Wellness Partners

What Wellness Partners does

Wellness Partners, LLC is a privately held preventive healthcare company founded in 2004 by Mark Wilcox and headquartered in McCook, Nebraska. The company operates across 28 U.S. states, providing employer-sponsored preventive care programs centered on its proprietary "Intervention Based Wellness®" methodology — a comprehensive lab screening (nearly 40 tests), health risk assessment, RN intervention-based coaching, and one-on-one specialist access across nursing, exercise physiology, medical nutrition, and mental health. Its core technology is a proprietary data management platform that integrates Health Risk Assessments, lab and biometric data, coaching results, medical claim data, and disease management outcomes into unified employer reporting, with Health Risk Assessment delivery handled via a partnership with WellSource and appointment scheduling via as.me.

The company monetizes primarily through subscription/recurring employer contracts for preventive care programs aimed at reducing medical claims costs, stabilizing premiums, and addressing absenteeism and presenteeism. A secondary, pay-as-you-go channel sells community health screening panels (a $100 basic lab panel plus optional add-ons) to self-paying individuals at events such as the Red Willow Co. Community Building screening. GTM is sales-led, with direct employer outreach supported by a "Request a Quote" flow, a dedicated 877 sales line, content marketing (Wellspring newsletter, WP Brief), and a light social presence on Facebook and Pinterest. Customer engagement is reinforced by a Tools & Apps digital portal offering calculators, fitness and nutrition apps, stress management content, and a quarterly cash-prize challenge program. Leadership consists of founder Mark Wilcox, Medical Director Jason Blomstedt, DO, and Director Laura Clause, with no disclosed venture or private equity funding and an 11-50 employee footprint.

Name

Wellness Partners

Legal name

Wellness Partners, LLC

Website

https://wellness-partners.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellness Partners is a privately held Nebraska-based preventive care provider founded in 2004 that delivers employer-sponsored wellness programs — including lab screenings, health risk assessments, RN coaching, and specialist access — across 28 U.S. states, using its proprietary Intervention Based Wellness® methodology to reduce medical claims costs.

Ownership category

akta.pro rank

Product category

Corporate Preventive Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Preventive healthcare services
• Corporate wellness programs
• Health risk assessments
• Lab screening services
• Disease management coaching

Headquarters

HQ city

Mccook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer Preventive Care Services: Wellness Partners provides preventive care programs to employers to help reduce medical claims costs. The company offers comprehensive lab screenings, health risk assessments, RN coaching, and disease management assistance as part of employer wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wellness Partners delivers employer-sponsored preventive care programs that combine comprehensive lab screenings (roughly 30-40 biomarkers), health risk assessments, unlimited RN coaching, disease management assistance, and one-on-one specialist consultations (nursing, exercise physiology, medical nutrition, mental health). Its flagship Intervention Based Wellness® offering is delivered to employers across 28 states and is designed to detect pre-symptomatic disease, lower medical claims costs, and stabilize health-insurance premiums.

