KBB Medic
KBB Medic is a Bergen-based Norwegian digital health company that builds MEDGuideline physician tools and patient mobile apps translating 5,000+ pages of chronic disease clinical guidelines into structured decision pathways for Norwegian doctors, patients, and pharmaceutical partners.
- Company typePrivate
- Founded2013
- HeadquartersBergen, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What KBB Medic does
KBB Medic AS is a privately held Norwegian digital health company, founded in Bergen in autumn 2013 by lung specialists and IT experts, that develops software platforms translating complex clinical guidelines into structured decision pathways for chronic disease management. Its core product, MEDGuideline, is an online learning and diagnostic guidance tool that walks physicians systematically through national and international guidelines covering COPD, asthma, migraine, blood pressure, heart failure, osteoporosis, diabetes, and pain, replacing the need to manually navigate 5,000+ pages of regularly updated clinical guidance. The company also operates a portfolio of patient-facing mobile apps (Headache Calendar, Spasticity Diary, Endometriosis Diary, KOLS Pasientverktøy) that enable symptom tracking, medication logging, and time-limited code-based data sharing with treating physicians; the Headache Calendar is positioned to support Helfo reimbursement eligibility. Underlying technology is a guideline-as-rules-engine rather than an AI system, with content curated and maintained by named medical PhD subject matter experts for each disease vertical.
The company monetises through licensing and subscription access to physicians combined with partnership arrangements with pharmaceutical companies whose logos appear on company materials (Novartis, Boehringer Ingelheim, GSK, Teva, AstraZeneca, Chiesi, AbbVie, Pfizer, Lundbeck, Grifols). Distribution is product-led via the medguideline.no web platform and mobile app stores, augmented by word-of-mouth adoption within the Norwegian medical community and institutional partnerships with LHL (Norwegian Lung Association), the University of Bergen, and Innovasjon Norge. As of November 2023, physician tools had been used over 60,000 times by Norwegian doctors, and the company operates from a small team of 1-10 employees, indicating a lean, content-driven commercial model serving a single-country market.
KBB Medic firmographics
Firmographics- Name
- KBB Medic
- Legal name
- KBB Medic AS
- Website
- https://kbbmedic.no
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KBB Medic is a Bergen-based Norwegian digital health company that builds MEDGuideline physician tools and patient mobile apps translating 5,000+ pages of chronic disease clinical guidelines into structured decision pathways for Norwegian doctors, patients, and pharmaceutical partners.
- Ownership category
- akta.pro rank
KBB Medic industry classification
Industry- Product category
- Clinical Decision Support Software
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
- akta.pro secondary industries
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Chronic Disease Remote Monitoring (COPD/CHF/HTN, Weight & Symptom Tracking) (HLAHACAI)
Keywords
Where KBB Medic is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
KBB Medic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Healthcare Professional Licensing: Licensing of diagnostic guidance tools to healthcare professionals (doctors) who use the online learning tools to understand and apply treatment guidelines for chronic diseases.
- Pharmaceutical Company Partnerships: Partnerships with pharmaceutical companies (Novartis, Boehringer Ingelheim, GSK, Teva, AstraZeneca, Chiesi, AbbVie, Pfizer, Lundbeck, Grifols) who appear as clients, likely for sponsored access, integration, or distribution of guidance tools.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
KBB Medic product offering
Product offeringCore offering
KBB Medic develops and operates digital diagnostic guidance tools (MEDGuideline) that help Norwegian doctors navigate and apply the more than 5,000 pages of regularly updated national and international treatment guidelines for chronic diseases such as COPD, asthma, migraine, blood pressure, heart failure, diabetes, osteoporosis and pain. The company also offers patient-facing mobile applications (e.g., Headache Calendar, Spasticity Diary, Endometriosis Diary, COPD Patient Tool) that allow patients to track symptoms, evaluate guideline compliance and share data with their physicians.
