LHL
LHL is Norway's largest voluntary patient organization for heart, lung, stroke, and aphasia conditions, serving ~52,000 members nationwide since 1943 via peer support, counseling, digital education programs, and healthcare advocacy.
- Company typePrivate
- Founded1943
- HeadquartersJessheim, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LHL does
LHL, Landsforeningen for hjerte, lunge og hjerneslag, is Norway's largest voluntary patient organization for cardiovascular, pulmonary, stroke, and aphasia conditions, founded in 1943 and operating as a non-profit membership body with approximately 52,000 members. Its core offerings include the Hjertekampen structured 8-week heart training program (with downloadable app at three intensity levels), Kolsskolen (a digital COPD school of four educational films), free counseling by healthcare professionals (telephone and email), a nationwide peer support hotline with 300+ volunteers at ~30 hospitals, and condition-specific interest groups for transplant recipients and young stroke survivors (LHL Hjerneslag Ung) across 8 regional networks. The organization funds operations through membership fees, donations (including monthly LHL-venn recurring gifts), the LHL-Lotteriet lottery distributed via Narvesen convenience stores, member and first aid e-commerce shops, and foundation grants from Stiftelsen DAM. Distribution is multi-channel: a federated network of local chapters, an active digital content engine (films, webinars, podcasts, recipes), and formal political advocacy at events like Arendalsuka and through campaigns such as Kolsløftet and legislated ambulance response times.
LHL firmographics
Firmographics- Name
- LHL
- Legal name
- LHL, Landsforeningen for hjerte, lunge og hjerneslag
- Website
- https://lhl.no
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LHL is Norway's largest voluntary patient organization for heart, lung, stroke, and aphasia conditions, serving ~52,000 members nationwide since 1943 via peer support, counseling, digital education programs, and healthcare advocacy.
- Ownership category
- akta.pro rank
Where LHL is headquartered
LocationHeadquarters
- HQ city
- Jessheim
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
LHL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees: LHL generates revenue from membership fees. Members pay annual dues and receive member benefits including the member magazine 'Et bedre liv', discounts, access to local chapter activities, and exercise groups.
- Donations and regular giving: LHL receives charitable donations from the public, including one-time gifts, monthly recurring gifts (LHL-venn), memorial gifts (minnegave), and bequests. Vipps payment options available for donations.
- LHL-Lotteriet (Lottery): LHL operates a lottery (LHL-Lotteriet) as a major fundraising mechanism, selling tickets through various channels including Narvesen convenience stores and direct registration. The lottery has been running for over 75 years.
- LHL Member Shop (Medlemsbutikk): LHL operates an online member shop selling training program materials, study resources, merchandise (knitted items with heart patterns), and other products to members and the public.
- LHL Førstehjelp (First Aid Shop): LHL operates a separate online first aid shop selling defibrillators, first aid supplies, and related safety equipment. Also partners with organizations to distribute automated external defibrillators (AEDs).
- Government and foundation grants: LHL receives financial support from Stiftelsen DAM (The DAM Foundation) for digital programs such as Kolsskolen and Hjertekampen. May also receive government operational support as a patient organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership |
| Subscription | Monthly | LHL-venn (Regular donor) |
| Transaction based/ take rate | Pay-as-you-go | LHL-Lotteriet (Lottery tickets) |
| Unit Pricing | Pay-as-you-go | Member shop products |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
LHL product offering
Product offeringCore offering
LHL is a voluntary, non-profit patient organization that provides peer support, professional counseling, disease-specific education, and rehabilitation programs for people with heart and lung disease, stroke, and aphasia, and their relatives. Core offerings include the Hjertekampen training program, Kolsskolen digital COPD school, free telephone/email counseling, a peer supporter network, and nationwide local chapters and interest groups. The organization also operates the LHL-Lotteriet lottery and online shops selling training materials and first-aid supplies.
