Ifahto

What Ifahto does

Ifahto is a Mexico City-headquartered Full Experiential Marketing agency founded around 1995 and operating as part of the IF&COMPANY Group, an international communication conglomerate. The company serves enterprise-level multinational clients across consumer goods, automotive, healthcare/pharmaceuticals, industrial, entertainment/media, and professional services — with named accounts including Mattel, Toyota, P&G, Glaxo Smith Kline, Takeda, 3M, Reckitt, Disney+, Deloitte, and ESPN. With 101-250 employees, Ifahto delivers end-to-end event production, BTL marketing activations, omnichannel promotional campaigns, conventions, incentive trips, and brand experiences, generating revenue through project-based professional services fees and retainer arrangements.

Under the IF&COMPANY umbrella, Ifahto operates a portfolio of specialized sub-brands: ifahto Signature Productions (luxury event production featuring the largest drone fleet in Latin America, immersive narrative experiences, and virtual scenography using projection and 360-degree screens); Engage 360 (BTL/omnichannel marketing, loyalty programs, and brand experiences); ifahto SOStenible (a sustainability framework aligned with 8 UN Sustainable Development Goals); ifahto WorldWide (Miami-based international client services for foreign brands entering Mexico); Cognify/ifahto digital (digital marketing and web development with 15+ years of experience); and ifahto Meeting Planner (conventions, incentive travel, and destination management). The underlying technology stack includes proprietary production assets (drone fleet with certified pilots), the Engage 360 omnichannel platform, and experience-design capabilities combining digital art, ephemeral architecture, and surround sound.

The go-to-market motion is sales-led and event-driven, relying on direct enterprise relationships, industry event participation (IAB Conecta, Capital Meetings, international marketing festivals), referrals, and earned media coverage in industry publications. Distribution operates through the Mexico City headquarters and the Miami ifahto WorldWide office. Pricing is quote-based and project-customized with no public disclosure. The company holds national and international awards including SuperAgencias 2023 recognition and Gold/Bronze awards at the International Marketing Festival for work with Toyota, and claims thousands of executed projects over its 30-year history across LATAM, North America, Europe, Asia, the Middle East, South America, and Africa.

Name

Ifahto

Legal name

ifahto

Website

https://ifahto.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Ifahto is a Mexico City-based Full Experiential Marketing agency, part of the IF&COMPANY Group, serving multinational enterprises across consumer goods, automotive, healthcare, entertainment, and professional services with end-to-end event production, BTL marketing, brand activations, and omnichannel campaigns.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH)

akta.pro secondary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Experiential marketing services
• Event production agency
• BTL marketing campaigns
• Brand activation services
• Promotional marketing agency

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Production Services: Full-service event production including conventions, incentive trips, team building activities, luxury signature productions, and international forums. Revenue is generated through project-based fees for event design, production, logistics, and execution.
2. BTL (Below-the-Line) Marketing Services: Below-the-line marketing activations including omnichannel promotional strategies, brand experiences, loyalty programs, and customer engagement initiatives. Revenue generated through campaign-based fees and retainer arrangements.
3. Digital Marketing and Implementation: Digital marketing services including strategy, digital implementation, and complementary services. Part of the Engage 360 business unit specializing in BTL creativity and omnichannel activation.
4. Meeting Planner Services: Specialized meeting and incentive travel planning services including destination management, executive transportation, airport hospitality, and global event logistics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ifahto is a Full Experiential Marketing agency that designs, produces, and executes corporate events, brand activations, omnichannel promotional campaigns, conventions, incentive trips, and luxury signature productions for multinational and enterprise clients. Services span strategy, creativity, digital implementation, event production, sustainability integration, and post-event analytics, delivered through a multi-brand portfolio that includes ifahto Signature, Engage 360, ifahto SOStenible, ifahto WorldWide, Cognify, and ifahto Meeting Planner.

Product overview

Ifahto is a comprehensive Full Experiential Marketing agency operating as part of the IF&COMPANY international group. The company offers a multi-brand portfolio consisting of its core ifahto experiential marketing services, ifahto Signature (luxury event production), Engage 360 (BTL/omnichannel marketing), ifahto SOStenible (sustainable events), ifahto WorldWide (international services), Cognify/ifahto digital (digital marketing and web development), and ifahto Meeting Planner (event logistics). The portfolio converges integrally through a single group, enabling competitive and differentiated offerings across the event and marketing industry with 30 years of market experience.

