What Fairgency does

Fairgency is a content and community hub promoting fair working culture within the German agency industry. Founded in 2021, it operates as a non-commercial initiative under Mashup Communications GmbH, a Berlin-based private limited company whose managing directors are Miriam Schwellnus and Nora Feist. The platform was initiated by Miriam Rupp, who also serves as CEO of Mashup Communications. Fairgency does not sell products or services; instead, it functions as a publishing and networking initiative aimed at German PR, communications, and marketing agencies, agency leaders, HR professionals, and agency employees or candidates.

The platform is composed of four core elements: the Fairgency Magazin (an online publication organized into the categories Agencies, Expertise, Careers, and Events), Das Fairgency Manifest (a codified set of principles for fair agency practices), a recurring email newsletter, and a program of online events including the "Fairgency Stories" case-study series and LinkedIn Live panel discussions. Participating agencies—including PR and communications firms such as Public Link, pr://ip, Claneo, PIO, AWAKE Communications, Interlutions, Wächter digital, Formlos, and Openers—endorse the manifesto and contribute editorial content on remote work, mentoring, mental health, diversity, leadership, freelancer integration, and employer branding. The underlying technology is a standard WordPress-based website with no proprietary platform architecture, APIs, or software products.

Fairgency has no disclosed commercial revenue model, no pricing, and no funding rounds. It is operated by Mashup Communications GmbH and serves as a thought-leadership and community-engagement vehicle rather than a standalone commercial entity. Geographic focus is the DACH region, and the most-read articles attract between approximately 3.0k and 5.3k views, providing the only quantitative engagement signal in the dataset.

Name

Fairgency

Legal name

Fairgency (operated by Mashup Communications GmbH)

Website

https://fairgency.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Fairgency is a non-commercial content and community hub promoting fair working culture among German PR, communications, and marketing agencies. Founded in 2021 and operated by Mashup Communications GmbH in Berlin, it publishes editorial articles, hosts events, and maintains a manifesto.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Community and Content Platform: Fairgency operates as a non-commercial content and community hub. Revenue model is not explicitly disclosed in the source material. The platform appears to be operated by Mashup Communications GmbH as a thought leadership and community initiative for the agency industry.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fairgency is a German-language content and community hub for fair agency culture, operated by Mashup Communications GmbH. It publishes online magazine articles, agency case studies, a newsletter, and hosts virtual panel discussions and events (e.g., Fairgency Story series) on topics such as fair leadership, mental health, remote work, mentoring, and diversity within the PR, communications, and marketing agency industry. Content and resources are provided free of charge to participating agencies and the broader agency community.

Product overview

Fairgency is a content and community hub for fair agency culture in Germany, operated by Mashup Communications GmbH. The platform operates as a unified content and networking service consisting of the Fairgency Magazine (online publication with expert articles and agency stories), the Fairgency Manifest (documented principles for fair agency practices), a newsletter service, and online events. The network connects agencies committed to fair workplace practices and provides resources on topics including leadership, mental health, remote work, mentoring, and diversity in the agency industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairgency Magazin (Online Magazine) An online German-language publication featuring expert articles, agency case studies, career stories, and event information focused on fair agency management and workplace culture; freely accessible to agencies, talents, and the public.
• Fairgency Online Events

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• GlobalComminorStrategic or Co-development PartnerInternational agency network referenced in article about Public Link. GlobalCom facilitates international cooperation and expert exchange among member agencies.
• mindgeist (by Formlos and Yuan Wei)minorStrategic or Co-development Partnermindgeist is an online reflection tool developed by Formlos agency and consultant Yuan Wei. The tool was featured in a Fairgency Story and supports team reflection with system and overview capabilities.
• Digital Media WomenminorStrategic or Co-development PartnerReferenced in article on women in leadership as a women's network for digital transformation. 'We increase visibility of women on all stages. We support and connect women who drive digital change.'

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PRWeek: International B2B media covering the PR and communications industry. Comparable to Fairgency's PR-focused audience, with deeper editorial resources and broader geographic reach but less specific focus on workplace culture topics.
• Campaign: Global B2B media brand for the advertising and marketing agency industry. Comparable as a content and community resource for agency professionals, with broader scope and deeper resources than Fairgency's German-only fair-agency focus.
• The Drum: International B2B media brand covering the creative, marketing, and advertising industries. Comparable to Fairgency as an editorial platform for agency professionals, but operates at much larger scale and broader geographic and topical scope.

Direct peers

• W&V - Werben & Verkaufen: Established German B2B media for marketing and communications agencies. Closely comparable as it serves the same German agency professional community with industry news, magazine content, and events, often covering agency workplace and culture topics.
• PR Report: German B2B media specifically focused on the PR and communications industry. Highly comparable to Fairgency given Fairgency's PR-heavy membership (Public Link, pr://ip, PIO, AWAKE, Openers) and the platform's PR-agency-centric content.
• Page Magazine: German B2B magazine for the creative and agency industry, covering design, branding, and agency management. Comparable to Fairgency as it serves the same German creative agency professional audience with editorial content, case studies, and industry events.
• GWA - German Association of Advertising Agencies: German trade association for leading advertising agencies. Directly comparable as a member-driven organization serving the German agency community with events, knowledge sharing, and industry representation — a similar organizational model to Fairgency's manifesto-based community.
• Lead Digital: German online media outlet covering digital agencies and digital marketing industry. Comparable to Fairgency in targeting the German agency professional community, including digital-focused member agencies like Claneo and Interlutions that participate in the Fairgency network.
• Horizont: Germany's leading B2B media brand for the advertising, marketing, and agency industry. Directly comparable to Fairgency as it covers the same German agency professional audience across advertising, marketing, and media topics with a magazine, newsletter, and events.

Emerging players

• Corporate Rebels: Global workplace culture community and content platform focused on innovative and progressive work practices. Highly comparable to Fairgency in its community-driven content approach, focus on workplace culture transformation, and thought-leadership positioning — though operating globally rather than in the German agency niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fairgency
• LinkedInlinkedin.com/company/fairgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairgency