Adecon V.O.F.

What Adecon V.O.F. does

Adecon V.O.F. is a Dutch limited partnership founded in 2000 and headquartered in Beneden-Leeuwen, Netherlands. The company develops and sells Adecon Base, a proprietary closed-source PHP 8.3 SaaS platform with more than 300 modules covering CMS, e-commerce (Adecon Shop), PIM (Adecon Items), CRM/ERP (Adecon Manager), email marketing (Adecon Mailings), e-learning (Adecon Learning), and an API integration layer. The platform is hosted on auto-scaling Amazon AWS infrastructure and is deployed with continuous updates and zero downtime. Adecon also offers custom web application development services, with project fees in the €5,000-€50,000 range.

The company operates a hybrid sales-led and product-led go-to-market motion, combining a direct sales function (a Senior Accountmanager handling new business acquisition) with an inbound channel offering free demo environments and modular entry points. Revenue is generated through monthly SaaS subscriptions (priced by users, modules selected, and add-on hosting), one-time custom development fees, and separate billing for additional hosting and bespoke API integrations. The customer base is concentrated in the Netherlands and spans mid-market SMBs, government and municipal organizations (e.g., Defensie, Nijmegen), associations, training providers, and niche verticals such as real estate (Vastgoedveiling), research (BoardResearch), and consumer goods (Weltevree). The company is privately held, employs roughly 11 professionals, and has no external funding rounds disclosed. GDPR/AVG compliance and EU data residency are emphasized as core platform features for institutional clients.

Name

Adecon V.O.F.

Legal name

Adecon V.O.F.

Website

https://adecon.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Adecon V.O.F. is a Dutch SaaS company that develops and sells Adecon Base, a proprietary 300+ module platform combining CMS, e-commerce, CRM/ERP, mailing, e-learning, and API integrations, serving mid-market organizations and government clients in the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Beneden-leeuwen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Adecon Base): Monthly recurring subscription revenue based on the number of users, modules selected, and optional additional hosting. Customers can start with one module and expand over time. Monthly costs are determined during the onboarding discovery meeting.
2. Custom Web Development Projects: One-time project fees for developing websites, webshops, portals, and custom web applications. Pricing ranges from approximately €5,000 to €50,000 depending on complexity and custom development needs. One-time costs cover business analysis, configuration, and custom development during concept, realization, and optimization phases.
3. Additional Hosting and Services: Optional additional hosting facilities beyond the standard module/user subscription. Custom API integrations developed on request are billed separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Adecon develops and sells Adecon Base, a proprietary all-in-one SaaS platform with more than 300 modules (CMS, Items/PIM, Shop e-commerce, Manager CRM/ERP, Mailings, Learning, and API integration), running on auto-scaling Amazon AWS infrastructure. The company also delivers bespoke web application development and integration services for Dutch organizations, combining standard SaaS modules with customer-specific customizations.

Product overview

Adecon is a Dutch software company offering a platform-plus-modules architecture centered on Adecon Base, an all-in-one SaaS platform with over 300 modules for all organizational departments. The product portfolio includes Adecon CMS (content management), Adecon Items (product information management/PIM), Adecon Shop (e-commerce), Adecon Manager (CRM/ERP), Adecon Mailings (newsletter/distribution), Adecon Learning (e-learning), and Adecon API (third-party integrations), all running on or connecting to Adecon Base. Custom development services (maatwerk) complement the modular platform, allowing clients to retain SaaS benefits while receiving tailored solutions without sacrificing the advantages of standard software.

Differentiator

Problem solved

Functional benefit

Brands

• Adecon Base: The company's proprietary all-in-one SaaS platform offering modules including CMS, Shop, Items, Manager, Mailings, Learning, and API for organizations to manage their online presence and business processes.
• Adecon CMS
• Adecon Shop
• Adecon Items
• Adecon Manager
• Adecon Mailings
• Adecon Learning
• Adecon API

Products and services

• Adecon Base All-in-one modular SaaS platform serving as the central online hub for organizations, with 300+ modules covering marketing, sales, HRM, planning, logistics, and management. Runs on AWS auto-scaling PHP 8.3 infrastructure with continuous deployment and zero-downtime updates.
• Adecon CMS Modular content management system for self-managing website content including pages, text, media library, content blocks, Google Maps integration, conversion forms, multi-language support, restricted areas, search, and social media integration.
• Adecon Items Product information management (PIM) module for presenting products, services, activities, vacancies, locations, logos, references, FAQs, and photos on websites. Supports custom item types.
• Adecon Shop E-commerce module enabling online ordering, checkout, fulfillment, customer reviews, up/cross-selling, stock management, order history, invoice generation, promotions, and packing slips.
• Adecon Manager CRM/ERP module for managing contacts, conversations, dossiers, invoices, appointments, accounts, mileage, tasks, email, planning, revenue, personnel, and time tracking.
• Adecon Mailings Newsletter and service message distribution module for communicating with customers, relations, and contacts about developments, offers, events, blog posts, maintenance, and outages.
• Adecon Learning Full e-learning software for configuring online courses, managing training programs and course offerings, adding content (text, photo, video), and assessing knowledge through intermediate and final exams. Includes learner environments, employer and instructor dashboards, and group management.
• Adecon API Integration layer enabling real-time data exchange and synchronization between Adecon Base and third-party software, with native integrations for Microsoft 365, Exact Online, Bol.com, ChannelEngine, ChannelAdvisor, SendCloud, Mollie, Ogone, Shopify, PostNL, Slack, Azure, Zendesk, eBoekhouden, Xero, and Monta. Custom integrations can be developed on request.
• Maatwerk (Custom Development) Custom web application development services including business analysis, design, development, content creation, online marketing, and hosting. Clients retain SaaS benefits while receiving tailored solutions ranging from small tweaks to full custom web applications. Project fees range approximately €5,000 to €50,000.

