Itaksi
iTaksi is a Finnish nationwide taxi dispatch platform based in Tampere that connects individual riders and business customers with independent taxi entrepreneur partners via mobile app, WhatsApp, phone, and an online ordering system.
- Company typePrivate
- Founded2017
- HeadquartersTampere, Finland
- Headcount—
- GTM typeB2C
- OfferingServices
What Itaksi does
iTaksi is a Finnish private taxi dispatch platform founded in 2017 and headquartered in Tampere, Finland. The company operates a nationwide taxi service across all major Finnish regions (including Uusimaa, Pirkanmaa, Lapland, and 15 other regions), connecting individual riders with a network of independent taxi entrepreneur partners. Customers can order rides through multiple channels: a mobile application (iOS/Android), a WhatsApp-based ordering channel (no registration required), a phone service center, and an online ordering system tailored for high-volume business customers such as hotels, restaurants, and event organizers.
The platform is built on Taxi Caller technology (branded "Powered by Taxi Booker"), which provides mobile ordering, dispatching, in-app payment, and trip history functionality. All taxis use MID-approved taximeters (compliant with EU directive 2014/32/EU) for price calculation. iTaksi also operates an Online Ordering System (iTaksi Online-tilausjärjestelmä) offered free of charge to business customers who frequently book taxis on behalf of their clients.
The business model is B2B2C: iTaksi earns revenue from taxi entrepreneur partners through three streams — a tiered transaction commission (13% on revenue below €500/month, stepping down to 10% above €3,001/month), a €32/month subscription fee per vehicle, and a one-time joining fee (currently waived at €0 until 31 July 2026; regular price €225). End consumers pay standard taximeter-based fares with no surge pricing, regardless of time or weather conditions. The company is led by founder Timo Ehrola, and the partnership with 02 Taksi (020202 Palvelut Oy) extends its order volume beyond the proprietary app.
Itaksi firmographics
Firmographics- Name
- Itaksi
- Legal name
- iTaksi
- Website
- https://itaksi.fi
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- iTaksi is a Finnish nationwide taxi dispatch platform based in Tampere that connects individual riders and business customers with independent taxi entrepreneur partners via mobile app, WhatsApp, phone, and an online ordering system.
- Ownership category
- akta.pro rank
Itaksi industry classification
Industry- Product category
- Taxi dispatch and ride-hailing services
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)
- akta.pro secondary industries
- Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB), E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), On-Demand Airport & Event Ride Services (Dedicated Queues/Permits) (THAIAGAK)
Keywords
Where Itaksi is headquartered
LocationHeadquarters
- HQ city
- Tampere
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Itaksi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Partner Commission: iTaksi charges taxi entrepreneur partners a commission (10-13%) on rides dispatched through the platform. Commission is calculated from the pre-VAT amount. Monthly commission decreases by 0.5% for each 500€ of monthly revenue exceeding that threshold. Entry-level commission starts at 13% for revenue 0-500€ and reduces to 10% for revenue above 3001€.
- Partner Monthly Fee: Taxi entrepreneur partners pay a monthly fee of 32.00€ per vehicle. This is a recurring subscription charge for access to the dispatch network and platform.
- Partner Joining Fee: One-time joining fee for new taxi entrepreneur partners. Currently offered at 0.00€ (promotional offer valid until 31.07.2026), with regular price of 225.00€.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1-4 passengers - Standard taxi service |
| Unit Pricing | Pay-as-you-go | 5-8 passengers - Larger vehicle taxi service |
| Unit Pricing | Pay-as-you-go | Surcharges and additional fees |
| One time/ perpetual license | Pay-as-you-go | Partner joining fee (promotional) |
| Subscription | Monthly | Partner monthly fee |
| Transaction based/ take rate | Pay-as-you-go | Partner commission rate (tiered by revenue) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Itaksi product offering
Product offeringCore offering
iTaksi is a nationwide Finnish taxi dispatch platform that connects individual riders to a network of partner taxi entrepreneurs across Finland. Customers can book rides through a mobile app, a WhatsApp channel, a phone service center, or a free browser-based online ordering system offered to high-volume business customers such as hotels, restaurants, and event venues. Fares are calculated via MID-approved taximeters, with no surge pricing applied regardless of time or weather.
Product overview
iTaksi is a nationwide Finnish taxi service operating a multi-channel platform comprising the iTaksi App (mobile application for end customers) and the iTaksi Online-tilausjärjestelmä (Online Ordering System for high-volume organizational customers such as hotels and event venues). Both products are powered by Taxi Booker technology. Customers can order taxis via the mobile app, WhatsApp channel, phone, or online pre-booking. The company also operates a Shop (Kauppa) for driver merchandise and brand visibility packages.
Differentiator
Problem solved
Functional benefit
Brands
- iTaksi Online-tilausjärjestelmä: Online ordering system for organizations that order many taxis for their customers, such as hotels, restaurants, and events.
Products and services
- iTaksi Mobile App Mobile application for ordering taxis anywhere in Finland. Shows real-time taxi arrival and price estimate, allows in-app payment (or cash in the car), provides trip history with feedback functionality, and supports free registration via the app. Powered by Taxi Booker (Taxi Caller) dispatch technology.
- iTaksi WhatsApp Ordering Channel Taxi ordering channel accessible through the WhatsApp app at +358 50 5054007; customers send 'tilaa' to order immediately or in advance, with no separate registration or login. Free to use and works nationwide in Finland.
- iTaksi Online-tilausjärjestelmä (Online Ordering System) Online ordering system for organizations that frequently order taxis for their customers, such as hotels, restaurants, and event venues. Enables one-button ordering with real-time taxi arrival display, accessible via web browser and mobile app. Provided free of charge to business partners.