Product overview
LHL (Landsforeningen for hjerte, lunge og hjerneslag) is Norway's largest voluntary health organization with approximately 52,000 members, founded in 1943. The organization operates as a federated membership body with local chapters and interest groups nationwide. Its product portfolio centers on peer support, health education, and physical activity programs: Hjertekampen provides structured 8-week training programs at three intensity levels for heart health improvement; Kolsskolen is a digital four-module educational program for COPD patients; Rådgivingstjenesten offers free professional advisory services; and Likepersoner connects patients with trained peer supporters. Thematic interest groups include LHL Hjerneslag Ung (regional networks for young stroke survivors aged 18–55), LHL Transplantert (for transplant recipients and candidates), and LHL Førstehjelp (first aid). The organization also produces content through films, webinars, podcasts, and a recipe database. LHL's advocacy arm includes the Kolsløftet campaign and Hjertesikker Sone certification. Fundraising products include the LHL-Lotteriet lottery.
Differentiator
Problem solved
Functional benefit
Brands
- Hjertekampen: A training program and app developed by LHL for heart health, featuring 3x30 minute weekly workouts to strengthen the heart and improve overall health.
- Kolsskolen
- Hjertesikker Sone
- LHL Førstehjelp
- LHL-Lotteriet
Quantifiable outcome
- LHL has approximately 52,000 members organized in local chapters and interest groups across Norway
- +3 more outcomes
Companies that use LHL
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
LHL technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LHL partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Norwegian Vision in Stroke (NorVIS)coreNorVIS is a cross-disciplinary network with partners from user organizations, municipalities, hospitals, rehabilitation institutions, and national and international researchers. LHL Hjerneslag is a partner in this network focused on vision problems following stroke. Joint activities include webinars and research collaboration.
- Oslo University Hospital (OUS)coreOUS, specifically the Neurological Department and Eye Department at Rikshospitalet, collaborates with LHL on stroke and vision research through the NorVIS network.
- Sørlandet sykehus (Southern Norway Hospital)minorCollaborates with LHL on stroke and vision research through the NorVIS network.
- Universitetet Sørøst-Norge (USN)minorUniversity of South-Eastern Norway participates in the NorVIS network with LHL Hjerneslag, focusing on stroke and vision research.
- Norsk nevrologisk forening (Norwegian Neurological Association)minorProfessional medical association that co-organizes webinars and events with LHL Hjerneslag on stroke topics.
- Innsamlingskontrollen (Norwegian Control Board for Charitable Organizations)coreLHL is registered with Innsamlingskontrollen, which provides external oversight and control of charitable fundraising in Norway.
- Fundraising NorgeminorLHL is a member of Fundraising Norge, the industry association for fundraising organizations in Norway.
- Frivillighet Norge (NorwegianVolunteering)minorLHL is a member of Frivillighet Norge, the national association for volunteer organizations in Norway.
- FFO (Funksjonshemmedes Fellesorganisasjon)coreLHL is a member of FFO, Norway's umbrella organization for organizations representing people with disabilities and chronic illness. LHL follows FFO's procedures for reporting sexual harassment and abuse.
- Unicare RøroscoreLHL Transplantert (LHL's transplant interest group) collaborated with Unicare Røros (formerly LHL's rehabilitation center) to develop the first overnight rehabilitation program for heart and lung transplant recipients in Norway.
- Norges Blindeforbund (Norwegian Association of the Blind)minorLHL Hjerneslag collaborates with Norges Blindeforbund, particularly on vision problems following stroke, with a user representative participating in the NorVIS network.
- Stiftelsen Organdonasjon (Norwegian Foundation for Organ Donation)coreLHL and Stiftelsen Organdonasjon collaborate on organ donation awareness, with LHL promoting donor registration and sharing stories of transplant recipients to encourage organ donation.
- NarvesenminorNorwegian convenience store chain that sells LHL lottery tickets (LHL-Lotteriet), serving as a distribution channel for LHL's primary fundraising mechanism.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
LHL competitors and assessment
Company assessmentRegional players
- Stroke Association (UK): The UK's primary stroke-focused patient organization. Directly comparable to LHL Hjerneslag's mission (stroke survivors and relatives), with a similar service mix of peer support, counseling, advocacy, and local community groups in a different geography.
- American Heart Association (AHA): The largest US heart-health-focused non-profit, operating a comparable model of patient education, advocacy, research funding, and CPR/first-aid training (LHL Førstehjelp is a smaller analogue). Not a direct competitor, but the relevant scale benchmark for an established national cardiovascular non-profit.
