TruFuel50
TruFuel50 manufactures ready-to-use, ethanol-free engineered fuel (40:1, 50:1, and 4-Cycle formulations) for outdoor power equipment, serving homeowners, professional contractors, and first responders via major U.S. and Canadian retail and dealer channels as a brand of Calumet, Inc.
- Company typePrivate
- Founded2006
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TruFuel50 does
TruFuel50 (branded as TRUFUEL) manufactures and sells ready-to-use, ethanol-free engineered fuel for 2-cycle and 4-cycle outdoor power equipment. The product portfolio consists of three SKUs: a 40:1 premixed 2-cycle fuel, a 50:1 premixed 2-cycle fuel, and a 4-cycle fuel formulation, each engineered with proprietary synthetic lubricants (including JASO FD registered synthetic oil on the 2-cycle side) and advanced stabilizers. The fuel is 92+ octane, ethanol-free, butane-free, and benzene-free, and is packaged in childproof, vapor-tight, resealable containers with flame-mitigation device closures on the 2-5 gallon sizes to comply with the Portable Fuel Container Safety Act of 2020 and ASTM F3429. Shelf life is rated at 5+ years unopened and 2 years after opening, contrasted against the ~30-day usable life of conventional pump gas in small engines. TruFuel addresses the well-known failure modes of small engines fueled with ethanol-containing gasoline — phase separation, gum and varnish buildup, carburetor and fuel-line corrosion — by removing ethanol from the base fuel rather than relying on additive stabilizers.
TruFuel operates as a product brand under Calumet Branded Products, LLC, a wholly-owned subsidiary of publicly traded Calumet, Inc. (NASDAQ: CLMT), with corporate operations out of Indianapolis, Indiana and manufacturing and packaging out of Shreveport, Louisiana. The company sells through a multi-channel distribution model: home and garden centers (Lowe's, Home Depot, Tractor Supply), mass retailers (Walmart), hardware chains (Ace Hardware, True Value), auto parts retailers (AutoZone, O'Reilly Auto Parts, NAPA, Advance Auto Parts), wholesale co-ops (Do-it-Best), and a dealer/distributor network spanning U.S. states and Canadian provinces. GTM is primarily retail-driven, with secondary outreach through a dealer/distributor network targeting professional contractors, landscapers, first responders, and disaster recovery organizations.
Revenue mechanics are one-time product sales at retail and through distribution; no subscription, licensing, or recurring model. Specific pricing is not publicly disclosed. The customer base is predominantly long-tail: homeowners and DIY consumers, professional contractors and landscapers, with secondary use cases in first-responder equipment (chainsaws, rescue saws, gas-powered compressors), emergency preparedness (standby generators), and disaster recovery operations. TruFuel reported record monthly sales in March 2026 (exceeding the prior record by over 10%) following a record sales year in 2025.
TruFuel50 firmographics
Firmographics- Name
- TruFuel50
- Legal name
- Calumet Branded Products, LLC
- Website
- https://trufuel50.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruFuel50 manufactures ready-to-use, ethanol-free engineered fuel (40:1, 50:1, and 4-Cycle formulations) for outdoor power equipment, serving homeowners, professional contractors, and first responders via major U.S. and Canadian retail and dealer channels as a brand of Calumet, Inc.
- Ownership category
- akta.pro rank
TruFuel50 industry classification
Industry- Product category
- Pre-mixed Engineered Fuel for Outdoor Power Equipment
- NAICS
- Gasoline Stations and Fuel Dealers (457)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Fuel Additives & Lubricant Additives (IMAEAMAL)
- akta.pro secondary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
Keywords
Where TruFuel50 is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TruFuel50 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ready-to-Use Engineered Fuel Sales: TruFuel generates revenue through the sale of pre-mixed, ready-to-use engineered fuel products sold in cans and containers through retail distribution. Products include 40:1 Mix, 50:1 Mix, and 4-Cycle formulations. Revenue is derived from one-time product purchases at retail and through dealer/distributor channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
TruFuel50 product offering
Product offeringCore offering
TruFuel50 manufactures and sells ready-to-use, pre-mixed ethanol-free engineered fuel for 2-cycle and 4-cycle outdoor power equipment. The portfolio includes 40:1 Mix and 50:1 Mix formulations for 2-stroke engines (chainsaws, trimmers, leaf blowers) and a 4-Cycle Mix for 4-stroke engines (lawnmowers, generators, snow blowers, pressure washers), all sold in metal cans through major retail and dealer channels across the U.S. and Canada.
Product overview
TruFuel50 is a fuel products company offering a portfolio of three ready-to-use, ethanol-free engineered fuels for outdoor power equipment. The product line consists of two 2-cycle premixed formulations (40:1 Mix and 50:1 Mix) designed for air-cooled 2-stroke engines in equipment like chainsaws, leaf blowers, and string trimmers, plus a 4-Cycle Mix for 4-stroke engines in generators, lawnmowers, and snow blowers. All products feature proprietary synthetic lubricants, advanced stabilizers, and JASO FD registered oil, with a shelf life of 5+ years unopened and 2 years after opening. The company is a division of Calumet Branded Products, LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- TRUFUEL 40:1 Mix Precision-engineered pre-mixed 2-cycle fuel at a 40:1 fuel-to-oil ratio with proprietary synthetic lubricants and advanced stabilizers. Ethanol-free, 92+ octane, butane-free, benzene-free, with JASO FD registered synthetic oil. Designed for outdoor power equipment from Bolens, Craftsman, McCulloch, Poulan, Troy-Bilt, Weed Eater, and Yard Machines.
