CTS Association

What CTS Association does

CTS Association is an Italian travel and experiential services group headquartered in Rome, founded in 1974 with 101-250 employees. The group's principal operating brand is IDEE PER VIAGGIARE, a tour operator established in 1995 that has operated for approximately 30 years selling customized and packaged international travel to Italian consumers. The company distributes through a direct-to-consumer website (ideeperviaggiare.it), a call center, and an affiliated travel agency network across Italy, while also operating educational services through its Accademia Creativa Turismo (ACT) division.

The product portfolio spans multiple structured lines including Iter Sublime (luxury packages with Ritz-Carlton and similar premium properties), Iter Experientia (guaranteed group tours), Idee Mix (multi-destination combinations), Esclusive Idee Per Viaggiare (exclusive offers), and specialized honeymoon packages (Viaggi di nozze). Sub-brands include Chinasia for China-specific travel and Living destination pages covering 45+ countries across Indian Ocean, Middle East, Asia, Oceania, Americas, Africa, and Europe. Seasonal offerings include Summer 2026 and New Year 2027 packages. Pricing ranges from approximately €1,100 for entry-level packages to over €9,000 per person for luxury itineraries quoted on request. The company is a member of Astoi Confindustria Viaggi industry association and benefits from Fondo Astoi consumer guarantee coverage and Europe Assistance liability insurance (policy 2498929).

The business is a privately held Italian S.R.L. (IDEE PER VIAGGIARE S.R.L.) with €2,929,850 paid-in registered capital, founder/management-owned with no external venture capital or private equity investment evidenced. Revenue is generated through one-time package sales (flights + accommodation, guided tours, specialty products) priced per person with custom quotes available for high-value itineraries. The firm holds regional authorization under Lazio regional law 13/2007, holds a sustainability partnership with Treedom, and reports no proprietary technology platform, AI/ML capabilities, or external funding rounds in the available data.

Name

CTS Association

Legal name

IDEE PER VIAGGIARE S.R.L.

Website

https://ctsviaggi.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

CTS Association is an Italian travel group operating IDEE PER VIAGGIARE, a Rome-based tour operator selling customized international package holidays, luxury itineraries, and honeymoon travel to Italian consumers via direct website, call center, and affiliated travel agencies across 45+ global destinations.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Travel Agencies (56151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Leisure & Generalist Retail Travel Agencies (THAKABAA)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Tour operator services
• Travel packages
• Luxury travel
• Honeymoon packages
• Language courses

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Holidays and Tours: The company generates revenue through selling bundled travel packages that include flights and accommodation, organized tours (individual and group), and specialized travel products such as honeymoon packages, Christmas/New Year travel, and summer vacation packages. Pricing is per person with custom quotes available for high-value packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CTS Association provides language courses, travel, life experiences, personal growth, and community services. Its primary operating division, IDEE PER VIAGGIARE (legal entity IDEE PER VIAGGIARE S.R.L.), is an Italian tour operator established in 1995 that sells customized travel packages including flight-plus-hotel bundles, individual and group tours, luxury itineraries, honeymoon packages, seasonal offers (Summer 2026, New Year 2027, Mare d'Inverno 2027), and specialized destination experiences through sub-brands such as Chinasia, Iter Sublime, Iter Experientia, Idee Mix, and Esclusive, as well as an educational tourism academy (Accademia Creativa Turismo).

Product overview

IDEE PER VIAGGIARE is a tour operator established in 1995 offering a comprehensive portfolio of travel products organized across multiple product lines. The core offerings include Iter Sublime (luxury packages), Iter Experientia (guaranteed group tours), Idee Mix (multi-destination combinations), Esclusive (exclusive packages), and honeymoon packages. The company also operates specialized sub-brands such as Chinasia for China travel and hosts educational services through Accademia Creativa Turismo (ACT). The product portfolio spans seasonal offerings like Summer 2026 and New Year 2027 packages, supported by destination-specific Living pages covering global destinations across Indian Ocean, Middle East, Asia, Oceania, Americas, and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Chinasia: Specialized brand for China travel packages operated under IDEE PER VIAGGIARE.
• Accademia Creativa Turismo (ACT)
• Iter Sublime
• Iter Experientia
• Living

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Astoi Confindustria ViaggicoreOthersIndustry trade association for tourism professionals in Italy. IDEE PER VIAGGIARE is a member, which provides industry credibility, regulatory compliance, and access to collective representation and standards.
• Fondo AstoicoreOthersGuarantee fund for Astoi members providing consumer protection and insurance coverage for travelers. Ensures booking security and compliance with regional tourism regulations.
• Europe AssistancecoreOthersInsurance provider for RC (liability) insurance policy number 2498929. Provides travelers with emergency assistance, medical coverage, and travel protection services.
• Accademia Creativa Turismo (ACT)minorStrategic or Co-development PartnerEducational institution offering Master and Course programs for tourism professionals. IDEE PER VIAGGIARE has created ACT by IDEE PER VIAGGIARE for professional development in the tourism sector.
• TreedomminorGTM or Marketing PartnerEnvironmental sustainability partner for the 'Insieme per il pianeta' (Together for the Planet) initiative. Supports tree planting and forest creation projects, demonstrating corporate social responsibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TUI Group: Europe's largest integrated tour operator and travel group with extensive packaged holidays, tours, and DMCs. Indirect competitor for Italian outbound travelers booking package holidays to long-haul destinations.
• Costa Crociere: Italy-based global cruise operator with strong Italian outbound customer base and packaged vacation offerings. Adjacent competitor for Italian discretionary travel spend, especially honeymoon and premium segments.

Emerging players

• Audley Travel: Specialist tailor-made tour operator with country-specific destination experts and a premium custom-itinerary model. Comparable to IDEE PER VIAGGIARE's custom-quote and Iter Sublime approach, though primarily UK-focused.

Direct peers

• Alpitour: Italy's largest tour operator conglomerate (also controls Francorosso, Villaggi Bravo, Eden Viaggi) offering packaged leisure travel globally. Direct comparable to IDEE PER VIAGGIARE on product mix, Italian consumer base, and B2B agency distribution.
• Veratour: Italian tour operator specializing in leisure package holidays with club/village and long-haul offerings. Competes head-to-head with IDEE PER VIAGGIARE for Italian leisure travelers across similar destinations and price tiers.
• Settemari: Italian tour operator with packaged leisure and long-haul travel sold through both direct and travel-agency channels. Directly comparable on distribution model and Italian customer focus.
• Eden Viaggi: Italian tour operator (Alpitour group) focused on leisure packages, long-haul destinations, and B2B agency distribution. Overlaps directly with IDEE PER VIAGGIARE on product portfolio and channel strategy.
• Turisanda: Established Italian tour operator offering curated international leisure packages and tours. Competes with IDEE PER VIAGGIARE for the same Italian leisure traveler and B2B agency partners.
• Viaggi del Ventaglio: Historic Italian tour operator offering leisure packages, tours, and niche destination experiences to Italian consumers. Comparable on customer base, channel mix, and product breadth.
• Francorosso: Italian tour operator under Alpitour offering premium leisure packages to global destinations. Comparable to IDEE PER VIAGGIARE's Iter Sublime and broader premium product lines for the same Italian B2C/B2B audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTS Association