Doclandia
Doclandia is a Romanian two-sided telemedicine marketplace connecting patients with 400+ independent doctors for video, chat, and in-person consultations, monetized via a 25% commission and chat subscriptions.
- Company typePrivate
- Founded2021
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Doclandia does
Doclandia is a Romanian two-sided telemedicine marketplace operating under S.C. DOCLANDIA GROUP S.A. and self-described as the first and largest online hospital in Romania. The core platform connects patients with over 400 registered independent doctors and clinics across 50+ specialties for video consultations, chat-based medical advice, in-cabinet appointments, and home visits. The technical stack is browser-based (no app download required) with end-to-end encrypted video, integrated payment processing through Banca Transilvania and PayU, and patient-side features including a permanent medical history archive and multi-profile accounts (up to four family members per login). Patient onboarding, doctor search, and provider onboarding are all self-serve product-led growth motions; an affiliate program adds a community-led acquisition channel for doctors.
The company monetizes primarily via a 25% transaction commission on consultation fees that doctors set themselves, with supplementary recurring revenue from tiered chat subscriptions (29.90 to 59.90 lei per month depending on commitment length). Beyond the core marketplace, Doclandia operates two adjacent lines: Robotelul Doclandia, a self-service kiosk sold to clinics for appointment and payment handling, and Doclandia Estetica, a sub-brand that acts as exclusive Romanian distributor for international medical-aesthetic brands including HIRONIC, NeoGenesis, and Yvoire (LG Chem). Reported headcount is 1–10 employees, no funding rounds are disclosed, no management team is publicly listed, and corporate registration shows conflicting founding dates of 2017, 2019, and 2021. Geographic footprint is Romania-only; the platform does not extend into other Eastern European markets despite being positioned regionally.
Doclandia firmographics
Firmographics- Name
- Doclandia
- Legal name
- S.C. DOCLANDIA GROUP S.A.
- Website
- https://doclandia.ro
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Doclandia is a Romanian two-sided telemedicine marketplace connecting patients with 400+ independent doctors for video, chat, and in-person consultations, monetized via a 25% commission and chat subscriptions.
- Ownership category
- akta.pro rank
Doclandia industry classification
Industry- Product category
- Telemedicine Platform
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)
Keywords
Where Doclandia is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Doclandia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Platform Commission on Consultations: Doclandia charges a 25% commission on every consultation fee processed through the platform. Doctors retain 75% of the consultation price they set themselves. The commission covers technology, platform maintenance, video call infrastructure, integrated payments, appointment scheduling, marketing support, accounting tools, and patient history management.
- Chat Subscription Plans: Patients can subscribe to unlimited chat plans with individual doctors. Plans range from 59.90 lei/month (1 month commitment) down to 29.90 lei/month (12-month commitment at 358.80 lei total). Doctors offer unlimited messaging with a contracted family doctor through the subscription.
- Affiliate Commission: Doclandia pays a 5% recurring commission to affiliates on total revenues generated by doctors they referred, for a period of 1 year from the doctor's registration date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Doctor-set per-visit consultation fees (video, cabinet, home visit) |
| Subscription | Monthly | Unlimited Chat Subscription - Monthly |
| Subscription | Multi-year contract | Unlimited Chat Subscription - 6 Months |
| Subscription | Multi-year contract | Unlimited Chat Subscription - 12 Months |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Doclandia product offering
Product offeringCore offering
Doclandia operates a browser-based telemedicine marketplace that connects patients with over 400 doctors across more than 50 specialties in Romania for video consultations, chat-based medical advice, in-person cabinet visits, and home visits. The platform handles online scheduling, integrated payments, encrypted video calls, and a permanent medical history archive, taking a 25% commission on every consultation. Adjacent lines include Robotelul Doclandia, a self-service kiosk sold to medical facilities, and Doclandia Estetica, an exclusive distributor of medical-aesthetic devices and skincare products.
Product overview
Doclandia operates as a telemedicine platform ecosystem comprising the core Doclandia online hospital (Romania's largest, with 400+ participating doctors) and two distinct sub-brands. The core platform enables video consultations, chat-based medical subscriptions, and clinic/doctor search. Doclandia Estetica is a separate medical-aesthetic commercial division serving clinics and doctors with exclusive distributed equipment (HIRONIC, NeoGenesis) and professional products (Yvoire, Purito, Riemann P20, EVY). Roboțelul Doclandia is a standalone self-service kiosk product for appointment and payment management at medical facilities. The platform generates revenue through a 25% commission on medical consultations and product sales from the aesthetic division.
