Xperigo

What Xperigo does

Xperigo is a Canadian B2B managed services provider specializing in white-label roadside assistance and customer support for automotive manufacturers, mobility brands, and rental car operators across North America. Founded in 1992 and headquartered in Markham, Ontario, with an operations center in Moncton, New Brunswick, the company delivers services through a network of 7,697 service vehicles (including 4,391 tow trucks and 1,270 light service units) spanning every Canadian province and the continental U.S. Named customers include Cadillac, General Motors brands (Buick, Chevrolet, Genesis), Mercedes-Benz, KIA, Mitsubishi, Subaru, and the major North American rental car operators (Enterprise, Hertz, National, Alamo, Thrifty, Dollar), plus non-automotive clients such as BC Hydro and Bell Canada.

The core technology asset is the proprietary Xperigo Management System (XMS), a dispatch and workflow platform that integrates with client systems, supports customized brand-aligned workflows, includes built-in redundancy, and powers real-time customer updates through a secure client analytics portal. Xperigo also holds an exclusive partnership with the Canadian Automobile Association (CAA) to distribute the nationwide Safety Cloud, delivering over 3 million safety alerts annually, and operates 24/7/365 Customer Solution Centres where 45% of agents are bilingual in French and English. Reported operational metrics include a 47-minute average response time, 93% on-time arrival rate, 95% customer satisfaction, 96% client satisfaction, 0.3% complaint ratio, and a 0.1% vehicle damage ratio.

Revenue is generated through long-term B2B contracts with automotive OEMs, rental car companies, and select non-automotive enterprises (utilities, telecom) under a quote-based enterprise pricing model. Distribution is exclusively direct enterprise sales with dedicated account managers and certified project management for onboarding; services are white-labeled so end customers interact solely with the client brand. The company is privately held, has received no disclosed external funding, and operates as a cash-flow positive business with 30+ years of continuous operations.

Name

Xperigo

Legal name

Xperigo

Website

https://clubautoltd.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Xperigo is a Canadian B2B managed services provider delivering white-label roadside assistance, dispatch, and customer support to automotive OEMs, rental car operators, and select utilities/telecom clients across North America via a proprietary XMS platform and a 7,697-vehicle service network.

Ownership category

akta.pro rank

Product category

Automotive Roadside Assistance Services

NAICS

Motor Vehicle Towing (488410), Telephone Call Centers (56142)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

akta.pro secondary industries

Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL), Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL), Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Roadside assistance
• Automotive B2B services
• Vehicle emergency response
• Towing dispatch services
• Mobility fleet services

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Roadside Assistance Managed Services: B2B managed services providing roadside assistance programs to automotive brands and mobility companies. Services include towing, battery boosts, lockouts, tire changes, fuel delivery, and winching. Revenue generated through long-term contractual relationships with automotive manufacturers, rental car companies, and OEM programs.
2. Customer Support Outsourcing: Tier 1 and Tier 2 customer support services including travel planning and trip interruption benefits provided as additional value-added services to automotive brand partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Xperigo delivers white-label, brand-aligned emergency roadside assistance and customer care programs to automotive manufacturers, rental car companies, and mobility brands. Services span towing, battery boosts, lockouts, tire changes, fuel delivery, and winching, supported by 24/7 bilingual Customer Solution Centres and orchestrated by the proprietary Xperigo Management System (XMS) platform. Offerings are sold through multi-year enterprise contracts and delivered coast-to-coast across Canada and the continental U.S. via a network of 7,697 service vehicles.

Product overview

Xperigo is a roadside assistance solutions provider for automotive brands offering a unified platform-and-services architecture. The core offering centers on the Xperigo Management System (XMS), a proprietary technology platform that orchestrates all service delivery. This platform integrates with emergency roadside assistance services (towing, battery boosts, lockouts, tire changes, fuel delivery, winching) delivered through a 7,697-vehicle network across the U.S. and Canada. Additional service modules include 24/7 Customer Solution Centres with bilingual/multilingual support, white-label solutions for brand-aligned customer experiences, CAA Safety Cloud safety alerts, customer care outsourcing (Tier 1/2 support, travel planning, trip interruption), and a real-time business intelligence portal for client analytics. The portfolio is designed to be fully customizable and white-labeled, serving automotive manufacturers and mobility brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Roadside Assistance Programs White-label emergency roadside service program covering towing, battery boosts, lockouts, tire changes, fuel delivery, and winching for automotive manufacturer and mobility brand customers. Delivered through a 7,697-vehicle network spanning every Canadian province and the continental U.S., with a 47-minute average response time, 93% on-time arrival rate, 0.1% vehicle damage ratio, and 24/7/365 bilingual support from Customer Solution Centres.
• Customer Care Outsourcing Services Outsourced Tier 1 and Tier 2 customer support, travel planning, and trip interruption benefits delivered through Xperigo's 900+ agent bilingual/multilingual contact center. Marketed to automotive OEM partners and adjacent enterprise accounts (e.g., BC Hydro, Bell Canada) as a value-add to roadside programs.
• Xperigo Management System (XMS) Platform Proprietary technology platform that orchestrates dispatch, workflows, service-provider network management, and client-system integration for Xperigo's roadside and customer care programs. Features built-in redundancy, digital dispatch across the network, real-time customer updates from request through resolution, and seamless client integration; powers the white-label experience end customers see under the OEM's brand.
• CAA Safety Cloud Safety Alerts Service Exclusive nationwide safety alert service delivering over 3 million early-warning roadside hazard alerts per year through CAA's Safety Cloud, provided to drivers in Xperigo-serviced programs as a value-added safety capability.

