Ultimate Marine Power
Ultimate Marine Power is a privately-held Australian marine equipment distributor and integrator based in Brisbane, supplying, installing, and maintaining propulsion, navigation, stabilisation, and vessel monitoring systems for commercial operators, government departments, shipyards, and recreational owners across Australasia.
- Company typePrivate
- Founded2008
- HeadquartersPinkenba, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ultimate Marine Power does
Ultimate Marine Power is a privately-held Australian marine equipment distributor and systems integrator headquartered in Hemmant (Brisbane), Queensland, with a sales coordination office in New South Wales. Founded by Dave Murray, the company supplies, installs, integrates, and maintains marine equipment for commercial operators, government departments, shipyards, and luxury/recreational vessel owners across Australasia. The team is small (8-10 people), structured around a founder/director, manufacturing engineer, R&D manager, technicians, NSW coordinator, office administrator, and a software engineer.
The company's portfolio combines exclusive Australian distribution rights for multiple international marine brands (Humphree trim and stabilisation, Veth Propulsion thrusters, Marine Jet Power waterjets, Transfluid and Danfoss Editron hybrid/electric propulsion, Simrad electronics, WISKA CCTV, EM-TRAK AIS, Carlisle & Finch searchlights, Speich wipers, Kahlenberg horns, Icom radios, KVH satcoms) with its own in-house developed On-Watch Vessel Monitoring System (VMS/VDR). On-Watch connects to vessel NMEA2000/NMEA0183 navigation buses, J1939 engine data, AIS, and CCTV, providing real-time tracking, 30-day local recording, encrypted cloud upload, and programmed alerts, and is offered on a per-vessel monthly subscription. The Humphree Lightning family, launched in 2024, adds automatic trim, list, pitch, roll stabilisation, and coordinated-turn functionality for 20-45 foot boats.
The business model is a hybrid of hardware resale (agency margins on third-party equipment), professional installation/integration services, recurring subscription revenue from On-Watch, and ongoing maintenance/after-sales support delivered through a 20+ dealer network spanning Queensland (8), New South Wales (7), Western Australia (2), South Australia (1), and Victoria (1), plus a direct e-commerce shop and direct enterprise sales from the QLD headquarters. Notable fleet deployments include Sydney Ferries, Manly Fast Ferries, Port Authority NSW, Brisbane and Townsville ferry operators, and INCAT. The company is founder-owned, with no disclosed institutional investment, and was recognised as Simrad Pro Dealer of the Year for three consecutive years (2015-2017).
Ultimate Marine Power firmographics
Firmographics- Name
- Ultimate Marine Power
- Legal name
- Ultimate Marine Power
- Website
- https://ultimatemarinepower.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ultimate Marine Power is a privately-held Australian marine equipment distributor and integrator based in Brisbane, supplying, installing, and maintaining propulsion, navigation, stabilisation, and vessel monitoring systems for commercial operators, government departments, shipyards, and recreational owners across Australasia.
- Ownership category
- akta.pro rank
Ultimate Marine Power industry classification
Industry- Product category
- Marine Equipment Distribution and Integration
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Support Activities for Water Transportation (48839)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
- akta.pro secondary industries
- Marine Hybrid & Electric Propulsion Systems (IMAJAHAC), Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN), Propulsion Integration, Commissioning & Testing (Factory/sea trials, alignment) (IMAJAHAM), Shipboard Electrical Distribution, Power Conversion & Automation (IMABAKAG)
Keywords
Where Ultimate Marine Power is headquartered
LocationHeadquarters
- HQ city
- Pinkenba
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Ultimate Marine Power business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Marine Equipment Sales: Sales of marine equipment including propulsion systems, navigation, communication, trim stabilisation, CCTV, and other marine electronics from global brand partners.
- Installation and Integration Services: Professional installation, integration, and customisation of marine equipment for vessels. Includes planning, supply, and installation services.
