Roll
Roll (Roll Camera, Inc) is an AI-powered mobile and web SaaS platform that turns iPhones into multi-camera studios, offering AI auto-editing, simulated VFX camera movements, cinematic bokeh, and multicam capture for content creators, remote teams, and enterprises needing studio-quality video without production crews.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Roll does
Roll (legal entity Roll Camera, Inc) is an AI-powered video production platform that converts a smartphone, primarily an iPhone, into a multi-camera studio. The platform is delivered as an iOS app paired with a web application (app.roll.ai) and a Chrome browser-based join experience (roll.ai/join), with cloud-based AI processing doing the heavy compute. Its technical stack combines generative AI (VFX camera-movement simulation including pan, dolly, and crane via a background-plate capture workflow called Roll Slate), computer vision (body rect sensing, automatic lighting detection, scene reframing, multicam composition using both wide and telephoto iPhone lenses), and process automation (AI auto-editing that produces publishable cuts in minutes). HDR recording, cinematic bokeh, and text-based editing are positioned as additional differentiators, with a collaborative editor and automatic multi-platform reformatting listed as coming-soon features.
The company serves four primary customer segments: individual content creators and marketers (podcasts, webinars, YouTube), remote and enterprise teams needing consistent professional video for communications and customer-facing content, video production agencies seeking scale, and event organizers capturing conferences and panels. Distribution is hybrid: a self-serve product-led growth funnel through the iOS App Store and web signup, supplemented by an enterprise field-sales motion with demo booking via Calendly for organizations above $1M annual revenue.
Roll monetizes through four pricing tiers: a Free plan (2 hours one-time recording), Creator at $79/month ($49/month annual) for individuals with 3 recording hours/month, Pro at $249/month ($199/month annual) for pro creators and small teams with 10 hours/month and additional editor seats, and Enterprise with custom pricing, dedicated support, admin management, and centralized billing. The company is privately held, headquartered in San Francisco, California, operates globally without disclosed geographic restrictions, has 11-50 employees, and has not disclosed any institutional funding rounds, M&A activity, or ownership changes in the available source material.
Roll firmographics
Firmographics- Name
- Roll
- Legal name
- Roll Camera, Inc
- Website
- https://roll.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roll (Roll Camera, Inc) is an AI-powered mobile and web SaaS platform that turns iPhones into multi-camera studios, offering AI auto-editing, simulated VFX camera movements, cinematic bokeh, and multicam capture for content creators, remote teams, and enterprises needing studio-quality video without production crews.
- Ownership category
- akta.pro rank
Roll industry classification
Industry- Product category
- AI Video Production Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)
- akta.pro industry
- Voice Cloning, Dubbing & Audio Generative MediaHardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AIMotion Capture & Performance Capture (Body/Face, Cleanup, Retargeting)Standards Conversion & Restoration (Frame Rate, Deinterlacing, Upscale)Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Encoding, Transcoding & Media Processing
Keywords
Where Roll is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Roll business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Self-Serve): Monthly subscription tiers (Creator at $79/month, Pro at $249/month) providing recording hours, AI features, editing capabilities, and support. Payments in USD, recurring monthly or annual billing.
- Enterprise Plans: Custom enterprise plans with variable pricing based on company size and requirements. Required for companies with over $1M annual revenue. Includes custom hours, dedicated support, admin management, and centralized billing.
- Free Tier: Free plan offering 2 hours of one-time recording with full AI features access, allowing users to try the platform before purchasing a paid plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - 2 hours one-time recording |
| Subscription | Monthly | Creator - For individuals, $79/month |
| Subscription | Annual | Creator Annual - $49/month (discounted) |
| Subscription | Monthly | Pro - For pro creators & small teams, $249/month |
| Subscription | Annual | Pro Annual - $199/month (discounted) |
| Subscription | Multi-year contract | Enterprise - Custom plans for large companies |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Roll product offering
Product offeringCore offering
Roll is an AI-powered mobile and web SaaS platform that transforms iPhone cameras into professional video production studios. The platform records studio-quality remote video calls, applies AI-generated VFX (pan, dolly, and crane camera movements), delivers cinematic bokeh and HDR multicam footage, and auto-edits recordings within minutes for immediate publishing across platforms.
