Updater

What Updater does

UPDATER (株式会社UPDATER; formerly Minna Denryoku / みんなの電力) is a Tokyo-headquartered sustainability transformation company founded in 2011 by Eiji Oishi and renamed from its predecessor brand in October 2021. The company originally built its reputation as a renewable electricity retailer with a distinctive "face-visible" model — customers can identify the specific power producer supplying their electricity — and has since expanded into a broader sustainability transformation (SX) platform spanning distributed power generation, environmental monitoring, decentralized solar, circular fashion, and offline retail. It holds a regulated retail electricity license and B Corp certification (October 2025). UPDATER reports cumulative funding of approximately ¥50 billion since founding and employs 127 people as of April 2026.

The platform is anchored on ENECTION, a proprietary blockchain for P2P electricity tracking that has processed over 600 million transactions. Adjacent products include Minna Denryoku (renewable electricity retail), Minna Works (corporate distributed power plants), Shift C (energy data tracking for SMEs), TADORi (environmental/air-quality monitoring using a 4,500-sensor network), Minna Daichi (decentralized solar), Minna Showten (physical retail showrooms launched April 2025), KUROZOME REWEAR FROM KYOTO (circular fashion launched July 2026), LOCAL RE (regional SX solutions), and Minna SX for Biz (B2B sustainability platform). Research partnerships with Tokyo University (AI power generation forecasting) and Kyoto University (wireless power coloring) provide technical depth.

Revenue mechanics combine recurring subscriptions (SX Prime at ¥33,000/month), retail electricity margins (over 500 million kWh annual volume), B2B SaaS-style fees (Shift C, Minna SX for Biz), emerging e-commerce (KUROZOME, Minna Showten retail), and professional services. The customer base spans B2C ethical consumers, B2B sustainability-focused corporates, local governments (Ureshino regional project), and small businesses across entertainment, education, retail, and SMB verticals. Recent strategic moves — the Visible Battery initiative targeting 1 GW by 2030, B Corp certification, and entry into circular fashion — point to deliberate portfolio diversification beyond energy.

Name

Updater

Legal name

株式会社UPDATER

Website

https://updater.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

UPDATER is a Tokyo-based sustainability transformation company, founded 2011, that operates a blockchain-anchored renewable electricity retail and SX platform serving B2C ethical consumers, B2B corporates, and local governments across energy, environmental monitoring, and circular fashion verticals.

Ownership category

akta.pro rank

Product category

Renewable Energy Retail and Sustainability Transformation Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Computer Systems Design and Related Services (5415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric, Gas & Sanitary Services (4900), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Integration Middleware, Historian & Data Management for SCADA/ADMS (EUADAEAO)

akta.pro secondary industries

Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled) (HSAPAPAI), Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)

Keywords

• Renewable energy retail
• Blockchain energy traceability
• Corporate sustainability consulting
• Workplace well-being solutions
• Ethical fashion ratings

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Minna Denryoku (Renewable Energy Retail): Renewable energy retail service for both corporate and individual customers. Enables customers to purchase electricity from specific power plants with full traceability. Revenue from electricity sales and associated services.
2. Sustainability Platform Services (Minna SX for Biz): Corporate sustainability transformation platform providing decarbonization consulting, CO2 measurement tools, and SX education. Includes paid membership service 'SX Prime' at ¥33,000/month.
3. Well-being Services (Minna Works): Work environment monitoring and employee well-being solutions including air quality monitoring (MADO) and caregiving support services.
4. E-commerce and Fashion (Shift C, TADORi, Minna Showten): Ethical fashion rating service (Shift C), transparent lifestyle product marketplace (TADORi), and physical retail store in Shimo-Kitazawa.
5. Professional Services: Decarbonization consulting, new power company support services, and sustainability advisory.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

UPDATER operates a multi-platform sustainability transformation (SX) business anchored by its proprietary ENECTION blockchain-based P2P electricity tracking system. Core offerings include Minna Denryoku (renewable energy retail with 'face-visible' traceability from ~1,000 power plants), Minna SX for Biz (corporate sustainability platform with paid SX Prime membership), Shift C (fashion sustainability ratings for 6,000+ brands), TADORi (ethical e-commerce media with supply chain traceability), Minna Works (workplace well-being with MADO air quality sensors), and Minna Daichi (soil regeneration service). Revenue derives from electricity sales, SaaS subscriptions, e-commerce, and professional sustainability consulting.