- Hjerteforeningen: Danish Heart Association, the dominant Danish cardiovascular patient and research organization. Operates a similar peer-support, advocacy, and fundraising model in Denmark; useful comparable for Nordic heart-focused patient organizations adjacent to LHL's mandate.
- Hjärt-Lungfonden: Swedish Heart-Lung Foundation, the closest cross-border peer to LHL in mission (cardiovascular and pulmonary disease). Comparable on disease focus, research-funding role, peer-support, and member-driven fundraising, though operating under Swedish regulation and a different organizational structure.
- British Heart Foundation (BHF): The UK's largest heart-focused charity, comparable to LHL in mission (cardiovascular disease) and multi-channel fundraising (lotteries, donations, retail shops, grants). It is a much larger organization, but it provides a relevant scale benchmark for how a national heart patient/research organization can structure revenue and advocacy.
Direct peers
- Nasjonalforeningen for folkehelsen: Norway's National Association for Public Health, focused on dementia and cardiovascular health. It is the most directly comparable Norwegian patient organization to LHL, operating a similar federation model with local chapters, peer support, advocacy, and fundraising—including its own lottery—on overlapping therapeutic areas.
- Kreftforeningen: Norwegian Cancer Society, the country's largest disease-specific patient and research organization. Comparable to LHL in operating model (membership, donations, advocacy, research funding, local activities) and scale (national footprint, tens of thousands of members and donors), though it focuses on oncology rather than cardiopulmonary disease.
- Diabetesforbundet: Norwegian Diabetes Association, a patient advocacy organization using the same Norwegian federation model as LHL: local chapters, peer support, member magazine, advocacy campaigns, and partnership with healthcare providers. Comparable in operational mechanics and chronic-illness patient/community orientation.
- Norges Astma- og Allergiforbund (NAAF): Norwegian Asthma and Allergy Association, a peer patient organization to LHL with the same federation structure (local chapters, interest groups, peer supporters), advocacy, member magazine, and grant funding model. Comparable on operational mechanics and target community type (chronic disease patients and relatives).
Broad incumbents
- Røde Kors Norge (Norwegian Red Cross): Norway's largest humanitarian and health-adjacent non-profit, with a much broader mandate (emergency response, refugee support, care activities) but similar reliance on membership, donations, and volunteers. A relevant broader benchmark for Norwegian non-profit scale, fundraising capability, and volunteer-based service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LHL social profiles
Digital presenceLHL compliance and trust
Trust signalCompliance5 records
LHL financial estimates
Financial estimateRevenue estimate
Valuation estimate
LHL leadership team
Management profileNumber of profiles
Profiles3 records
LHL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LHL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LHL
What does LHL do?
LHL is a voluntary, non-profit patient organization that provides peer support, professional counseling, disease-specific education, and rehabilitation programs for people with heart and lung disease, stroke, and aphasia, and their relatives. Core offerings include the Hjertekampen training program, Kolsskolen digital COPD school, free telephone/email counseling, a peer supporter network, and nationwide local chapters and interest groups. The organization also operates the LHL-Lotteriet lottery and online shops selling training materials and first-aid supplies.
Is LHL a public or private company?
LHL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LHL founded?
LHL was founded in 1943. It employs 11 to 50 people.
Where is LHL based?
LHL is headquartered in Jessheim, Norway, in the Europe region.
How does LHL make money?
Six revenue lines are on record. Membership fees are the primary driver. The others are donations and regular giving, LHL-Lotteriet (Lottery), LHL Member Shop (Medlemsbutikk), LHL Førstehjelp (First Aid Shop) and government and foundation grants.
Who are LHL's main competitors?
Regional players on record are Stroke Association (UK), American Heart Association (AHA), Hjerteforeningen, Hjärt-Lungfonden and British Heart Foundation (BHF). Direct peers are Nasjonalforeningen for folkehelsen, Kreftforeningen, Diabetesforbundet and Norges Astma- og Allergiforbund (NAAF). Røde Kors Norge (Norwegian Red Cross) is listed as a broad incumbent.
Does LHL have an API?
No public API is recorded for LHL.