Apollo Home Mortgage
Union Home Mortgage Corp. is a privately held, Ohio-based non-bank mortgage lender offering conventional, FHA, VA, USDA, refinance, rehabilitation, new construction, and HELOC products to individual homebuyers and homeowners across the United States via a nationwide branch and loan officer network.
- Company typePrivate
- Founded2000
- HeadquartersKalamazoo, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Apollo Home Mortgage does
Union Home Mortgage Corp. (UHM), operating under the company name reference 'Apollo Home Mortgage,' is a privately held, Ohio-based non-bank mortgage lender headquartered at 8241 Dow Circle West, Strongsville. The company originates residential mortgage loans across a nationwide U.S. footprint (excluding New York), offering a full product suite that includes Conventional, FHA, VA, USDA, Refinancing, Rehabilitation, and New Home Construction loans, supplemented by a Home Equity Line of Credit (HELOC) product and a Union Home Insurance Services sub-brand. Its regulatory posture is anchored by NMLS #2229 and a California Finance Lenders Law license, with an Equal Housing Opportunity pledge.
The company operates a direct-to-consumer go-to-market model anchored by a nationwide network of physical branch locations and loan officers, reinforced by toll-free phone-based origination (1-877-846-4968 and 800-767-4684) and a self-service website featuring mortgage and refinance calculators, a loan officer finder, and online applications. Marketing channels include the corporate website, a blog/resource center, and active profiles on Facebook, Twitter, Instagram, and LinkedIn. The company is recognized as a Top Workplace award winner, supporting its employer brand and customer service reputation as evidenced by five named consumer testimonials across Arkansas, Michigan, and other states.
Revenue is generated through mortgage origination, monetized via origination fees, interest rate spreads, and servicing rights. Pricing is quote-based and personalized to borrower creditworthiness and loan characteristics; representative disclosure cites a 30-year fixed-rate Conventional loan at 6.75% interest / 6.29% APR on a $100,000 home with $3,000 down. The company differentiates through a 1% Down Payment Program (eligible for applications on or after 11/1/2024) that targets first-time homebuyers at or below 80% area median income, with UHM contributing up to 2% (capped at $2,000) toward the down payment. Customer segments are horizontal: first-time homebuyers, current homeowners seeking refinance or HELOC, and buyers pursuing renovation or new construction financing. Material governance or operational details such as headcount, origination volume, funding history, mergers and acquisitions, and revenue figures are not disclosed in the source data.
Apollo Home Mortgage firmographics
Firmographics- Name
- Apollo Home Mortgage
- Legal name
- Union Home Mortgage Corp.
- Website
- https://apollohomeloans.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Union Home Mortgage Corp. is a privately held, Ohio-based non-bank mortgage lender offering conventional, FHA, VA, USDA, refinance, rehabilitation, new construction, and HELOC products to individual homebuyers and homeowners across the United States via a nationwide branch and loan officer network.
- Ownership category
- akta.pro rank
Apollo Home Mortgage industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)
- akta.pro secondary industries
- First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), HELOC Origination (Revolving Lines of Credit) (FSALAGAB), Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Home Equity–Based Debt Consolidation (HEL/HELOC for consolidation) (FSAKAIAE)
Keywords
Where Apollo Home Mortgage is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apollo Home Mortgage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Mortgage Origination: Union Home Mortgage generates revenue through originating mortgage loans for home purchases and refinances. Revenue is earned through origination fees, interest rate spreads, and servicing rights. The company offers various loan products including Conventional, FHA, VA, USDA, Rehab, and New Home Construction loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Mortgage lending services - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Apollo Home Mortgage product offering
Product offeringCore offering
Apollo Home Mortgage (Union Home Mortgage Corp., NMLS #2229) originates residential mortgage loans for U.S. consumers. The loan portfolio spans Conventional, FHA, VA, USDA, Refinancing, Rehab, and New Home Construction products, supplemented by a Home Equity Line of Credit (HELOC) and a 1% Down Payment Program for income-qualified first-time homebuyers. Customers are served through branch offices, loan officers, a toll-free call center, and a self-service website at uhm.com.
Product overview
Union Home Mortgage (UHM) operates as a mortgage lending platform offering a comprehensive suite of home financing products. The core offering consists of conventional and government-backed mortgage products (FHA, VA, USDA), along with specialty products including renovation/rehab loans and new home construction financing. The company differentiates through its 1% Down Payment Program for first-time homebuyers and provides complementary services including home equity products (HELOC) and Union Home Insurance. Online tools such as mortgage and refinance calculators support the customer journey.
Differentiator
Problem solved
Functional benefit
Brands
- Union Home Insurance Services: Insurance services offered in partnership, providing homeowners insurance for mortgage customers.
Products and services
- Conventional Loans Traditional residential mortgage loans conforming to Fannie Mae/Freddie Mac guidelines and not insured by a federal agency.
- FHA Loans Federal Housing Administration-insured mortgages offering lower down payment requirements for qualified borrowers.