Product overview

UPDATER operates a multi-platform sustainability transformation (SX) portfolio anchored by proprietary patented blockchain technology. The core offerings include: みんな電力 (renewable energy retail with face-visible traceability), みんなワークス (workplace well-being platform), Shift C (fashion sustainability ratings), TADORi (ethical EC media), みんな大地 (soil regeneration), and みんな商店 (physical retail). Supporting platforms include みんなSX for Biz (corporate sustainability), I'm UPDATER (individual member rewards), and アーティスト電力 (artist-fan energy connection). The company leverages its ENECTION blockchain for power tracking, AI for generation forecasting, and air quality sensing for supply chain visibility across energy, fashion, food, and biodiversity sectors.

Differentiator

Problem solved

Functional benefit

Brands

• みんな電力（Minna Denryoku）: 脱炭素領域・再生可能エネルギー事業。顔の見える電力として、全国の再エネ発電所から電力供給。
• みんなワークス（Minna Works）
• TADORi
• Shift C
• みんな商店（Minna Showten）
• みんな大地（Minna Daichi）
• みんなSX for Biz
• みんなエアー
• みんなケア
• ピーパ（PPA）
• アーティスト電力

Products and services

• Minna Denryoku (みんな電力) Renewable energy retail service providing 'face-visible electricity' from approximately 1,000 renewable power plants nationwide. Offers 100% traceable renewable energy supply to both corporate and individual customers, including corporate PPA and decarbonization consulting.
• Minna SX for Biz (みんなSX for Biz) Corporate sustainability transformation platform providing CO2 calculation tools, SX Compass assessment (43 questions across 8 fields), webinars, and SX Prime premium membership for corporate sustainability education and matching services.
• Shift C Fashion sustainability platform rating ethical scores of 6,000+ fashion brands and 100 beauty brands using Good On You data, with additional Kyoto Montsuki black re-dyeing service (KUROZOME REWEAR FROM KYOTO) and sustainable cosmetics awards.
• TADORi Ethical EC media platform enabling purchase of products with visible producer stories and backgrounds. Includes supply chain traceability tools (TADORi CHAiN Tsunagu) and Digital Product Passport (DPP) solutions for apparel and lifestyle products.
• Minna Works (みんなワークス) Well-being platform for workplace environment improvement. Provides cloud-based air quality monitoring (MADO), business caregiver support (Minna Care), and stress check services for employees.
• Minna Daichi (みんな大地) Soil ecosystem visualization service for biodiversity and decarbonization. Provides soil carbon storage diagnostics, biodiversity surveys, and OECM certification support for farmland value enhancement.
• Minna Showten (みんな商店) Physical retail store in Shimo-Kitazawa, Tokyo offering fermented fruit parfaits, neo-old-fashioned candy shop, artisan marketplace, and seasonal fruit sales, connecting sustainability with community engagement.
• Pipa (ピーパ) P2P Cloud Solar Individual consumer offsite PPA service enabling remote solar power plant contract without physical installation. Uses proprietary 'Enection3.0' blockchain token rights mechanism for individual power purchase agreements.
• MADO Air Quality Monitoring (みんなエアー) Cloud-based multi-function air sensor monitoring CO2, PM2.5, tVOC, temperature, and humidity at 4,500+ locations nationwide, enabling workplace air quality visualization and improvement.
• Minna Care (みんなケア) Business caregiver support service helping employees balance work and elderly care. Provides concierge, care secretary, and buddy family staff aligned with care stages.
• Artist Power (アーティスト電力) Japan's first renewable energy service connecting artists and fans through blockchain-tracked electricity. Artists include Ito Seisako, Taisei Sato (Theater Black), and Nobuo Oku (ACIDMAN).
• I'm UPDATER Individual member platform offering 'toku' (virtue) points for sustainable actions. Points accumulate without expiring and can be redeemed for partner products and services.
• LOCAL RE:

Quantifiable outcome

• B Corp certification score of 118.9 points (world's highest for energy providers with 500M+ kWh annual sales)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

31 partnerships are on record, tiered minor and core.

