Club Cienciano

What Club Cienciano does

Club Cienciano is a Peruvian professional football club founded on July 8, 1901, headquartered at the Estadio Inca Garcilaso de la Vega in Cusco, Peru. The club competes in Liga1, Peru's top-tier domestic league, and qualified for the 2025 Copa Sudamericana group stage, returning to international CONMEBOL competition after a 16-year absence. It holds the unique distinction of being the first and only Peruvian team to have won official FIFA/CONMEBOL international titles — the Copa Sudamericana in 2003 and the Recopa Sudamericana in 2004 — alongside three domestic titles (Clausura 2001, Apertura 2005, Clausura 2006), the Liga2 championship in 2019, and 28 regional titles. As of the 2026 Apertura table, Cienciano ranks 3rd with 16 points, four wins, four draws, and zero losses across eight matches.

The club operates a diversified revenue model with seven identifiable streams: matchday ticket sales at the Cusco stadium (sold via Joinnus and physical outlets, with tribune-tiered lottery-coupon allocation for a 4x4 Sorteo vehicle draw); sponsorship inventory spanning naming rights, technical kit (Umbro, US$120,000 + IGV minimum per season for the 2027-2028 tender), upper-back placement (Movistar), sleeve branding (Dacer), and category partnerships (Caja Cusco, Sporade, Smart Fit, Clinica San Juan de Dios); the Red Card loyalty/membership program; official merchandise through Tienda del Papá in Cusco, Coliseum Cusco at Real Plaza, Jockey Plaza in Lima, and umbro.com.pe; domestic and international broadcasting rights; player transfer fees from its youth pipeline; and ancillary hospitality revenue from the affiliated Hotel Cienciano. The club fields five teams (men's, women's, reserves, youth divisions, and futsal down), operates a high-altitude training facility at the Centro de Alto Rendimiento de Anta, and runs an original-content media brand, Cienciano TV, distributing match previews, player interviews, and a live news program across YouTube, Facebook, Instagram, TikTok, and a WhatsApp Channel.

The commercial go-to-market is sales-led and partnership-driven, with a Lima-based commercial office in Santiago de Surco managing B2B sponsorship pipelines and a Cusco-based retail presence serving fans. Customer segments include Peruvian football fans (primary B2C, including Red Card members), commercial brand partners across telecommunications, apparel, automotive, banking, beverages, fitness, and healthcare (B2B sponsorship buyers), and youth football talent (B2C/athlete pipeline). The club holds registered brand identity assets including its 1938-designed double-C crest and Andean-cultural kit designs (chakana, weperinas patterns). Technical infrastructure is conventional for a football club — no proprietary software platform or AI/ML capability is disclosed or indicated.

Name

Club Cienciano

Legal name

A.D.F.P Club Cienciano

Website

https://cienciano.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Cienciano is a Peruvian professional football club founded in 1901 in Cusco, competing in Liga1 and Copa Sudamericana. It serves fans, commercial sponsors, and youth players through matchday, sponsorship, membership, merchandise, and broadcasting revenue streams.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Sports entertainment services
• Team merchandise sales
• Fan membership program
• Match ticketing services

Headquarters

HQ city

Cusco

HQ country

Peru

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Matchday Revenue: Ticket sales for home matches at Estadio Inca Garcilaso de la Vega, with different pricing tiers across Norte, Oriente, and Occidente tribunes generating varying numbers of lottery coupons for the 4x4 Sorteo promotion.
2. Sponsorship & Advertising: Naming rights, kit sponsorship, and sleeve/back advertising deals with brands such as Umbro (technical kit sponsor), Movistar (upper back sponsor), Dacer (sleeve sponsor), Sitrak (vehicle giveaway sponsor), Caja Cusco, Sporade, and Smart Fit. A technical kit sponsorship tender seeks US$120,000 + IGV per season for main kit position with 9,500 garments.
3. Red Card Membership: Season ticket / loyalty program (Red Card) offering benefits including doubled lottery entries for the 4x4 Sorteo promotion, discounts with partner businesses, and exclusive access.
4. Merchandise & Retail: Sale of official club merchandise including replica kits (produced in partnership with Umbro), apparel, and accessories through the Tienda del Papá physical store, the club website, umbro.com.pe, Coliseum Cusco (Real Plaza), and Jockey Plaza (Lima).
5. Broadcasting Rights: Revenue from domestic and international broadcasting rights for participation in Liga1 and Copa Sudamericana tournaments.
6. Player Transfers: Transfer fees received from the sale of players to other clubs, such as the career management of players developed through Cienciano's youth academy and reserve teams.
7. Hotel Cienciano: Related-party hospitality operations at Hotel Cienciano (stadium-adjacent hotel) which hosts the 4x4 vehicle draw event, sponsors conference, and team pre-season concentration, generating ancillary hospitality and event revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Club Cienciano is a Peruvian professional football club that fields men's, women's, reserve, and youth teams competing in Liga1 and the Copa Sudamericana. It monetizes this through home match ticket sales, the Red Card season membership program, official licensed merchandise (kits, apparel, accessories), commercial sponsorship and kit advertising deals, broadcasting rights, player transfer fees, and ancillary hospitality at Hotel Cienciano.