- Vessel Monitoring Software Subscription: Affordable monthly fee per vessel for On-Watch vessel monitoring system software and cloud storage.
- Maintenance and Support Services: Ongoing maintenance, service, and after-sales support through dealer network and direct service teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | On-Watch Vessel Monitoring System - per vessel monthly subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ultimate Marine Power product offering
Product offeringCore offering
Ultimate Marine Power is an Australian marine equipment distributor and integrator that plans, supplies, installs and maintains a comprehensive portfolio of international marine brands across Australasia, including Humphree trim/stabilisation, Veth and Marine Jet Power propulsion, Transfluid and Danfoss Editron hybrid/electric drivetrains, Simrad navigation, EM-TRAK AIS, WISKA CCTV, Carlisle & Finch searchlights, Speich wipers, Kahlenberg horns, and Icom/KVH communications. The company also develops its own On-Watch Vessel Monitoring System (VMS/VDR) for commercial marine operators and offers the Humphree Lightning automatic trim and stabilisation system for 20–45 foot boats.
Product overview
Ultimate Marine Power is a marine equipment supplier and integrator operating throughout Australasia, offering a comprehensive portfolio of marine technology products and systems. The company serves as both a distributor of international marine brands and a provider of integrated vessel solutions. The core product portfolio centres on the On-Watch Vessel Monitoring System (VMS/VDR) - an Australian-designed real-time monitoring and voyage data recording system - and Humphree Lightning - an automatic trim and stabilisation system for 20-45 foot boats using interceptor technology. The company distributes multiple international marine brands including: Veth Propulsion (azimuth and bow thrusters from Netherlands), Marine Jet Power (waterjets), Transfluid and Danfoss Editron (hybrid/electric propulsion), EM-TRAK (AIS transceivers), Carlisle & Finch (searchlights), Speich (wipers), Kahlenberg (horns), Simrad (navigation and commercial electronics), WISKA (CCTV), Vingtor-Stentofon (communication systems), Icom and KVH (communications/satellite). Services include planning, supply, installation, and maintenance of marine equipment with dealer network coverage across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- On-Watch: In-house developed Vessel Monitoring System and Voyage Data Recorder for commercial marine vessels, providing real-time monitoring, high-resolution data playback, and cloud-based tracking.
- Humphree Lightning
Products and services
- On-Watch Vessel Monitoring System (VMS/VDR) Australian-designed real-time vessel monitoring system and voyage data recorder for commercial marine operators. Connects via CAN-bus using NMEA2000/NMEA0183 for navigation data and J1939 for engine data (RPM, fuel flow, coolant temperature, oil pressure, engine load), supports AIS targets, RS232 gearbox data from ZF Gearboxes, optional CCTV integration, Transfluid electric propulsion telemetry, 30-day local recording and encrypted cloud upload for command-centre monitoring.
- Humphree Lightning Automatic Trim and Stabilisation Automatic trim and stabilisation system using interceptor technology for 20-45 foot power boats. Features Auto Trim, Auto List, Pitch Control, Roll Stabilisation, and Coordinated Turn, with reported fuel savings of 5-20%, faster acceleration onto plane, and passenger comfort benefits reducing seasickness.
- Humphree Interceptors (X, H, HA, HE and HLS Series) Interceptor blade systems in multiple sizes for different vessel types: X-Series (300-750mm) for 25-60ft boats, H-Series (350-1500mm), HA-Series with asymmetric servo (500-1100mm), HE-Series heavy duty (750-1500mm), and HLS-Series for large planing vessels (800-1500mm).
- Humphree Electric Fin Stabilisers Electric fin stabilising system with brushless electric servo units powered by 24V DC. No hydraulic pipes or genset required. Includes All Speed Fins with 360° rotation for anchor walk control and standard Stabilising Fins for underway roll and pitch control, designed for 24/7 operation with class-approved installation.