- TRUFUEL 50:1 Mix Precision-engineered pre-mixed 2-cycle fuel at a 50:1 fuel-to-oil ratio with proprietary synthetic lubricants and advanced stabilizers. Ethanol-free, 92+ octane, butane-free, benzene-free, with JASO FD registered synthetic oil. Designed for outdoor power equipment from Dolmar, Echo, Homelite, Husqvarna, Maruyama, Redmax, Ryobi, Shindaiwa, Stihl, and Toro.
- TRUFUEL 4-Cycle Mix Ethanol-free fuel formulated with proprietary additive technology for 4-cycle engines in generators, lawnmowers, snow blowers, and power washers. Contains detergent to prevent deposits, a friction modifier to lubricate engine parts and improve fuel economy, and fuel stabilizer for extended shelf life.
Quantifiable outcome
- Shelf life of 5+ years unopened, 2 years after opening — vs. 30 days for conventional pump gas
- +2 more outcomes
Companies that use TruFuel50
Customer profileSegments5 records
Ideal customer profiles4 records
TruFuel50 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TruFuel50 partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
TruFuel50 competitors and assessment
Company assessmentDirect peers
- Lucas Oil Products: Lucas Oil sells a broad line of fuel additives, lubricants, and engine treatments across the same small-engine, powersports, and automotive retail channels. Its 2-cycle and fuel-treatment product lines overlap directly with TruFuel's value proposition around protection and shelf life.
- Sta-Bil (CRC Industries): CRC's Sta-Bil is the leading fuel stabilizer brand sold in the same retail channels (Walmart, AutoZone, NAPA, O'Reilly) targeting the same ethanol-related fuel degradation problem TruFuel solves. It represents the primary substitute approach — additive + pump gas — and is the closest direct competitor.
- Klotz Specialty Lubricants: Klotz manufactures synthetic 2-cycle oils and pre-mix fuel products marketed to outdoor power equipment, chainsaw, and powersports users. It competes head-to-head in the same 40:1 / 50:1 pre-mix category that TruFuel defines.
- VP Racing Fuels: VP Racing Fuels is a specialty fuel manufacturer selling pre-blended, performance-engineered fuels (including ethanol-free small-engine and motorsport formulations) through retail and racing channels. It is the most directly comparable specialty premixed-fuel brand competing in overlapping end-uses and retail channels.
- AMSOIL: AMSOIL is a synthetic lubricants specialist with a strong small-engine and powersports dealer network selling fuel treatments, 2-cycle oils, and pre-mix products. It is a direct competitor in the premium synthetic lubricants and fuel-additive category.
Emerging players
- Husqvarna: Husqvarna is a global outdoor power equipment OEM (chainsaws, trimmers, mowers) that is both a customer-ecosystem anchor for TruFuel and a potential commercial reseller of branded fuel through its dealer network.
- STIHL USA: STIHL is a leading manufacturer of chainsaws and outdoor power equipment (50:1 mix) — a direct end-user ecosystem that TruFuel explicitly targets in its product fitment lists. It is comparable as a customer/ecosystem anchor influencing premix fuel demand.
- Briggs & Stratton: Briggs & Stratton is a major small-engine OEM that has historically endorsed and recommended specific fuel formulations. It is comparable not as a fuel seller but as a customer/ecosystem player whose specifications and recommendations directly shape the addressable market for TruFuel.
Broad incumbents
- Sunoco: Sunoco is a major fuel brand with specialty racing and small-engine offerings sold through retail. As a broad incumbent with deep distribution and brand recognition, it represents the most likely large-firm competitive threat to TruFuel's niche.
- Shell Rotella: Shell Rotella is a major lubricants brand with overlapping small-engine and fuel-system protection products distributed through the same retail channels. It represents a broad incumbent that could credibly launch a competing premix product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TruFuel50 social profiles
Digital presenceTruFuel50 compliance and trust
Trust signalCompliance2 records
TruFuel50 financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruFuel50 leadership team
Management profileNumber of profiles
Profiles1 record
TruFuel50 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruFuel50 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruFuel50
What does TruFuel50 do?
TruFuel50 manufactures and sells ready-to-use, pre-mixed ethanol-free engineered fuel for 2-cycle and 4-cycle outdoor power equipment. The portfolio includes 40:1 Mix and 50:1 Mix formulations for 2-stroke engines (chainsaws, trimmers, leaf blowers) and a 4-Cycle Mix for 4-stroke engines (lawnmowers, generators, snow blowers, pressure washers), all sold in metal cans through major retail and dealer channels across the U.S. and Canada.
Is TruFuel50 a public or private company?
TruFuel50 is a private company. It is classified as corporate owned and is currently operating.
When was TruFuel50 founded?
TruFuel50 was founded in 2006. It employs 11 to 50 people.
Where is TruFuel50 based?
TruFuel50 is headquartered in Indianapolis, United States, in the North America region.
How does TruFuel50 make money?
One revenue line is on record: ready-to-Use Engineered Fuel Sales.
Who are TruFuel50's main competitors?
Direct peers on record are Lucas Oil Products, Sta-Bil (CRC Industries), Klotz Specialty Lubricants, VP Racing Fuels and AMSOIL. Emerging players are Husqvarna, STIHL USA and Briggs & Stratton. Broad incumbents are Sunoco and Shell Rotella.
Does TruFuel50 have an API?
No public API is recorded for TruFuel50.
What industry is TruFuel50 in?
TruFuel50's product category is Pre-mixed Engineered Fuel for Outdoor Power Equipment. Its primary akta.pro industry code is IMAEAMAL, Fuel Additives & Lubricant Additives, with a secondary code of TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners). Its NAICS code is 457 and its SIC code is 5013.