What Brasil Ride does

Brasil Ride, founded in 2010 and headquartered in São Paulo, Brazil, is a privately held event-organization company that operates an annual portfolio of endurance cycling and trail-running competitions in Brazil and surrounding regions. Its core offerings are multi-day mountain bike ultramarathons and stage races (anchored by the 7-day Brasil Ride Ultramaratona, which in 2026 relocates from Bahia to Paraíba), single-day marathons (e.g., Maratona da Paraíba), regional festivals (Festival Brasil Ride in Botucatu/SP), and emerging modalities including E-MTB, Gravel, and Trail Run/Ultra70K formats, with documented events reaching 1,018 to 1,600 athletes from up to seven countries and cumulatively approximately 4,000 visitors per major festival.

The underlying technology stack is a conventional live-events platform: third-party online registration and ticketing via Sprinta, community and tracking integration with Strava's Brasil Ride club, official photography delivery through Fotop, and an owned e-commerce storefront at brasilridestore.com.br for merchandise. The company also operates a non-profit affiliate, Instituto Brasil Ride, for social and community initiatives, and holds a Carbono Zero certification for its 2024 festival achieved through carbon-credit partnerships with Comerc and Vibra Energia. Distribution is direct-to-consumer through brasilride.com.br, with brand exposure amplified by core-tier sponsors Mitsubishi, Red Bull, Orbea, Strava, and Unidas.

Revenue is generated primarily through one-time tiered athlete registration fees (e.g., R$8,400 for the 7-day Ultramaratona, R$449 for the 1-day Maratona da Paraíba), supplemented by premium add-on modules (Brasil Ride Hotel, Bangalô VIP, Hospitality Experience, Espaço Recovery services via Fisionoesporte), sponsor co-marketing arrangements, and ancillary merchandise sales through the Brasil Ride Store. Customer segments span amateur and recreational cyclists across youth through 65+ masters categories, UCI-licensed elite professional athletes (with XCMS international ranking points and prize money), corporate teams in the Trio Corporativo format, and eco-tourism-oriented participants attracted by the brand's sustainability positioning.

Name

Brasil Ride

Legal name

Brasil Ride

Website

https://brasilride.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Brasil Ride is a privately held Brazilian event-organization company (founded 2010, São Paulo) that produces multi-day mountain bike ultramarathons, MTB festivals, marathons, E-MTB, Gravel, and Trail Run races for amateur and UCI-licensed professional athletes across Brazil, monetized via tiered registration fees, premium add-ons, sponsorships, and branded merchandise.

Ownership category

akta.pro rank

Product category

Endurance Sports Events

NAICS

Racetracks (711212), Tour Operators (56152)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Mountain bike events
• Endurance cycling races
• Ultramarathon organization
• Sports event management
• MTB festivals

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Event Registration Fees: The primary revenue stream comes from athlete registration fees for ultramarathons, festivals, marathons, and gravel races. Fees vary by event format and tier (e.g., R$8,400 for 7-day Ultramaratona, R$449 for 1-day Maratona da Paraíba MTB). The company also offers premium add-ons including hotel packages, VIP bungalows, recovery services, and official photography.
2. Merchandise and Merchandising: The Brasil Ride Store (brasilridestore.com.br) sells official event merchandise including jerseys, accessories, and branded gear, generating ancillary revenue from the participant community.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Brasil Ride organizes and runs multi-day mountain bike ultramarathons, single-day MTB marathons, MTB festivals, E-MTB expeditions, Gravel races, and trail running events across Brazil. The company sells official event merchandise through its Brasil Ride Store and offers premium add-on packages including hotel upgrades, VIP bungalows, hospitality experiences, and recovery services for participants. Revenue is primarily generated through athlete registration fees, supplemented by merchandise sales and sponsor partnerships.

Product overview

Brasil Ride is an endurance cycling event company specializing in mountain bike (MTB) ultramarathons and multi-sport outdoor events across Brazil. The core product portfolio includes the flagship 7-day Brasil Ride Ultramaratona, the Brasil Ride Festival in Botucatu, regional marathons (Maratona da Paraíba), and Brasil Ride Bonito events. Supporting offerings include E-MTB and Gravel race formats, Trail Run events, plus premium add-on experiences such as E-Bike Expedition, Hospitality Experience, Brasil Ride Hotel, VIP accommodations, and recovery services. The company organizes events across multiple Brazilian cities with UCI-sanctioned elite categories, serving both professional and amateur athletes.

