What BigMedia does

BigMedia is the commercial sales division of BigBoard Group and the #1 outdoor (OOH) advertising operator in the Czech Republic, holding 74%+ market share. Founded in 1994 as BigBoard Praha and operating the BigMedia division since 2001, the company runs 15,000+ advertising surfaces across 400+ Czech cities in formats spanning billboards, bigboards, digital screens, metro, rail, tram, and bus. Key inventory includes the exclusive MetroZoom (Prague metro) and RAILREKLAM (railway) concessions, the CityZoom city-furniture subsidiary launched in 2024, and the PLAYON network of 650+ digital screens.

The company's technology stack centers on BigPlan, an AI-powered campaign planning tool built on O2 mobile network data covering 9.5M+ people, which delivers audience targeting, reach, and frequency metrics for OOH buying. PLAYON extends the platform into programmatic digital OOH, including the first weather-triggered dynamic advertising deployment in the Czech Republic (2021). The eBigMedia e-commerce platform opens self-service access to SMB advertisers alongside traditional enterprise and agency channels.

BigMedia serves 3,000+ clients spanning global enterprise advertisers (Netflix, Samsung, Coca-Cola, Kaufland, Pilsner Urquell) and a long tail of local and SMB accounts. Revenue is generated via campaign-based media sales across premium metro/rail inventory, classic and digital billboards, and transit formats, with a sales mix that combines long-term enterprise contracts and distributed volume bookings.

Name

BigMedia

Legal name

BigMedia, spol. s r. o.

Website

https://bigmedia.cz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

BigMedia is the leading Czech outdoor advertising operator (74%+ market share), selling 15,000+ surfaces across 400+ cities — including exclusive metro and rail concessions — to 3,000+ enterprise and SMB clients via AI-driven planning tools.

Ownership category

akta.pro rank

Product category

Outdoor Advertising (Out-of-Home / OOH)

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor advertising services
• Billboard advertising rental
• Digital out-of-home
• Transit advertising media
• OOH campaign planning

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. OOH Advertising Surface Rental: BigMedia's primary revenue stream is the rental of outdoor advertising surfaces (billboards, bigboards, double bigboards, digital screens, CLV, etc.) to brands and agencies. Rental periods range from as short as 1 day (digital) to 14 days (metro/rail) to 1 month (standard). Clients rent specific surfaces or network packages for campaigns. Pricing is determined by surface type, location, duration, and network size.
2. Creative Services and Add-ons: Revenue is also generated from creative production services including 2D and 3D constructions, LED applications, printing of posters and banners, installation, and dismantling. Creative add-ons such as 2D/3D constructions start from 2,000 Kč per m².

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

BigMedia rents outdoor advertising surfaces (billboards, bigboards, double bigboards, smartboards, backlights, digital CLV, tram/bus wraps, metro frames, railway surfaces and rotating panels) to brands, agencies and local businesses across the Czech Republic. As the commercial arm of the BigBoard Group, it operates more than 15,000 surfaces in 400+ cities and 550+ digital screens nationwide, complemented by proprietary BigPlan measurement, the eBigMedia self-serve booking platform, and creative services including 2D/3D constructions, LED enhancements and dynamic content.

Product overview

BigMedia is the #1 outdoor advertising (OOH) provider in the Czech Republic with a 74%+ market share, offering a comprehensive, multi-format advertising platform. The core portfolio spans traditional illuminated OOH panels (billboardy 5.1×2.4 m, smartboardy 6×3 m, bigboardy 9.6×3.6 m, double bigboardy 9.6×8.2 m), digital OOH (Big LED screens, digital CLV), and transport advertising (Prague Metro under MetroZoom, trams, buses, and national railway under RAILREKLAM, plus city furniture under CityZoom). Supporting platform tools include BigPlan for AI-powered campaign planning and measurement using O2 mobile data, a Vizualizér for creative previews, SMS Remarketing OOH for follow-up targeting, and eBigMedia for direct online booking. The company offers over 15,000 advertising surfaces across 400+ municipalities, with 550+ digital screens nationwide including the PLAYON network of 650+ screens across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• BigPlan: Nástroj pro chytré plánování a vyhodnocování venkovní reklamy využívající data z O2 sítě
• eBigMedia
• PLAYON
• Vizualizér

