What LOG IN does

LOG.IN S.r.l. is an Italian industrial equipment distributor and service provider headquartered in Turin (Strada del Francese 97/2K), with a second operational site in San Secondo di Pinerolo. Founded in 1998 and operating for over 25 years, the company sells, rents, and services material-handling equipment — including electric and diesel forklifts, reach trucks, order pickers, electric pallet trucks, aerial work platforms (vertical, articulated, truck-mounted), electric industrial tractors up to 50,000 kg, AGVs (automated guided vehicles), spare parts, and warehouse shelving — under its own brand and as an Official Authorized Jungheinrich Partner since 2006. Its proprietary sub-brand Top Remake certifies fully refurbished used forklifts and aerial platforms with new batteries, repainting, workshop inspection, and a guarantee. The company is also an accredited training entity (ente di formazione accreditato) offering in-person and e-learning courses for workplace safety compliance and equipment-operator certification (patentino carrellisti, RLS, RSPP, first aid, fire prevention).

LOG.IN's revenue model is multi-stream: one-time equipment sales (new and Top Remake used), recurring rental contracts (short, medium, and long-term, including rent-to-buy), professional-services revenue from on-site technical assistance, scheduled maintenance, and emergency repairs, hardware sales of original and compatible spare parts, and professional-services revenue from accredited safety training. Go-to-market is sales-led direct B2B, supported by 30 specialists providing tailored equipment-selection consulting; channel sales through an authorized dealer/reseller network (LOG.IN actively recruits resellers via "Diventa rivenditore LOG.IN"); and event-driven demand from its accredited training center. Target customer segments span industrial and manufacturing companies, warehouse and logistics operators (3PLs, distribution centers), airports and aviation ground services (via Charlatte electric tractors), the construction and maintenance sector, and industrial cleaning/facility management — a horizontal segmentation approach concentrated in the Piedmont region of Italy with coverage extending into neighboring regions. The company holds ISO 9001 and ISO 45001 certifications and is led by Pier Luigi Di Lecce as Sole Director & CEO. It is privately held with no disclosed institutional investors, funding rounds, or parent company.

Name

LOG IN

Legal name

LOG.IN S.r.l.

Website

https://logintorino.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

LOG.IN S.r.l. is an Italian industrial equipment distributor and service provider based in Turin, selling, renting, and servicing forklifts, aerial platforms, electric tractors, and AGVs — primarily as an Official Jungheinrich Partner — for industrial, logistics, aviation, construction, and facility-management customers across the Piedmont region.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment Distribution and Service

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Forklift sales rental
• Material handling equipment
• Aerial work platforms
• Warehouse logistics solutions
• Industrial equipment service

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment sales (new): Sale of new forklifts, aerial platforms, electric tractors, and related equipment. As official Jungheinrich partner (since 2006), LOG.IN distributes the full Jungheinrich range including electric forklifts (EFG), diesel forklifts (DFG), electric pallet trucks, reach trucks, order pickers, and AGVs. Also includes batteries and traction batteries for material handling equipment.
2. Used equipment sales (Top Remake): Sale of fully refurbished used equipment under the 'Top Remake' brand. Each unit undergoes complete regeneration including new battery, repainting, and full workshop inspection — offered with a guarantee to businesses seeking cost-effective alternatives to new equipment.
3. Equipment rental: Short-term, medium-term, and long-term rental of forklifts, aerial platforms, and electric tractors. Rental options include flexible short-term contracts, long-term leases, hourly rental, and rental with purchase option (rental with buyout/riscatto). Provides operational flexibility for businesses with variable or project-based equipment needs.
4. Technical assistance and maintenance: On-site technical support, scheduled maintenance, and emergency repair services for forklifts and aerial platforms across Turin, Piedmont, and neighboring regions. Certified technical support, original and compatible spare parts, and rapid response interventions. Also available to the dealer/reseller network.
5. Spare parts and accessories: Well-organized warehouse of original and compatible spare parts for forklifts, electric tractors, and aerial platforms. Supplies both end-user businesses and the authorized dealer/reseller network with rapid delivery, technical consultation, and constant stock availability.
6. Professional training: Accredited training center (ente di formazione accreditato) providing both in-person and e-learning courses for workplace safety compliance including fire prevention, first aid, RLS, RSPP, worker and supervisor training, and equipment operation certification (patentino carrellisti). Standard courses and customized programs adapted to specific client needs.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

LOG.IN S.r.l. sells, rents, and services industrial material handling equipment — primarily Jungheinrich-branded forklifts (electric and diesel), aerial work platforms, electric tractors, reach trucks, order pickers, and automated guided vehicles — across the Turin and Piedmont region. The company complements equipment distribution with on-site technical assistance, original and compatible spare parts, the proprietary 'Top Remake' certified used-equipment program, Data Logger safety monitoring systems, and accredited workplace safety training courses.

Product overview

LOG IN is a logistics solutions provider offering a comprehensive portfolio of industrial handling equipment and related services. The core offering centers on forklift trucks (electric and diesel) and aerial work platforms (vertical, articulated, and truck-mounted), complemented by electric tractors for heavy towing applications up to 50,000 kg. As an official Jungheinrich partner since 2006, they distribute a full range including reach trucks, order pickers, and AGVs (automated guided vehicles). The product line extends to certified refurbished equipment under the Top Remake brand, spare parts, and warehouse shelving systems. Services include equipment rental (short/medium/long-term), technical assistance with on-site interventions, Data Logger safety systems, and accredited training courses covering operator certification and workplace safety.

Differentiator

Problem solved

Functional benefit

Brands

• Top Remake: Certified used forklift truck program featuring complete refurbishment with new or high-performance batteries, repainting, and comprehensive quality control at specialized workshop.

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• JungheinrichcoreChannel Partner/ Reseller/ Distributor · 1 January 2006LOG.IN is an Official Authorized Partner of Jungheinrich (Partner Ufficiale Jungheinrich) since 2006, distributing the full Jungheinrich product range including electric forklifts (EFG), diesel forklifts (DFG), electric pallet trucks, reach trucks, order pickers, and AGVs (automatic guided vehicles). The partnership is built on a shared vision of quality, innovation, and reliability. Being a Jungheinrich partner allows LOG.IN to offer technologically advanced, future-oriented solutions backed by one of the world's leading intralogistics brands.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• STILL Italia: Italian arm of STILL (KION Group), offering forklifts, warehouse equipment, and intralogistics services. Competes directly with LOG.IN in the Italian material handling equipment market with overlapping dealer/service coverage and product range.
• Crown Equipment Italia: Italian operation of Crown Equipment, a US-based forklift and warehouse equipment OEM. Targets the same industrial and logistics customers in Italy with electric forklifts, reach trucks, and order pickers, overlapping with LOG.IN's core product portfolio.
• Linde Material Handling Italia (KION Italia): Italian arm of Linde/KION, one of the largest global forklift and intralogistics brands. Operates direct sales, service, and rental across Italy including Piedmont, directly competing with LOG.IN for the same industrial and logistics customers with a comparable product range.
• Toyota Material Handling Italia: Italian subsidiary of Toyota Material Handling, a leading global OEM of forklifts, reach trucks, and order pickers. Provides direct sales, rental, and service in the same Piedmont territory as LOG.IN, with similar target customer segments (industrial, warehouse, logistics).

Broad incumbents

• Jungheinrich Italia: Italian subsidiary of Jungheinrich AG, of which LOG.IN is a regional authorized partner. Same OEM brand, same product portfolio (forklifts, reach trucks, AGVs), and direct sales force in major Italian regions — a sibling brand arm rather than a pure third-party competitor.
• Manitou Italia: Italian subsidiary of Manitou Group, a French OEM with broad material handling and aerial work platform offerings. Competes in aerial platforms and material handling equipment with a wider industrial portfolio than LOG.IN's specialist dealer model.

Emerging players

• Hangcha Italia: Italian arm of Chinese forklift OEM Hangcha, gaining share in the European market with cost-competitive IC and electric forklifts. Represents an emerging price-pressure competitor to Jungheinrich-distributed products sold by LOG.IN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LogisticaIndustrialeTorino

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOG IN