fugu

What fugu does

fugu GmbH is a Swiss web agency founded in 2002 by Stefan Grünig and headquartered at Schwarztorstrasse 9 in Bern, operating as a private limited liability company (GmbH) under Swiss law. The firm specializes in web design, web development, and digital platform services, anchored by its proprietary open-source content management system 'Fuman.' Fuman is a PHP/MySQL-based, headless, WCAG 2.2-compliant CMS with RESTful API capabilities, multilingual workflows, and an extensive module ecosystem.

The company's product architecture is a platform-plus-modules model: Fuman serves as the core, supplemented by tiered website packages (Website Mini, Midi, Maxi, and Headless CMS), e-commerce modules (Shop, Shop mit Payment), ticketing with seat selection, course management, member and donor administration, newsletter, forum, event management, and analytics. All development is conducted in-house in Bern with no nearshoring or offshoring, supporting a '100% Swiss-made' positioning and the Swiss Made Software label.

Fugu generates revenue through a combination of project-based web development services (custom website and platform builds for clients such as the Swiss Federal Government and Swisscom AG) and subscription-based recurring fees for hosting, support, and tiered website packages. The company serves primarily Swiss-based non-profits, NGOs, associations, cultural and educational institutions, municipalities, and SMEs, with a strong specialization in accessibility and multilingual platforms. The core team numbers approximately 5 people (founder, 2 developers, 2 designers), and the company is bootstrapped with no external institutional investment.

Name

fugu

Legal name

fugu GmbH

Website

https://fugu.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

fugu GmbH is a Bern-based Swiss web agency offering its proprietary open-source Fuman CMS and modular digital platforms (websites, e-commerce, ticketing, member management) to Swiss non-profits, cultural institutions, SMEs, and public-sector clients, with full in-house Swiss development.

Ownership category

akta.pro rank

Product category

Content Management System (CMS) / Web Platform

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

Enterprise Content Management (ECM) Suites (HDAEAGAB)

Keywords

• Web design services
• Content management system
• Accessible web development
• Headless CMS platform
• Digital platform development

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development & Design Services: Custom website design, programming, and digital platform development services. Projects include corporate websites, e-commerce shops, web platforms, and accessibility solutions. Pricing is project-based, custom quoted based on requirements.
2. Fuman CMS Licensing & Support: Open source CMS with no license costs, but the company provides implementation, customization, hosting, and ongoing support services. Custom development and module extensions are billable services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

fugu GmbH builds and licenses its proprietary open-source Fuman CMS (PHP/MySQL, REST/GraphQL API, WCAG 2.2 compliant) as a modular digital cockpit for websites, e-commerce, membership management, ticketing, and content. Around this core product, the agency sells tiered website subscriptions (Website Mini, Midi, Maxi, Headless CMS) and project-based professional services including UX/UI design, custom web development, e-accessibility (WCAG) certification, and SEO.

Product overview

fugu GmbH is a Swiss web agency offering a modular digital platform built around its proprietary Fuman CMS. The portfolio consists of the Fuman CMS as the core product (open-source, headless, WCAG 2.2 compliant), supplemented by tiered website packages (Website Mini/Midi/Maxi, Headless CMS), e-commerce modules (Shop, Shop mit Payment, Kurs-Management, Mitgliederverwaltung, Ticketing), communication tools (Newsletter, Forum, Adressen & Kontakte), and operational extensions (Eventmanagement, Zeiterfassung, Dokumentenverwaltung). The platform follows a 'cockpit' philosophy where content is entered once and reused across all channels. The product architecture is platform-plus-modules: Fuman serves as the central hub, with add-on modules for specific business functions (membership, e-commerce, ticketing, analytics) that can be combined based on client needs. All solutions are developed locally in Bern, Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Fuman: Open Source, headless, and SEO-optimized CMS developed by fugu, featuring barrierefreie (barrier-free) design, multi-language support, and integration capabilities for CRM, shops, and other business tools.

