What Kirona does

Kirona is a UK-based provider of field force automation software, founded in 2003 and headquartered in Alderley Edge. The company built and sells the Dynamic Resource Scheduler (DRS), a SaaS-based field service management platform that optimizes the deployment of mobile workforces through dynamic scheduling, task automation, real-time operational visibility, route optimization, and intelligent appointment management. Kirona's technology is positioned to serve organizations that coordinate large numbers of remote or mobile workers — primarily housing associations, local government bodies, and social care providers in the United Kingdom.

Kirona operates a subscription-based recurring revenue model, selling enterprise software licenses through a direct, consultative field sales motion with demonstration-led engagement. The company targets large organizations in regulated, asset- and labor-intensive sectors where field workforce coordination is operationally critical; named reference customers include Fife Council (local government) and The Riverside Group (housing). Customer evidence indicates high operational dependency on DRS, including its use to sustain remote planning and call-centre operations during the COVID-19 pandemic.

Following acquisition by OneAdvanced, Kirona operates as the field service scheduling arm of OneAdvanced's People and Workforce Management portfolio, sitting alongside HR, payroll, time and attendance, and recruitment offerings. Kirona is no longer an independent entity; its product is distributed through OneAdvanced's enterprise sales channels and bundled procurement relationships across housing, government, healthcare, social care, education, and legal sectors. Earlier corporate actions include an LDC-led investment round in December 2011 and the acquisition of Xmbrace in September 2012.

Name

Kirona

Website

https://kirona.com

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

51–100 employees

Short description

Kirona is a UK-based provider of field force automation software, selling the Dynamic Resource Scheduler SaaS platform to housing associations, local government bodies, and social care organizations. Now integrated into OneAdvanced, it operates as the parent's workforce scheduling arm.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Field service management
• Workforce scheduling software
• Field force automation
• Resource optimization software
• Dynamic scheduling platform

Headquarters

HQ city

Alderley Edge

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Field Service Software: SaaS-based field service management software with dynamic scheduling capabilities for enterprise customers. Revenue generated through software subscriptions enabling field workforce optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kirona provides a field force automation and optimization solution centered on its Dynamic Resource Scheduler (DRS), which manages appointed, planned and responsive work for field-based workforces. The platform is designed to improve customer service, minimize travel time and costs, and maximize the number of jobs completed per day, and is sold to organizations with mobile workforces including housing associations, local government, social care, facilities management, and highways maintenance.

Product overview

Kirona, now part of OneAdvanced, offers field service software focused on workforce management. The core product is the Dynamic Resource Scheduler (DRS), a Resource Management Software platform that optimizes field workforce operations. The product suite centers on scheduling, routing, and resource optimization capabilities for organizations managing mobile workers and field service operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynamic Resource Scheduler (DRS) A field force automation and optimization solution that manages appointed, planned and responsive work for mobile workforces. Designed for organizations operating field engineers and service personnel, including housing associations, local government, social care providers, facilities management firms, and highways maintenance agencies.

Quantifiable outcome

• Enables remote working for field service organizations - Fife Council managed all planners and call centre staff working from home during COVID-19
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OneAdvancedcoreStrategic or Co-development PartnerKirona has been acquired by and integrated into OneAdvanced, a provider of software solutions across multiple vertical sectors including education, healthcare, government, housing, legal, and social care. The acquisition brings Kirona's field service software capabilities into OneAdvanced's workforce management portfolio.

Recent moves4 records

Expansion highlights3 records

Emerging players

• Jobber: Jobber is a field service software platform for small and mid-sized service businesses, offering scheduling, routing, and customer management. Comparable to Kirona on field workforce scheduling but focused on smaller commercial verticals rather than public sector.
• Connecteam: Connecteam provides an all-in-one employee management app with scheduling, time tracking, and field operations tools. Comparable to Kirona on mobile workforce scheduling but positioned as a broader employee management platform for SMBs.

Direct peers

• IFS: IFS provides a Field Service Management module as part of its enterprise ERP suite. Comparable to Kirona in targeting asset- and workforce-intensive service organizations with scheduling, routing, and resource optimization functionality, though it serves much larger enterprise customers globally.
• ServiceMax (now part of GE Vernova): ServiceMax is a field service management platform focused on asset-centric service operations. Comparable to Kirona in providing workforce scheduling, work order management, and resource optimization for field service organizations.
• WorkWave: WorkWave offers field service and route optimization software for service businesses. Comparable to Kirona on dynamic scheduling, route planning, and mobile workforce coordination, primarily serving mid-market service organizations.
• Trimble Unity (formerly Telogis): Trimble's field service solutions combine workforce scheduling, route optimization, and telematics for mobile workforces. Directly comparable to Kirona on dynamic scheduling and resource management for organizations with large field-based operations.

Broad incumbents

• Salesforce Field Service: Salesforce Field Service (including former ClickSoftware technology) is a broad incumbent FSM platform. Provides scheduling, dispatch, and mobile workforce management comparable to Kirona, but as part of Salesforce's enterprise CRM ecosystem.
• Microsoft Dynamics 365 Field Service: Microsoft's Dynamics 365 Field Service is a broad incumbent FSM offering bundled with the larger CRM/ERP suite. Comparable functionality to Kirona (scheduling, routing, resource optimization) but delivered as part of a much wider enterprise platform targeting larger customers.
• ServiceNow Field Service Management: ServiceNow's FSM offering extends its workflow platform into field operations. Comparable scheduling and resource optimization capabilities to Kirona, but positioned within a broader enterprise service management suite for large organizations.
• SAP Field Service Management: SAP's FSM solution targets enterprise asset-intensive organizations with workforce scheduling and resource planning. Comparable to Kirona on core dynamic scheduling and field workforce optimization, but bundled with SAP's larger ERP ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@oneadvancedsoftware
• LinkedInlinkedin.com/company/kirona-solutions-limited
• Instagraminstagram.com/one_advanced
• Xx.com/kironaltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirona