IProSports

What IProSports does

iPROSPORTS International Ltd (operating as IProSports) is a UK-based custom sportswear retailer and manufacturer headquartered in Sutton Coldfield. The company designs, prints, and embroideres high-performance garments in-house using sublimation printing, offering fully customized kits for individual athletes, sports clubs, teams, governing bodies, and corporate clients across 70+ sport categories including racket sports, running, cycling, triathlon, gym, team sports, and golf.

Its commercial model combines direct e-commerce sales through iprosports.co.uk, quote-based bespoke kit design via phone and email, an on-site live event printing service deployed at major tournaments (British Junior Open, Dunlop British Open, Wimbledon PSA Event), and dedicated Club Zone online stores operated under official partnerships with England Squash, Scottish Squash, Rounders England, and British Blind Sport. Pricing is primarily unit-based (garments range from £12-£75) with bulk and club discounts and quote-based terms for custom and tournament orders of 500+ garments.

Revenue streams include one-time custom sportswear sales, transaction-based live event printing, accessory/merchandise sales, and subscription-like recurring access via the Club Zone platform. The company operates with a small team (1-10 employees) from a single UK facility, with no disclosed institutional funding, parent company, or M&A activity; ownership appears to remain with founders including Managing Director Andy Murray.

Name

IProSports

Legal name

iPROSPORTS International Ltd

Website

https://iprosports.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

IProSports is a UK-based custom sportswear manufacturer and retailer that designs and prints made-to-order kits, team uniforms, and event merchandise in-house for sports clubs, governing bodies, and individual athletes across 70+ sports.

Ownership category

akta.pro rank

Product category

Custom Sportswear

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Custom sportswear manufacturing
• Sublimation printing services
• Team kit customization
• Live event printing
• Branded sports apparel

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom sportswear sales: Direct sale of custom-printed sports clothing including t-shirts, hoodies, polo shirts, jackets, shorts, and accessories. Orders range from single items to bulk orders of 500+ garments for major tournaments. Volume discounts are offered for club and team orders.
2. Live event printing services: On-site live printing services at sports tournaments where customers can design and order personalized performance clothing within minutes at event stands.
3. Branded merchandise: Sale of merchandise items including sports bottles, coasters, wallets, phone pouches, and other branded accessories alongside clothing.
4. Club Zone subscription: Dedicated online stores for sports clubs and organizations offering members preferential promotions and discounts, creating recurring engagement and reorder opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

iPROSPORTS manufactures and sells custom-printed sports clothing, team kits, and accessories for sports clubs, teams, governing bodies, and individual athletes across racket sports, running, cycling, triathlon, gym, team sports, and golf. The company performs all sublimation printing and embroidery in-house, enabling rapid 4–14 day turnaround on orders ranging from single items to 500+ garments for major tournaments, with infinite customization of logos, designs, and personalization.

Product overview

iPROSPORTS is a custom sportswear company offering high-performance printed clothing for all sports. The core offering consists of custom printing services (sublimation print and live event printing) applied to a comprehensive sportswear portfolio spanning Racket Sports, Running & Athletics, Cycling & Triathlon, Gym & Fitness, Team Sports (Football/Rugby), and Golf categories. The company differentiates through in-house printing capabilities enabling rapid turnaround, personalized garment customization services, and corporate branding solutions. Key service offerings include the Club Zone online ordering platform for clubs, bespoke kit design for teams, and branded merchandise production for sporting organizations. Strategic partnerships with English Squash, Scottish Squash, British Blind Sport, and Rounders England demonstrate enterprise client relationships. The company also operates sustainability initiatives including the Ocean Balance line using recycled ocean plastic.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Printed Sportswear High-performance custom-printed sports clothing for all sports, including warm-up clothing, training wear, court clothing, pitch-wear and leisurewear with unique designs for clubs, teams, and individual athletes.
• Sublimation Printing Service In-house sublimation printing service that allows unique designs to be printed directly onto sports garments with unlimited customization possibilities for logos, text, and graphics.
• Live Event Printing On-site live printing service at sports tournaments and events, allowing competitors and spectators to design and print personalized performance clothing within minutes at event stands.
• Build Your Brand Corporate identity and clothing brand development service offering off-the-shelf or bespoke solutions with low minimum-order quantities and end-to-end graphic design support for companies seeking branded sportswear.
• Club Zone Dedicated online ordering platform for sports clubs and governing bodies allowing members to kit out staff and players with personalized clothing from a wide range of performance garments, with preferential member promotions.
• Personalised Face Masks Customisable face masks available for individual and bulk purchases, with customisation options including initials, names, and club/team/business logos, plus sublimation-print service for unique designs.
• Ocean Balance Recycled Fabric Line Sustainable sportswear line using fabric recycled from ocean plastic waste, representing an environmental sustainability initiative in sportswear production.

