VB
VB is a Dutch horticultural engineering contractor, founded in 1966 and now wholly owned by Atrium Agri, that designs and delivers turnkey high-tech greenhouses, integrated climate systems, and geothermal heating infrastructure for large-scale commercial growers across Europe, North America, and Latin America.
- Company typePrivate
- Founded1966
- HeadquartersNaaldwijk, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What VB does
VB is a Dutch horticultural engineering contractor founded in 1966 in De Lier (now headquartered in Naaldwijk, Westland) that designs, engineers, and delivers high-tech greenhouse projects worldwide. The company operates through three integrated divisions: Horti (complete turnkey greenhouse construction with structural, climate, irrigation, LED, screening, and water/electrical installations), Climate (heating, cooling, CO2 dosing, pipe rail systems, ActiveAir air-stream mixing, and semi-closed greenhouse concepts), and Energy (above-ground geothermal installations, heat exchanger stations, distribution pipelines, and district heating networks). VB holds the dominant position in Dutch geothermal above-ground infrastructure, responsible for 80% of all existing geothermal resources in the Netherlands, and has executed landmark projects including Trias Westland (connecting 54+ horticultural companies) and Aardwarmte Maasdijk (targeting 80+ growers / ~500 ha).
VB's commercial model is enterprise project-based: every engagement is custom-engineered and quote-priced through direct field sales, with no public price list or reseller channel. Senior sales engineers and operational directors (Nanne Bentvelzen, Michel Winkel, Edwin Rijpsma, Marco de Bruijne, plus Edgar Lopez for Mexico/LatAm) manage multi-year, high-value contracts from concept through commissioning, with select customers returning for repeated engagements (Agro Care since 2013; Looye Kwekers fourth contract). Pricing is opaque and contract-specific; revenue figures are not publicly disclosed.
The company is privately held and wholly owned by the Atrium Agri consortium (since December 2021, alongside Havecon, PB tec, Bom Group, CambridgeHOK, JB Hydroponics and others). VB serves primarily large-scale commercial greenhouse growers in the Netherlands, USA, Mexico, Germany, France, Belgium, Spain, China, Japan, Guatemala, and the UK, with secondary forays into professional sports field heating (FC Barcelona, Ajax, PSV, Feyenoord) and industrial/urban heating networks. The company employs 51–100 people and reported CO2 Performance Ladder Level 3 certification in 2025 with binding Scope 1 (10%) and Scope 2 (20%) reduction targets by 2030.
VB firmographics
Firmographics- Name
- VB
- Legal name
- VB
- Website
- https://vb.nl
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VB is a Dutch horticultural engineering contractor, founded in 1966 and now wholly owned by Atrium Agri, that designs and delivers turnkey high-tech greenhouses, integrated climate systems, and geothermal heating infrastructure for large-scale commercial growers across Europe, North America, and Latin America.
- Ownership category
- akta.pro rank
VB industry classification
Industry- Product category
- Horticultural Engineering and Greenhouse Construction
- NAICS
- Steam and Air-Conditioning Supply (221330), Support Activities for Crop Production (11511)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)
- akta.pro secondary industries
- Onsite Low-Carbon Heat & CHP (Electrified CHP, Fuel Cells, Renewable CHP) (EUABAJAI), District Energy & CHP-Based Microgrids (Thermal Networks + Power) (EUACALAL)
Keywords
Where VB is headquartered
LocationHeadquarters
- HQ city
- Naaldwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
VB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Turnkey Greenhouse Construction Projects: VB delivers complete turnkey greenhouse projects worldwide, providing all necessary installations (structural, climate, energy). Revenue is earned as one-time project-based payments for design, engineering, production, logistics, construction, and commissioning of complete greenhouse facilities.
- Climate Systems (Heating, Cooling, CO2): Standalone climate control system projects including heating systems, cooling systems, CO2 dosing installations, pipe rail systems, and cultivation piping. Can be delivered as part of complete Horti projects or independently.
