Baier
Baier GmbH, founded in 1973, is a German light metal manufacturer that custom-designs, produces, and installs moving facade elements—sliding shutters, folding shutters, automatic doors, and roof window roller shutters—for architects, builders, and developers across residential, commercial, and heritage construction projects.
- Company typePrivate
- Founded1973
- HeadquartersRenchen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Baier does
Baier GmbH, founded in 1973 by Paul Baier in Renchen-Ulm, Baden-Württemberg, is a German light metal manufacturing company that designs, engineers, produces, and installs custom moving facade elements (bewegende Fassadenelemente) for building projects. The company is privately held by the Baier family (Dieter Baier following the founder's death in March 2018) and operates from production facilities in Renchen-Ulm, Klipphausen-Röhrsdorf (Saxony), and a subsidiary in Opole, Poland, with wholly-owned entities including Baier GmbH Dachelemente, Baier GmbH Slidetec (Burgheim), and Baier Sp. z o.o. Headcount across the group sits in the 51–100 employee range.
The technical foundation is proprietary Leichtmetallbau (light metal construction), anchored by at least eight patents issued or filed since 1978. These include the foundational European and US patents (granted 1990) on a counter-pull system for roof window roller shutters, the in-house developed Thermostop roller shutter slat (1995), patent-pending automatic vertical and horizontal sliding windows (filed Munich, January 1999), and later Premium 60/61/70 motor-controlled folding sliding shutter systems with concealed hardware (one motor per carriage). The product portfolio spans architectural sun protection (sliding shutters, folding sliding shutters, lifting folding shutters, scissor shutters, lamellas, façade curtains), movable room closures (vertical and horizontal sliding windows), windows/doors/facades including automatic and swinging doors, roof window roller shutters (including monument protection and flat-roof solar variants), and roof building elements such as roof windows, loft ladders, and sliding roof windows. Baier functions both as a custom manufacturer (Baier Sliding Shutter Hardware System launched 2006) and as an OEM/aftermarket supplier to nearly all major roof window brands since 1981.
Revenue is generated through quote-based, project-specific B2B contracts with architects, builders, and craftsmen, supported by a nationwide in-house assembly network and regional fabricator partners (e.g., Rupert App GmbH). Streams span one-off custom manufacturing of facade elements, light-metal construction professional services, hardware distribution of roof windows and accessories (acting as a regional trade partner), and recurring maintenance and after-sales service contracts extending beyond German borders. The customer base is diversified by both segment (residential, commercial, healthcare, education, food/retail/hospitality, historic preservation) and size (SMB to enterprise). Notable marquee projects include ABC Street Hamburg (650+ sliding shutters with over 600 motorized units in a six-month delivery window, including storey-high 3.5-meter hangings), the John Cranko ballet school, Ottakringer Brewery Vienna, and multiple medical centers and heritage sites across Germany.
Baier firmographics
Firmographics- Name
- Baier
- Legal name
- Baier GmbH
- Website
- https://baier-gmbh.de
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Baier GmbH, founded in 1973, is a German light metal manufacturer that custom-designs, produces, and installs moving facade elements—sliding shutters, folding shutters, automatic doors, and roof window roller shutters—for architects, builders, and developers across residential, commercial, and heritage construction projects.
- Ownership category
- akta.pro rank
Baier industry classification
Industry- Product category
- Architectural Facade Elements
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Office & Corporate Building Construction (IMAFACAA)
Keywords
Where Baier is headquartered
LocationHeadquarters
- HQ city
- Renchen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Baier business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Facade Element Manufacturing: Design, manufacture, and installation of custom moving facade elements including sliding shutters, folding sliding shutters, lifting folding shutters, sliding windows, automatic doors, and roof window roller shutters for residential and commercial projects.
- Light Metal Construction Services: Craftsman services for light metal construction work throughout Germany, including standard and custom solutions.
- Trade Products: Distribution of roof windows, loft ladders, and accessories from renowned manufacturers as a regional trade partner.
- Maintenance and Service Contracts: After-sales service, maintenance contracts, and customer service for products. Service extends beyond German national borders.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Baier product offering
Product offeringCore offering
Baier GmbH designs, manufactures, and installs custom moving facade elements for building infrastructures. Its product portfolio centers on architectural sun protection systems (sliding shutters, folding sliding shutters, lifting folding shutters, folding scissor shutters, lamellas, facade curtains), movable room closures (sliding windows), windows, doors and facades, roof window roller shutters, and roof building elements such as roof windows and loft ladders. The company operates from production facilities in Germany (Renchen-Ulm, Klipphausen-Röhrsdorf) and Poland (Opole), offering complete project management from planning and production through nationwide assembly and after-sales service.
Product overview
Baier GmbH is a German manufacturer specializing in moving facade elements (bewegende Fassadenelemente) with over 50 years of experience since its founding in 1973. The company's product portfolio centers on architectural sun protection systems as the core offering, including sliding shutters (Schiebeläden), folding sliding shutters (Faltschiebeläden), lifting folding shutters (Hebefaltläden), folding scissor shutters (Faltscherenläden), lamellas (Lamellen), and facade curtains (Fassadenvorhänge). Complementary product lines include movable room closures (Vertikal- and Horizontalschiebefenster), windows/doors/facades (Automatiktüren, Pendeltüren, Schiebetüren, Schiebe-Stapelwände), roof window roller shutters (Dachfenster-Rollläden including monument protection and flat roof variants), and building elements for roofs (Dachfenster, Bodentreppen, Dachschiebefenster). The company also offers Antriebstechnik (drive technology) for motorizing products and custom Object Solutions (Objektlösungen) for commercial and residential projects. Light metal construction (Leichtmetallbau) is the foundational manufacturing expertise underlying all products. Baier operates as both a craftsman service provider for installation throughout Germany and a manufacturer producing special products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 650 sliding shutters installed within 6 months at ABC Street Hamburg project
- +1 more outcomes
Companies that use Baier
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
Baier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Baier partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Rupert App GmbHcoreRegional fabricator partner for the ABC Street Hamburg project. Rupert App GmbH in Leutkirch collaborated with Baier on this large-scale sliding shutter installation of 650+ units.
