It's Over Easy

What It's Over Easy does

It's Over Easy is identified in firmographics as a private company based in Santa Monica, United States, but all substantive operational data in the source material describes Divorce.com, an online divorce services platform. Note: the extraction request specifies "It's Over Easy" as the target company, yet no reference to that name appears in the source data; all descriptions below are grounded in the Divorce.com data that was supplied. Divorce.com operates a self-service, product-led online platform that helps individuals and couples complete uncontested divorce paperwork without hiring attorneys. Customers begin the process directly through the website, answer a dynamic questionnaire that catalogs assets, debts, income, children, and expenses, and receive personalized, court-ready divorce documentation. The platform spans all 50 US states and 5 Canadian provinces, with state-specific form customization built into the technology layer.

The core technology is an online document-generation engine that produces jurisdictionally compliant divorce paperwork, paired with case-manager support and optional certified mediation services. The product portfolio is tiered across three core service levels: Paperwork Only (DIY filing), We File For You (preparation plus court filing support), and Signature Package/Fully Guided Divorce (comprehensive service with mediation for complex contested scenarios). Add-on offerings include mediation and prenuptial agreements, and the company has extended into a co-parenting mobile app in partnership with CoParent.

The business model is product-led growth with a self-serve direct-to-consumer distribution channel and tiered transactional pricing. Go-to-market is content-driven SEO, with state-specific landing pages and an extensive educational resource library capturing high-intent organic search traffic. The company does not disclose pricing publicly but positions its offerings as delivering 80-90% cost savings versus traditional attorney-based divorce, which averages $10-15k. Brand credibility is anchored by founder Laura Wasser, a celebrity divorce attorney, and the company has a partnership with LegalZoom. Revenue figures, funding history, and headcount trends are not disclosed in the available source material.

Name

It's Over Easy

Legal name

Divorce.com, LLC

Website

https://itsovereasy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

It's Over Easy's supplied source data exclusively describes Divorce.com, a product-led online platform that helps individuals and couples complete uncontested divorce paperwork across all 50 US states and 5 Canadian provinces without hiring attorneys.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Divorce Services: Tiered service packages for divorce paperwork preparation and filing support. Customers pay for different levels of service including basic paperwork-only options and comprehensive fully-guided divorce with mediation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

It's Over Easy is an online divorce services platform that enables individuals and couples to complete uncontested divorces without hiring attorneys. Customers answer a smart questionnaire about their situation and assets, and the platform generates personalized, court-compliant divorce paperwork tailored to their state's requirements. The service is offered in tiered packages ranging from basic self-filing paperwork to fully guided divorce with dedicated case managers, certified mediators, court filing support, spouse service, and signature collection.

Product overview

Divorce.com operates as a unified online divorce platform offering three core service tiers: Paperwork Only (basic DIY divorce document access), We File For You (document preparation plus court filing support), and Signature Package/Fully Guided Divorce (comprehensive guided divorce with dedicated case managers and certified mediators). The platform serves all 50 U.S. states plus 5 Canadian provinces, providing court-compliant forms and processes. Add-on services include mediation, prenuptial agreements, and divorce tools. A co-parenting mobile app is offered in partnership with CoParent App.

Differentiator

Problem solved

Functional benefit

Brands

• CoParent: Co-parenting app that helps parents put their kids in the center not in the middle. Available on iOS and Android app stores.

Products and services

• Paperwork Only

Quantifiable outcome

• 80-90% cost savings compared to traditional attorney-based divorce
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rocket Lawyer: Rocket Lawyer is a broad online legal services incumbent offering document preparation, attorney access, and legal advice across many practice areas including family law. It is a direct competitor in the online divorce space but differentiates through a subscription-based model and broader legal coverage.
• Avvo: Avvo operates an online legal directory and Q&A platform with a family law practice area that includes attorney referrals and document services. It overlaps as a customer acquisition channel for divorce-seeking consumers and competes for the same intent-driven search traffic.

Direct peers

• Hello Divorce: Hello Divorce is a direct online divorce competitor offering a similar self-serve, tiered service model with flat-fee pricing and state-specific form coverage. It targets the same uncontested divorce customer and competes on speed, price, and attorney-mediated support.
• Nolo: Nolo is a long-standing legal information and DIY forms publisher that offers divorce form products and legal guides. It competes in the same self-serve divorce paperwork category and shares a similar SEO-driven customer acquisition strategy.
• TotalDivorce: TotalDivorce (and related online divorce brands) offer state-specific online divorce paperwork preparation services with flat-fee pricing. It is a direct competitor in the same uncontested divorce paperwork category.
• Wevorce: Wevorce (formerly WeDivorce) is a direct online divorce and mediation platform focused on collaborative, amicable divorces. It overlaps in target customer (uncontested couples), service offering (mediation + paperwork), and business model (flat-fee, online-first).
• LegalZoom: LegalZoom is the most established online legal services platform and is explicitly identified as a partner of this company. It offers online divorce filing alongside a much broader legal product portfolio, serving as both a direct competitor for divorce customers and a distribution partner.
• 1-800-DIVORCE: 1-800-DIVORCE is a long-established online divorce document preparation service covering multiple states. It is a direct competitor in the same DIY divorce paperwork category with similar state-by-state form offerings.

Others

• Mediate.com: Mediate.com is a leading online directory and resource for mediation services, including divorce and family mediation. It is adjacent rather than directly competitive, but its mediation focus intersects with this company's certified mediation offering and could be a partner, channel, or alternative customer pathway.

Emerging players

• FairSplit: FairSplit is an emerging online tool focused specifically on the financial asset-splitting component of divorce. While narrower in scope than a full divorce platform, it targets the same customer segment and could either become a complementary tool or a point-of-entry competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/itsovereasy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It's Over Easy