Differentiator

Problem solved

Functional benefit

Brands

• Guarini Club: Exclusive club for athletes who have completed 3+ Brasil Ride Stage Race events. The title 'Guarini' (from Tupi-Guarani language meaning warrior/fighter) recognizes those who have repeatedly proven their ability to complete one of the world's greatest mountain bike challenges. Members are organized by level: Legend (17x+ finishes), Black (14x+), Gold (10x+), Silver (8x+), and Bronze (3x).
• Brasil Ride Store
• Instituto Brasil Ride

Products and services

• Brasil Ride Ultramaratona Multi-day mountain bike ultramarathon featuring 7-day stage races across 540 km with 8,000 m of elevation. Categories include Solo, Duo, Trio Corporativo, and Solo Elite (UCI-sanctioned). Held in iconic Brazilian destinations (currently Paraíba after relocation from Bahia). Registration includes jersey, bag, finisher medal, tent accommodation, meals, medical service, mechanical support, and bike wash.
• Brasil Ride Festival Annual mountain bike festival held in Botucatu-SP during Corpus Christi, featuring multiple distance options from beginner to 100 km for all skill levels. Attracts approximately 1,600 athletes and 4,000 total visitors. Carbon Zero certified.
• Maratona da Paraíba One-day mountain bike marathon covering 110 km with 1,100 m elevation gain, connecting João Pessoa, Lucena, and Serra da Raiz in Paraíba. Includes plate, jersey, medal, mechanical support, bike wash, and insurance. Categories from age 12.
• Brasil Ride Bonito Multi-day cycling event held in Bonito (MS), featuring MTB Pro, E-MTB, and Gravel categories across three days of competition. Attracts over 1,000 athletes from multiple countries.
• E-MTB Events Electric mountain bike events including E-MTB Festival Brasil Ride and E-MTB Bonito, designed for riders seeking assisted-pedaling competition and expedition experiences.
• Gravel Race Events Gravel cycling races held in various locations including Bonito, featuring mixed terrain courses on trails, dirt roads, and asphalt.
• Trail Run Events Ultra trail running events including 70K races and multi-stage trail festivals for running enthusiasts.
• E-Bike Expedition Seven-day guided E-bike expedition experience with no competitive timing or prizes. Participants complete the same route as the Brasil Ride Ultramaratona at their own pace with full hospitality (accommodation, meals, support).
• Hospitality Experience Non-cycling package priced at R$ 7,000 allowing family and friends to experience Brasil Ride week alongside athletes. Includes tent accommodation, breakfasts, dinners, and course-side spectating. Limited slots available.
• Brasil Ride Hotel Premium accommodation upgrade offering hotel stays in João Pessoa, transportation, massage services, and logistics support for two cyclists seeking an elevated experience during the event.
• Bangalô VIP Premium tent upgrade with two bedrooms, furnished with beds, desk, fan, and lighting for enhanced athlete comfort during the multi-day event.
• Espaço Recovery Brasil Ride Recovery services hub offering sports massage, vibration massage, compression boots, and cryotherapy for athlete performance optimization during multi-day events, operated in partnership with Fisionoesporte.
• Brasil Ride Store Official e-commerce store (brasilridestore.com.br) selling Brasil Ride branded merchandise including jerseys, caps, bags, and accessories directly to consumers and event participants.