Differentiator

Problem solved

Functional benefit

Brands

• ifahto WorldWide: Specialized agency for Full Marketing Experiences serving foreign clients in Mexico, with Miami office operations
• ifahto SOStenible
• ifahto Signature Productions
• Engage 360
• Cognify (ifahto digital)

Products and services

• ifahto Full Experiential Marketing Core Full Experiential Marketing agency service with 30+ years of experience in event production, omnichannel promotions, ATL/BTL advertising, and brand activations for multinational and enterprise clients. Part of the IF&COMPANY group.
• ifahto Signature Productions Luxury event production service featuring drone choreography, audio-video technology, immersive narrative experiences, virtual scenography, and high-design stage infrastructure for exclusive celebrations and high-end corporate events.
• Engage 360 Omnichannel BTL Marketing BTL marketing unit specializing in omnichannel platforms, customer loyalty programs, brand experiences, promo strategy, and digital implementation for clients across Mexico.
• ifahto SOStenible (Sustainable Events) Sustainable events initiative aligned with 8 UN Sustainable Development Goals, offering eco-friendly event design, renewable energy usage, sustainable transportation, waste reduction, and community engagement programs.
• ifahto WorldWide (International Services) International marketing services branch helping foreign companies bring projects to Mexico, with operations in Miami office for seamless brand transition and cultural adaptation.
• Cognify (ifahto digital) Digital marketing and web development unit with 15+ years of experience, specializing in data-driven solutions combining strategy, data, creativity, and technology for effective marketing outcomes.
• ifahto Meeting Planner Event planning and organization service specializing in conventions, incentive trips, team building activities, national and international forums, and executive transportation logistics across LATAM and worldwide.

Quantifiable outcome

• Over 500+ attendees managed for single large-scale fan events
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• a.life.entertainmentminorStrategic or Co-development PartnerCollaboration partner for the La Casa de Bluey immersive experience project. Ifahto worked jointly with a.life.entertainment to create an immersive experience for families featuring the Bluey character franchise.
• befunentertainmentminorStrategic or Co-development PartnerPartner in the La Casa de Bluey immersive entertainment project. befunentertainment collaborated with ifahto and a.life.entertainment to develop and execute the family entertainment experience.
• IF&COMPANYcoreStrategic or Co-development Partnerifahto is part of the IF&COMPANY group, an international communication and Multichannel Full Experiential Marketing business. The group encompasses multiple specialized solutions (ifahto, ifahto WorldWide, Cognify, Engage 360) under one umbrella, enabling integrated service offerings.
• United Nations (UN) Sustainable Development GoalscoreOthersifahto SOStenible aligns its sustainability framework with the UN's 17 Sustainable Development Goals (SDGs), focusing on 8 specific goals including responsible consumption, climate action, and social equality.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BBDO Mexico: Omnicom-owned global creative network with strong Mexican presence, offering integrated advertising and brand experience services. Competes with ifahto for major brand experiential and creative mandates in Mexico.
• Jack Morton Worldwide: Global brand experience agency and part of IPG, offering experiential marketing, events, and activations for major brands. Comparable as a large-scale experiential competitor serving the same multinational enterprise clients that ifahto targets, though with a much broader global footprint.
• McCann Worldgroup Mexico: IPG-owned global advertising network with operations in Mexico, offering creative, advertising, and brand experience services. Competes directly with ifahto for enterprise client brand activation and event work.
• Publicis Groupe Mexico: Global advertising holding company with significant operations in Mexico, offering advertising, digital, and experiential services. Competes with ifahto for enterprise marketing budgets and BTL activation work in Mexico and across LATAM.
• Ogilvy Mexico: Part of WPP, Ogilvy operates one of the largest creative and advertising networks in Mexico with integrated ATL/BTL/event capabilities. Directly competes with ifahto for the same multinational brand mandates and BTL activations.
• GPJ (George P. Johnson): Experiential marketing agency and part of IPG, focused on experiential events, brand activations, and immersive experiences worldwide. Competes with ifahto for multinational brand experience budgets, especially for foreign brands entering LATAM markets.

Direct peers

• MKG (MKG Experience): Independent experiential marketing agency focused on brand experiences, events, and creative activations. Comparable to ifahto as a full-service experiential agency serving enterprise and consumer brands.
• Sparks: Sweetshop-owned global experiential marketing agency specializing in brand experiences, events, and activations. Comparable to ifahto in offering large-scale event production, immersive experiences, and brand activations for enterprise clients.
• McGallen Group (Mexico): Mexico-based B2B marketing agency offering digital marketing, demand generation, and brand strategy services. Comparable as a regional Mexican marketing agency serving enterprise clients, though more digitally focused than ifahto's experiential core.

Regional players

• Leo Burnett Mexico: Publicis-owned global creative agency with operations in Mexico offering integrated creative and brand activation services. Comparable to ifahto in serving major Mexican and multinational brand clients, with significant overlap in BTL and activation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ifahto
• Xx.com/ifahto
• Facebookfacebook.com/ifahto
• LinkedInlinkedin.com/company/ifahto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ifahto