- Geothermal/Energy Installations: Design and realization of above-ground geothermal installations and underground heat distribution networks. Includes heat exchanger stations, distribution pipelines, and connection to geothermal wells for sustainable greenhouse heating.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for turnkey greenhouse solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
VB product offering
Product offeringCore offering
VB delivers complete turnkey horticultural solutions through three integrated divisions: Horti (complete greenhouse construction projects), Climate (heating, cooling, and CO2 dosing systems), and Energy (geothermal connections, above-ground installations, and heat distribution networks). The company serves as both general contractor for full greenhouse builds and specialist subcontractor for climate and energy systems, with the ability to deliver each division independently or as an integrated project.
Product overview
VB supplies complete turnkey horticultural solutions rooted in sustainability, knowledge and quality. The company operates through three main divisions—HORTI, CLIMATE, and ENERGY—that work together to provide complete, custom-made solutions for customers worldwide. The Horti division handles complete turnkey greenhouse construction projects with all necessary installations. The Climate division provides heating systems, climate control, CO2 installations, ActiveAir climate systems, and semi-closed greenhouse concepts. The Energy division focuses on geothermal connections and installations, energy networks, and district heating systems. Additional product modules include internal logistics, LED lighting, screen installations, water/electrical systems, and the APG (Advanced Poly Greenhouse) innovation. VB's approach combines these divisions to deliver integrated solutions from initial consultation through project completion and after-sales support.
Differentiator
Problem solved
Functional benefit
Products and services
- Horti (Turnkey Greenhouse Construction) Complete turnkey greenhouse construction projects covering design, engineering, structural greenhouse building, internal logistics systems, LED/artificial lighting, screen installations, water and electrical installations, and project management from initial advice to delivery. Built for commercial greenhouse operators to create optimum growing conditions for productive crops immediately upon delivery.
- Climate (Heating, Cooling, and CO2 Systems) Heating systems, cooling systems, CO2 dosing installations, pipe rail systems, cultivation piping systems, ActiveAir climate mixing systems, and semi-closed greenhouse concepts for climate control in high-tech greenhouses. Can be delivered as part of a complete Horti project or as a standalone climate system installation for existing greenhouses.
- Energy (Geothermal and Heat Network Installations) Design and construction of above-ground geothermal installations, underground heat distribution networks, heat exchanger stations, distribution pipelines, district heating systems, and connection to geothermal wells. Includes geothermal projects such as Trias Westland (connecting 54 horticultural companies) and Aardwarmte Maasdijk (connecting ~80 growers across ~500 ha of greenhouses).
- APG (Advanced Poly Greenhouse) High-quality plastic greenhouse developed in partnership with Boal Poly Systems, featuring aluminum gutters and reusable aluminum profiles for plastic sheeting. Construction is approximately 30% faster than standard plastic greenhouses, designed for modern commercial horticulture operations seeking faster-build high-quality poly solutions.
- Field Heating Systems for Sports Pitches Field heating systems installed under natural grass pitches to enable year-round playability and consistent playing conditions for top-tier football clubs. Installed at major stadiums across Europe.
Quantifiable outcome
- 80% of all existing geothermal resources in the Netherlands installed by VB
- +4 more outcomes
Companies that use VB
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
VB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atrium AgricoreAtrium Agri is a strategic consortium of companies in the international greenhouse horticulture sector. VB became 100% owned by Atrium Agri in late 2021/early 2022. The consortium includes VB, Havecon, PB tec, Bom Group, VEK Adviesgroep, CambridgeHOK, JB Hydroponics, Kascoplex, VH Systems, June-tc, SCRE3NS, and Agrona. Member companies share knowledge, purchasing power, and R&D while maintaining their own identities. The goal is to serve as a unified platform for large and complex international projects.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
VB competitors and assessment
Company assessmentDirect peers
- Bom Group: Bom Group is a Dutch greenhouse construction and technology company and fellow Atrium Agri member. It directly competes with VB on turnkey high-tech greenhouse projects and shares the Atrium Agri platform's go-to-market for international clients.