• SOIL MATEminorStrategic or Co-development Partner · 10 August 2026Partner for developing 'compost power generation' technology that generates electricity from composting fermentation process for Kyoto Music Expo.
• Wankiya Besso (和多屋別荘)coreStrategic or Co-development Partner · 7 August 2026Three-party partnership for 'Ureshino Regional Regeneration Project' using solar sharing, DPP for cross-border expansion, and regenerative tourism.
• Innovation Partners (株式会社イノベーションパートナーズ)coreStrategic or Co-development Partner · 7 August 2026Partnership for Ureshino Regional Regeneration Project with OIC/URESHINO LIVING LAB co-creation and media dissemination.
• Tokyo University Tanaka LaboratorycoreStrategic or Co-development Partner · 31 July 2026Research partnership for battery tracing technology development as part of 'Visible Battery' initiative to track electricity origin stored in batteries.
• JICA (Japan International Cooperation Agency)minorStrategic or Co-development Partner · 16 July 2026Training program hosting JICA trainees from Latin America (Ecuador, Guatemala, Panama, Dominican Republic, Honduras, Paraguay) for solar panel reuse education.
• Mito Hollyhock (水戸ホーリーホック)minorGTM or Marketing Partner · 30 April 2026Official partner contract with J-League soccer team for regional sustainability initiatives.
• FC Osaka (FC大阪)minorGTM or Marketing Partner · 23 January 2026Top partner contract for 2026 season supporting regional decarbonization initiatives with team, fans, and community.
• Marui Group (EPS) (丸井グループ)coreGTM or Marketing Partner · 19 December 2025Co-creation for 5th digital green bond (グリーンボンド) offering for Epos card members.
• DOWA Group (DOWAエコシステム)minorStrategic or Co-development Partner · 16 December 2025Joint testing of reused photovoltaic panels (リユースPV) in Fukushima Prefecture Okuma Town.
• AIQminorStrategic or Co-development Partner · 25 December 2024Marketing collaboration leveraging AI capabilities for sustainability market expansion.
• toogood inc. (YOKE)minorGTM or Marketing Partner · 5 November 2024Providing TADORi CHAiN fashion blockchain solution to YOKE for apparel-specific digital product passport.
• Visible Battery Network PartnerscoreTechnology or IntegrationBattery aggregation initiative targeting 1 GW capacity by 2030 with June 2026 qualification for demand-supply adjustment market.
• Kyoto Music Expo Executive Committee (京都音楽博覧会展実行委員会)coreGTM or Marketing PartnerSecond-year co-sponsorship. Planning and operating '資源がくるりプロジェクト' circular economy project at annual music festival.
• Kyoto Research Park (京都リサーチパーク株式会社)minorGTM or Marketing PartnerJoint sponsorship of Kyoto Music Expo 2026 and recipient of Kyoto Environment Award Special Prize.
• 小泉今日子 (Kyoko Koizumi)coreGTM or Marketing PartnerLong-term artist collaboration including nationwide tours with carbon offset, forest planting (明日の森プロジェクト), and children support programs.
• Tadori (株式会社明後日)coreGTM or Marketing PartnerKyoko Koizumi's company for various sustainability collaboration projects including 'KUROZOME REWEAR FROM KYOTO' fashion service.
• Think/Nature (シンク・ネイチャー)coreStrategic or Co-development PartnerPartnership for balancing carbon neutrality and biodiversity conservation with UPDATER's renewable energy and traceability technologies.
• Yokohama Commercial University (横浜商科大学)minorGTM or Marketing PartnerFirst in Kanagawa Prefecture - 100% renewable energy university via PPA supplying solar sharing power to all campuses.
• Choshu Industry (長州産業株式会社)minorChannel Partner/ Reseller/ DistributorElectricity switching procedures for CIC Friends Plan customers requiring power company switching support.
• Kyoto University (京都大学)coreStrategic or Co-development PartnerJoint research on wireless power coloring technology resulting in US patent acquisition.
• Tokyo University (東京大学)coreStrategic or Co-development PartnerJoint AI development for renewable energy power generation forecasting system.
• Good On You (澳洲発)coreChannel Partner/ Reseller/ DistributorExclusive Japan partnership for world's largest ethical fashion rating organization providing 'Good Measures' sustainability services.
• Toto Ya (斗々屋)coreStrategic or Co-development PartnerPartnership for fermented sweets shop and zero-waste supermarket principles in Minna Showten physical store.
• Japan Nature Conservation Association (日本自然保護協会)coreStrategic or Co-development PartnerPartnership agreement for balancing nature positivity and carbon neutrality goals.
• Fair Trade Japan (フェアトレード・ジャパン)minorStrategic or Co-development PartnerCollaboration for Fairtrade-Japan planning exhibition at Minna Showten store.
• NPO WooMoo (NPO法人WooMoo)minorStrategic or Co-development PartnerSupport for children's 'Tsubame' after-school program providing cultural experiences for children from single-parent households.
• One Roof Under (ひとつ屋根の下)minorStrategic or Co-development PartnerCommunity space partnership in Saitama Saitama used for artist collaboration interviews and community events.
• AlphaCharge (アルファ Charg)minorGTM or Marketing PartnerPartnership for 100% renewable energy EV charger installation with free setup reducing environmental impact.
• TANJA (タンザニア)coreStrategic or Co-development PartnerTanzania rural electrification project introducing solar PPA reducing farming outages and fuel costs.
• JCLP (Japan Climate Leaders Partnership)coreStrategic or Co-development PartnerJCLP vice-representative organization for sustainable decarbonization society. UPDATER participates in WEEK campaign against excessive summer heat.
• Setagaya Ward (世田谷区)minorGTM or Marketing PartnerLocal government partnership providing renewable energy education and environmental event collaborations.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Looop: Japanese renewable energy retailer and PPA provider. Direct competitor in face-to-consumer renewable electricity plans and corporate PPAs in Japan, with overlapping customer segments (RE100 corporates, environmentally-conscious consumers).
• Trende: Japanese renewable energy retailer pioneering P2P solar power trading - directly competitive with UPDATER's P2P/ENECTION technology positioning, serving similar environmentally-motivated consumers.
• Shizen Energy: Leading Japanese renewable energy IPP and retail electricity provider developing, operating, and supplying solar/wind power. Comparable in retail electricity, PPA, and decarbonization services for Japanese corporates.

Others

• Good On You: Australian-origin ethical fashion rating organization that UPDATER's Shift C integrates with exclusively for Japan. Adjacent ecosystem partner rather than competitor; useful comparison for the sustainability rating/data category.

Broad incumbents

• ENEOS Corporation: Japan's largest energy company with renewable energy, hydrogen, and electricity retail operations. Competes broadly in renewable supply and corporate decarbonization, but with much larger scope than UPDATER.
• TEPCO Energy Partner: Major Japanese electricity retailer and incumbent utility with broad residential and corporate customer base. Overlaps with UPDATER on retail electricity supply but operates across many verticals beyond sustainability.

Emerging players

• EnergyTag: European non-profit developing the standard for granular (hourly) energy carbon and renewable claims via blockchain. Compares to UPDATER's ENECTION blockchain tracking - emerging peer in the energy certification technology space.
• Recurve: US-based energy data platform providing open-source meter data analytics and flexible energy resource management. Comparable technology layer to UPDATER's MADO air sensor network and ENECTION data infrastructure.
• PowerX: Japanese battery and energy storage company developing grid-scale batteries and EV charging. Adjacent to UPDATER's Visible Battery aggregation strategy - emerging player in the same storage/aggregation space.
• Digital Grid Platform: Japanese energy data and trading platform focused on renewable energy certificates and distributed energy resource aggregation. Comparable to UPDATER's marketplace and traceability tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/minden_PR
• YouTubeyoutube.com/@updater_jp
• Facebookfacebook.com/updaterjp
• LinkedInlinkedin.com/company/updater-jp
• Instagraminstagram.com/updater_jp

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Updater