Product overview

Club Cienciano operates a suite of digital and physical products and services centered on its football club brand. Its core digital product is the official website (cienciano.com), which aggregates news, match information, ticketing, and media content. Supporting this are Cienciano TV (a video platform with original content), the RedCard loyalty program, the Hotel Cienciano (a hospitality property), the Sorteo 4x4 promotional raffle, and an online ticketing system via Joinnus/Yape. The club also issues formal calls for a Technical Sponsor (exclusively supplying all team apparel) for the 2027–2028 seasons. The portfolio functions as a club-branded ecosystem rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Cienciano TV: The club's official media channel featuring match highlights, interviews, training footage, and news programs including 'Cienciano Noticias' broadcast on Facebook and YouTube.
• Red Card
• Hotel Cienciano

Products and services

• Match Tickets (Entradas)

Quantifiable outcome

• 3rd place in Apertura 2026 — 16 points, 4 wins, 4 draws, 0 losses in 8 matches
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered secondary, core and minor.

• Sitrak (Andes Motor Peru)secondaryGTM or Marketing Partner · 21 February 2026Sitrak, represented by Andes Motor Peru S.A.C., is the sponsor of the 4x4 vehicle lottery (Sorteo 4x4 'La Pasión Nos Une') celebrating Cienciano's 125th anniversary. Sitrak provided a Maxus T60 4×4 double-cab manual pickup truck (year 2025, red) as the grand prize. The draw took place on July 4, 2026, at Hotel Cienciano, with winner Luis Alberto Mercado Gallardo receiving the vehicle.
• Movistar (Telefónica)coreGTM or Marketing Partner · 13 February 2026Movistar is an Official Sponsor (Auspiciador Oficial) of Cienciano for the 2026 season. The telecom brand's logo appears on the upper back of Cienciano's match kits across Liga1 and Copa Sudamericana. The partnership includes exclusive customer benefits (e.g., discounts or offers for Movistar subscribers) and aligns with Movistar's decades-long contribution to Peruvian football growth.
• DacersecondaryGTM or Marketing Partner · 26 January 2026Dacer, a leader in audiovisual solutions, is a sleeve sponsor for Cienciano in 2026. The partnership was formalized at a press conference at Hotel Cienciano with club director Indira Arriola and Dacer's general manager Alfredo Pereda. The Dacer logo appears on the sleeves of Cienciano's match kits for Liga1 and Copa Sudamericana.
• UmbrocoreGTM or Marketing Partner · 24 January 2026Umbro is the Technical Kit Sponsor (Patrocinador Técnico Oficial) for Club Cienciano, producing all match, training, and travel kits for the professional men's team, women's team, youth divisions, coaching staff, and administrative personnel. The 2026 collection incorporates Andean cultural elements (weperinas weave patterns, Chakana on the collar) into high-quality technical fabrics. Kits are available at Tienda del Papá, Coliseum Cusco (Real Plaza), Jockey Plaza (Lima), and umbro.com.pe. A current tender seeks a replacement/replacement sponsor for the 2027-2028 seasons at a minimum reference value of US$120,000 + IGV per season.
• Caja Cusco (CMAC Cusco)minorGTM or Marketing PartnerCaja Cusco (CMAC Cusco) is listed among Club Cienciano's official sponsors on the club's website, indicating a commercial partnership with the regional credit union.
• Sporade (AJ Exports)minorGTM or Marketing PartnerSporade, a hydration beverage brand under the AJ Exports group, is listed as an official sponsor of Club Cienciano, appearing in the sponsor roster on the official website.
• Smart Fit PeruminorGTM or Marketing PartnerSmart Fit Peru, a major fitness and gym chain, is listed as an official sponsor of Club Cienciano, appearing in the sponsor roster on the official website.
• Clinica San Juan de Dios CuscominorGTM or Marketing PartnerClínica Cusco, part of the San Juan de Dios healthcare network, is listed as an official sponsor of Club Cienciano on the club's website.
• Andes Motor Peru S.A.C.secondaryGTM or Marketing PartnerAndes Motor Peru S.A.C. is the official representative of SITRAK in Peru. It signed a private contribution agreement with ADFP Club Cienciano del Cusco to provide the vehicle prize for the 4x4 lottery, including bearing the cost of vehicle registration (escrituración notarial) and providing the license plates. It also attends the prize draw ceremony at Hotel Cienciano.
• JoinnuscoreChannel Partner/ Reseller/ DistributorJoinnus is the official digital ticketing platform for Cienciano home matches. It issues digital tickets (with QR codes) for all matches at Estadio Inca Garcilaso de la Vega, processes payments, and generates exchange codes that fans redeem at Tienda del Papá for lottery coupons. Joinnus is also used to sell Red Card membership packages and special event tickets (e.g., Copa Pack Imperial Sudamericana 2026).
• Yape (Scotiabank Peru)secondaryChannel Partner/ Reseller/ DistributorYape is the accepted digital payment method for Cienciano match tickets purchased through Joinnus and for merchandise transactions at official retail points.
