Metacons
Metacons GmbH is a Berlin-based boutique consulting firm that advises mid-to-large enterprises on selecting, negotiating, and implementing SaaS solutions for marketing and communication technology, delivering professional services through direct engagements without proprietary technology products.
- Company typePrivate
- Founded2013
- HeadquartersMörfelden-walldorf, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Metacons does
Metacons GmbH is a privately-held, Berlin-based boutique consulting firm specializing in Marketing and Communication Technology SaaS advisory services. The company does not develop proprietary technology; instead, it sells professional services that guide clients through the lifecycle of selecting, contracting, and implementing SaaS solutions for marketing and communication functions. Its service portfolio is structured into four integrated offerings: Needs Assessment (analyzing requirements, budgets, and change management strategy), Tech Selection (identifying and evaluating SaaS providers on scalability, integration, and cost-effectiveness), Contract Negotiation (leveraging market insights to secure favorable terms), and Implementation (onboarding, training, and talent acquisition support).
The business operates a sales-led, direct engagement model targeting mid-to-large enterprises in Germany. Distribution is exclusively through direct consulting engagements — relying on direct outreach and referrals rather than digital marketing, partnerships, or channel resellers. The firm's only named principal is managing partner Florian Heister (geschäftsführender Gesellschafter), and there is no disclosed headcount, no external funding, no parent company, no subsidiaries, no certifications, no published case studies, and no disclosed customers. The public footprint is minimal: a two-page website (Home and Contact), a single phone number, and a Berlin registered office at Kolonnenstraße 8, with no career page, no social media presence, and no marketing channels beyond the firm website.
Metacons firmographics
Firmographics- Name
- Metacons
- Legal name
- Metacons GmbH
- Website
- https://metacons.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Metacons GmbH is a Berlin-based boutique consulting firm that advises mid-to-large enterprises on selecting, negotiating, and implementing SaaS solutions for marketing and communication technology, delivering professional services through direct engagements without proprietary technology products.
- Ownership category
- akta.pro rank
Where Metacons is headquartered
LocationHeadquarters
- HQ city
- Mörfelden-walldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Metacons business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting Services: Professional consulting services including needs assessment, technology selection, contract negotiation, and implementation support for SaaS solutions in marketing and communication technology.
Go-to-market motion1 record
Distribution channels1 record
Metacons product offering
Product offeringCore offering
Metacons GmbH is a Berlin-based consulting firm that advises businesses on selecting, negotiating, and implementing marketing and communication technology SaaS solutions. Its service portfolio spans needs assessment, technology provider selection, contract negotiation, and implementation support including team onboarding and change management.
Product overview
Metacons GmbH is a Marketing & Communication Technology Consulting firm offering a unified suite of SaaS consulting services. Their core service portfolio comprises four integrated offerings: Needs Assessment (analyzing requirements and developing change management strategies), Tech Selection (identifying and evaluating SaaS providers), Contract Negotiation (securing optimal pricing and terms), and Implementation (onboarding teams and supporting technology adoption). These services work together to guide businesses through the complete lifecycle of selecting and implementing marketing and communication technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Needs Assessment
- Tech Selection
- Contract Negotiation
- Implementation
Companies that use Metacons
Customer profileSegments1 record
Ideal customer profiles1 record
Metacons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metacons partnerships and signals
Strategic signalRecent moves3 records
Metacons competitors and assessment
Company assessmentDirect peers
- Rightpoint: Digital consultancy with a dedicated martech practice offering platform strategy, selection, and implementation services — comparable in offering structure and enterprise target customers.
- Dept: Global digital agency combining marketing, technology, and engineering services, including martech platform selection and implementation for enterprise clients — closely aligned with Metacons' service mix.
- Hero Digital: Independent customer experience and martech consultancy helping enterprises modernize marketing technology stacks; directly comparable in mission and delivery model.
- Verndale: Martech consultancy specializing in platform selection, implementation, and optimization (Sitecore, Adobe, etc.) for mid-market and enterprise marketers — a direct peer in martech SaaS advisory.
- Bounteous: Digital experience and martech consultancy that helps enterprises select, implement, and optimize marketing technology platforms — directly comparable to Metacons' SaaS selection and implementation offering.
Broad incumbents
- Perficient: Large global digital consultancy with a substantial martech practice covering Adobe, Salesforce, and other SaaS platforms — broader portfolio and scale, but overlaps in the same core martech advisory space.
- Deloitte Digital: Big Four digital arm delivering martech strategy, vendor selection, and implementation at enterprise scale — broader services and brand reach, but operates in the same martech consulting category.
- Accenture Song: Accenture's customer experience and martech consulting practice delivering end-to-end marketing technology advisory and implementation — a broad incumbent competitor for large enterprise martech engagements.
- Epsilon: Publicis-owned marketing services and martech incumbent offering strategy, technology, and data services — competes with Metacons for martech selection and implementation budgets at larger enterprises.
Regional players
- Valtech: Digital consultancy with European roots offering martech strategy, implementation, and platform services; comparable offering but with broader geographic reach than Metacons' German footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Metacons social profiles
Digital presenceMetacons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metacons leadership team
Management profileNumber of profiles
Profiles1 record
Metacons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metacons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metacons
What does Metacons do?
Metacons GmbH is a Berlin-based consulting firm that advises businesses on selecting, negotiating, and implementing marketing and communication technology SaaS solutions. Its service portfolio spans needs assessment, technology provider selection, contract negotiation, and implementation support including team onboarding and change management.
Is Metacons a public or private company?
Metacons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metacons founded?
Metacons was founded in 2013. It employs 1 to 10 people.
Where is Metacons based?
Metacons is headquartered in Mörfelden-walldorf, Germany, in the Europe region.
How does Metacons make money?
One revenue line is on record: consulting Services.
Who are Metacons's main competitors?
Direct peers on record are Rightpoint, Dept, Hero Digital, Verndale and Bounteous. Broad incumbents are Perficient, Deloitte Digital, Accenture Song and Epsilon. Valtech is listed as a regional player.
Does Metacons have an API?
No public API is recorded for Metacons.