What Wellsteps does

WellSteps, LLC is a privately held, Utah-based employee wellness platform provider founded in 2007 by Dr. Steve Aldana, a former tenured professor at Brigham Young University, and currently led by CEO Jennifer Irvine. The company delivers evidence-based corporate wellness programs through a cloud-based platform combining a web portal and native mobile applications (iOS/Android) with dedicated human consultants ("WellSteps Guides") who manage implementation, marketing, and ongoing optimization. Core product modules include a Personal Health Assessment (PHA), behavior change campaigns, habit builders, gamified peer and individual challenges, a Therapeutic Lifestyle Change (TLC) program for elevated-risk employees, wearable-synced activity tracking, and customizable rewards — all organized around a proprietary "Six Pillars of Wellness" framework spanning physical, mental/emotional, social, nutritional, financial, and occupational health.

The business model is built on PEPM (per-employee-per-month) subscription pricing, complemented by a White-Label/Reseller channel priced at $0.50 PEPM for trained partner organizations and a Broker Program offering insurance brokers revenue kickbacks. WellSteps serves mid-to-large employers across healthcare, government, construction, manufacturing, financial services, and education verticals through enterprise field sales augmented by content marketing, free ROI tools, and a bi-monthly newsletter. Key differentiators include a three-year Performance Guarantee with refund provisions tied to engagement, behavior change, and cost-savings targets, and HRIS/benefits-system integrations that reduce implementation friction. The company is bootstrapped with no disclosed external funding and operates with an 11-50 employee headcount.

Name

Wellsteps

Legal name

WellSteps, LLC

Website

https://wellsteps.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

WellSteps is a Utah-based employee wellness SaaS platform that delivers evidence-based behavior change programs, health assessments, and engagement tools via web and mobile to mid-to-large employers across healthcare, government, construction, and manufacturing, complemented by white-label reseller and broker channels.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Corporate wellness platform
• Employee wellness programs
• Health risk assessments
• Wellness behavior change
• Worksite health promotion

Headquarters

HQ city

Mapleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Wellness Platform Subscription: WellSteps generates revenue through subscription-based pricing for their corporate wellness platform. Pricing appears to be per-participant per-month (PEPM) model based on the Performance Guarantee references to 'PEPM fees'. The company offers multiple solution tiers including Launch, Customized, and Reseller options.
2. White-Label Licensing: Organizations can white-label the WellSteps platform and manage the program themselves after training. Trained organizations can offer the wellness program for as little as $0.50 per participant per month, with brokers, carriers, and others able to generate revenue by offering the platform to employer groups.
3. Broker Program Revenue: WellSteps offers traditional broker relationships with revenue kickbacks for brokers who sell their wellness solutions to employer clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WellSteps operates a cloud-based employee wellness platform accessible via web portal and mobile apps (iOS and Android) that combines behavior change science with dedicated human wellness guides. The platform delivers health risk assessments, behavior change campaigns, habit builders, challenges, tracking tools, rewards/incentives, and coaching for employer-sponsored wellness programs across healthcare, government, manufacturing, construction, and other industries.

Product overview

WellSteps is an evidence-based employee wellness platform combining technology, expert human guidance, and behavior-change science to improve employee health outcomes and reduce healthcare costs. The core offering integrates a 24/7 web portal and mobile app with dedicated WellSteps Guides who manage implementation and strategy. The platform is built around six pillars of wellness (Physical, Mental & Emotional, Social, Nutritional, Financial, and Occupational) and includes assessment tools (Personal Health Assessment, Screening Reminders), engagement programs (Behavior Change Campaigns, Habit Builders, Peer & Individual Challenges), tracking features (My Tracker with device syncing), and incentive systems (Rewards, Wellness Plan, Badges, Leaderboards). Supporting resources include free tools (ROI Calculator, Implementation Guide, Compliance Checker), White Label/Reseller programs, Broker Solutions, and a Performance Guarantee with three-year measurable outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• WellSteps Platform (Portal & App) A comprehensive 24/7 employee wellness platform delivered via web portal and mobile apps (iOS/Android), combining technology tools with expert human guidance to drive measurable health outcomes and behavior change. Subscribed by employers to support employee wellness initiatives.
• White Label Wellness / Reseller Program A white-label solution that trains partner organizations to operate the WellSteps platform under their own brand, enabling them to offer a wellness program to employer clients for as little as $0.50 per participant per month and generate recurring revenue.
• Broker Solutions A program for insurance and benefits brokers offering traditional broker relationships with revenue kickbacks, fully white-labeled wellness programs, or branded pre-planned programs to sell to employer clients as part of their benefits portfolio.

Quantifiable outcome

• Healthcare cost savings of $3.27 per dollar invested
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• HRIS, Payroll, and Benefits Administration SystemscoreTechnology or IntegrationWellSteps integrates with common HRIS, payroll, benefits administration, and employee data systems to help reduce manual work, simplify eligibility management, and improve the employee experience. Specific system names are not disclosed.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virgin Pulse (Personify Health): Personify Health (formerly Virgin Pulse) is the largest dedicated corporate wellness and employee engagement platform, serving enterprise and mid-market employers with a SaaS-plus-coaching model that directly overlaps with WellSteps' PEPM subscription offering.
• Limeade: Limeade is an employee well-being and engagement platform that combines health risk assessments, well-being programs, and culture surveys — a near-direct competitor to WellSteps in the mid-market employer wellness category.
• Wellable: Wellable provides a corporate wellness platform with challenges, rewards, wearable integrations, and a white-label/reseller program — a particularly close peer to WellSteps' feature set and channel model.
• Welltok: Welltok operates a health activation platform that aggregates wellness programs, health assessments, and incentives for employers and health plans, competing in the same employer-sponsored wellness space as WellSteps.
• Sonic Boom Wellness: Sonic Boom Wellness delivers corporate wellness programs with health assessments, biometric screening, challenges, and coaching, targeting similar mid-market and large employer customers as WellSteps.
• Interactive Health: Interactive Health combines a wellness platform with on-site and virtual health coaching and biometric screenings, overlapping with WellSteps' employer wellness and health-coaching model.
• Castlight Health: Castlight Health provides a health benefits navigation and well-being platform for employers and health plans, competing in employer-sponsored health engagement and benefits guidance where WellSteps also plays.

Broad incumbents

• WebMD Health Services (Staywell): WebMD Health Services (acquired Staywell) is a broad incumbent in employer wellness, well-being, and benefits engagement, offering a more expansive product portfolio that includes condition management, health coaching, and population health analytics overlapping with WellSteps' offerings.
• ADURO (Vitality Group): Vitality Group (which acquired ADURO) is a broad-incumbent well-being and behavior-change platform used by large employers and insurers, with HRAs, coaching, and incentive programs that overlap with WellSteps' core offerings.
• Rally Health (Optum): Rally Health, part of Optum/UnitedHealth Group, is a large-scale consumer and employer well-being platform offering health assessments, challenges, and incentive management — competing with WellSteps in the employer-sponsored wellness category with substantially more resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WellSteps
• Facebookfacebook.com/WellSteps
• LinkedInlinkedin.com/company/wellsteps

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellsteps