What Thura Swiss does

Thura Swiss is a privately-held market research and consulting firm headquartered in Yangon, Myanmar, with a wholly-owned regional subsidiary in Singapore (Thura Swiss Singapore Pte Ltd.). Founded in 2012 by Dr. Aung Thura, who remains CEO, the firm provides quantitative and qualitative research plus strategic consulting and M&A advisory services across Myanmar, Cambodia, Singapore, and Laos.

The company's research stack is built around three pillars: Market Research (market sizing, brand equity tracking, consumer behavior, social research, customer satisfaction), Consulting & Financial Advisory (strategic planning, investment structuring, commercial due diligence, valuation, M&A/JV support), and a proprietary Tools suite covering desk research, in-depth interviews, CAPI/PAPI/CATI/CAWI surveys, focus groups, product testing, in-home visits, and mystery shopping. Methodological IP includes a Socio-Economic Classification (SEC) Model developed for Myanmar, a Brand Equity Model with internal Brand Scorecard, a Customer Satisfaction Index, and an Omnibus monthly survey product. Fieldwork is supported by an in-house CATI call center with automated dialing (capable of several hundred phone interviews per day) and a tablet-based CAPI system with voice recording and GPS tracking.

Revenue is generated through project-based professional services fees and retainers, supplemented by a freemium weekly newsletter, Thura NewsViews (12,000+ subscribers), which functions as top-of-funnel lead generation. The go-to-market is sales-led and direct, with engagement driven by RFP/RFQ responses and direct enterprise outreach. Customers span international development organizations (World Bank, USAID, UNICEF, UNDP, GIZ, IFC) and enterprises in telecom (Ooredoo, MPT), F&B (Nestle), energy (Total), agriculture (Syngenta Foundation, Nutreco, Invivo), financial services (Home Credit), and research/consulting (Daiwa, Nomura). The company is exclusively partnered with Larive International for Myanmar market entry, and has supporting alliances with Duane Morris & Selvam (legal), Win Thin & Associates (audit), and Asian Tigers Mobility (relocation). No external venture or private equity funding has been disclosed.

Name

Thura Swiss

Legal name

Thura Swiss Limited

Website

https://thuraswiss.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Thura Swiss is a market research and consulting firm, founded in 2012 in Yangon, Myanmar, serving international development organizations and enterprises across Myanmar, Cambodia, Singapore, and Laos with proprietary consumer databases, brand-tracking models, and M&A advisory services.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

akta.pro secondary industries

Due Diligence & Investigative Research (BPAHALAI), Monitoring, Evaluation, Research & Learning (MERL) for Global Health (BPADAIAO)

Keywords

• Market research services
• Consumer research
• Business consulting
• Brand tracking
• Financial advisory

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research Services: Fees charged for market research projects including market sizing, brand equity tracking, consumer behavior studies, and social research. Projects range from ad-hoc studies to ongoing tracking studies.
2. Consulting & Financial Advisory: Strategic consulting, business planning, investment structuring, commercial due diligence, valuation, and M&A advisory services. Revenue generated through project fees and retainers.
3. Newsletter Subscription (Thura NewsViews): Weekly newsletter covering Myanmar politics, economy and business. Free subscription service though may serve lead generation for core services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Thura Swiss provides market research and consulting services across Myanmar, Cambodia, Singapore and Laos. Its core offerings include quantitative and qualitative market research (market sizing, brand equity tracking, consumer behavior studies, social research), consulting and financial advisory (strategic consulting, investment structuring, commercial due diligence, valuation, M&A advisory), and proprietary research tools/methodologies (CATI, CAPI, focus groups, mystery shopping) supported by an in-house consumer database of 170,000+ classified contacts.

Product overview

Thura Swiss offers a one-stop-shop market research and consulting platform operating across Myanmar, Cambodia, Singapore, and Laos. The core offering consists of three main pillars: Market Research services (market sizing, brand tracking, consumer behavior, social research), Consulting & Financial Advisory (strategy, M&A, valuation, due diligence), and proprietary Research Tools (surveys via CAPI/CATI/PAPI/CAWI, focus groups, mystery shopping). These are supported by proprietary models including the Socio-Economic Classification (SEC) Model, Brand Equity Model, and Customer Satisfaction Index (CSI), along with a consumer database of 170,000+ classified contacts. The portfolio also includes Thura NewsViews newsletter and a CATI call center with automated dialing capability.