Product overview

Wellness Partners offers a unified preventive care wellness platform centered on its proprietary Intervention Based Wellness® program. The core offering combines comprehensive lab screenings, health risk assessments (via WellSource), and unlimited RN coaching with access to specialists in nursing, nutrition, fitness, and mental health. Supporting services include Community Health Screening events, a Tools & Apps digital resource portal, and Ask a Specialist consultation services. The company provides employer-focused wellness programs that integrate preventive care clinics, disease identification, and data-driven reporting to reduce medical claims costs. Patient-facing tools include the Personal Wellness Questionnaire and various wellness applications for tracking health metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Intervention Based Wellness® A proprietary, trademarked preventive care wellness program designed to prevent, detect, and manage illness. The program pairs comprehensive lab screenings of roughly 30-40 biomarkers, health risk assessments, RN intervention-based coaching, disease management assistance, and one-on-one access to specialists in nursing, exercise physiology, medical nutrition, and mental health. It is sold primarily to employers as the core platform for reducing medical claims costs and stabilizing premiums.
• Community Health Screening On-site preventive care screening events held at employer or community locations, offering a Basic Lab Panel of 30+ tests (TSH, A1c, CBC, CMP, etc.) with blood pressure check, plus optional add-ons (Testosterone, PSA, Vitamin D) and 30- to 60-minute consultations with Registered Nurses, Registered Dietitians, and Exercise Physiologists. Available to self-paying community members on a pay-as-you-go basis.
• Personal Wellness Questionnaire Health risk assessment tool delivered via the WellSource platform, sent directly to participants' email addresses. The questionnaire captures individual health status and, combined with lab results, generates personalized feedback used by Wellness Partners' specialists and reported back to employer customers.
• Employer Wellness Program B2B corporate wellness solution that combines preventive care clinics, disease identification, RN coaching, specialist access, and aggregate reporting (executive summaries and productivity reports) to help employers lower healthcare costs and stabilize health-insurance premiums. Deployed through direct B2B contracts.
• Ask a Specialist Consultation service providing direct one-on-one access to Wellness Partners' specialists in nursing, fitness, nutrition, and mental health. Participants can submit questions and receive professional guidance on wellness concerns as part of their enrollment in the Intervention Based Wellness® program.

Quantifiable outcome

• Decreased incidents of illness by as much as 50% in a recent study of employers using Wellness Partners (based on laboratory precursors of future disease).
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WellSourcecoreTechnology or IntegrationWellSource provides the Personal Wellness Questionnaire platform for Wellness Partners. The questionnaire link is sent directly to participants' email addresses from WellSource, and participants access their health risk assessment through this integrated system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Prevail Health: Prevail Health is an emerging corporate wellness platform focused on mental health, lifestyle, and chronic-condition coaching for employers. It is an emerging player with partial overlap to Wellness Partners' coaching and mental-health offerings.

Broad incumbents

• US Preventive Medicine (USPM): USPM offers preventive health programs, screenings, and chronic disease management to employers and health plans. It is a broader incumbent in the preventive wellness space with overlapping services to Wellness Partners' Intervention Based Wellness® offering.
• Castlight Health: Castlight Health is an enterprise health benefits navigation and wellness platform serving large self-insured employers. It is a broader incumbent in employer health engagement, offering overlapping wellness functionality as part of a wider benefits-navigation portfolio.

Direct peers

• Wellable: Wellable provides corporate wellness programs including health screenings, challenges, and biometric tracking for employers of all sizes. It is a direct competitor to Wellness Partners, particularly for mid-market employers seeking turnkey wellness platforms.
• Limeade: Limeade is an employee well-being and corporate wellness platform offering biometric screenings, lifestyle coaching, and engagement tools to employers. It directly competes with Wellness Partners in the employer well-being category with an integrated, mobile-first experience.
• Bravo Wellness: Bravo Wellness provides preventive health screening and incentive-based wellness programs to employers and health plans. It competes directly with Wellness Partners on biometric screenings, health risk assessments, and employer reporting.
• Personify Health (formerly Virgin Pulse): Personify Health is a leading employer wellness and health-navigation platform serving mid-market and enterprise customers with screening, coaching, and engagement tools. It is a direct competitor to Wellness Partners in the corporate wellness space, with broader geographic reach and a more mature digital platform.
• Wellsteps: Wellsteps delivers worksite wellness programs, including health risk assessments, biometric screenings, and incentive-based engagement for employers. It directly competes with Wellness Partners in the SMB and mid-market employer wellness segment.
• TotalWellness: TotalWellness provides on-site and remote biometric health screenings, flu shots, and wellness services to employers nationwide. It is a direct competitor to Wellness Partners in delivering employer wellness events and lab-based screenings.
• Wellness Corporate Solutions: Wellness Corporate Solutions delivers comprehensive corporate wellness programs including health risk assessments, biometric screenings, and coaching. It is a direct peer to Wellness Partners in the employer wellness services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wellnesspartnersllc
• Pinterestpinterest.com/wpartners
• LinkedInlinkedin.com/company/wellnesspartnersllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Partners