- HAWA (Sliding Walls)minorBaier acts as HAWA support point processor for horizontal sliding walls with warehousing, distributing and installing HAWA sliding wall systems.
- DORMA (Sliding Door Kits)minorBaier processes DORMA sliding door kits as part of their hardware system distribution, enabling quick realization of construction projects.
- DITEC (Automatic Doors)corePartnership for automatic door systems distribution and installation. Baier's Röhrsdorf location specializes in sale and installation of DITEC automatic door systems.
- KABA (Automatic Doors)corePartnership for automatic door systems. Baier's Röhrsdorf location specializes in sale and installation of KABA automatic door systems alongside DITEC.
- Major Roof Window ManufacturerscoreFirst delivery to a large roof window manufacturer in 1981 with roof window roller shutters as original accessories. Now manufactures roof window roller shutters and accessories for almost all known roof window brands.
Scale indicators5 records
Recent moves12 records
Expansion highlights6 records
Baier competitors and assessment
Company assessmentDirect peers
- ROMA KG: German family-owned manufacturer of roller shutters, external venetian blinds and light metal construction components. Closely comparable to Baier in being a Mittelstand manufacturer of custom and serial movable facade/roof elements, serving the same German construction specifier channel.
- heroal | Johann Henkenjohann GmbH & Co. KG: German family manufacturer of aluminum roller shutters, windows, doors and sun protection systems. Comparable to Baier in custom aluminum fabrication for facades, with overlapping dealer/specifier routes across German commercial and residential construction.
- Beck+Heun GmbH: German manufacturer of roller shutters, external venetian blinds and roof window roller shutters. Highly comparable to Baier in roof window shading and residential/commercial movable facade elements, with similar Mittelstand profile.
- WAREMA Renkhoff SE: Germany's largest manufacturer of sun shading systems (roller shutters, external venetian blinds, awnings, textile shading). Directly competes with Baier in architectural sun protection for residential and commercial buildings, with comparable product breadth and a stronger national brand.
- GEZE GmbH: German specialist in automatic door, window and safety systems. Comparable to Baier's automatic door and sliding window product lines, particularly the Klipphausen operation that handles DITEC and KABA automatic door installations.
- HAWA Sliding Solutions AG: Swiss manufacturer of sliding hardware systems for sliding walls, sliding doors and facades. Baier is already an HAWA support-point processor/distributor, making HAWA a direct technology and product peer in sliding hardware for movable facades.
- Griesser AG: Swiss specialist in external sun shading and facade systems (roller shutters, venetian blinds, sliding shutters). Comparable to Baier in movable facade products and project business, with stronger presence in German-speaking commercial construction.
Broad incumbents
- Schüco International KG: Large German aluminum systems provider for windows, doors and facades. Overlaps with Baier in aluminum facade elements and window/door systems but operates at substantially larger scale with broader product portfolio and global distribution.
- Somfy SA: French global leader in automated motorized solutions for roller shutters, awnings, doors and windows. Comparable to Baier through the motorization of movable facade elements (Baier's Antriebstechnik product line) rather than direct fabrication of shutters.
Regional players
- Aluprof SA: One of the largest Central European manufacturers of aluminum window, door and facade systems, headquartered in Poland. Comparable to Baier in aluminum facade/door fabrication with overlapping product range, and a regional peer given Baier's Polish subsidiary in Opole.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Baier social profiles
Digital presenceBaier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baier leadership team
Management profileNumber of profiles
Profiles7 records
Baier subsidiaries and ownership
Company hierarchySubsidiaries4 records
Baier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baier
What does Baier do?
Baier GmbH designs, manufactures, and installs custom moving facade elements for building infrastructures. Its product portfolio centers on architectural sun protection systems (sliding shutters, folding sliding shutters, lifting folding shutters, folding scissor shutters, lamellas, facade curtains), movable room closures (sliding windows), windows, doors and facades, roof window roller shutters, and roof building elements such as roof windows and loft ladders. The company operates from production facilities in Germany (Renchen-Ulm, Klipphausen-Röhrsdorf) and Poland (Opole), offering complete project management from planning and production through nationwide assembly and after-sales service.
Is Baier a public or private company?
Baier is a private company. It is classified as family owned and is currently operating.
When was Baier founded?
Baier was founded in 1973. It employs 51 to 100 people.
Where is Baier based?
Baier is headquartered in Renchen, Germany, in the Europe region.
How does Baier make money?
Four revenue lines are on record. Custom Facade Element Manufacturing is the primary driver. The others are light Metal Construction Services, trade Products and maintenance and Service Contracts.
Who are Baier's main competitors?
Direct peers on record are ROMA KG, heroal | Johann Henkenjohann GmbH & Co. KG, Beck+Heun GmbH, WAREMA Renkhoff SE, GEZE GmbH, HAWA Sliding Solutions AG and Griesser AG. Broad incumbents are Schüco International KG and Somfy SA. Aluprof SA is listed as a regional player.
Does Baier have an API?
No public API is recorded for Baier.
What industry is Baier in?
Baier's product category is Architectural Facade Elements. Its primary akta.pro industry code is IMAFACAA, Office & Corporate Building Construction. Its NAICS code is 337212 and its SIC code is 3442.