- Marine Jet Power (MJP) Waterjets Global leader in waterjet propulsion covering engine powers from 112kW to 21MW and intake diameters from 250mm to 1550mm. Product range includes Ultrajet (axial-flow), Compact Steering Unit (CSU), Double Reverse Bucket (DRB), and Hybrid waterjets.
- Veth Propulsion Thrusters and Rudder Propellers Dutch manufacturer of azimuth and bow thrusters including tunnel thrusters, Veth Jets, Veth Compact Jets, Steering Grids, Compact Grids, and Elbow Thrusters. Also produces rudder propellers (Z-drive, L-drive) with in-house developed control systems for low-draft applications.
- Transfluid Hybrid and Electric Propulsion Hybrid and electric propulsion systems offering three operating modes: silent zero-emission electric propulsion, endothermic propulsion with battery recharging, and booster function for transient acceleration. Systems reduce energy consumption and environmental impact and integrate with On-Watch VMS for battery and motor telemetry.
- Danfoss Editron Electric and Hybrid Propulsion Fully-electric and hybrid EDITRON systems offering lower fuel and energy consumption, reduced CO2 and small particle emissions, with lightweight and compact hardware for easy integration.
- EM-TRAK AIS Transceivers (Class A and Class B) SOLAS and Inland Waterway certified AIS Class A transceiver (A200) with 5" colour display, ENC chart support, WiFi/NMEA0183/NMEA2000 connectivity, and IPx6/IPx7 waterproof rating; plus AIS Class B models (B400 CSTDMA 2W and B200 SOTDMA 5W) with internal 24-hour battery backup, Bluetooth (B200), WiFi, silent mode and ultra-low power consumption.
- Carlisle & Finch Marine Searchlights Marine searchlight product range since 1895 covering Incandescent Halogen Searchlights (7-inch sealed beam) and Xenon Arc Searchlights (1000W and 2500W models) with up to 177 million beam candlepower. NightFINDER models include thermal camera upgrades for superyacht, commercial marine and military applications.
- Speich Wipers Systems Italian manufacturer since 1938 of marine wiper systems including Pantograph/Pendulum Wipers, Straight Line Wipers, Clear View Screens, Control Systems, Blades, Window Washer Equipment and Antiglear Screens, with products selected for use by multiple navies.
- Kahlenberg Marine Horns Marine air horns and sound signals manufacturer since 1895. Product range includes Yacht Horns and Commercial Air Horns, all certified to USCG/IMO requirements for frequency and decibel levels with classification society type approvals available for all models and vessel types.
- Simrad Marine Electronics (Commercial and Yachting) Commercial and leisure marine electronics including autopilots, ECDIS, GPS, radar, fishfinders/chartplotters, sonar, marine VHF radios, and echosounders. Ultimate Marine Power was awarded Simrad Pro Dealer of the Year for three consecutive years (2015-2017).
- WISKA Maritime CCTV Systems German manufacturer of maritime CCTV systems including IP network cameras (POE, Full HD), explosion-proof PTZ dome cameras (EX Zone 2), dome cameras, PTZ cameras, and flameproof Ex cameras. GL certified with IP66/67/68 ratings. INCAT Saint John Paul II ferry WISKA CCTV system commissioned January 2019.
- Vingtor-Stentofon Maritime Communication Systems Maritime communication systems with over 70 years experience and 20,000+ ships equipped. Product range includes Public Address/PAGA systems, Infotainment/IPTV Systems, VoIP/Analog Telephony, and Master Clock Systems.
- Icom Marine and Professional Radios Japanese manufacturer of marine communication equipment including VHF radios, with over 50 years experience. Products manufactured exclusively in Japan adhering to ISO9001/ISO9002 and ISO14001 quality procedures.
- KVH Satellite Communications and TV Satellite communications and TV systems including mini-VSAT Broadband network, TracPhone satellite phones/internet, TracVision satellite TV, and high-performance compasses for maritime applications.