- iTaksi 1-4 Passenger Taxi Service Standard Finnish taxi service for 1-4 passengers, with taximeter-based unit pricing (€6.00 starting fee on weekdays 07-18, €1.35/km, €1.05/min), provided by licensed driver-partners of the iTaksi network.
- iTaksi 5-8 Passenger Taxi Service Larger-vehicle Finnish taxi service for 5-8 passengers, with taximeter-based unit pricing (€7.00 starting fee on weekdays 07-18, €10.00 at other times, €1.95/km), provided by iTaksi partner drivers.
- iTaksi Invataksi (Accessible Taxi) Service Accessible taxi service for passengers with mobility needs, offering invataksi vehicles and assistance/stretcher options with defined surcharges (Assistance 1 €19.00, Assistance 2/stairs €37.00, Stretcher €37.00, large items/pet €4.00).
Quantifiable outcome
- iTaksi example trip (10km, 15min) costs 34.75€ — lowest among compared services (Taxidata 34.90€, Taksi Tampere 35.25€, Taksi Helsinki 36.70€, Jytaksi 37.35€, Otaxi 37.75€, Lähitaksi 40.00€)
Companies that use Itaksi
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Itaksi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Itaksi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 02 TaksicoreiTaksi joined the 02 Taksi ordering service in March 2020. 02 Taksi is operated by 020202 Palvelut Oy and functions as a taxi ordering and comparison service accessible via 020230 phone number and mobile app. 02 Taksi processes over 500,000 taxi orders annually.
- Taxi Caller (Taxi Booker)coreThe iTaksi app is powered by Taxi Caller technology, branded as 'Powered by Taxi Booker'. This platform enables the mobile ordering, dispatching, and payment functionality across the iTaksi service.
Scale indicators1 record
Itaksi competitors and assessment
Company assessmentDirect peers
- Valopilkku: Taxi comparison and ordering platform operating in Finland that lets users compare prices and order from multiple taxi operators. Comparable to iTaksi's online ordering system for hotels/restaurants and as a multi-operator dispatcher.
- Lähitaksi: Helsinki metropolitan area taxi dispatch cooperative, the largest Finnish incumbent e-hail platform with strong brand recognition. Directly competes with iTaksi in the Uusimaa region on app-based licensed taxi ordering.
- Menevä: Finnish nationwide taxi app for booking licensed taxis, operating in multiple Finnish regions. Direct competitor to iTaksi in the e-hail licensed-taxi segment with similar app-based ordering and partner-driver model.
- Taksi Helsinki: The largest single-city taxi brand in Finland operating in the Helsinki metro area, with its own app and dispatch. Directly comparable to iTaksi in the urban taxi-hail category and one of iTaksi's named price-comparison competitors.
- 02 Taksi: Finnish nationwide taxi ordering and comparison service operated by 020202 Palvelut Oy, processing 500K+ orders annually via the 020230 number and mobile app. iTaksi joined the 02 Taksi service in March 2020, making it the closest direct functional peer (e-hail aggregator for licensed taxis in Finland).
- Otaxi: Oulu-based Finnish taxi ordering platform serving northern Finland. Directly comparable to iTaksi as a regional e-hail aggregator for licensed taxis using mobile app ordering.
Broad incumbents
- Uber: Global ride-hailing platform operating across Europe with both UberX (private) and UberTaxi (licensed taxi) categories. The defining scale peer for app-based taxi dispatch; a competitive threat to iTaksi at the European-aggregator tier.
- Bolt: Estonia-founded ride-hailing platform with significant European footprint offering both private-driver and licensed-taxi categories. Comparable business model to iTaksi at scale and a potential entrant/competitor in the Finnish market.
- Free Now (mytaxi): Pan-European e-hail taxi app (formerly mytaxi) owned by BMW and Mercedes-Benz, operating across multiple European cities. Comparable as a multi-channel taxi-hailing platform, though it has limited Finland presence.
Regional players
- Taksi Tampere: Tampere-area taxi dispatch operator, headquartered in the same city as iTaksi's HQ. Listed as one of iTaksi's price-comparison competitors; serves the same regional market as iTaksi's home geography.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Itaksi social profiles
Digital presenceItaksi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itaksi leadership team
Management profileNumber of profiles
Profiles1 record
Itaksi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itaksi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itaksi
What does Itaksi do?
iTaksi is a nationwide Finnish taxi dispatch platform that connects individual riders to a network of partner taxi entrepreneurs across Finland. Customers can book rides through a mobile app, a WhatsApp channel, a phone service center, or a free browser-based online ordering system offered to high-volume business customers such as hotels, restaurants, and event venues. Fares are calculated via MID-approved taximeters, with no surge pricing applied regardless of time or weather.
Is Itaksi a public or private company?
Itaksi is a private company. It is classified as unknown and is currently operating.
When was Itaksi founded?
Itaksi was founded in 2017.
Where is Itaksi based?
Itaksi is headquartered in Tampere, Finland, in the Europe region.
How does Itaksi make money?
Three revenue lines are on record. Partner Commission is the primary driver. The others are partner Monthly Fee and partner Joining Fee.
Who are Itaksi's main competitors?
Direct peers on record are Valopilkku, Lähitaksi, Menevä, Taksi Helsinki, 02 Taksi and Otaxi. Broad incumbents are Uber, Bolt and Free Now (mytaxi). Taksi Tampere is listed as a regional player.
Does Itaksi have an API?
No public API is recorded for Itaksi.
What industry is Itaksi in?
Itaksi's product category is Taxi dispatch and ride-hailing services. Its primary akta.pro industry code is TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis), with a secondary code of BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms. Its NAICS code is 485310 and its SIC code is 4700.