- VA Loans Veterans Affairs-backed mortgages for eligible military service members and veterans.
- USDA Loans USDA Rural Development loans offering zero down payment financing for eligible rural properties.
- Refinancing Mortgage refinance products enabling homeowners to lower their interest rate or access home equity through rate-and-term or cash-out refinance.
- Rehab Loans Renovation financing that combines purchase or refinance proceeds with funds to pay for home improvements.
- New Home Construction Loans Construction-to-permanent financing for borrowers building a new home from the ground up.
- Home Equity Line of Credit (HELOC) Revolving credit line secured by residential home equity, allowing homeowners to draw funds as needed for various purposes.
Quantifiable outcome
- Homeowners have an average of over $200k in usable equity that can be accessed through HELOC products
Companies that use Apollo Home Mortgage
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Apollo Home Mortgage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apollo Home Mortgage partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights10 records
Apollo Home Mortgage competitors and assessment
Company assessmentDirect peers
- Caliber Home Loans: Retail and wholesale mortgage originator with strong servicing portfolio and broad product mix including government-backed and renovation lending. Comparable to UHM on product breadth and target segments.
- Rocket Mortgage: Largest U.S. retail mortgage originator offering conventional, FHA, VA, USDA, and HELOC products direct-to-consumer. Highly comparable to UHM in product breadth and direct-to-consumer model, though materially larger in scale.
- NewRez (Rithm Capital): National mortgage originator and servicer offering conventional, government, and HELOC products. Comparable to UHM on product set and direct retail channel.
- Guaranteed Rate: Large retail mortgage lender competing across conventional, FHA, VA, and refinance products with a national branch network. Comparable to UHM in product breadth, direct-to-consumer orientation, and digital-plus-branch distribution.
- loanDepot: National retail mortgage lender offering purchase, refinance, and HELOC products through direct-to-consumer and partner channels. Closely comparable to UHM on product mix, channel model, and customer segments.
- Movement Mortgage: Retail mortgage lender with a national branch and loan officer model serving purchase and refinance customers. Comparable to UHM in distribution approach and target borrower segments.
- Guild Mortgage: National retail mortgage lender with strong FHA/VA product exposure and a similar branch-and-loan-officer distribution model. Highly comparable to UHM in customer mix, including first-time homebuyers and government-backed lending.
Broad incumbents
- United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender and a major retail competitor. Comparable in product set and target borrower segments, though UWM's wholesale channel adds a different mix dimension; still a primary reference point for retail mortgage economics.
- PNC Mortgage: Bank-affiliated retail mortgage lender with conventional, government-backed, and HELOC products. Comparable as a competing retail mortgage provider, though capital strength and deposit-funded balance sheet give it a different cost-of-capital profile.
Emerging players
- Planet Home Lending: Mid-sized retail and correspondent mortgage lender offering conventional, government-backed, and renovation products. Comparable to UHM in product mix, with similar scale profile and branch-and-officer channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Apollo Home Mortgage social profiles
Digital presenceApollo Home Mortgage compliance and trust
Trust signalCompliance3 records
Apollo Home Mortgage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Home Mortgage leadership team
Management profileNumber of profiles
Apollo Home Mortgage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Home Mortgage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Home Mortgage
What does Apollo Home Mortgage do?
Apollo Home Mortgage (Union Home Mortgage Corp., NMLS #2229) originates residential mortgage loans for U.S. consumers. The loan portfolio spans Conventional, FHA, VA, USDA, Refinancing, Rehab, and New Home Construction products, supplemented by a Home Equity Line of Credit (HELOC) and a 1% Down Payment Program for income-qualified first-time homebuyers. Customers are served through branch offices, loan officers, a toll-free call center, and a self-service website at uhm.com.
Is Apollo Home Mortgage a public or private company?
Apollo Home Mortgage is a private company. It is classified as unknown and is currently operating.
When was Apollo Home Mortgage founded?
Apollo Home Mortgage was founded in 2000. It employs 51 to 100 people.
Where is Apollo Home Mortgage based?
Apollo Home Mortgage is headquartered in Kalamazoo, United States, in the North America region.
How does Apollo Home Mortgage make money?
One revenue line is on record: mortgage Origination.
Who are Apollo Home Mortgage's main competitors?
Direct peers on record are Caliber Home Loans, Rocket Mortgage, NewRez (Rithm Capital), Guaranteed Rate, loanDepot, Movement Mortgage and Guild Mortgage. Broad incumbents are United Wholesale Mortgage (UWM) and PNC Mortgage. Planet Home Lending is listed as an emerging player.
Does Apollo Home Mortgage have an API?
No public API is recorded for Apollo Home Mortgage.
What industry is Apollo Home Mortgage in?
Apollo Home Mortgage's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALAAAD, Purchase Mortgage Origination (Homebuyer Focused), with a secondary code of FSALAAAG, First-Time Homebuyer (FTHB) Mortgage Origination. Its NAICS code is 52231 and its SIC code is 6162.