Products and services

• Fuman CMS Proprietary open-source, headless, SEO-optimized content management system built on PHP and MySQL. WCAG 2.2 compliant, multilingual, multi-tenant capable, with REST/GraphQL API. Serves as the central platform for websites, web shops, member management, ticketing, and digital services. Available at no license cost with paid implementation, hosting, and support.
• Website Mini Compact, entry-level website package built on Fuman CMS. Includes basic structure with homepage, services, contact, and about us pages; responsive design; WCAG accessibility; multilingual content management; SSL; integrated visitor statistics. Supports 1 user. Billed monthly.
• Website Midi Mid-tier website package with expanded structure for products, services, or locations. Adds SEO tools with social media preview and Google snippet preview, full-text search, WYSIWYG inline editing, QR code generator, URL shortener, multiple user roles, staging environment, and performance optimization. Billed monthly.
• Website Maxi Full-featured website and content hub solution with multi-tenant capability, multiple user roles, change journal and workflows, full-text search, advanced multilingual support with translation workflows, saved filters, version control, release workflows, live preview, SEO and performance monitoring, API interfaces and integrations, and CMS training. Billed monthly.
• Headless CMS API-first content management option delivering content via REST/GraphQL for omnichannel strategies. Features live preview, change journal, integrated translation processes, and scalable, accessible architecture. Content can be output to websites, mobile apps, shops, or third-party platforms. Billed monthly.
• Template-Paket Quick-start website package using standard templates with 8 hours of customization (logo, colors, fonts). Includes installation at existing provider, DSG/DSGVO compliance, phone and email support, SSL, backups, and optional upgrade to project model. One-time/perpetual.
• Projekt-Paket Custom development engagement structured in 4 phases: analysis, conception & design, programming, and testing. Includes individual UX/UI design, stakeholder workshops, WCAG 2.2 accessibility with testing, SEO optimization, Core Web Vitals, and end-to-end support. Project-based pricing.
• e-Accessibility (WCAG) Service Digital accessibility service ensuring websites meet WCAG 2.2 standards. Includes semantic markup, screenreader optimization, keyboard navigation, color contrast compliance, and certification partnership with Access for All. For organizations needing accessibility-compliant web platforms.
• SEO Service
• Konzept & Design (UX/UI Design) UX/UI design, interaction design, corporate design, and visual identity services. Follows 'Design Follows Function' principle with user-centered concepts, responsive layouts, and consistent brand expression.
• Programmierung (Web Development) Web development services including responsive websites, platform development, and digital services built on Fuman CMS. Specializes in WCAG-compliant programming, e-commerce, and scalable solutions.

Quantifiable outcome

• 20-30% increased reach through accessible accessibility (including older audiences and mobile users)
• +7 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ADIS (Allianz Digitale Inklusion Schweiz)coreStrategic or Co-development Partner · 1 January 2010fugu is a founding member of ADIS since 2010. The alliance promotes digital inclusion and accessibility. fugu developed their accessible website and contributes to advancing digital accessibility standards in Switzerland.
• Stiftung Access for allcoreStrategic or Co-development PartnerAccess for All tests and certifies fugu's websites for accessibility compliance. This partnership ensures websites meet WCAG standards and accessibility requirements.
• CH OpenminorOthersMembership organization for open source in Switzerland. fugu is a member supporting open source software development and adoption.
• Open Event DataminorOthersMembership organization for open event data standards in Switzerland. fugu supports open data initiatives and transparent data exchange.
• Swiss Made SoftwareminorOthersSwiss Made Software label certifies that software is developed in Switzerland. fugu is a member, demonstrating commitment to Swiss software quality standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adobe Experience Manager: Enterprise-grade WCM and digital experience platform from Adobe. Sets the upper-tier benchmark for large regulated organizations that fugu occasionally competes with or complements via headless integrations.
• WordPress / Automattic: Dominant global open-source web content management platform with massive ecosystem of themes, plugins, and developers. Sets the de facto standard against which Fuman must compete on features, community, and price.
• Drupal Association: Open-source WCM platform widely used by governments and large institutions, including in Switzerland. Direct substitute in the public-sector/cultural website space where fugu competes.

Direct peers

• Unic AG: Swiss digital agency with proprietary enterprise content and customer engagement platforms, serving large enterprise and public-sector clients. Comparable business model combining bespoke CMS-style platform with consulting services for Swiss regulated buyers.
• Liip AG: Swiss web and digital agency based in Zurich/Fribourg with similar focus on accessible, open-source-based web platforms and Drupal/Typo3 expertise. Most direct comparable in terms of Swiss market, size band, and value proposition around quality, accessibility, and open technology.

Emerging players

• Strapi: Open-source headless CMS with strong developer mindshare and VC backing. Competes with Fuman in the headless/API-first content layer for modern web and mobile applications, particularly for mid-market customers.
• Contentful: Berlin-based headless CMS platform with significant enterprise traction. Comparable in headless/API-first architecture, but operates as a pure SaaS at the enterprise tier where Fuman targets accessibility-led Swiss clients.
• Directus: Open-source headless data platform/CMS competing in the API-first space where Fuman's new headless offering is positioned. Targets developers and integrators building custom digital experiences.
• Storyblok: Headless CMS with visual editor targeting mid-market digital teams. Overlaps with Fuman's headless/visual-editing positioning and competes for the same type of content-led web project buyer.
• Pimcore: Open-source data and experience management platform with strong DACH presence and a comparable product-bundling approach (CMS + DAM + PIM + digital commerce). Direct overlap in modular enterprise platform positioning, with Pimcore operating at a larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fuguGmbH
• LinkedInlinkedin.com/company/fugu-gmbh
• Instagraminstagram.com/fugu_bern
• Xx.com/fuguGmbH

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fugu