- Across Ocean Systems Tank Level Monitoring Canadian manufacturer (established 2017) of maritime monitoring hardware including tank level sensors, pressure sensors, and monitoring systems for North America, New Zealand, Australia, Asia, Europe and Middle East.
Quantifiable outcome
- 5-20% fuel savings through Humphree Lightning trim optimisation
- +3 more outcomes
Companies that use Ultimate Marine Power
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Ultimate Marine Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability1 record
Feature4 records
Ultimate Marine Power partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, secondary and minor.
- Marine Jet Power (MJP)coreExclusive Australian dealer for full range of waterjet propulsion systems covering engine powers from 112kW to 21MW and intake diameters from 250mm to 1550mm.
- HumphreecoreAuthorised Australian distributor for Humphree trim and stabilisation solutions including Humphree Lightning for 20-45 foot boats and commercial interceptor systems. Dealer network established across Australia for local sales and service support.
- Veth PropulsioncoreExclusive Australian dealer for Veth Propulsion range of azimuth and bow thrusters, rudder propellers, and specialty thrusters for low draft applications.
- TransfluidcoreAustralian distributor for Transfluid hybrid and electric propulsion systems offering silent zero-emission electric propulsion, endothermic propulsion with battery recharging, and booster function.
- Simrad (Navico)coreLeading Australian distributor of Simrad marine electronics including autopilot, ECDIS, GPS, radar, fishfinders/chartplotters, sonar, and VHF radios. Awarded Simrad Pro Dealer of the Year for three consecutive years.
- Carlisle & FinchsecondaryAustralian distributor for Carlisle & Finch marine searchlights including incandescent halogen, xenon arc, and LED products for superyacht, commercial marine, and military applications.
- Speich Wipers SystemssecondaryAustralian distributor for Speich marine wiper systems including pantograph/pendulum wipers, straight line wipers, clear view screens, and control systems. Products used by multiple navies.
- Kahlenberg IndustriessecondaryAustralian distributor for Kahlenberg marine air horns including air and electric horns for yachts, commercial and military vessels.
- EM-TRAKsecondaryAustralian distributor for EM-TRAK AIS transceivers including Class A and Class B products with SOLAS certification and advanced features.
- WISKAsecondaryAustralian provider of WISKA CCTV camera surveillance systems for commercial shipping, passenger ships, offshore platforms, and maritime applications.
- Vingtor-Stentofon (Zenitel)secondaryAustralian distributor for Vingtor-Stentofon maritime communication systems including Public Address, entertainment, intercom, telephony, and master clock systems.
- IcomsecondaryAustralian distributor for Icom marine and professional radio equipment including commercial land-mobile, marine, air-band, UHF CB, and amateur radios.
- KVH IndustriessecondaryAustralian distributor for KVH satellite communications, television, and voice services, as well as high performance sensors and inertial systems.
- Danfoss EditronsecondaryAustralian distributor for Danfoss Editron fully-electric and hybrid propulsion systems with focus on lower fuel consumption and reduced emissions.
- Across Ocean SystemsminorAustralian distributor for Across Ocean Systems tank level monitoring and sensor products.
- Navaho TechnologiesminorPartnership for Navaho digital signage players for marine and commercial applications.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Ultimate Marine Power competitors and assessment
Company assessmentBroad incumbents
- Kongsberg Maritime: Major global supplier of integrated maritime systems including navigation, automation, and vessel monitoring - competing at the higher end with On-Watch VMS and serving similar commercial and government customers.
- Furuno Electric: Global marine electronics manufacturer producing commercial navigation, fishfinding, and radar systems used by many of the same vessel classes UMP serves, including government and commercial ferry operators.
- Raymarine (Teledyne FLIR): Global marine electronics manufacturer (MFDs, radar, sonar, AIS) competing with Simrad and other UMP-distributed brands for both commercial and recreational boating customers.