Quantifiable outcome

• 95% customer satisfaction rate
• +6 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• CAA (Canadian Automobile Association)coreStrategic or Co-development PartnerXperigo is in partnership with CAA, leveraging 100+ years of roadside expertise. The company exclusively delivers nationwide safety alerts through CAA's Safety Cloud, sending over 3 million alerts annually. This partnership provides Xperigo with industry credibility and unique safety technology capabilities.
• General MotorscoreStrategic or Co-development PartnerGeneral Motors has named Xperigo Partner of the Year, recognizing excellence in delivering roadside assistance services for GM brands including Cadillac, Buick, Chevrolet, and Genesis. Xperigo provides white-label roadside services integrated with GM's customer experience standards.
• ShellmajorStrategic or Co-development PartnerShell has recognized Xperigo as Partner of the Year, demonstrating excellence in service delivery and partnership collaboration. Nature of partnership appears to involve customer care and roadside-related services.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agero: Agero is a leading provider of white-label roadside assistance and connected vehicle services for automotive OEMs, insurers, and fleets in North America. It is the most direct competitor to Xperigo, serving a similar enterprise client base with a comparable platform-plus-service-network model.
• Honk: Honk is a digital roadside assistance platform connecting stranded drivers with nearby service providers via a mobile app. It targets insurance carriers, OEMs, and fleets, competing with Xperigo's XMS-based dispatch at the technology-led end of the market.
• Urgent.ly: Urgent.ly is a digital roadside assistance platform serving insurers, OEMs, and fleets with on-demand dispatch technology. It competes with Xperigo for the same enterprise roadside and connected-mobility RFPs, with a more app-centric delivery model.
• Coach-Net by Coachman: Coach-Net provides roadside assistance and concierge services to motor clubs, OEMs, and specialty vehicle manufacturers. It is comparable to Xperigo in its B2B white-label roadside model and multi-year enterprise contracts.
• Auto Knight Motor Club: Auto Knight Motor Club delivers white-label roadside assistance, warranty, and vehicle protection programs to OEMs, dealers, and financial institutions. It is comparable to Xperigo in its B2B roadside model and OEM-focused GTM.
• Good Sam Roadside Assistance: Good Sam delivers roadside and emergency services to RV, automotive, and OEM customers through a national service network. Its white-label roadside model and OEM partnerships make it a direct peer of Xperigo.
• Allstate Roadside Services: Allstate Roadside Services provides white-label roadside assistance programs to automotive manufacturers, insurers, and other enterprises. It is a major direct competitor of Xperigo in the OEM and insurance roadside outsourcing market.

Broad incumbents

• American Automobile Association (AAA): AAA is the largest U.S. motor club and offers roadside assistance plus a broad portfolio of insurance, travel, and financial services. While much larger and consumer-direct, AAA competes with Xperigo in OEM roadside programs as a broad incumbent.
• Canadian Automobile Association (CAA): CAA is a federation of Canadian motor clubs providing roadside assistance, insurance, and travel services. As Xperigo's exclusive Safety Cloud partner and a 100+ year roadside incumbent, CAA is both a strategic ally and a potential broad incumbent competitor.

Others

• Ford Roadside Assistance / Motorcraft: Ford's own roadside and warranty services represent an in-sourced version of the enterprise roadside model that Xperigo serves. It is relevant as a strategic example of OEMs that may choose to bring roadside in-house rather than outsource to Xperigo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xperigo
• Xx.com/xperigo247
• Facebookfacebook.com/Xperigo247

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xperigo