• Red Card Partner Businesses (Soho, Dental Art Center, Greco's, La Fábrica, Beef & Beer Cusco, Pizzeria Marengo, Tierra Santa, Veloz Viajes, Variyoc, Qenqo)minorGTM or Marketing PartnerThe Red Card membership program includes discounts and benefits from a network of Cusco-based partner businesses across dining (Soho, Beef & Beer, Pizzeria Marengo, Variyoc, Qenqo), health (Dental Art Center), fitness (Greco's Fit&), travel (Veloz Viajes), entertainment (Tierra Santa emolientería), and other categories. These partners activate through the Red Card program to drive fan traffic to their establishments.
• Colegio Nacional de Ciencias y Artes de Cusco (Founding Institution)coreStrategic or Co-development PartnerThe club was founded in 1901 at the Colegio Nacional de Ciencias y Artes de Cusco by English missionary William Newell, who introduced football to the school. The double 'C' club crest was designed in 1938 by Santiago Guillén Covarrubias for the same school. This institutional origin defines Cienciano's deep cultural roots in Cusco and its unique identity.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alianza Lima: Alianza Lima is one of Peru's most popular football clubs, competing in Liga1 and CONMEBOL tournaments. Its business model — matchday at Estadio Alejandro Villanueva, kit/stadium sponsorships (notably with Marathon Sports), retail merchandise, and a member-fan loyalty ecosystem — directly mirrors Cienciano's structure, making it a primary benchmark for sponsorship economics and national fan monetization.
• Sporting Cristal: Sporting Cristal is a Lima-based Liga1 professional football club currently leading Cienciano in the 2026 Apertura table (19 pts vs 16 pts). Both clubs compete in Liga1 and Copa Sudamericana, sell kit sponsorships, run membership/season-ticket programs, and monetize through matchday, broadcasting, and merchandise — making them direct business-model peers in the same league and commercial ecosystem.
• Club Deportivo Garcilaso: Club Deportivo Garcilaso is Cienciano's direct local rival, also based in Cusco and competing in Liga1. The two clubs share the same regional catchment, stadium footprint, and sponsor pool, and split the Cusco football market — making Garcilaso the most direct geographic and competitive peer for Cienciano.
• Atlético Grau: Atlético Grau is a Piura-based Liga1 club operating on a similar mid-tier professional football model: regional fanbase, modest kit and stadium sponsorship deals, merchandise, and league-driven broadcasting revenue. Comparable to Cienciano as a non-Lima Liga1 club with similar revenue scale and structural economics.
• Universitario de Deportes: Universitario is Peru's largest football club by fanbase and currently leads the 2026 Apertura. It competes in Liga1 and CONMEBOL competitions, operates a stadium-based matchday business, sells kit and stadium sponsorships, runs a club membership program ( Socio de Universitario), and monetizes via broadcasting and merchandise — making it the closest direct peer to Cienciano in terms of business model and revenue mix.
• Carlos A. Mannucci: Carlos A. Mannucci is a Liga1 club based in Trujillo that operates on a comparable mid-tier professional football model: regional catchment, kit and stadium sponsorships, ticketing, and merchandise. Its scale and revenue mix make it a structurally comparable peer to Cienciano within Liga1.
• FBC Melgar: FBC Melgar is a Liga1 club based in Arequipa, comparable to Cienciano as a regional Andean power rather than a Lima giant. Both clubs monetize matchday, sponsorship, and merchandise from a non-Lima catchment, compete in Liga1 and intermittently in Copa Sudamericana, and rely on a passionate regional fanbase — making Melgar the closest structural peer by market profile.
• Sport Boys Association: Sport Boys is a historic Liga1 club from Callao/Lima with a comparable business model: matchday revenue, regional/national sponsorships, merchandise, and broadcasting monetization. Its mid-tier commercial scale and reliance on a strong regional fan identity make it a structurally comparable peer to Cienciano within the same league.

Regional players

• Club Bolívar: Club Bolívar is the dominant professional football club in Bolivia, competing in the Bolivian Primera División and CONMEBOL tournaments. Comparable to Cienciano as a non-Lima-conurbation South American club with a strong regional identity, CONMEBOL qualification history, and a diversified revenue model across matchday, sponsorship, and broadcasting — though operating in a different national market.
• Club Atlético Lanús: Club Atlético Lanús is a mid-sized Argentine Primera División club with a similar profile to Cienciano: not one of Argentina's 'Big Five', but consistently competitive in CONMEBOL tournaments, with a diversified revenue base across broadcasting, sponsorship, merchandise, and player transfers. Comparable as a mid-tier CONMEBOL competitor with a functioning player-trading engine, though operating in Argentina's much larger football market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CiencianoTV
• Facebookfacebook.com/ciencianoclub
• LinkedInlinkedin.com/company/club-cienciano
• Instagraminstagram.com/clubcienciano
• TikToktiktok.com/@clubcienciano
• Xx.com/Club_Cienciano

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Cienciano