What ma place en crèche does

Les Parents Zens (operating under the consumer-facing brand 'ma place en crèche') is a French B2B parentality services company founded in 2010 and headquartered in Paris. The company sells workplace parentality solutions to HR departments, anchored by access to a national network of more than 5,000 partner crèches across France, the digital Zens+ parentality platform, and strategic HR accompaniment covering diagnosis, deployment, and impact measurement on engagement, retention, and performance. Customer segments include HR departments at enterprises and the parent employees they serve, with the primary commercial motion being consultative enterprise field sales ('Parler à un expert', 'Discutons de vos besoins' CTAs) targeting quote-based annual subscriptions. In addition to the partner network, LPZ owns and operates 14 branded crèches ('Crèches Les Parents Zens') across the Île-de-France region — including named facilities in Paris (3rd, 8th, 10th, 11th, 16th, 17th), Boulogne, Levallois-Perret, Nanterre, Puteaux, Asnières-sur-Seine, Rueil-Malmaison, Saint-Mandé, and Bezons — and offers end-to-end support for companies seeking to build on-site corporate crèches.

The business model combines subscription-based B2B parentality services for corporate clients with placement fees and direct fee revenue from owned crèches. Pricing is custom and not publicly disclosed, billed annually, with solutions scoped to company size and parentality needs. The Zens+ platform extends the product beyond daycare placement into education support, psychological support, family well-being, and caregiving assistance, broadening the per-employee value proposition. Notable enterprise clients include Vinci, Mistral AI, Banque Wormser Frères, Mazars, Eiffage Construction, Urbasolar, Converteo, Greenstyle, Jacquet Brossard, Saretec, and Lucca, spanning banking, artificial intelligence, construction, energy, audit, retail, food manufacturing, insurance, and HR technology.

LPZ claims the position of first B Corp-certified company in the childcare sector (2024) and operates as a mission-driven French enterprise. The company runs a multi-channel B2B demand generation motion including SEO-optimized website content, organic social (LinkedIn, Facebook, Instagram, Twitter), a content library (articles, white papers, FAQ, lexicon), and direct enterprise engagement CTAs. No external funding rounds, revenue figures, or ownership changes are disclosed in available source material.

Name

ma place en crèche

Legal name

Les Parents Zens

Website

https://maplaceencreche.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Parents Zens (ma place en crèche) is a Paris-based B2B parentality services company founded in 2010 that helps French enterprises attract and retain parent employees through access to a national network of 5,000+ partner crèches, the Zens+ parentality platform, and strategic HR accompaniment.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. B2B Parentality Services: Les Parents Zens provides companies with a parentality solution that includes access to a national network of 5,000+ partner crèches, the Zens+ platform, and strategic HR accompaniment. Companies pay for these services to offer childcare benefits to employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Les Parents Zens is a B2B parentality platform that helps French companies reserve and manage corporate crèche (daycare) places for their employees via the Zens+ digital tool and a network of more than 5,000 partner crèches in France. It complements these placements with strategic and operational HR support, optional end-to-end creation of in-house company crèches, and a sub-brand of directly operated crèches (Crèches Les Parents Zens).

Product overview

Les Parents Zens operates as a unified parentalité platform combining three pillars: (1) a network of over 5,000 partner crèches nationwide offering rapid daycare placement services, (2) the Plateforme parentalité Zens+ providing comprehensive family support including childcare, education, psychological support, family well-being, and caregiving assistance, and (3) strategic and operational consulting services for HR departments to diagnose, deploy, and measure the impact of their parentalité policy. The company also owns and operates branded crèches under the Crèches Les Parents Zens sub-brand across the Île-de-France region, and offers services to help companies create their own on-site corporate daycare facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Zens+: Parental support platform providing comprehensive family assistance including childcare, education support, psychological support, family well-being, and caregiving support
• Crèches Les Parents Zens

Quantifiable outcome

• 89% of employees have family responsibilities
• +4 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 5,000+ Partner Daycares NetworkcoreStrategic or Co-development PartnerLes Parents Zens maintains a national network of 5,000+ partner daycares across France. This network forms the core service delivery infrastructure for childcare placements offered to corporate clients and their employees. The network provides national coverage, diversity of structures and pedagogies, and demanding quality standards.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• People & Baby: Major French daycare network operator serving families and corporate clients with crèche placement and management services. Competes with Les Parents Zens on both the B2B corporate childcare and the partner-network dimensions.
• Babilou Family: One of the largest private daycare operators in France and Europe, with hundreds of own-operated crèches and a growing corporate/B2B offering. Directly comparable to Les Parents Zens as a corporate childcare solutions provider in the French market.
• Crèches de France: French daycare network operator with national coverage and corporate partnerships. Directly comparable to Les Parents Zens in the B2B corporate crèche placement and management category in France.
• Les Petits Chaperons Rouges: Large French daycare operator (part of the Grandir group) with national coverage and corporate offerings. Directly comparable in scale and French-market focus, serving similar enterprise HR buyers for parentality benefits.

Emerging players

• Yoopies: French digital platform connecting families with childcare providers (nannies, babysitters, daycare). Comparable as a childcare marketplace in France, though more consumer-facing than Les Parents Zens' enterprise-led model.
• Wecasa: French platform providing in-home services including childcare, cleaning, and senior care. Comparable as a French B2B/B2C home and family services platform, with overlapping enterprise benefits distribution.

Regional players

• Kangourou Kids: French network specializing in at-home childcare (garde d'enfants à domicile) with corporate offerings. Comparable as a French childcare solutions provider competing for the same enterprise parentality benefit budgets.

Broad incumbents

• Bright Horizons Family Solutions: US-listed global leader in employer-sponsored childcare, backup care, and educational advisory services. Highly comparable on the corporate-sponsored childcare value proposition, serving as the international benchmark for Les Parents Zens' enterprise model.
• Edenred: French-listed global leader in employee benefits (meal vouchers, mobility, wellbeing). Comparable as a broad HR/employee benefits platform that could expand into or compete with parentality/childcare benefits offerings.
• Swile: French employee benefits platform (meal vouchers, gifts, mobility) used by enterprises. Comparable in the B2B enterprise HR benefits distribution channel and as a potential competitor or distribution partner for parentality services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maplaceencreche
• Facebookfacebook.com/125812087458911
• LinkedInlinkedin.com/company/1009235
• Instagraminstagram.com/lesparentszens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ma place en crèche