Products and services

• Bigboards (Bigboardy) Illuminated outdoor advertising panels measuring 9.6 × 3.6 m (approximately 35 m²) available in 1,500 units across 44 Czech cities. Flagship BigMedia product offering 24/7 visibility with support for 2D/3D add-ons, LED strips and online displays.
• Double Bigboards (Double Bigboardy) Illuminated double-sided advertising structures measuring 9.6 × 8.2 m (~80 m²) with over 200 units in Prague and 12 regional cities. The largest standard-format outdoor advertising medium in the Czech Republic, supporting 2D/3D add-ons and LED lighting.
• Billboards (Billboardy) Standard outdoor advertising panels measuring 5.1 × 2.4 m. Over 5,000 units available in 400 towns and cities across the Czech Republic, suitable for both mass national campaigns and locally targeted communications.
• Smartboards (Smartboardy) Illuminated advertising panels measuring 6 × 3 m positioned as a quality and cost-effective complement to bigboards and billboards in urban settings and wider city centres.
• Backlights (Backlighty) Prestigious illuminated panels in sizes 9.6 × 3.6 m and 12 × 4.8 m using LED technology with adjustable intensity and dynamic content capabilities on static surfaces.
• Big LED Screens (Big LED obrazovky) Large-format LED screens on the most frequented streets in Prague, Brno, Ostrava, Plzeň, Olomouc and Pardubice, with flexible communication available from 1 day.
• Backlit Bridges (Backlightové brány) Luxury illuminated structures from 17.5 × 2 m on the most exposed Prague communications, ideal for image campaigns seeking massive and long-term population reach.
• Advertising Banners (Reklamní plachty) Large-format advertising surfaces on building facades in locations with the highest traffic density and frequent vehicle accumulation.
• Maxcube 2 × 5 m advertising structures in the retail sector, located in shopping centre areas primarily at main entrances, and at selected locations outside shopping centres.
• CLV at Tesco and Kaufland Exclusive illuminated panels at Tesco and Kaufland locations — near car parks, main entrances and access roads — enabling consumer targeting at the point of purchase decision.
• Rotundas (Rotundy) Unique illuminated panels designated exclusively for cultural and social event promotion, located at 24 addresses in Prague's historic centre, effectively reaching both motorists and pedestrians.
• Digital Rotundas (Digitální rotundy) Modern advertising element located in the heart of Prague's Main Railway Station, leveraging digital OOH technology to reach up to 100,000 daily passengers.
• City Bridge Navigation (Městská mostní navigace) Bridge advertising primarily suitable for long-term communication with local targeting and as unmissable navigation signage.
• Digital CLV in Metro (Digitální CLV v metru) Over 200 digital citylight displays in 51 Prague Metro stations enabling dynamic, real-time and weather-triggered advertising. Supports 10-second spots, scheduling by date/time, multi-product rotation within purchased time, real-time data display (scores, odds, weather), and 3D visual effects. Available from 1 day.
• Citylights at MHD Stops (Citylighty na zastávkách MHD) Over 850 illuminated citylight advertising surfaces at tram and bus stops, in streets and pedestrian zones across all of Prague including the city centre. Offers 5 network sizes (10, 25, 50, 75, 100 units) with campaigns available from 14 days.
• Digital Citylights at MHD Stops (Digitální CLV na zastávkách) Most modern digital citylights at tram and bus stops of Prague's public transit, located in areas with the highest concentration of passengers including the city centre.
• Citylights in Metro (Citylighty v metru) Illuminated citylights (CLV) available in 56 Prague Metro stations on platforms, in vestibules, transfer corridors and at surface entrances, with a minimum rental period of 14 days.
• Tram Advertising (Tramvaje) Advertising on 150 exclusive T15 ForCity trams traversing all of Prague including the city centre, with ten different advertising formats inside and outside the trams including full-vehicle wraps of up to 144 m². Minimum rental of 1 month.
• Bus Advertising (Autobusy) Advertising on buses traversing Prague on backbone routes and key transfer points, offering various advertising format options.
• Railway Citylights (Citylighty na železnici) Illuminated citylights (CLV) placed in station halls, underpasses and approaches to trains throughout the Czech Republic, reaching rail passengers across the entire country.