Differentiator
Problem solved
Functional benefit
Brands
- Doclandia Estetica: Sub-brand commercializing medical-aesthetic equipment, professional medical-esthetic solutions, and cosmetic products. Exclusive distributor in Romania of HIRONIC, NeoGenesis, and Yvoire (LG Chem) brands for medical-aesthetic devices and solutions.
Products and services
- Doclandia Telemedicine Platform Browser-based online hospital marketplace that connects patients in Romania with more than 400 doctors across 50+ specialties for video consultations, chat-based medical advice, cabinet visits, and home visits. The platform handles online scheduling, integrated payments, encrypted video calls, and a permanent medical history archive; Doclandia charges a 25% commission on each consultation.
- Robotelul Doclandia Self-service digital kiosk sold to hospitals, clinics, and medical offices that automates appointment scheduling, payment processing (cash and card), receipt printing, and SMS confirmations. Customizable software is configured per facility to handle patient flow and reception operations.
- HIRONIC Medical-Aesthetic Devices (via Doclandia Estetica) Exclusive Romanian distribution of HIRONIC medical-aesthetic devices, including New Doublo (MFU+RF), Picohi 300 (photoacoustic), Silkro (RF+plasma), Slimus (body fat reduction), Ultra Vera (HIFU vaginal rejuvenation), and Plasonic (skin rejuvenation). Sold to aesthetic clinics, dermatology practices, and medical spas.
- NeoGenesis Medical-Aesthetic Products (via Doclandia Estetica) Exclusive Romanian distribution of NeoGenesis medical-aesthetic products including UNISTATION (autologous cell therapy), Genesis Centrifuge, Lefil Injector, Neo Cain Cream (lidocaine anesthetic), Neo Pro Cream, PRP Kit Series, and Neobella (non-invasive fat reduction). Sold to aesthetic clinics and medical practitioners.
Quantifiable outcome
- Over 400 doctors offering services on the platform
- +1 more outcomes
Companies that use Doclandia
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles5 records
Doclandia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Doclandia partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Banca TransilvaniacoreBanca Transilvania is a key payment processing partner enabling secure online card payments on the Doclandia platform. Payments are processed securely through Banca Transilvania alongside PayU.
- PayUcorePayU handles payment processing for consultations booked through the Doclandia platform, enabling patients to pay online via credit card or other methods. PayU is used in conjunction with Banca Transilvania for payment security.
- HIRONICcoreDoclandia Estetica is the exclusive distributor in Romania of HIRONIC, a world leader in medical-aesthetic devices with over 15 years of experience. Products include New Doublo (MFU+RF system), Picohi 300 (photoacoustic system), Silkro (RF+plasma), Slimus (body fat reduction), Ultra Vera (HIFU vaginal rejuvenation), and Plasonic (skin rejuvenation).
- NeoGenesiscoreDoclandia Estetica is the exclusive distributor in Romania of NeoGenesis, a global leader in autologous cellular therapy and medical aesthetics. Products include Lefil Injector, UNISTATION (autologous cell therapy), Genesis Centrifuge, Neo Cain Cream (lidocaine anesthetic), Neo Pro Cream, PRP Kit Series, and Neobella (non-invasive fat reduction).
- Yvoire (LG Chem)coreDoclandia Estetica is the exclusive distributor in Romania of Yvoire professional cosmetics created by LG Chem, with over 70 years in the industry. Products include Yvoire Classic+ (fine wrinkle smoothing), Yvoire Volume+ (deep wrinkle correction), and Y Solution 720 (hyaluronic acid facial filler).
- PuritominorPurito is a Korean skincare brand distributed through Doclandia Estetica. Products are 100% vegan, use eco-friendly recycled paper packaging, are free from 20 harmful ingredients and 26 allergens, dermatologically tested, and not tested on animals.
- Riemann P20minorDanish brand with over 40 years of experience in sun protection. Distributed through Doclandia Estetica, offering ultra-performance sun protection products to maintain healthy, radiant skin.
- EVY TechnologyminorSwedish skincare brand distributed through Doclandia Estetica, originating from Iceland. Products use medical-technology-based formulas developed with a chemist to treat eczema, contact allergies, and protect skin from irritants. Originally tested by fishermen exposed to strong acids and saltwater.
- Cronos MedcoreCronos Med is one of Romania's most renowned aesthetic surgery and dermatology clinic networks with over 30 years of experience, founded by internationally recognized Dr. Constantin Stan. Uses Doclandia's platform for online video consultations and post-intervention monitoring, reaching patients nationally and internationally.
