New Era Partners

What New Era Partners does

New Era Partners, LLC is a U.S.-based, technology-agnostic boutique consulting firm that advises food industry clients on compliance with the FDA's Food Traceability Rule (FSMA 204). Founded in 2023 by Andy Kennedy — a former FDA staffer who co-wrote FSMA 204 while at the FDA's Office of Food Policy and Response — the firm sells personalized advisory services to grocery retailers, foodservice operators, distributors, processors, and packers/shippers. The firm operates as a wholly owned subsidiary of iFoodDS, a privately held food traceability technology company, and is positioned to deliver objective, vendor-neutral guidance that complements (rather than competes with) its parent's technology offerings.

The firm's core offerings are professional services engagements organized into five service lines: Executive Briefings, Traceability Workshops, a proprietary remote readiness assessment called the "Supply Chain Traceability X-Ray" (which extracts client data sets to surface Key Data Element and Critical Tracking Event gaps), an On-Call Retainer for ongoing guidance, and post-implementation Compliance Audits. It also publishes free downloadable tools — a Traceback Exercise Template (Excel), a Compliance Electronic Sortable Spreadsheet example, an RFI/RFP template for vendor evaluation, eBooks, and infographics — to drive lead generation. An online, self-guided Traceability Manager Course is announced for 2026, representing the firm's first scalable, productized offering beyond bespoke advisory.

New Era Partners monetizes primarily through custom-quoted, project-based professional services, supplemented by a recurring On-Call Retainer and (forthcoming) subscription-style course revenue. Its go-to-market blends enterprise field sales (driven by Andy Kennedy's FDA authorship reputation), thought-leadership content marketing, and a structural channel-partner relationship with parent iFoodDS. Pricing is not publicly disclosed, and the firm operates exclusively in the United States from a Seattle, WA headquarters, with a team of approximately six named consultants.

Name

New Era Partners

Legal name

New Era Partners, LLC

Website

https://newerapartners.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

New Era Partners is a Seattle-based, technology-agnostic consulting firm advising grocery retailers, foodservice operators, distributors, processors, and packers/shippers on compliance with the FDA's FSMA 204 Food Traceability Rule, founded in 2023 by former FDA FSMA 204 co-author Andy Kennedy.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Executive Briefing engagements: Onsite or remote executive briefings educating leadership teams (operations, food safety, IT, legal, regulatory, compliance) on the impact of FSMA 204. Briefing materials tailored to each stakeholder group. One-time professional services engagement.
2. Traceability Workshop engagements: Interactive, hands-on workshops conducted at client or supplier warehouse or production facilities to educate traceability stakeholders on FSMA 204 implementation options. One-time professional services engagement.
3. Supply Chain Traceability X-Ray: Proprietary readiness evaluation delivered as a remote engagement. Generates a visual scorecard and roadmap for addressing compliance gaps. One-time professional services engagement.
4. On-Call Retainer: Recurring retainer-based engagement providing personalized FSMA 204 guidance, including education, technology solution advisory, vendor evaluation, pilot plan review, traceability compliance plan creation, supplier/customer data sharing methods, and internal/external communications support. Recurring subscription-style professional services revenue.
5. Compliance Audit: Post-implementation audit tools and services to verify ongoing FSMA 204 compliance. Performed quarterly, semi-annually, or annually depending on organization and commodity risk. Recurring professional services revenue.
6. Traceability Manager Course (upcoming): Online, self-guided study course scheduled to launch in 2026 that will empower professionals with traceability expertise for regulatory and customer expectations. Not yet launched as of source date.