Quantifiable outcome

• 53 tonnes of CO2 neutralized through Amazon carbon credits
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• ComercminorOthers · 1 January 2024Partnered with Brasil Ride for Carbon Zero certification of Festival Brasil Ride 2024. Comerc provided carbon credits sourced from Amazon forest preservation projects to neutralize 53 tonnes of CO2 emissions from the event.
• Vibra EnergiaminorOthers · 1 January 2024Partnered with Brasil Ride for Carbon Zero certification of Festival Brasil Ride 2024. Vibra Energia contributed to the acquisition of carbon credits for neutralizing 53 tonnes of CO2, complementing Comerc's efforts.
• Mitsubishi Motors BrasilcoreGTM or Marketing PartnerMitsubishi Motors Brasil is the Official Sponsor (Patrocinador Oficial) of Brasil Ride. The partnership provides vehicle support for event logistics and co-marketing exposure across Brasil Ride's digital and event channels.
• Unidas (Locadora de Veículos)coreGTM or Marketing PartnerUnidas is an Official Sponsor providing car rental services. Brasil Ride athletes receive a discount code (BRASILRIDE) for car rentals through the company's website, app, or reservations center. The partnership addresses athlete mobility needs for traveling to and from events.
• Red BullcoreGTM or Marketing PartnerRed Bull is a Sponsor of Brasil Ride events, providing brand visibility through event branding, logo placement, and content amplification across the company's digital platforms.
• OrbeacoreGTM or Marketing PartnerOrbea is a Sponsor of Brasil Ride, appearing as a partner logo on event pages and promotional materials, contributing to the brand's premium positioning in the mountain bike market.
• StravacoreTechnology or IntegrationStrava serves as both a sponsor and a technology platform partner. Brasil Ride maintains an official Strava club (brasil-ride) where athletes can track and share activities. Strava provides brand visibility and digital community integration.
• FisionoesporteminorOthersProvides sports massage, vibration massage, compression boots, and cryotherapy recovery services at the Espaço Recovery Brasil Ride during events, supporting athlete performance and recovery.
• FotopminorOthersOfficial photography partner for Brasil Ride events. Fotop is the platform for athletes to purchase official digital photos of their race experience, from decisive moments to behind-the-scenes coverage.
• Governo do Estado da ParaíbacoreOthersGovernment of the State of Paraíba is a key institutional partner for Brasil Ride Paraíba 2026. The state government supports the event as a major economic and tourism driver for the region.
• Prefeitura de João PessoacoreOthersJoão Pessoa city government is listed as a Host City (Cidade Sede) partner for Brasil Ride Paraíba 2026, providing institutional support and infrastructure access for the ultramarathon.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cape Epic: South Africa's premier multi-day mountain bike stage race; operates a similar 7\u20138 day UCI-style endurance MTB format with high entry fees, international athlete participation, premium hospitality packages, and global sponsorship portfolio. The closest international analog to Brasil Ride's flagship Ultramaratona.
• La Ruta de los Conquistadores: Costa Rica's iconic multi-day MTB stage race held across diverse terrain; comparable as a multi-day endurance mountain bike event in Latin America with international elite participation, premium pricing, and destination-driven event design.
• Swiss Epic: Swiss multi-day MTB stage race; operates a comparable format (multi-day paired-stage race), premium entry fees, international field, and destination-driven event village structure. A relevant European peer for benchmark on pricing and elite participation.
• Iron Bike Brasil: Brazilian multi-day mountain bike stage race operating in a similar format (multi-day endurance MTB in Brazilian destinations); directly competes with Brasil Ride for Brazilian amateur and elite MTB athletes, sponsorship attention, and event calendar share.

Others

• UCI Mountain Bike Marathon Series: The international governing body sanctioning elite MTB marathon and stage races; Brasil Ride's Elite Solo UCI sanctioning places it within this competitive calendar, and other UCI-sanctioned marathon/XCM events globally compete for top-tier athlete participation.

Emerging players

• XTERRA: Global off-road triathlon and trail running series with multiple event formats across international destinations; overlaps with Brasil Ride's Trail Run and multi-format expansion ambitions, including E-Bike and adventure-style races.
• Big's Backyard Ultra: Global ultra-endurance backyard running format with international participation; relevant adjacent peer as Brasil Ride expands into Trail Run events and ultra-distance formats, though focused on running rather than cycling.

Broad incumbents

• Ironman / World Triathlon Corporation: The global leader in mass-participation endurance events (Ironman triathlons, marathons, cycling); operates a portfolio of premium multi-sport events with tiered registration, elite categories, sponsorship scale (Rolex, HOKA) and international expansion. A scaled incumbent in the same broader endurance-events category Brasil Ride competes in.
• Rock 'n' Roll Marathon Series: International mass-participation running event series owned by IRONMAN Group; comparable business model (event-driven, tiered registration, sponsor-driven, multi-city) but in running rather than cycling. Useful benchmark for mass-participation endurance event unit economics.

Regional players

• Brazil by Bike / Cicloturismo Brasil: Brazilian cycling tourism and adventure operators offering multi-day cycling experiences; comparable audience (international cyclists visiting Brazil) and business model (cycling experiences in Brazilian destinations), though typically tour-based rather than competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brasil_ride
• YouTubeyoutube.com/user/BrasiRide
• Facebookfacebook.com/BRASILRIDE
• Instagraminstagram.com/brasilride
• LinkedInlinkedin.com/company/brasilride

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasil Ride