- Clinica IntegrominorA multi-specialty clinic offering virtual medical consultations through Doclandia's platform across gynecology, cardiology, surgery, gastroenterology, internal medicine, psychology, and urology.
- Androgen ClinicminorSpecialized clinic for diagnosing and treating sexual dysfunctions using a multidisciplinary approach. Offers confidential virtual consultations through Doclandia for male and female sexual health issues.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Doclandia competitors and assessment
Company assessmentBroad incumbents
- Teladoc Health: Global telemedicine leader offering virtual care across primary, mental, and specialty care. Comparable virtual care platform and marketplace infrastructure at much larger scale, providing a strategic benchmark for Doclandia's long-term platform trajectory and category potential.
- Medicover: Central and Eastern European healthcare provider operating clinics, diagnostic labs, and digital health services. Comparable regional incumbent targeting the same CEE patient demographic, with overlapping cross-border telemedicine ambitions relevant to Doclandia's potential expansion path.
- Doctolib: France-founded and now pan-European healthcare platform offering online doctor booking, video consultations, and practice management software. Directly comparable two-sided marketplace business model targeting patients and physicians across multiple specialties, though Doctolib is far larger and operates across Western Europe rather than Romania.
- MedLife: Romania's largest private healthcare operator offering clinics, hospitals, laboratories, and an online appointment/consultation product. Directly relevant as a domestic incumbent that competes for the same Romanian patient and clinician audience, with broader physical-care footprint but narrower telemedicine specialization.
- Regina Maria: Major Romanian private healthcare network with a nationwide clinic footprint and online appointment booking. Comparable as a competing channel for Romanian patients seeking consultations, though anchored in physical clinics rather than video-first telemedicine.
Direct peers
- Push Doctor: UK-based platform providing video consultations with GPs and specialists on a per-visit or subscription basis. Comparable direct-to-consumer virtual care model targeting similar pain points (wait times, accessibility) as Doclandia, with analogous regulatory exposure in a single national market.
- Zocdoc: US-based doctor discovery and online booking marketplace with self-serve provider onboarding and consumer search/filter UX. Directly comparable two-sided marketplace mechanics — doctor profiles, specialty filtering, reviews, and online booking — though operating in the more mature US market.
- Docplanner (Doctoralia): Global doctor-patient booking and telehealth marketplace active across Southern Europe, LatAm, and CEE. Closest direct competitor in the online doctor appointment and consultation category, with overlapping specialty coverage and self-serve doctor onboarding — a relevant benchmark for Doclandia's trajectory.
- Kry / Livi: European direct-to-consumer telemedicine provider (now part of Vitalhub/VideoDoc Group) operating across the Nordics, UK, France, and Germany. Comparable digital-first video consultation platform serving patients without requiring app downloads in some flows, similar to Doclandia's browser-based approach.
Regional players
- DocOn: Italian telemedicine and online appointment booking startup with comparable consumer-facing doctor discovery and video consultation offering. Relevant emerging regional peer in the same Southern/Central European space where Doclandia could plausibly expand next.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Doclandia social profiles
Digital presenceDoclandia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doclandia leadership team
Management profileNumber of profiles
Doclandia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doclandia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doclandia
What does Doclandia do?
Doclandia operates a browser-based telemedicine marketplace that connects patients with over 400 doctors across more than 50 specialties in Romania for video consultations, chat-based medical advice, in-person cabinet visits, and home visits. The platform handles online scheduling, integrated payments, encrypted video calls, and a permanent medical history archive, taking a 25% commission on every consultation. Adjacent lines include Robotelul Doclandia, a self-service kiosk sold to medical facilities, and Doclandia Estetica, an exclusive distributor of medical-aesthetic devices and skincare products.
Is Doclandia a public or private company?
Doclandia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doclandia founded?
Doclandia was founded in 2021. It employs 1 to 10 people.
Where is Doclandia based?
Doclandia is headquartered in Bucharest, Romania, in the Europe region.
How does Doclandia make money?
Three revenue lines are on record. Platform Commission on Consultations are the primary driver. The others are chat Subscription Plans and affiliate Commission.
Who are Doclandia's main competitors?
Broad incumbents on record are Teladoc Health, Medicover, Doctolib, MedLife and Regina Maria. Direct peers are Push Doctor, Zocdoc, Docplanner (Doctoralia) and Kry / Livi. DocOn is listed as a regional player.
Does Doclandia have an API?
No public API is recorded for Doclandia.
What industry is Doclandia in?
Doclandia's product category is Telemedicine Platform. Its primary akta.pro industry code is BPAMAHAH, Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing). Its NAICS code is 6211 and its SIC code is 8000.