Pricing tiers

Go-to-market motion3 records

Core offering

New Era Partners is a technology-agnostic food traceability consulting firm that helps food companies prepare for and comply with the FDA's Food Traceability Rule (FSMA 204). It sells personalized consulting engagements—including Executive Briefings, Traceability Workshops, a proprietary Supply Chain Traceability X-Ray readiness evaluation, recurring On-Call Retainer advisory, and post-implementation Compliance Audits—to grocery retailers, foodservice operators, distributors, processors, and packer/shippers across the United States. The firm is a wholly-owned subsidiary of iFoodDS and operates without selling its own software.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Briefing Onsite or remote briefing of an organization's executive team on the FDA's FSMA 204 Final Food Traceability Rule. Consultants meet with stakeholders to understand operations and existing traceability systems, then deliver tailored briefing materials to operations, food safety, IT, legal, regulatory, and compliance leadership. Sold as a one-time professional services engagement to enterprise food companies.
• Traceability Workshop Interactive, hands-on workshop conducted at a client's or supplier's warehouse or production facility to educate traceability stakeholders on FSMA 204 implementation options. Sold as a one-time professional services engagement to enterprise food companies and their suppliers.
• Supply Chain Traceability X-Ray Proprietary remote readiness evaluation that extracts a client's existing supply chain datasets to identify Key Data Element (KDE) and Critical Tracking Event (CTE) collection and recording gaps. For complex organizations, includes inventory evaluation and sample testing of receiving, shipping, initial packing, and transformation data. Delivered as a visual scorecard plus a roadmap for addressing gaps. Sold as a one-time professional services engagement.
• On-Call Retainer Recurring retainer-based engagement providing personalized FSMA 204 guidance, including education, technology solution advisory, vendor evaluation, pilot plan review, traceability compliance plan creation, supplier/customer data sharing methods, and internal/external communications support. Sold as a subscription-style professional services engagement.
• Compliance Audit Post-implementation audit tools and services to verify ongoing FSMA 204 compliance. Performed quarterly, semi-annually, or annually depending on organization and commodity risk. Sold as recurring professional services.
• Traceability Manager Course Online, self-guided study course announced for 2026 launch that will empower professionals with traceability expertise for regulatory and customer expectations. Status as of source date is announced but not yet released.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GS1 US: Standards organization governing barcode, EPCIS and CBV data-sharing standards that underpin FSMA 204 KDE/CTE capture. Comparable because it publishes foundational FSMA 204 educational content, certifies traceability technology, and shapes the buyer RFP process that New Era Partners helps clients write.
• Deloitte (Food Safety & Regulatory practice): Global consulting firm with food safety, regulatory and supply chain advisory practices. Comparable as a large incumbent alternative for FSMA 204 advisory engagements, particularly for the largest food manufacturers and retailers.
• TraceLink: Enterprise serialization, traceability and supply-chain digitalization platform with a growing food vertical. Comparable as an alternative technology path for FSMA 204 compliance and a frequent competitor on enterprise RFI/RFP processes.
• Repositrak: Public-traded provider of food safety, traceability and supplier compliance software. Comparable as another technology option that food industry clients evaluate when selecting an FSMA 204 solution set.
• NSF International: Global food safety auditing, certification and consulting organization. Comparable as an incumbent provider of food safety audits and regulatory advisory services that enterprise food companies use for related compliance work.
• FoodLogiQ (FSQA by Workday): Food safety, supplier management and traceability software platform used by major grocers and foodservice operators. Comparable as a technology-led approach to the same FSMA 204 compliance problem New Era Partners advises on, often chosen as a vendor through the firm's RFI/RFP process.

Emerging players

• Kezzler: Serialization and traceability platform extending into food and beverage supply chains. Comparable as an alternative technology option considered by enterprise clients during FSMA 204 vendor evaluation.
• Linkfresh: ERP and traceability software focused on fresh food producers, packers and distributors. Comparable as a traceability technology vendor specifically serving the fresh produce and food service segments New Era Partners targets.

Direct peers

• iFoodDS: Parent company of New Era Partners and a provider of traceability technology for the food supply chain. Most directly comparable as the software-enabled counterpart to New Era Partners' advisory practice, and the channel through which the firm is introduced to enterprise clients.
• FoodChain ID: Provides food safety, supply chain compliance and regulatory consulting alongside certification and testing services. Comparable as a competing boutique-to-mid-market advisory and compliance services firm addressing the same FSMA-related buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewEraPartners
• LinkedInlinkedin.com/company/new-era-partners-traceability-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Era Partners