• Metro Frames and Stickers (Rámečky a samolepky v metru) Various in-metro advertising formats including B1 frames near escalators (70 × 100 cm), 49 × 49 cm frames in metro cars on lines A and B, 106 × 19 cm frames above seats, 78 × 19 cm frames on line C, B1 frames in front/rear cars, metro posters up to 26 m, escalator wall wraps, transfer tunnel wall wraps, and self-adhesive films on door screens.
• Train Frames (Rámečky ve vlacích) Frames (49 × 49 cm and 33 × 47 cm) placed inside CityElefant suburban trains and SC Pendolino railcars, with long exposure time guaranteeing effective advertising reach.
• Variaposters (Variapostery) Medium-format posters (252 × 119 cm) placed at eye level at the busiest railway station locations, often combined with modern benches for comfortable waiting.
• Station Underpass Wraps (Polep podchodů na nádraží) Wall wraps in underpass tunnels at railway stations, the most important space between station entrance and platform access.
• Table Wraps (Polep stolků) Table wraps in modern CityElefant trains and SC Pendolino railcars, targeting both regular passengers and managers in the highest-bonitised target groups.
• Station Backlights (Backlighty na nádraží) Luxury illuminated advertising surfaces in the main building of Prague Main Station directly near the departure and arrival information boards, where tens of thousands of passengers look daily.
• LED Screens at Railway Stations (LED obrazovky na nádraží) Large-area LED screens located in the halls of the busiest main stations in Prague, Brno, Ostrava, Olomouc and Plzeň, often near information boards with train departures.
• Digital CLV at Railway Stations (Digitální CLV na nádraží) Modern digital elements at railway stations that draw additional attention through their dynamism. Digital displays are the fastest-expanding media type with flexible use from static images to creative videos. Available from 1 day.
• Digital CLV at Tesco and Kaufland Modern digital CLV at Tesco store entrances enabling easy content changes and adaptation to current needs, events and special promo campaigns.
• Digital CLV Premium Shopping Exclusive network of 10 premium digital CLV at the most prestigious shopping address in the absolute centre of Prague — Na Příkopě, Pařížská, Na Můstku and náměstí Republiky.
• Rolling Boards / Cityboards (Cityboardy) Illuminated urban panels covering the most attractive locations of Prague, premium illuminated structures at locations with the highest traffic intensity.
• CLV in Streets and Pedestrian Zones (CLV v ulicích a pěších zónách) Illuminated citylights in streets and pedestrian zones throughout Prague including the city centre, exclusively offered for brand communication.
• BigPlan — OOH Campaign Planning and Measurement Tool Smart OOH campaign planning and measurement tool using anonymised and aggregated mobile operator data from O2 combined with data science and artificial intelligence. Enables precise target group targeting by gender, age, interests, location and socioeconomic group; provides standard media metrics (Reach, Impressions, Frequency, GRP, TRP, CPT); and offers cross-media evaluation of outdoor and metro surfaces together. Plans can be made for free from five arbitrary surfaces.
• SMS Remarketing OOH SMS remarketing service that targets the same audience already reached by outdoor advertising campaigns with follow-up offers. Like online retargeting, it enables targeting of the audience that saw the outdoor ad with tailored SMS messages driving recipients to websites, app downloads or promo codes.
• Vizualizér (Visualizer) Online tool allowing customers to preview how their advertising creative will appear on actual outdoor advertising surfaces. Users insert their creative into a selected format and instantly see how the communication will look on real outdoor surfaces.
• eBigMedia (E-shop) Online e-commerce platform for immediate rental of billboards and other outdoor advertising formats, providing access to the largest number of surfaces for direct booking from the owner without commissions from third parties.
• Plakátov.cz (Billboard E-shop) Billboard e-shop operated in partnership with Kluk z plakátu, offering a large selection of billboards immediately available for rent.
• MetroZoom — Prague Metro Advertising Network Subsidiary brand covering the complete range of advertising surfaces throughout the Prague Metro — citylights, frames and other formats — under the BigBoard Group umbrella.
• RAILREKLAM — Railway Advertising Network Subsidiary brand providing exclusive railway advertising surfaces throughout the Czech Republic, fully owned by BigBoard Group since 2017.
• CityZoom — Prague City Furniture Advertising Network Subsidiary brand providing advertising on Prague city furniture — MHD stops, standalone CLV in streets and pedestrian zones, premium digital CLV in Na Příkopě, and Rolling Boards on busy Prague roads.

