (Cattaraugus County) location, making it the closest geographic and operational peer.
• Goodwill Keystone Area: Neighboring Pennsylvania Goodwill territory operating the same donation-collecting, thrift-retailing, and workforce-development model. Formal partner with Goodwill NCPA for shared service area communities, directly comparable in scale, programs, and mission.

Emerging players

• Poshmark: Peer-to-peer social resale marketplace enabling individual sellers to monetize used clothing directly. Increasingly competes for the same secondhand inventory that Goodwill NCPA depends on as donation supply.
• VR Green Farm / Vocational Rehabilitation Farms (state-level): State vocational rehabilitation agencies operating agricultural and horticultural training programs for individuals with disabilities — directly comparable to Goodwill NCPA's Goodwill Greenhouse 'Seeding Success' agribusiness training model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoodwillNCPA
• YouTubeyoutube.com/channel/UCoFVmt9kV6wB_oc-Tj5Qijg
• Facebookfacebook.com/GoodwillNCPA
• Instagraminstagram.com/goodwillncpa
• LinkedInlinkedin.com/company/goodwill-industries-of-n-ctrl-pa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill NCPA