Quantifiable outcome

• Orders can be delivered within 7-14 days for standard orders, with 4-5 day turnaround available for urgent tournament requirements
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• British Blind SportcoreStrategic or Co-development Partner · 15 July 2019iPROSPORTS partnered with British Blind Sport to extend their product range with affordable, versatile high-performance sportswear, personalized BBS Sport Section kit, and BBS branded active lifestyle wear and accessories. A percentage of each sale supports the charity's work to increase opportunities for people with sight loss to play sport and be active.
• Scottish SquashflagshipGTM or Marketing Partner · 10 May 2019Scottish Squash announced iPROSPORTS as Official Merchandise & Event Printing Partner following successful collaboration at the Springfield Scottish Squash Open. iPROSPORTS provides a dedicated online store offering full range of event merchandise with preferential promotions and discounts for Scottish Squash members.
• England SquashflagshipGTM or Marketing Partner · 22 March 2019England Squash partnership making iPROSPORTS official merchandise and event printing partner, following success at the Dunlop British Junior Open where over 400 competitors used live printing services. Includes dedicated online store with preferential promotions for members.
• Rounders EnglandcoreStrategic or Co-development Partner · 15 November 2016iPROSPORTS awarded 3-year contract to supply Rounders England with new England Team Kit and portfolio of Rounders-specific clothing for team, tournament, and events sectors. Partnership includes personalized clothing online ordering system for clubs and range of merchandise such as sports bottles, coasters, wallets, and phone pouches.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Custom Kit: UK-based custom teamwear and sportswear manufacturer serving clubs, schools, and teams with sublimation printing and bespoke design — directly overlaps with iPROSPORTS' core custom sportswear offering and UK customer base.
• Squadkit: Custom teamwear platform producing bespoke club and team kits with online design tools and bulk pricing for sports clubs — comparable business model and target customer (SMB sports clubs) to iPROSPORTS.
• SquadLocker: US-based custom team apparel platform providing online stores, fundraising, and sublimation-printed team kit for schools and clubs — comparable recurring online-store model to iPROSPORTS' Club Zone but at much larger scale.
• Scimitar Sports: UK custom teamwear and sportswear supplier offering bespoke kit, sublimation printing, and club stores — overlapping product range and UK club customer base with iPROSPORTS.
• Owayo: German manufacturer specializing in custom cycling, triathlon, running and team sports apparel with sublimation printing — directly comparable product technology and customization model, though operating at greater pan-European scale.

Broad incumbents

• Badger Sport: Large US-based custom sportswear manufacturer supplying decorated team uniforms and apparel for schools, leagues, and teams — overlapping custom apparel production but at significantly greater scale and broader market reach.
• Augusta Sportswear: US manufacturer of athletic uniforms and custom-decorated sportswear for teams, schools, and leagues — comparable product category (custom team apparel) but operating as a much larger established player.
• Pro:Direct Custom: Custom teamwear arm of major UK sports retailer Pro:Direct, offering bespoke kit for clubs and teams with broader sports retail infrastructure — comparable custom apparel offering but as part of a wider sports commerce platform.
• Holloway Sportswear: US-based athletic apparel manufacturer producing custom-decorated team uniforms and training wear — comparable custom team apparel category but as part of a broader established sportswear portfolio.

Emerging players

• Team Sports Planet: Online custom teamwear and sportswear retailer offering personalized kit and bulk team orders — comparable custom apparel and SMB team target market, with a smaller-scale emerging brand profile similar to iPROSPORTS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iprosports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IProSports