Product overview
Roll is an AI-powered video production platform that transforms smartphones into professional video studios. The platform operates as a unified SaaS service comprising a mobile iOS app, web application, and cloud-based AI processing. Core functionality includes AI auto-editing, VFX (pan/dolly/crane camera movements), cinematic bokeh, multicam capture, and automated post-production. The service is delivered through four pricing tiers: Free (2 hours one-time), Creator ($79/month for 3 hours/month), Pro ($249/month for 10 hours/month), and Enterprise (custom pricing). All tiers include AI features such as body rect sensing, lighting detection, autoedits, and VFX camera effects. Recording can be done via front camera (selfie mode) or back camera with multicam support on iPhone 11 Pro and later.
Differentiator
Problem solved
Functional benefit
Products and services
- Roll AI Video Production Platform End-to-end cloud SaaS service that captures, processes, edits, and publishes studio-quality videos using AI, delivered as a unified subscription across mobile and web clients for content creators, marketers, and remote teams.
- Roll iOS App Mobile iOS application (iPhone/iPad) that serves as the primary recording client, enabling front and back camera capture, multicam recording, lighting detection, and Slate background plate capture. Requires iOS 16 or later.
- Roll Web Application Web-based platform for hosting calls, managing recordings, accessing source and processed video files, and providing non-recording Producer Mode for hosts joining via Chrome browser.
Quantifiable outcome
- YouTube watch time has noticeably increased for content creators using Roll
- +2 more outcomes
Companies that use Roll
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Roll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature7 records
Roll partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Roll competitors and assessment
Company assessmentEmerging players
- Loom: Async video messaging platform for distributed teams, recently expanding into AI-powered editing and summaries. Overlaps with Roll's remote teams and internal communications use case.
- Captions: AI video editor app focused on auto-captions, eye-contact correction, and AI avatars for short-form creators. Competes in the same iOS-first creator workflow that Roll targets.
- Synthesia: AI video generation platform for enterprise training, marketing, and corporate communications using avatars. Adjacent competitor in the AI-generated business video category.
- Opus Clip: AI tool that repurposes long-form video into short viral clips with auto-editing and reframing. Overlaps with Roll's auto-edit and reformatting-for-multiple-platforms use case.
Direct peers
- Runway: Generative AI video platform offering text-to-video, image-to-video, and AI editing tools. Competes with Roll on AI-powered VFX and creative effects for professional video workflows.
- Descript: AI-powered video and audio editing platform with transcription-based editing, filler-word removal, and studio sound. Direct overlap with Roll on AI-driven post-production for creators and remote teams.
- Kapwing: Collaborative online video editor with AI tools for auto-cuts, smart reformatting, and team workflows. Direct overlap on AI-driven editing and platform-based video production for creators and marketers.
- Riverside.fm: Browser and mobile-based studio for recording high-quality remote video and podcasts with separate audio/video tracks. Directly competes on remote recording quality and ease of use for podcasters and creators.
- Veed.io: Browser-based AI video editor with auto-subtitles, avatars, and collaborative editing. Direct competitor for SMB and marketing teams wanting quick professional video without specialized tools.
Broad incumbents
- Adobe (Premiere Pro / Frame.io): Industry-standard video editing suite with cloud collaboration via Frame.io. Incumbent offering overlapping AI editing, post-production, and enterprise review workflows at much larger scale than Roll.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Roll social profiles
Digital presenceRoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll leadership team
Management profileNumber of profiles
Roll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll
What does Roll do?
Roll is an AI-powered mobile and web SaaS platform that transforms iPhone cameras into professional video production studios. The platform records studio-quality remote video calls, applies AI-generated VFX (pan, dolly, and crane camera movements), delivers cinematic bokeh and HDR multicam footage, and auto-edits recordings within minutes for immediate publishing across platforms.
Is Roll a public or private company?
Roll is a private company. It is classified as unknown and is currently operating.
When was Roll founded?
Roll was founded in -1. It employs 11 to 50 people.
Where is Roll based?
Roll is headquartered in San Francisco, United States, in the North America region.
How does Roll make money?
Three revenue lines are on record. SaaS Subscription (Self-Serve) is the primary driver. The others are enterprise Plans and free Tier.
Who are Roll's main competitors?
Emerging players on record are Loom, Captions, Synthesia and Opus Clip. Direct peers are Runway, Descript, Kapwing, Riverside.fm and Veed.io. Adobe (Premiere Pro / Frame.io) is listed as a broad incumbent.
Does Roll have an API?
No public API is recorded for Roll.
What industry is Roll in?
Roll's product category is AI Video Production Software. Its primary akta.pro industry code is HDAAAFAK, Voice Cloning, Dubbing & Audio Generative Media, with a secondary code of MPADAHAC, Motion Capture & Performance Capture (Body/Face, Cleanup, Retargeting). Its NAICS code is 51219 and its SIC code is 7812.