- Garmin Marine: Global manufacturer of marine electronics including chartplotters, radar, and AIS; Humphree Lightning has Garmin MFD integration, placing Garmin in the same ecosystem and competing with Simrad product lines UMP distributes.
- Wärtsilä: Global marine technology company providing hybrid/electric propulsion systems, digital fleet solutions, and lifecycle services - directly competing with UMP's hybrid/electric distribution stack and vessel monitoring ambitions.
- Brunswick Corporation (Mercury Marine): Major recreational marine manufacturer including propulsion, electronics, and parts (Mercury, Lowrance, Simrad via Navico ownership history); competes at scale against Humphree, Simrad, and integrated propulsion product lines UMP distributes.
- Volvo Penta: Major marine propulsion OEM including hybrid/electric solutions; directly competes with MJP, Veth, Transfluid and Danfoss Editron - which UMP exclusively distributes across Australia.
- Navico (Simrad parent): Global manufacturer of marine electronics brands including Simrad - UMP's largest distribution line. Competes with other UMP-distributed brands and could disintermediate UMP through direct ANZ sales or distribution consolidation.
Direct peers
- AMI Marine: Australian commercial marine electronics distributor and integrator focused on navigation, communication, and vessel monitoring - directly comparable in model, geography, and customer mix (ferry operators, government, shipyards) to Ultimate Marine Power.
- Electronic Navigation Ltd (ENL): New Zealand-based marine electronics distributor covering Australasia; supplies and integrates similar navigation, communication, and safety product lines to commercial and recreational operators. Geographic and portfolio overlap is substantial.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ultimate Marine Power social profiles
Digital presenceUltimate Marine Power compliance and trust
Trust signalCompliance4 records
Ultimate Marine Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultimate Marine Power leadership team
Management profileNumber of profiles
Profiles8 records
Ultimate Marine Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultimate Marine Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultimate Marine Power
What does Ultimate Marine Power do?
Ultimate Marine Power is an Australian marine equipment distributor and integrator that plans, supplies, installs and maintains a comprehensive portfolio of international marine brands across Australasia, including Humphree trim/stabilisation, Veth and Marine Jet Power propulsion, Transfluid and Danfoss Editron hybrid/electric drivetrains, Simrad navigation, EM-TRAK AIS, WISKA CCTV, Carlisle & Finch searchlights, Speich wipers, Kahlenberg horns, and Icom/KVH communications. The company also develops its own On-Watch Vessel Monitoring System (VMS/VDR) for commercial marine operators and offers the Humphree Lightning automatic trim and stabilisation system for 20–45 foot boats.
Is Ultimate Marine Power a public or private company?
Ultimate Marine Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ultimate Marine Power founded?
Ultimate Marine Power was founded in 2008. It employs 1 to 10 people.
Where is Ultimate Marine Power based?
Ultimate Marine Power is headquartered in Pinkenba, Australia, in the Oceania region.
How does Ultimate Marine Power make money?
Four revenue lines are on record. Marine Equipment Sales are the primary driver. The others are installation and Integration Services, vessel Monitoring Software Subscription and maintenance and Support Services.
Who are Ultimate Marine Power's main competitors?
Broad incumbents on record are Kongsberg Maritime, Furuno Electric, Raymarine (Teledyne FLIR), Garmin Marine, Wärtsilä, Brunswick Corporation (Mercury Marine), Volvo Penta and Navico (Simrad parent). Direct peers are AMI Marine and Electronic Navigation Ltd (ENL).
Does Ultimate Marine Power have an API?
No public API is recorded for Ultimate Marine Power.
What industry is Ultimate Marine Power in?
Ultimate Marine Power's product category is Marine Equipment Distribution and Integration. Its primary akta.pro industry code is IMAJAJAL, Marine Electrical Installation, Commissioning & Field Services, with a secondary code of IMAJAHAC, Marine Hybrid & Electric Propulsion Systems. Its NAICS code is 334511 and its SIC code is 3812.