Quantifiable outcome

• 79% of respondents recall OOH advertising from the past month — second only to TV (83%)
• +6 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CityZoomcoreStrategic or Co-development Partner · 1 January 2024CityZoom is a subsidiary operating advertising on Prague city street furniture — MHD stops, standalone CLV in streets and pedestrian zones, premium digital CLV in Na Příkopě, Na Můstku, Pařížská, and náměstí Republiky, and Rolling Boards on major Prague arteries. BigMedia expanded its portfolio with these surfaces at the end of 2024.
• MetroZoom (DPP — Dopravní podnik hl. m. Prahy)coreStrategic or Co-development Partner · 1 January 2019BigBoard Group won the tender for operating outdoor advertising in Prague Metro (DPP) in 2019. MetroZoom is the subsidiary operating the metro advertising network, offering citylights, frames, and other formats across the entire Prague metro system on lines A, B, and C. MetroZoom provides BigMedia with exclusive access to metro advertising surfaces.
• RAILREKLAMcoreStrategic or Co-development Partner · 1 January 2017BigBoard Group became 100% owner of RAILREKLAM in 2017, expanding the portfolio to include advertising on railways across the entire Czech Republic. RAILREKLAM operates citylights in railway stations, variaposters, frames in trains, and tunnel wraps on Czech railways.
• O2 MediacoreTechnology or Integration · 1 January 2015O2 Media is the technology partner for BigMedia's BigPlan campaign planning and measurement tool. BigPlan uses anonymized and aggregated mobile network data from O2 to enable precise audience targeting and standard media metrics (Reach, GRP, TRP, CPT) for OOH campaigns. The BigPlan interface processes billions of surface combinations to find the optimal campaign mix. O2 Media handles the automated calculation for campaign optimization.
• BigBoardcoreStrategic or Co-development PartnerBigMedia is the commercial representation of companies belonging to the BigBoard Group. As exclusive seller of BigBoard, Czech Outdoor, outdoor akzent, News Advertising, RAILREKLAM, MetroZoom, and CityZoom brands, BigMedia offers the largest selection of outdoor advertising across the entire Czech Republic.
• GoogleminorStrategic or Co-development PartnerGoogle included digital OOH in its Display & Video 360 platform, allowing brands to combine outdoor advertising with the effectiveness of other digital channels. Digital OOH is categorized as an 'online banner in outdoor environment' by Google.
• Český olympijský výbor (Czech Olympic Committee)minorGTM or Marketing PartnerBigBoard Group is the main media partner of the Czech Olympic Committee. BigMedia provides outdoor advertising support for Czech Olympic athletes and events.
• Mezinárodní filmový festival Karlovy Vary (Karlovy Vary IFF)minorGTM or Marketing PartnerBigBoard Group is the main media partner of the Karlovy Vary International Film Festival, one of Europe's most prestigious film festivals.
• Česká fotbalová reprezentace (Czech Football National Team)minorGTM or Marketing PartnerBigMedia is a proud partner of the Czech Football National Team, providing outdoor advertising visibility for the national team.
• Česká basketbalová federace (Czech Basketball Federation)minorGTM or Marketing PartnerBigMedia is a partner of the Czech Basketball Federation, supporting basketball events through outdoor advertising.
• České dráhy (ČD — Czech Railways)coreChannel Partner/ Reseller/ DistributorČeské dráhy (Czech Railways) provides access to suburban trains and railway stations for RAILREKLAM's rail advertising network. Advertising surfaces include frames in CityElefant and SC Pendolino trains, CLV in station halls and underpasses, variaposters, backlights, and tunnel wraps.
• Dopravní podnik hl. m. Prahy (DPP — Prague Public Transit Company)coreChannel Partner/ Reseller/ DistributorDPP is the transit authority providing access to Prague Metro, tram, and bus advertising through the MetroZoom subsidiary. MetroZoom won the tender for metro advertising in 2019 and has built digital CLV networks in 51 stations.
• Plakátov (Plakatov.cz)minorChannel Partner/ Reseller/ DistributorPlakátov.cz is BigMedia's dedicated e-commerce platform for billboard advertising, described as 'the only e-shop for billboards' with the largest selection of billboards immediately available for rent. The platform helps with surface selection and manages the Plakátov service.