Quantifiable outcome

• Over 300 modules available across marketing, sales, HR, planning, logistics, and management
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• Exact OnlinecoreTechnology or IntegrationAdecon Base integrates with Exact Online accounting software, allowing invoices to be automatically written to Exact Online and business data to be synchronized in real time. This is a standard integration within Adecon API.
• Bol.comcoreTechnology or IntegrationThrough ChannelEngine and ChannelAdvisor integrations, Adecon Base can send product orders to the Bol.com marketplace. Products are sold via the external Bol.com marketplace with order data flowing back to Adecon Base.
• ChannelEnginecoreTechnology or IntegrationStandard API integration enabling Adecon Base to synchronize product listings and orders with ChannelEngine, a multi-channel commerce solution, supporting real-time data exchange and synchronization.
• Microsoft 365coreTechnology or IntegrationAdecon Base integrates with Microsoft 365 through the Adecon API module, enabling real-time data exchange and synchronization with Microsoft's productivity suite.
• MolliecoreTechnology or IntegrationPayment processing integration via Mollie, supporting secure online payments within the Adecon Shop e-commerce module. Mollie is listed as a payment integration partner on the main homepage.
• Amazon Web Services (AWS)coreTechnology or IntegrationAdecon Base runs on an auto-scaling Amazon AWS infrastructure, providing the cloud hosting backbone for the SaaS platform. AWS is the primary infrastructure provider enabling the SaaS delivery model.
• ElasticSearchcoreTechnology or IntegrationElasticSearch is used within the Adecon Base platform for advanced search functionality and data indexing, supporting fast and accurate content discovery within the platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights8 records

Emerging players

• Webflow: Visual web design and CMS SaaS platform popular with design-led SMBs and agencies. Comparable because Adecon CMS targets the same SMB website-builder use case, though Webflow differentiates through no-code visual editing rather than Adecon's PHP-based modular approach.

Broad incumbents

• HubSpot: Global CRM, marketing automation, CMS, and operations platform aimed at SMBs and mid-market. Comparable because Adecon Manager + Mailings + CMS overlap with HubSpot's core 'Hubs' offering for similar customer segments, although HubSpot serves a much larger and more international market.
• Visma: Nordic-headquartered broad SMB software group owning Exact, Visma eAccounting, and many Dutch accounting/ERP brands. Comparable as a broader incumbent offering overlapping CRM/ERP/HR capabilities to the same Dutch SMB base, with much greater scale and product breadth than Adecon.
• WordPress VIP: Enterprise-grade WordPress hosting and CMS platform from Automattic. Comparable because WordPress VIP competes in the high-end CMS space where Adecon CMS is positioned, particularly for content-heavy Dutch organizations, though it operates at a different scale and architecture (LAMP open-source vs. Adecon's closed PHP stack).

Direct peers

• Sana Commerce: Dutch-origin e-commerce platform tightly integrated with ERP systems (Microsoft Dynamics, SAP). Comparable as a Netherlands-based SMB/B2B commerce player overlapping with Adecon Shop and ERP integration approach, though focused more on B2B commerce than SMB websites.
• AFAS Software: Dutch private software company providing integrated ERP, HRM, and CRM solutions for the Dutch SMB market. Directly comparable to Adecon because both serve Dutch mid-market organizations with consolidated back-office software suites, though AFAS is materially larger and more established.
• Exact Online: Dutch-origin cloud accounting and ERP platform (now part of Visma) widely used by SMBs in the Netherlands. Comparable because it overlaps with Adecon Manager (CRM/ERP) functionality and shares the same Dutch SMB target market, although it also serves as an integration partner via Adecon API.
• SnelStart: Dutch cloud accounting software for SMBs and accountants. Comparable as a Dutch SMB back-office SaaS player whose customer base overlaps with Adecon Manager's financial and invoicing capabilities.
• Shopify: Global leading SaaS e-commerce platform. Comparable because Adecon Shop competes in the same online-store category for SMB merchants, and Shopify is also available as an integration partner via Adecon API, illustrating the overlap in go-to-market for SMB commerce.
• Trifork: European custom software development and digital services firm with custom enterprise application offerings. Comparable because Trifork overlaps with Adecon's maatwerk (custom development) services business model for Dutch and European mid-market clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adeconupdates
• LinkedInlinkedin.com/company/adecon
• Xx.com/AdeconNL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adecon V.O.F.