Product overview
KBB Medic provides digital health tools for chronic diseases based on treatment guidelines. The product portfolio consists of physician-facing guideline tools (MEDGuideline) and patient-facing mobile apps. Physician tools guide doctors through systematic clinical guideline reviews to support diagnosis and treatment decisions for COPD, asthma, migraine, blood pressure, heart failure, diabetes, osteoporosis, and pain. Patient apps enable symptom tracking, medication logging, and data sharing with physicians via generated codes. The physician and patient tools are designed to be aligned and interoperable, allowing shared decision-making based on current guidelines.
Differentiator
Problem solved
Functional benefit
Brands
- MEDGuideline: Online learning tool for understanding medical guidelines for chronic diseases, including COPD, asthma, migraine, blood pressure, heart failure, diabetes, osteoporosis, and pain management.
- Spasticity Diary
- Headache Calendar / Hodepinedagboken
- Endometriosis Diary
Products and services
- MEDGuideline KOLS Online physician guideline tool that guides doctors systematically through the Norwegian COPD (KOLS) diagnosis and treatment guidelines and presents a summary of the physician's independent clinical choices at the end. Intended for Norwegian general practitioners and specialists managing COPD patients.
- Headache Calendar (Hodepinedagboken) Mobile diary app for patients to log headache days, migraine episodes, duration, intensity, aura, menstruation, medication use and effects; the resulting log is accepted by Helfo for migraine-treatment reimbursement eligibility and can be shared with treating physicians via time-limited codes.
- Spasticity Diary Mobile app for patients to document spasticity symptoms, rehabilitation exercises, goals, progress and medicine usage; generates time-limited sharing codes so that healthcare personnel can review the patient's diary.
- Endometriosis Diary Mobile app for patients to document endometriosis-related symptoms including pain, menstruation, bowel movements, urination, abdominal discomfort, emotional status, work/social impact, activity/sleep, sexual-activity impact and medication use and effects.
- KOLS Pasientverktøy (COPD Patient Tool) Patient-facing information tool developed jointly with LHL that gives an overview of available COPD treatment options, assesses whether the patient is in a disease-risk group, and evaluates whether the patient's current treatment complies with the prevailing guidelines.
Quantifiable outcome
- 60,000+ uses by Norwegian doctors
- +2 more outcomes
Companies that use KBB Medic
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
KBB Medic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
KBB Medic partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- LHL (Lungesidalaget)coreKBB Medic collaborates with LHL (Norwegian Health Association) on patient tools. Together they have launched an information tool for COPD treatment overview, developed under the 'Pasientversjon' (Patient Version) initiative.
- Innovasjon NorgeminorInnovasjon Norge (Innovation Norway) is listed as a collaborator, providing support for KBB Medic's innovation and international expansion efforts.
- University of BergencoreKBB Medic has entered a research collaboration with the University of Bergen on a study of COPD treatment with digital tools. The study was REK (Regional Committees for Medical and Health Research Ethics) approved and published in 2021.
- NovartisminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
- Boehringer IngelheimminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
- GSKminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
- TevaminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
- AstraZenecaminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
- ChiesiminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
- AbbVieminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
- PfizerminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
- LundbeckminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
- GrifolsminorPharmaceutical partner displaying KBB Medic logo on company materials as part of their collaboration portfolio.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
KBB Medic competitors and assessment
Company assessmentEmerging players
- Ada Health: Ada Health is an AI-driven symptom assessment and care navigation platform used by consumers and increasingly integrated into health systems. It is comparable to the patient-facing risk assessment component of KBB Medic's tools, though operating at significantly larger scale globally.
Direct peers
- UpToDate (Wolters Kluwer): UpToDate is the leading global clinical decision support resource used by physicians at the point of care. It is directly comparable to KBB Medic's MEDGuideline because both provide guideline-based, condition-specific clinical guidance to practicing physicians, though UpToDate operates globally while KBB Medic is Norway-focused.
- VisualDx: VisualDx is a clinical decision support system that helps physicians build differential diagnoses and treatment plans. It is comparable to KBB Medic's diagnostic guidance tools in providing structured, visual, guideline-based support to clinicians at the point of care.
- DynaMed (EBSCO): DynaMed is an evidence-based clinical decision support tool that provides physicians with synthesized treatment guidelines. It competes head-to-head with MEDGuideline as both deliver curated, guideline-driven content to clinicians for chronic and acute conditions.
- Amboss: Amboss is a clinical knowledge platform that provides physicians and medical students with guideline-based decision support and diagnostic tools. It is comparable to KBB Medic in offering structured, condition-by-condition clinical guidance, though with a stronger medical-education orientation.
- Isabel Healthcare: Isabel Healthcare provides differential diagnosis and clinical decision support tools used by physicians. It is comparable to MEDGuideline in offering systematic, guideline-driven diagnostic and treatment navigation for clinicians at the point of care.
- Medisafe: Medisafe is a patient-facing medication adherence and chronic disease management app. It is directly comparable to KBB Medic's patient mobile apps (Headache Diary, Spasticity Diary, Endometriosis Diary) which also support symptom tracking and medication logging for chronic conditions.
- Epocrates: Epocrates is a widely used point-of-care clinical reference app for physicians covering drug information, treatment guidelines, and disease content. It overlaps with KBB Medic's physician tools in delivering guideline-aligned treatment reference content via mobile/web.
- MyTherapy: MyTherapy is a patient-facing chronic disease management app that combines medication reminders, symptom tracking, and treatment adherence. It overlaps with KBB Medic's patient diary apps in serving individuals with chronic conditions via mobile self-management tools.
Regional players
- Kry (Livi): Kry is a leading Nordic digital health platform offering video consultations with doctors in Norway, Sweden, and other European markets. It is comparable to KBB Medic as a regional Nordic digital health player serving Norwegian physicians and patients, though with a fundamentally different care-delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KBB Medic social profiles
Digital presenceKBB Medic compliance and trust
Trust signalCompliance2 records
KBB Medic financial estimates
Financial estimateRevenue estimate
Valuation estimate
KBB Medic leadership team
Management profileNumber of profiles
Profiles16 records
KBB Medic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KBB Medic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KBB Medic
What does KBB Medic do?
KBB Medic develops and operates digital diagnostic guidance tools (MEDGuideline) that help Norwegian doctors navigate and apply the more than 5,000 pages of regularly updated national and international treatment guidelines for chronic diseases such as COPD, asthma, migraine, blood pressure, heart failure, diabetes, osteoporosis and pain. The company also offers patient-facing mobile applications (e.g., Headache Calendar, Spasticity Diary, Endometriosis Diary, COPD Patient Tool) that allow patients to track symptoms, evaluate guideline compliance and share data with their physicians.
Is KBB Medic a public or private company?
KBB Medic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KBB Medic founded?
KBB Medic was founded in 2013. It employs 1 to 10 people.
Where is KBB Medic based?
KBB Medic is headquartered in Bergen, Norway, in the Europe region.
How does KBB Medic make money?
Two revenue lines are on record. Healthcare Professional Licensing is the primary driver. The others are pharmaceutical Company Partnerships.
Who are KBB Medic's main competitors?
Ada Health is listed as an emerging player. Direct peers are UpToDate (Wolters Kluwer), VisualDx, DynaMed (EBSCO), Amboss, Isabel Healthcare, Medisafe, Epocrates and MyTherapy. Kry (Livi) is listed as a regional player.
Does KBB Medic have an API?
No public API is recorded for KBB Medic.
What industry is KBB Medic in?
KBB Medic's product category is Clinical Decision Support Software. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs), with a secondary code of HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity). Its NAICS code is 62111 and its SIC code is 8090.