Scale indicators18 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Lamar Advertising: US-listed outdoor advertising company with one of the largest billboard portfolios in the Americas, increasingly expanding into digital billboards and transit. Comparable in core billboard OOH model though geographically non-overlapping with BigMedia and weighted toward US roadside inventory.
• OUTFRONT Media: US-listed OOH operator with billboard, transit, and digital inventory across the United States and Canada. Comparable in multi-format OOH business model and digital transformation trajectory, though geographically distinct from BigMedia's Central European focus.
• Clear Channel Outdoor: Global OOH operator with billboards, street furniture, and transit networks across the Americas, Europe, and Asia-Pacific. Comparable as a multi-format OOH incumbent, though with a much broader international footprint and listed-company transparency versus BigMedia's Czech-domestic private structure.
• JCDecaux: Global #1 outdoor advertising company operating street furniture, billboards, and transit advertising across 80+ countries. Comparable as a multinational OOH incumbent with overlapping capabilities (street furniture, transit), though JCDecaux operates at vastly larger international scale than BigMedia's Czech-focused portfolio.

Direct peers

• IGPDecaux: Italian OOH operator majority-owned by JCDecaux, focused on street furniture and transit advertising (airports, metro, municipalities). Closely comparable to BigMedia's transit-led, multi-format OOH model and concession-based inventory strategy within a single-country European market.
• Ströer: Germany-based OOH operator with strong digital out-of-home (DOOH) focus and transit/media-furniture inventory comparable to BigMedia's MetroZoom and CityZoom assets. Closest European peer in business model — multi-format OOH with significant digital inventory and proprietary data/measurement capabilities.

Regional players

• Global Outdoor (Global Media & Entertainment): UK-based OOH operator with strong street-furniture and digital transit presence. Comparable in street furniture/transit OOH focus and digital OOH transition, though serving UK and select European markets rather than Central Europe.

Others

• Wavemaker Czech: Media agency partner referenced in BigMedia case studies (L'Oréal). Comparable as a channel partner and OOH buyer rather than direct competitor — relevant to understanding buy-side demand dynamics and BigMedia's go-to-market through agency partners.
• Google (Display & Video 360): Listed as a strategic partner integrating digital OOH inventory into programmatic platforms. Comparable as an ecosystem enabler rather than direct OOH competitor; relevant because DV360 integration positions BigMedia's PLAYON digital network alongside online video and display budgets.

Emerging players

• r2p2 (Czech digital OOH): Czech-based digital OOH startup focused on programmatic DOOH in retail and urban environments. Directly comparable as a domestic Czech OOH/DOOH competitor at smaller scale; overlap with BigMedia's premium retail (Tesco/Kaufland) and digital CLV positioning, but with materially less inventory and weaker measurement tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bigmediacz
• Facebookfacebook.com/bigmedia.cz
• LinkedInlinkedin.com/company/bigmedia-spol.-s.r.o.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BigMedia