Ancaster Leisure

Name

Ancaster Leisure

Legal name

Ancaster Leisure Ltd

Website

https://ancasterleisure.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Adventure Activities

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYTHAJAEAK

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYTHAAAAAD

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

Keywords

• Outdoor activity centre
• Karting track
• Paintball venue
• Corporate team building
• Adventure recreation

Headquarters

HQ city

Grantham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Activity Session Fees: Per-person fees for individual activities including karting, paintballing, laser tag, airsoft, archery, bowling, and air rifle. Pricing varies by activity type, duration, and package selected. Deposits of £20 per person required to confirm bookings.
2. Event and Championship Entry Fees: Entry fees for organized events including Sunday Championships, Thursday Evening Racing, Karting Academy, Holiday Club, and Speed Weekend. Structured racing formats with practice, qualifying, and finals.
3. Membership Subscriptions: Annual memberships for karting (£50/person with 20% discount on fees) and airsoft (£30/person with £5 discount on entry fees, free bank holiday games). Provides recurring revenue from regular customers.
4. Group Packages and Private Hire: Package deals for stag dos, hen dos, birthday parties, corporate events, and group activities. Includes exclusive lane/track hire options such as bowling exclusive hire at £420.
5. On-site Retail and Concessions: Country Store selling airsoft equipment, outdoor essentials, and accessories. Cafe/bar serving food and beverages. Additional equipment bundles such as balaclava and glove bundles available for purchase.
6. Gift Vouchers: Gift vouchers sold as presents for thrill seekers, providing prepaid credit for future activity bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Family-run outdoor activity centre located on a 40-acre site in Lincolnshire, offering karting (multiple track configurations including 1100m international, 800m, 600m and junior circuits), paintballing, laser tag, airsoft, archery, ten-pin bowling, and air rifle range shooting. The centre also runs competitive karting championships, hosts corporate team-building days, stag and hen parties, children's birthday parties, holiday clubs, and a country store selling outdoor clothing and equipment.

Product overview

Ancaster Leisure is a family-run outdoor activity centre in Lincolnshire, established in 1991, offering Lincolnshire's largest range of outdoor activities. The core product portfolio centers around Karting (featuring a 1200m international circuit, 700m Brooklands circuit, and 600m club track), Paintballing (40 acres of tactical terrain), Airsoft (40 acres woodland with East Midlands Airsoft Club), Laser Tag (outdoor woodland), Bowling (six-lane facility), Archery, and Air Rifle Range. The company operates membership programs for karting and airsoft enthusiasts, offers corporate team-building packages, and hosts regular events including Sunday Championships, Thursday Evening Racing, Karting Academy, and Speed Weekend. On-site facilities include a clubhouse, café, and country store. The venue serves as a one-stop adventure destination for individuals, families, and groups seeking outdoor recreational activities.

Differentiator

Problem solved

Functional benefit

Brands

• East Midlands Airsoft Club (EMAC): The home for East Midlands Airsoft Club, offering outdoor airsoft membership and tactical gameplay experiences.

Products and services

• Karting

Quantifiable outcome

• 4.8/5 Excellent rating from 284 Google reviews

Named customers4 records

Segments7 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Alpha TimingcoreTechnology or IntegrationAlpha Timing provides the booking platform (flow.alphatiming.co.uk) and live timing/race results system (results.alphatiming.co.uk) for Ancaster Leisure. Integrated booking system handles reservations, waivers, and lap time tracking. Live timing allows customers to track karting performance.
• DBS DigitalcoreTechnology or IntegrationDBS Digital created and hosts the Ancaster Leisure website (ancasterleisure.co.uk). They act as data processor for the website and provide the privacy policy infrastructure.
• Going PostalminorStrategic or Co-development PartnerGoing Postal marshals the Speed Weekend paintball event at Ancaster Leisure. They organize and run the 5-man Speedball tournament and woodland games during the three-day event.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Megazone Laser Tag: UK operator of laser tag venues. Comparable to Ancaster's laser tag offering on session-based gameplay, though Megazone is primarily indoor-based.
• Delta Force Paintball: One of the UK's largest paintball operators with multiple sites. Directly competes with Ancaster's paintball offering on large-woodland tactical terrain, corporate bookings, and stag/hen events.
• Go Ballistic Paintball: UK paintball site aggregator with multiple locations. Comparable to Ancaster's paintball product on activity format, group pricing, and party packages.
• Airsoft 3PP: Operates UK airsoft sites comparable to Ancaster's EMAC airsoft operations. Directly comparable on woodland tactical airsoft, memberships, and weekend game day formats.
• Daytona Motorsport: UK operator of outdoor karting circuits competing in the same heritage outdoor karting category. Directly comparable on track-based recreational karting, with similar competitive and championship formats.
• TeamSport Karting: UK's largest indoor karting chain with multiple sites, offering competitive karting and corporate events. Comparable to Ancaster's karting product line but with indoor-only tracks and broader geographic reach.

Regional players

• Sundown Adventureland: Family theme park located in Nottinghamshire, near Ancaster's catchment. Comparable as a regional family day-out destination in the East Midlands targeting similar families and school-age children.
• Twinlakes Theme Park: Leicestershire-based family theme park within Ancaster's 40-mile catchment. Comparable as a regional outdoor family entertainment destination competing for similar day-trip and birthday party demand.

Broad incumbents

• Center Parcs UK: UK family short-break holiday operator with extensive activity offerings including karting, archery, and laser tag. Comparable as a multi-activity family destination, though at a much larger scale and shorter-break format.
• Tenpin: National bowling and family entertainment chain with multiple UK sites. Comparable to Ancaster's bowling and broader entertainment centre offering, but with broader recreational mix (e.g., arcade, karaoke).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ancasterkarting
• Facebookfacebook.com/ancasterkartracing
• LinkedInlinkedin.com/company/ancaster-leisure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ancaster Leisure