What Sollis does

Nameshift.com operates a domain name escrow and transfer service accessible through the sollis.co.uk and nameshift.com web properties. The product addresses counterparty risk in peer-to-peer domain transactions by holding buyer payment in escrow and releasing it to the seller only after the domain transfer is confirmed; if the transfer cannot be completed, the buyer receives a full refund. The platform also coordinates the data exchange, registry updates, and payment release end-to-end, and advertises a 24-hour average transfer turnaround subject to seller cooperation. Underlying capabilities include multilingual localization across 14+ country variants and a payment stack spanning VISA, Mastercard, American Express, Discover, bank transfer, UnionPay, JCB, iDEAL, Bancontact, and EPS, allowing checkout in each market's preferred rails.

The business model is a sell-side commission: domain sellers pay the platform's fee while buyers incur no additional cost beyond the purchase price, with pricing per transaction rather than subscription. Go-to-market is product-led and self-serve: discovery is driven by organic SEO across country-specific URLs, and the buyer completes purchase and transfer entirely through the web platform without sales involvement. The primary customer segment is long-tail individual developers, startup founders, and small business owners acquiring specific domain names; segmentation is horizontal by use case. The operating entity is a private limited company registered in Rijswijk, Netherlands (KvK 88910652, BTW NL864820458B01), with a UK address (Epsom) recorded at the firmographic layer but no corresponding operating activity or first-party evidence at that location.

Revenue, employee count, ownership, and management team details are not disclosed in the source data; there are no funding rounds, partnerships, patents, awards, or M&A activity on record. No APIs, SDKs, integrations, or AI/ML capabilities are documented. The product footprint is intentionally narrow — a single escrow marketplace — and the company's strategic emphasis appears to be geographic and payment-method localization rather than product surface expansion.

Name

Sollis

Legal name

Nameshift.com

Website

https://sollis.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Nameshift.com is a self-serve domain name escrow and transfer marketplace that holds buyer payment until domain ownership is confirmed, serving individual developers, startup founders, and small businesses acquiring domains across 14+ country-specific storefronts.

Ownership category

akta.pro rank

Product category

Domain Name Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Escrow Services (BPAJAOAD)

Keywords

• Domain name escrow
• Domain transfer service
• Online domain marketplace
• Secure payment escrow
• Domain name brokerage

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Commission from Domain Sellers: Nameshift earns revenue by charging a commission fee to sellers who list and sell domain names through the platform. The buyer pays no additional fees beyond the domain purchase price. The commission is a percentage or fixed fee added to the seller's side of the transaction.
2. Domain Transfer Coordination Service: Provides end-to-end coordination of domain name ownership transfer including data exchange between buyer and seller, domain registry updates, and payment release. The service is bundled into the seller's commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sollis operates a domain name marketplace and escrow platform (Nameshift.com) that facilitates safe ownership transfers of domain names between buyers and sellers. The service holds the buyer's payment in escrow and only releases funds to the seller once the domain transfer is confirmed, with a full refund if the transfer fails. The seller pays a commission on each transaction while buyers pay only the listed or agreed-upon purchase price with no additional fees.

Product overview

Nameshift.com is a single unified domain name marketplace and escrow platform. The service facilitates domain name purchases by providing a secure escrow mechanism that protects buyers — payment is only released to sellers after domain transfer is confirmed. Key features include free domain transfer assistance, free VAT invoicing, and a 24-hour average transfer time. The seller pays the commission while buyers incur no additional fees beyond the purchase price.

Differentiator

Problem solved

Functional benefit

Products and services

• Nameshift.com Domain Escrow Service Online domain name escrow and transfer service for individual buyers and sellers of domain names. Holds buyer payment in escrow, releases funds to the seller only after the domain transfer is confirmed, and issues a full refund if the transfer fails. Free for buyers; the seller pays a commission on each successful transaction. Supports multiple payment methods and currencies and is available across 14+ country/language variants.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Undeveloped: Undeveloped is a domain marketplace connecting buyers and sellers of premium domains, with built-in transaction and transfer facilitation. It directly competes with Nameshift in the brokered domain purchase space.
• Squadhelp: Squadhelp is a domain marketplace with branding-focused naming services and a curated inventory of premium domains. It competes with Nameshift in the secondary domain market targeting SMBs and startup founders.
• Escrow.com: Escrow.com is the leading general-purpose online escrow service that originated from and is most associated with domain name transactions. It directly competes with Nameshift in providing buyer/seller protection for domain transfers via a transaction-fee model.
• Sedo: Sedo is one of the largest global domain marketplaces, offering brokerage, auction, and transfer services. It competes with Nameshift in the secondary domain transaction space, especially for SMB and individual buyers/sellers.
• Afternic (GoDaddy): Afternic is a large domain name marketplace owned by GoDaddy, providing listing, transfer, and sales services. It competes with Nameshift in enabling peer-to-peer and registrar-mediated domain transactions.
• Dan.com (GoDaddy): Dan.com is a domain marketplace owned by GoDaddy that emphasizes a streamlined lease-to-own and buy-now purchase flow with built-in buyer protection. It directly overlaps with Nameshift's core marketplace-plus-transfer value proposition.
• Namecheap Marketplace: Namecheap operates a domain aftermarket/marketplace where users can list and acquire premium domains, with integrated transfer support. It overlaps with Nameshift in offering buyer-side domain acquisition with payment and transfer workflows.

Broad incumbents

• Flippa: Flippa is a broad online business and digital asset marketplace that includes domain names alongside websites, SaaS, and apps. It is comparable as an adjacent digital-asset transaction intermediary rather than a direct domain-only competitor.

Emerging players

• Park.io: Park.io is a domain marketplace and parking service with a curated secondary inventory and transaction support. It overlaps with Nameshift in facilitating buyer-to-seller domain transfers in a self-serve online flow.
• BrandBucket: BrandBucket is a curated marketplace for brandable domain names, focused on premium, named-after-the-brand inventory. It overlaps with Nameshift at the higher end of the secondary domain market for SMBs and startups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SollisHealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sollis