Differentiator

Problem solved

Functional benefit

Brands

• Thura NewsViews: One of the first and most widely read weekly newsletters with regards to Myanmar, covering politics, economy and businesses.

Products and services

• Market Research Comprehensive market research services providing quantitative and qualitative insights for data-driven decision making, including market sizing, brand equity tracking, consumer behavior analysis, and social research across Myanmar, Cambodia, Singapore and Laos. Targeted at international development organizations, private sector companies, and government bodies.
• Consulting & Financial Advisory

Quantifiable outcome

• 320+ market research, consulting and advisory projects completed
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Larive InternationalcoreStrategic or Co-development PartnerLarive International guides customers in developing and realizing goals in high-growth markets based on unique business intelligence and 30+ years of experience. Thura Swiss is the exclusive partner of Larive International in Myanmar, offering full range of services for market entry and expansion.
• Duane Morris & Selvam LLPcoreImplementation/ SI/ Consulting PartnerJoint law venture between US-based Duane Morris LLP and Singapore-based Selvam LLC with 750+ legal professionals across Asia, US, Middle East and Europe. Partnership helps companies conduct business in and out of Asia with cultural fluency and key relationships.
• Win Thin & AssociatessupportingImplementation/ SI/ Consulting PartnerLeading auditing firm in Myanmar. Thura Swiss partnered with Win Thin & Associates to help Myanmar companies become ready for investments through financial and audit expertise.
• Asian Tigers MobilitysupportingGTM or Marketing PartnerProfessional moving and relocation services provider. Thura Swiss partnered with Asian Tigers to facilitate administrative tasks of expats moving from and to Myanmar, supporting client relocation needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research and consulting firm with operations across Asia including Myanmar previously. Broad incumbent offering market sizing, brand tracking, and consumer research as part of a much wider portfolio spanning 90+ markets.
• Mintel: Global market intelligence firm specializing in consumer products, beauty, food, and lifestyle research. Comparable as a broad incumbent producing market research and consumer insights used by FMCG and retail clients overlapping with Thura Swiss's Nestle, Total, and agriculture-sector engagements.
• Euromonitor International: Global market research provider focused on consumer market sizing, industry analysis, and country reports across developed and emerging markets. Comparable as a broad incumbent producing market intelligence used by similar multinational and development-sector clients.
• NielsenIQ (Nielsen): Global consumer intelligence firm with historical presence in Myanmar/Southeast Asia offering market measurement, consumer panels, and brand tracking. Comparable as a broad incumbent serving FMCG, telecom, and financial services clients across the region.
• Kantar: Global data, insights and consulting company with deep brand tracking and consumer research capabilities. Comparable as a broad incumbent offering overlapping brand equity and consumer research services across multiple Asian markets.

Direct peers

• Ken Research: India-headquartered market research and consulting firm with extensive coverage of Southeast Asian frontier markets including Myanmar. Directly comparable as a regional research provider offering industry research, market sizing, and strategic advisory to similar client types.
• YCP Solidiance: Asia-focused management consulting and market research firm covering Southeast Asia including Myanmar, Cambodia, and Laos. Directly comparable as a regional firm offering strategy consulting, commercial due diligence, and market entry advisory to similar multinational clients.
• Kadence International: Boutique market research firm specializing in Asia-Pacific and emerging markets with full qualitative and quantitative offerings. Directly comparable as a regional research specialist serving similar multinational and institutional clients across frontier Asian markets.

Emerging players

• MMR Research Worldwide: Singapore-headquartered consumer and sensory research specialist with strong presence across Southeast Asia. Comparable as a regional research firm offering consumer behavior, product testing, and brand tracking services to similar multinational client types.
• Frontier Consulting Group: Myanmar-focused advisory firm offering market entry, investment, and consulting services. Comparable as an emerging regional player with on-the-ground Myanmar expertise serving foreign-investor and development-sector mandates overlapping Thura Swiss's core segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thuraswiss
• LinkedInlinkedin.com/company/thura-swiss

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thura Swiss