- CambridgeHOK: CambridgeHOK is a UK-based designer, manufacturer and installer of commercial glasshouses and a fellow Atrium Agri member. It competes directly with VB in turnkey high-tech greenhouse construction, particularly for UK and European horticultural customers.
- Dalsem: Dalsem is a Dutch developer and builder of complete high-tech greenhouse projects globally. It directly competes with VB's Horti division on turnkey projects for horticulture and floriculture growers in Europe, North America, and Asia.
- Havecon: Havecon is a Dutch turnkey greenhouse constructor and fellow Atrium Agri member company. It competes directly with VB on large-scale high-tech greenhouse projects in the Netherlands, North America, and elsewhere, and the two are commonly listed as alternative bidders on enterprise greenhouse deals.
- Kubo Greenhouse Projects: Kubo is a Dutch high-tech greenhouse constructor with a comparable turnkey focus on glass-covered greenhouse projects worldwide. It overlaps with VB's Horti division on new-build greenhouse projects across Europe, North America, and Asia.
- Certhon: Certhon is a Dutch turnkey greenhouse builder offering complete greenhouse construction, climate, water, and energy systems globally. It is among the most direct competitors to VB's Horti + Climate + Energy three-division model, with comparable international project references.
- Van der Hoeven Horticultural Projects: Van der Hoeven is a Dutch turnkey high-tech greenhouse builder serving international growers with complete greenhouse, climate, and irrigation packages. It is one of VB's main Dutch competitors for large international turnkey contracts.
- PB tec: PB tec is a Dutch supplier of electrical and climate installations for horticulture and a fellow Atrium Agri member. It overlaps with VB's Climate division on heating, cooling, CO2, and electrical installations for greenhouse projects.
Broad incumbents
- Priva: Priva is a leading Dutch provider of climate computers, process automation, and control software for horticulture. While broader in scope (including building automation), it is a major incumbent in the climate and controls layer that complements or substitutes parts of VB's Climate division offering.
- Royal Brinkman: Royal Brinkman is a major international supplier of products and services for greenhouse horticulture (covering supplies, equipment, and technical services). It operates a wider portfolio than VB but is a relevant incumbent because growers often consider Royal Brinkman alongside VB for climate, irrigation, and screening equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VB social profiles
Digital presenceVB compliance and trust
Trust signalCompliance1 record
VB financial estimates
Financial estimateRevenue estimate
Valuation estimate
VB leadership team
Management profileNumber of profiles
Profiles12 records
VB subsidiaries and ownership
Company hierarchySubsidiaries1 record
VB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VB
What does VB do?
VB delivers complete turnkey horticultural solutions through three integrated divisions: Horti (complete greenhouse construction projects), Climate (heating, cooling, and CO2 dosing systems), and Energy (geothermal connections, above-ground installations, and heat distribution networks). The company serves as both general contractor for full greenhouse builds and specialist subcontractor for climate and energy systems, with the ability to deliver each division independently or as an integrated project.
Is VB a public or private company?
VB is a private company. It is classified as corporate owned and is currently operating.
When was VB founded?
VB was founded in 1966. It employs 51 to 100 people.
Where is VB based?
VB is headquartered in Naaldwijk, Netherlands, in the Europe region.
How does VB make money?
Three revenue lines are on record. Turnkey Greenhouse Construction Projects are the primary driver. The others are climate Systems (Heating, Cooling, CO2) and geothermal/Energy Installations.
Who are VB's main competitors?
Direct peers on record are Bom Group, CambridgeHOK, Dalsem, Havecon, Kubo Greenhouse Projects, Certhon, Van der Hoeven Horticultural Projects and PB tec. Broad incumbents are Priva and Royal Brinkman.
Does VB have an API?
No public API is recorded for VB.
What industry is VB in?
VB's product category is Horticultural Engineering and Greenhouse Construction. Its primary akta.pro industry code is AFAAAHAA, Greenhouse Structures & Construction (Frames, Glazing, Benches), with a secondary code of EUABAJAI, Onsite Low-Carbon Heat & CHP (Electrified CHP, Fuel Cells, Renewable CHP). Its NAICS code is 221330 and its SIC code is 3433.